SportLife Distribution
SportLife Distribution is a Fort Pierce, Florida-based wholesale B2B distributor of 100+ premium sports nutrition, supplement, functional food, and health brands, serving brick-and-mortar retailers nationwide including major gym and smoothie chains.
- Company typePrivate
- Founded2015
- HeadquartersFort Pierce, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SportLife Distribution does
SportLife Distribution (legal entity MJR Marketing LLC) is a wholesale B2B distributor of sports nutrition, fitness supplements, functional foods, and health products, headquartered in Fort Pierce, Florida. Founded in 2015, the company distributes more than 100 premium brands across categories including protein supplements, pre-workout products, ready-to-drink (RTD) beverages, functional foods, vitamins and health supplements, BCAAs/EAAs, creatine, weight management, nootropics, sleep support, muscle builders, and hydration products. The company operates an approved-account ordering portal where wholesale pricing is gated to credentialed buyers, and maintains a structured vendor application process for brands seeking distribution.
The company generates revenue exclusively through wholesale transactions to brick-and-mortar retail stores; it explicitly excludes third-party online retailers and online auction resellers as a defensive policy to protect retailer margins and brand integrity. Pricing is not publicly disclosed and is accessed only through the secure customer portal. The customer base spans enterprise gym chains (Lifetime Fitness, Gold's Gym, Planet Fitness, World Gym, Retro Fitness), supplement retailers, smoothie chains (Smoothie King, Emerald City Smoothie), and SMB specialty accounts. Marketing and engagement with retailers occurs through social media (Instagram, LinkedIn, Facebook, YouTube), email promotions, and the website, which surfaces current promotions, BOGO deals, and new arrivals.
SportLife operates as a private, founder/operator-owned LLC with no disclosed institutional investors, parent entity, funding rounds, or public listing. The company maintains a single U.S. office, serves a nationwide footprint, and reports a headcount in the 11-50 band consistent with a mid-sized specialty wholesale distributor. There are no disclosed technology or AI/ML platforms; the technology footprint consists of a wholesale ordering portal, a content/catalog website, and standard social and email channels.
SportLife Distribution firmographics
Firmographics- Name
- SportLife Distribution
- Legal name
- MJR Marketing LLC
- Website
- https://sportlifedistribution.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SportLife Distribution is a Fort Pierce, Florida-based wholesale B2B distributor of 100+ premium sports nutrition, supplement, functional food, and health brands, serving brick-and-mortar retailers nationwide including major gym and smoothie chains.
- Ownership category
- akta.pro rank
SportLife Distribution industry classification
Industry- Product category
- Sports Nutrition Wholesale Distribution
- NAICS
- Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)
- akta.pro primary industry
- Sports Nutrition, Hydration & Recovery Products Distribution (CRAOAJAL)
- akta.pro secondary industry
- Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)
Keywords
Where SportLife Distribution is headquartered
LocationHeadquarters
- HQ city
- Fort Pierce
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SportLife Distribution business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Distribution: SportLife Distribution generates revenue through wholesale distribution of sports nutrition and health products to brick-and-mortar retail stores. They offer a full range of premium brands with quality, high margin products that brick-and-mortar retailers can stay competitive and profitable with.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale account pricing available to approved brick-and-mortar retailers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SportLife Distribution product offering
Product offeringCore offering
SportLife Distribution is a wholesale distributor of sports nutrition, fitness supplements, functional foods, and health products serving brick-and-mortar retail stores nationwide. The company offers access to over 100 premium brands including Dymatize, Quest Nutrition, Cellucor, Mutant, EHPLabs, and Celsius, providing protein supplements, pre-workouts, RTD beverages, vitamins, BCAAs, creatine, weight management, and nootropic products through a secure approved-account customer portal. The company exclusively services physical retail stores and explicitly does not sell to third-party online or auction resellers.
Product overview
SportLife Distribution operates as a wholesale B2B distribution platform serving brick-and-mortar retail stores in the sports nutrition and health supplement industry. The company distributes over 100 premium sports nutrition brands through a secure customer portal, offering products across categories including protein supplements (whey, plant-based, beef, egg, casein), pre-workout products, RTD beverages (energy drinks, protein shakes), functional foods (bars, snacks, meals), vitamins and health supplements, BCAAs/EAAs, creatine, weight management, nootropics, sleep support, muscle builders, and hydration products. The platform also provides promotional programs including BOGO deals and current promotions. Distribution is limited to brick-and-mortar retail stores only, excluding third-party online resellers.
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale Sports Nutrition Distribution Service
- BOGO Deals Program
- Current Promotions Program
- Smoothie King Core Retail Items Program
Companies that use SportLife Distribution
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles3 records
SportLife Distribution technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SportLife Distribution partnerships and signals
Strategic signalPartnerships
61 partnerships are on record, tiered core.
- DymatizecoreDymatize is a major sports nutrition brand distributed by SportLife Distribution. Products include Dymatize ISO 100, Dymatize Performance Protein Shake RTD, and Dymatize cinnamon cereal protein. Dymatize is among the top brands featured on the SportLife Distribution website.
- Quest NutritioncoreQuest Nutrition is a leading protein-focused brand distributed through SportLife Distribution. Products include Quest Protein Chips, Quest Nutrition Protein Powder, Quest Milkshake RTD, and various protein bars.
- MutantcoreMutant is a major sports nutrition brand distributed by SportLife Distribution. Products include Mutant Mass, Mutant Whey, Mutant Creatine Monohydrate, Mutant GEAAR, Mutant BCAA Hardcore, Mutant IsoSurge, and Mutant All-In pre-workout.
- CellucorcoreCellucor is a well-known sports nutrition brand distributed through SportLife Distribution. Products include C4 Original Carbonated RTD, C4 Energy Carbonated RTD, and Cellucor C4 Hershey Whey Protein.
- Lenny & Larry'scoreLenny & Larry's is a functional foods brand distributed by SportLife Distribution. Products include the Complete Cookie and Protein Candy Bar. Featured as a best seller on the website.
- CelsiuscoreCelsius is an energy drink brand distributed through SportLife Distribution. Products include Celsius Sparkling RTD 12oz. Featured as a best seller on the website.
- 5% Nutritioncore5% Nutrition is a major sports nutrition brand distributed by SportLife Distribution. Products include 5150 pre-workout, Shake Time Whey Protein, Liq L-Carnitine, Fiber supplement, DIM, and Mentality nootropic.
- EHPLabscoreEHPLabs is a sports nutrition brand distributed by SportLife Distribution. Products include OxyShred Thermogenic Fat Burner and Blessed Plant Based Protein.
- Gorilla MindcoreGorilla Mind is a nootropic and pre-workout brand distributed through SportLife Distribution. Products include Gorilla Mode pre-workout and Gorilla Mind Energy RTD.
- Redcon1coreRedcon1 is a sports nutrition brand distributed by SportLife Distribution. Products include Total War RTD, MRE protein, and MRE LITE.
- LabradacoreLabrada is a sports nutrition brand distributed through SportLife Distribution. Products include Lean Body RTD 14oz, Lean Body MRP, and Charge Preworkout RTD.
- Jocko FuelcoreJocko Fuel is a sports nutrition brand distributed by SportLife Distribution. Products include Molk Protein and Molk Protein RTD.
- DAS LabscoreDAS Labs is a sports nutrition brand distributed through SportLife Distribution. Products include Bucked Up pre-workout, Bucked Up Protein RTD, Bucked Up Stim Free, Woke AF, Mother Bucker, BAMF, and Deer Antler Spray.
- Raw NutritioncoreRaw Nutrition is a sports nutrition brand distributed by SportLife Distribution. Products include CBUM Thavage Pre, CBUM Itholate Protein, GF Isolate Protein, Cream of Rice, and Creatine Gummies.
- Blackstone LabscoreBlackstone Labs is a sports nutrition brand distributed through SportLife Distribution. Products include Dust X, Dust Reloaded, EAA, Core Series Multi Vitamin, Core Series Turmeric, Core Series Glutamine, Glycolog, Gear Support, Anesthetized, and various muscle builders. One of the most extensive product portfolios distributed by SportLife.
- Hi-Tech PharmacoreHi-Tech Pharma is a sports nutrition and supplement brand distributed by SportLife Distribution. Products include Precision Protein, Ashwagandha 600mg, Collagen Peptides, Muscle Vite, Mega Vitamin D3+K2, L-Theanine, Gingo Biloba, Joint RX, Berberine, Fish Oil, Milk Thistle, Turmeric, Maca, Pain-Rx, Valerian Rx, Black Elderberry, Pine Bark Extract, Resveratrol, NAC, CLA 1000mg, L-Glutamine, Decabolin, Sustanon-250, Dianabol, Anavar, Arimiplex, and Turkesterone.
- Gaspari NutritioncoreGaspari Nutrition is a sports nutrition brand distributed through SportLife Distribution. Products include Proven Egg 100% Egg White Protein.
- WILDEcoreWILDE is a protein-focused brand distributed by SportLife Distribution. Products include WILDE Protein Chips.
- EFX SportscoreEFX Sports is a sports nutrition brand distributed through SportLife Distribution. Products include Kre-Alkalyn creatine and Karbolyn.
- Core NutritionalscoreCore Nutritionals is a sports nutrition brand distributed by SportLife Distribution. Products include Core Nutritionals Pro, Core Nutritionals MRP, Core Nutritionals Vegan, Core Nutritionals Liver, and Bolic muscle builder.
- BarebellscoreBarebells is a protein bar brand distributed through SportLife Distribution. Products include Barebells Protein Bar.
- Legendary FoodscoreLegendary Foods is a functional foods brand distributed by SportLife Distribution. Products include Protein Sweet Roll and Protein Pasta.
- Insane LabzcoreInsane Labz is a pre-workout brand distributed through SportLife Distribution. Products include Psychotic, Psychotic SAW, and I Am God.
- Bucked UpcoreBucked Up is a brand distributed by SportLife Distribution (through DAS Labs). Products include Bucked Up pre-workout and Bucked Up Protein RTD.
- RevivecoreRevive is a health supplement brand distributed through SportLife Distribution. Products include Revive Daily Greens Capsules and Revive Creatine + HMB.
- Axe and SledgecoreAxe and Sledge is a sports nutrition brand distributed by SportLife Distribution. Products include Hydraulic V2, Farm Fed V3, Whey More, and Home Made MRP V2.
- Top Secret NutritioncoreTop Secret Nutrition is a supplement brand distributed through SportLife Distribution. Products include Digestive Enzymes Pre & Probiotics.
- Prime BitescorePrime Bites is a protein bar brand distributed by SportLife Distribution.
- Squish EnergycoreSquish Energy is an energy drink brand distributed through SportLife Distribution. Products include Squish Energy Pre-Workout Shot.
- AfterDarkcoreAfterDark is a sports nutrition brand distributed by SportLife Distribution. Products include VOID Preworkout and Estrozole.
- USP LabscoreUSP Labs is a sports nutrition brand distributed through SportLife Distribution. Products include BCAA Supreme Powder and OxyElite Pro.
- Purus LabscorePurus Labs is a sports nutrition brand distributed by SportLife Distribution. Products include Everyday Amino and Condense.
- NutrexcoreNutrex is a sports nutrition brand distributed through SportLife Distribution. Products include Anabol Hardcore, Anabol Ripped, HMB 1000, Glutamine, Essentials Creatine Soft Chews, and Essentials Pre Workout.
- PANDAcorePANDA is a sports nutrition brand distributed by SportLife Distribution. Products include PANDA Fuel Premium Protein, Pandamic pre-workout, and Focus Nootropic.
- NutraKeycoreNutraKey is a supplement brand distributed through SportLife Distribution. Products include Gaba Powder and Beta-Alanine Powder.
- Black Magic SupplycoreBlack Magic Supply is a protein brand distributed by SportLife Distribution. Products include Multi-Source Protein.
- BlackMarket LabscoreBlackMarket Labs is a pre-workout brand distributed through SportLife Distribution. Products include CUTS, CUTS Natural Pre-workout, and CUTS HEAT Stim-Free.
- TC NutritioncoreTC Nutrition is a pre-workout brand distributed by SportLife Distribution. Products include Batch 27 Pre Workout (featured in BOGO deals).
- MammothcoreMammoth is a protein bar brand distributed through SportLife Distribution. Products include Mammoth Protein Bars.
- EAS SportscoreEAS Sports is a sports nutrition brand distributed by SportLife Distribution. Products include Myoplex Maximum Muscle Builder.
- MuscleMedscoreMuscleMeds is a beef protein brand distributed through SportLife Distribution. Products include Carnivor.
- Rule OnecoreRule One is a sports nutrition brand distributed by SportLife Distribution. Products include Glutamine.
- Alpha LioncoreAlpha Lion is a sports nutrition brand distributed through SportLife Distribution. Products include Superhuman Woman, Superhuman Burn, Superhuman Muscle, Gains Candy Glucovantage, Gains Candy Ripfactor, and Gains Candy Caloriburn.
- VMI SportscoreVMI Sports is a sports nutrition brand distributed by SportLife Distribution. Products include Liquid L-Carnitine HEAT 1500.
- PandancorePandan is a sports nutrition brand distributed through SportLife Distribution. Products include Fuel Premium Protein.
- Elev8coreElev8 is a functional foods brand distributed by SportLife Distribution. Products include Elev8 Creamy Rice snacks.
- GHOSTcoreGHOST is a lifestyle nutrition brand distributed through SportLife Distribution. Products include GHOST Hydration.
- VALR BrandcoreVALR Brand is an energy drink brand distributed by SportLife Distribution. Products include VALR Brand Nitrogen-Infused Energy Drink RTD.
- RYSEcoreRYSE is a pre-workout brand distributed through SportLife Distribution. Products include RYSE Loaded Pre-Workout Max.
- WIPcoreWIP is an energy pouches brand distributed by SportLife Distribution. Products include WIP Energy Pouches 100mg and 200mg.
- BloomcoreBloom is an energy drink brand distributed through SportLife Distribution. Products include Bloom Sparkling Energy RTD 12oz.
- Crisp PowercoreCrisp Power is an energy brand distributed by SportLife Distribution.
- Basic SupplementscoreBasic Supplements is a sports nutrition brand distributed through SportLife Distribution.
- BullfitcoreBullfit is a sports nutrition brand distributed by SportLife Distribution.
- SmashcoreSmash is a sports nutrition brand distributed through SportLife Distribution.
- David ProteincoreDavid Protein is a protein bar brand distributed by SportLife Distribution. Products include David Protein Bar.
- Alpha PrimecoreAlpha Prime is a sports nutrition brand distributed through SportLife Distribution.
- AnabarcoreAnabar is a protein bar brand distributed by SportLife Distribution. Products include Anabar Protein Bar (Whole Food Performance Bar).
- My Cookie DealercoreMy Cookie Dealer is a functional foods brand distributed through SportLife Distribution. Products include Toaster Pastry.
- SinFitcoreSinFit is a protein chips brand distributed by SportLife Distribution. Products include SinFit Protein Chips.
- Premier ProteincorePremier Protein is an RTD protein brand distributed through SportLife Distribution. Products include Premier Protein RTD Shake.
Scale indicators2 records
Recent moves2 records
Expansion highlights5 records
SportLife Distribution competitors and assessment
Company assessmentDirect peers
- KeHE Distributors: Large specialty/natural products distributor that supplies grocery, mass, club, and specialty retail — including sports nutrition brands — across North America. Closest scale-comparable B2B distribution model to SportLife, but with far broader category reach.
- Standard Sales Company: Wholesale distributor of health, sports nutrition, and vitamin products serving retailers, fitness centers, and specialty stores nationwide. Direct competitor in the same niche distribution space as SportLife.
- Palko Distributing Company: Wholesale distributor focused on sports nutrition, health, and wellness products supplying retailers and gyms across the U.S. Closely comparable niche distributor with overlapping brand portfolio and similar target customers.
- American Nutrition: Manufacturer and wholesale distributor of sports nutrition, supplements, and functional foods serving mass-market and specialty retail channels. Comparable dual manufacturer-distributor model supplying retailers with branded sports nutrition products.
- Tree of Life Distribution: Specialty distributor of natural, organic, and health-oriented products to retailers, now part of KeHE. Comparable B2B distribution model for sports nutrition, supplements, and functional foods into specialty retail channels.
Others
- Vitamin Shoppe: National multi-channel specialty retailer of vitamins, supplements, and sports nutrition products. Not a distributor but a downstream channel customer for the same branded assortment SportLife distributes, and a useful proxy for retail-level demand in the category.
Broad incumbents
- UNFI (United Natural Foods): Largest North American wholesale distributor of natural, organic, and specialty products, including nutritional supplements and sports nutrition lines, supplying retailers, foodservice, and e-commerce operators. Operates a similar B2B distribution model at significantly greater scale and category breadth.
Regional players
- MBL Foods: Wholesale distributor specializing in health foods, supplements, and natural products serving retail customers in regional markets. Comparable niche sports nutrition and supplement distributor but with a more regional footprint than SportLife's nationwide coverage.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
SportLife Distribution social profiles
Digital presenceSportLife Distribution financial estimates
Financial estimateRevenue estimate
Valuation estimate
SportLife Distribution leadership team
Management profileNumber of profiles
SportLife Distribution funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SportLife Distribution M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SportLife Distribution
What does SportLife Distribution do?
SportLife Distribution is a wholesale distributor of sports nutrition, fitness supplements, functional foods, and health products serving brick-and-mortar retail stores nationwide. The company offers access to over 100 premium brands including Dymatize, Quest Nutrition, Cellucor, Mutant, EHPLabs, and Celsius, providing protein supplements, pre-workouts, RTD beverages, vitamins, BCAAs, creatine, weight management, and nootropic products through a secure approved-account customer portal. The company exclusively services physical retail stores and explicitly does not sell to third-party online or auction resellers.
Is SportLife Distribution a public or private company?
SportLife Distribution is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SportLife Distribution founded?
SportLife Distribution was founded in 2015. It employs 11 to 50 people.
Where is SportLife Distribution based?
SportLife Distribution is headquartered in Fort Pierce, United States, in the North America region.
How does SportLife Distribution make money?
One revenue line is on record: wholesale Distribution.
Who are SportLife Distribution's main competitors?
Direct peers on record are KeHE Distributors, Standard Sales Company, Palko Distributing Company, American Nutrition and Tree of Life Distribution. Vitamin Shoppe is listed as an others. UNFI (United Natural Foods) is listed as a broad incumbent. MBL Foods is listed as a regional player.
Does SportLife Distribution have an API?
No public API is recorded for SportLife Distribution.
What industry is SportLife Distribution in?
SportLife Distribution's product category is Sports Nutrition Wholesale Distribution. Its primary akta.pro industry code is CRAOAJAL, Sports Nutrition, Hydration & Recovery Products Distribution, with a secondary code of CRADAGAA, Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout). Its NAICS code is 42391.