Fleetondemand

What Fleetondemand does

Fleetondemand (trading name of FOD Mobility UK Ltd, incorporated 2008 in England and Wales) is a UK-headquartered ground transportation management company that aggregates vehicle rental, taxi, and pool fleet services onto a single proprietary platform called GT Suite. The company operates a two-sided marketplace connecting corporate customers to 470+ rental suppliers across 1,500+ UK locations providing 400,000+ vehicles, alongside an international network of 1.8 million vehicles across 180 countries and 650,000 taxis in 125 countries via integrations with Uber and CMAC.

The GT Suite platform is a custom-built, AWS-hosted software product developed over 10+ years, offering 24/7 booking, split-second reservation technology, automated billing with invoice validation, policy enforcement, and consolidated management reporting. It is ISO 27001 and Cyber Essentials certified. Service lines include Vehicle Hire (daily rental), Select Plus (mid-term 90+ day flexible hire), EV Plus (electric/hybrid flexi lease), FOD Ride (taxi/chauffeur), FOD Share (pool fleet management), International, and the De-Risk damage cover add-on. A white-label version of the platform is licensed to partners such as RAC (under a renewed five-year contract) and leasing brokers (e.g., DreamLease).

The business earns revenue through managed-service fees on vehicle rental flows, recurring white-label SaaS subscriptions, and value-add services. Its go-to-market combines direct enterprise sales with board-level account sponsors, a self-serve booking portal for SMEs, and channel/white-label partnerships with leasing brokers. Customers span corporate enterprises (Currys, John Lewis, Waitrose, UPS, RAC, OVO Energy, Dreams, Swarovski), SMEs, leasing brokers, and fleet/leasing companies. Regional offices operate in Dublin, Paris, and Düsseldorf. The company is privately held under FOD Mobility Group, with Greg Taylor appointed CEO in January 2026 following Joe Howick's retirement.

Name

Fleetondemand

Legal name

FOD Mobility UK Ltd

Website

https://fleetondemand.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Fleetondemand is a UK-based ground transportation management company that aggregates vehicle rental, taxi, and pool fleet services onto its proprietary GT Suite platform, serving corporate enterprises, SMEs, and leasing brokers across the UK and 180 countries internationally.

Ownership category

akta.pro rank

Product category

Corporate Fleet & Vehicle Rental Management Services

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA)

akta.pro secondary industries

Corporate & Employee Fleet Programs (THADAKAC), Mobility-as-a-Service (MaaS) for Employees (Multi-Modal Aggregation) (TLABALAD)

Keywords

• Vehicle rental management
• Ground transportation services
• Fleet mobility solutions
• Corporate vehicle hire
• Pool fleet management

Headquarters

HQ city

Saltaire

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Vehicle Rental Management Fees: Fleetondemand charges fees for managing vehicle rental services including daily hire, mid-term hire (Select Plus), EV hire, and international hire. The service includes account management, consolidated invoicing, and billing queries handling.
2. Platform Licensing (GT Suite SaaS): White label GT Suite SaaS platform licensed to partners like RAC for their own branded rental services. Provides recurring subscription revenue from enterprise clients.
3. White Label Platform Services: Fleetondemand handles the entire onboarding and relationship management process for white label broker partners, including account creation, system set-up, rental bookings, fines and damage management, and consolidated invoicing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fleetondemand is a managed ground transportation services provider that gives businesses single-supplier access to the UK's largest vehicle rental network of 400,000+ vehicles from 470+ suppliers via its proprietary GT Suite platform. Its core offering consolidates corporate vehicle hire, taxi/minicab bookings, and pool fleet management, with a white-label branded platform that partners can resell.

Product overview

Fleetondemand offers a unified ground transportation platform (GT Suite) plus integrated service modules for vehicle rental, taxi services, and pool fleet management. The core GT Suite platform provides 24/7 booking, automated billing, policy controls, and reporting capabilities. The service portfolio includes Vehicle Hire (short-term daily rental), Select Plus (mid-term 90+ day flexible hire), EV Plus (electric/hybrid vehicle hire for 3+ months), FOD Ride (integrated taxi services via Uber and CMAC partners), FOD Share (pool fleet management), and International (global vehicle hire across 180 countries). Additional offerings include the De-Risk damage cover add-on and a white label branded rental platform for leasing brokers. The company operates one of the UK's largest ground transport networks with 470+ integrated rental suppliers and 400,000+ vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• GT Suite: Award-winning ground transportation booking and management platform providing 24/7 access to vehicle rental, taxis, and pool fleet management services.
• Select Plus
• EV Plus
• FOD Ride
• FOD Share
• De-Risk

Products and services

• Vehicle Hire Short-term vehicle rental management consolidated through a single supplier relationship across 470+ UK rental suppliers. For corporate clients needing short-notice business vehicles.

Quantifiable outcome

• 13% reduction in rental costs for corporate customers
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor, flagship and core.

• Citygate HoldingsminorStrategic or Co-development Partner · 6 January 2026Greg Taylor, Fleetondemand's new CEO, previously led the launch of Citygate Leasing at Citygate Holdings before joining FOD Mobility Group. Citygate Holdings is one of the UK's top 50 car retailer groups.
• FOD Mobility GroupflagshipStrategic or Co-development PartnerFleetondemand is part of FOD Mobility Group, Europe's leading mobility and technology services provider powered by GT Suite. The parent company provides strategic direction and shared technology platform across the group.
• British Vehicle Rental & Leasing Association (BVRLA)coreOthersFleetondemand Limited is a member of the British Vehicle Rental & Leasing Association (BVRLA), the trade body for the vehicle rental and leasing sector in the UK.
• UbercoreTechnology or IntegrationUber is integrated into Fleetondemand's GT Suite platform as a taxi services partner, providing on-demand taxi services throughout the UK as part of the integrated ground transportation offering.
• CMACcoreTechnology or IntegrationCMAC is integrated into Fleetondemand's taxi services platform, providing pre-booked taxi services alongside on-demand options through the GT Suite system.
• RACcoreOEM/ Whitelabel/ Licensing PartnerFleetondemand provides RAC with a white label GT Suite SaaS platform for their vehicle rental and management services. RAC renewed the five-year contract extension in 2025.
• DreamLeasecoreChannel Partner/ Reseller/ DistributorDreamLease uses Fleetondemand's white label platform to offer own-brand rental services to their customers. The platform enables leasing brokers to generate incremental revenue without building in-house solutions.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ALD Automotive: ALD Automotive (now part of Ayvens/Société Générale) is one of Europe's largest full-service vehicle leasing and fleet management providers. Comparable to Fleetondemand on outsourced corporate fleet management and B2B mobility, with the new CEO Greg Taylor's prior ALD experience making this a particularly relevant peer.
• Ayvens (formerly LeasePlan): Ayvens is a global leader in corporate fleet leasing and mobility, formed from the merger of ALD Automotive and LeasePlan. Comparable to Fleetondemand on outsourced corporate vehicle programs and integrated mobility management, with Greg Taylor's prior senior leadership at LeasePlan and ALD underscoring the overlap.
• Element Fleet Management: Element is one of the largest pure-play corporate fleet management companies in the world, managing outsourced fleet programs for enterprise clients. Comparable to Fleetondemand on the outsourced fleet program model and corporate customer segment, though Element is significantly larger and North-America-centric.
• Arval: Arval (BNP Paribas) is a global full-service vehicle leasing and fleet management provider. Comparable to Fleetondemand on outsourced corporate fleet services, integrated mobility solutions, and multi-country coverage of enterprise clients, though Arval operates its own fleet at much greater scale.
• Athlon: Athlon (a Mercedes-Benz Mobility company) is a European full-service vehicle leasing and fleet management provider. Comparable to Fleetondemand on outsourced corporate fleet programs and mid-term flexi-lease offerings, with greater scale and ownership of fleet assets.
• Sixt: Sixt is a major European vehicle rental and leasing group with a strong corporate B2B offering and proprietary digital booking technology. Comparable to Fleetondemand on the corporate vehicle rental, mid-term hire, and integrated digital platform dimensions, though Sixt owns its fleet and operates a much larger global footprint.
• Enterprise Mobility: Enterprise Mobility (parent of Enterprise Fleet Management) is one of the largest outsourced fleet management providers in the world, offering vehicle leasing, fleet management, and rental services to corporate clients. Directly comparable to Fleetondemand on the full-service outsourced fleet program model, though at vastly greater scale and with owned fleet assets.

Emerging players

• TravelPerk: TravelPerk is a corporate travel and expense management platform that includes ground transportation booking alongside flights and hotels. Comparable to Fleetondemand on the corporate ground transportation booking layer and consolidated billing, with broader corporate travel scope.
• Zipcar: Zipcar operates a fleet of shared vehicles for short-term use by consumers and corporate clients, overlapping with Fleetondemand's pool fleet management (FOD Share) and short-term rental offerings. Comparable on the car sharing / pool fleet dimension, though Zipcar owns its vehicles and is consumer-oriented.
• Uber for Business: Uber for Business provides managed ground transportation, including rideshare, for corporate clients through a digital platform with consolidated billing. Comparable to Fleetondemand on the integrated ground transportation platform and consolidated billing for enterprises, with a stronger rideshare/taxi emphasis versus Fleetondemand's rental emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fleetondemand

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleetondemand