Lapin Kumi
- Company typePrivate
- Founded1947
- HeadquartersRovaniemi, Finland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Lapin Kumi firmographics
Firmographics- Name
- Lapin Kumi
- Legal name
- Lapin Kumi Oy
- Website
- https://lapinkumi.fi
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Lapin Kumi industry classification
Industry- Product category
- Tire Retail & Services
- NAICS
- Tire Dealers (44134), Tire Retreading (326212), Tire and Tube Merchant Wholesalers (42313)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
- akta.pro secondary industries
- Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Mobile Tire Service & Emergency Tire Repair/Replacement (TLAKAFAD), Tire, Wheel-End & Alignment Service (HD-Specific) (TLAKABAM)
Keywords
Where Lapin Kumi is headquartered
LocationHeadquarters
- HQ city
- Rovaniemi
- HQ country
- Finland
- HQ region
- Europe
Offices26 records
Markets served
Lapin Kumi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Tire Sales: Sale of new tires for passenger cars, SUVs, vans, trucks, buses, tractors, and work machines. Brands include Yokohama, Viking, Minerva, Atlander, General, Continental, Nokian, Michelin, Bridgestone and others. Tire categories include summer, studded, and studless winter tires.
- Wheel / Rim Sales: Sale of aluminum wheels and rims from brands including Ispiri, Veemann, Wolfrace, AXE, MAK, DOTZ, DEZENT, AEZ. Wide selection of 200+ rim models on display at Oulu flagship; up to 8,000 rims in stock during peak season.
- Tire Fitting / Replacement Services: Tire change/replacement services for all vehicle types. Pricing: 45 EUR for passenger cars, 55 EUR for 18+ inch / SUV, 65 EUR for motorhomes, light trucks, and Sprinter-class vans.
- Tire Hotel / Seasonal Storage: Seasonal tire storage (approx. 6 months). Prices range from 55 EUR/season in Lapland and Ylivieska to 95 EUR/season in Helsinki/Vantaa. Includes condition checks and pressure monitoring. Enables frictionless seasonal swap.
- Financing (Resurs Bank / Klarna): Lapin Kumi Rengastili (tire account) offering up to 12 months interest-free and commission-free payment for purchases over 100 EUR. Consumer credit via Resurs Bank. Klarna checkout for online payments including invoice, installment, direct bank payment, and credit card options.
- Wheel Alignment (Four-Wheel Alignment): Four-wheel alignment / camber angle adjustment services. Available in Rovaniemi, Tornio, Kemi, Oulu, Jyväskylä, Lahti, and Vantaa. Pricing: 49 EUR measurement only, 89 EUR with one axle adjustment, 109 EUR with both axles adjusted.
- 24h Emergency Tire Service: Round-the-clock emergency tire service across Finland for heavy vehicles. Hourly rates apply on top of service fee. Mobile service for trucks, buses, and passenger vehicles. Covers unexpected breakdowns and flat tires on the road.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tire fitting / replacement |
| Unit Pricing | Pay-as-you-go | Four-wheel alignment (wheel alignment) |
| Unit Pricing | Multi-year contract | Tire hotel / seasonal storage |
| Unit Pricing | Pay-as-you-go | 24h heavy vehicle emergency service |
| Unit Pricing | Pay-as-you-go | 24h passenger vehicle emergency service |
| Transaction based/ take rate | Monthly | Lapin Kumi Tire Account (Rengastili) financing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Lapin Kumi product offering
Product offeringCore offering
Lapin Kumi is a Finnish full-service tire specialist that sells new tires for passenger cars, vans, SUVs, trucks, buses, tractors, and work machines (brands including Nokian, Continental, Michelin, Yokohama, Bridgestone, Viking, Minerva, General, Atlander), along with aluminum rims (Ispiri, Veemann, Wolfrace, AXE, MAK, DOTZ, DEZENT, AEZ). The company delivers a complete tire service package including fitting, balancing, four-wheel alignment, nitrogen filling, siping, TPMS, 24/7 emergency response, seasonal tire hotel storage, suspension kits, and its own LK-Tread retreading service for commercial vehicle tires. Operations span 21+ locations across Finland supported by retail branches, e-commerce, a 24/7 B2B wholesale portal, and a central warehouse in Oulu.
Product overview
Lapin Kumi Oy is a Finnish tire specialist operating as a full-service retail chain under the Lapin Kumi Group. The core offering is tires for passenger cars, vans, SUVs, and heavy vehicles (trucks, buses, tractors, and work machines) across multiple international brands including Nokian, Yokohama, Continental, Michelin, Bridgestone, General, and others. Complementing the tire range is a broad aluminum rim portfolio featuring brands such as Ispiri, Veemann, Wolfrace, AXE, MAK, DOTZ, DEZENT, and AEZ, with the flagship rim showroom in Oulu displaying approximately 200 models. The company offers a full suite of tire services including tire changing, balancing, nitrogen filling, siping, TPMS monitoring, 24/7 emergency tire service, seasonal tire hotel (rengashotelli) storage, and four-wheel alignment. It also provides its own retreading (pinnoitus) service under the LK-Tread brand using Bandag and Marangoni processes at facilities in Rovaniemi and Hämeenlinna. Suspension kits (lowering springs and coilovers) from brands like Eibach, H&R, KW, and D2 are sold and installed at select locations. The company operates over 20 locations across Finland, offers B2B wholesale services, and provides consumer financing through the Lapin Kumi Rengastili in partnership with Resurs Bank. The Group has expanded via acquisitions including Kolarin Kumi Oy, Colmec Oy, Nummelan Rengasmyynti Oy, Bandaris Oy, Suomen Rengas-Heikki Oy, Rengas Park Oy, and others.
Differentiator
Problem solved
Functional benefit
Brands
- Raskasrenkaat.fi: Separate website for heavy vehicle/cargo tires under the Lapin Kumi Group.
- Rengasrealisointi.fi
- Rengas-Park
- Kolarin Kumi
Products and services
- Passenger Car Tires (Henkilöauton renkaat) Retail sale of new passenger car tires across summer, studded winter (nastarenkaat), and studless winter (kitkarenkaat) categories, sourced from Nokian, Yokohama, Continental, Michelin, Gislaved, Viking, Minerva, General, and Atlander. Targeted at private car owners in Finland.
- Van / Light Commercial Tires (Pakettiauton renkaat) Tires for vans and light commercial vehicles in summer, winter, studded, and studless variants, from brands including Minerva, Gislaved, Yokohama, Continental, Nokian, and Michelin. Targeted at van fleet operators and small businesses.
- SUV / 4x4 Tires (SUV / Katumaasturi renkaat) Tires for SUVs and 4x4 vehicles including all-terrain (General AT3, BFGoodrich All-Terrain, Hankook RF03) and mud-terrain (General X3, BFGoodrich Mud-Terrain) options, in summer, winter, studded, and studless variants.
- Heavy Vehicle Tires (Raskas kalusto renkaat) Comprehensive tire range for trucks, buses, tractors, and work machines from Michelin, Bridgestone, Yokohama, Continental, and Bandag, sold under the Raskaatrenkaat.fi brand and bundled with retreading services for fleet customers.
- Aluminum Rims / Wheels (Alumiinivanteet) Aluminum rims and wheels from Ispiri, Veemann, Wolfrace, AXE, MAK, DOTZ, DEZENT, and AEZ (ALCAR Group), plus 3-piece bespoke options. The Oulu flagship displays around 200 rim models and stocks up to 8,000 rims during peak season.
- Tire Hotel (Rengashotelli) Seasonal tire storage service available at all Lapin Kumi locations, including condition inspection and pressure checks, with optional mounting and balancing. Prices range from 55 EUR/season (Lapland/Ylivieska) to 95 EUR/season (Helsinki/Vantaa).
- Tire Changing (Renkaanvaihto) Professional tire changing service priced at 45 EUR for passenger cars, 55 EUR for SUVs/18+ inch, and 65 EUR for motorhomes and Sprinter-class vans. Includes tire washing.
- Tire Balancing (Renkaiden tasapainotus) Tire balancing service that eliminates vibration, improves driving comfort, reduces uneven tire wear, and prevents damage to steering and suspension components. Covered by a 30-day satisfaction guarantee.
- Four-Wheel Alignment (Nelipyöräsuuntaus) Four-wheel alignment and camber angle adjustment service available in Rovaniemi, Tornio, Kemi, Oulu, Jyväskylä, Lahti, and Vantaa. Priced at 49 EUR measurement only, 89 EUR with one axle adjustment, and 109 EUR with both axles adjusted.
- 24/7 Emergency Tire Service (24h rengaspalvelu) Round-the-clock, 365-day mobile tire service for heavy commercial vehicles (trucks, buses) nationwide and passenger cars near Lapin Kumi service points. Heavy vehicle service fees range from 149 EUR weekday evenings to 249 EUR weekends/holidays, plus 109 EUR/hour with a 2-hour minimum; passenger service fees 99–159 EUR excluding VAT.
- TPMS Tire Pressure Monitoring Service TPMS sensor installation, reprogramming, and diagnostics for both indirect and direct tire pressure monitoring systems across light and heavy vehicles.
- Nitrogen Tire Filling (Typpitäyttö) Nitrogen tire inflation for light and heavy vehicles, providing more stable pressure, cooler operating temperatures, slower pressure loss, extended tire life, and reduced fuel consumption.
- Tire Siping (Saippaus) Tire siping service available at Tornio and Espoo Juvanmalmi, improving grip, shortening braking distances, enhancing vehicle control, increasing flexibility and durability, reducing heat buildup, and lowering hydroplaning risk for new and used tires.
- Suspension Kits (Alustasarjat) Suspension components and kits including lowering springs (Eibach, H&R), full coilover suspension kits, and adjustable systems (KW, D2, BC-Racing). Sold and installed with wheel alignment at Tornio, Oulu, and Rovaniemi.
- LK-Tread Retreading (Pinnoitus) Commercial vehicle tire retreading using LK-Tread Bandag and Marangoni processes at owned facilities in Rovaniemi and Hämeenlinna, compliant with UN ECE109 regulation. Delivers equivalent or better mileage than factory-new tires at lower cost, with completed casings turned around in under a week.
- Lapin Kumi Rengastili (Consumer Financing) Installment financing for tires and rims via Resurs Bank, providing up to 12 months interest-free and commission-free payment for purchases over 100 EUR (example: 1,500 EUR = 12 x 125 EUR monthly, 0% interest, 0 EUR handling fee).
- B2B Tire & Wheel Wholesale (B2B tukkumyynti) Wholesale distribution of tires and wheels to tire shops, auto repair shops, and car dealerships across Finland, with a dedicated sales team, named account managers, a 24/7 B2B web shop, real-time stock and pricing, and 1-2 business day deliveries from the Oulu central warehouse. Includes premium, mid-range, and budget tiers.
Quantifiable outcome
- Solar power installation produces 70,000+ kWh/year, reducing CO2 by 12,000 kg/year at Oulu location
- +3 more outcomes
Companies that use Lapin Kumi
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Lapin Kumi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lapin Kumi partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- CitiracoreLapin Kumi is part of the Nordic Citira group. Citira is the parent company overseeing Lapin Kumi's operations. This corporate relationship provides the financial backing and strategic framework for Lapin Kumi's expansion strategy across Finland.
- Point ScoreLapin Kumi operates under the Point S brand concept alongside its own Lapin Kumi brand identity. Point S is an international tire and automotive service network. Several partner locations (e.g., Pudasjärvi) operate as Point S branded stores under the Lapin Kumi network.
- WheelTrade.FicoreWheelTrade.Fi is the wheel importer whose showroom operates within Lapin Kumi's Oulu flagship location. Lapin Kumi is the exclusive or primary distributor of WheelTrade.Fi aluminum wheels across its network. The partnership provides access to a wide variety of wheel brands including Ispiri, Veemann, Wolfrace, AXE, MAK, DOTZ, DEZENT, AEZ.
- RautamominorRautamo is one of the wheel importers whose products are distributed through Lapin Kumi's network.
- Erikoisvanteet.fiminorErikoisvanteet.fi is a wheel importer whose products are distributed through Lapin Kumi's network.
- ALCAR (ALCAR Finland)coreALCAR is a major European wheel importer and parent of brands including Dezent, DOTZ, and AEZ. Lapin Kumi is a key stockist and distributor of ALCAR-brand wheels across its network. ALCAR ensures rapid availability and strong quality control for the wheel brands distributed through Lapin Kumi.
- Bandag (Michelin Group)coreBandag (owned by Michelin Group) is the retreading technology partner used at Lapin Kumi's own retreading facilities. LK-Tread Bandag retreading is performed at Lapin Kumi's own facilities in Rovaniemi and Hämeenlinna, offering commercial vehicle tire retreading that delivers equivalent or better mileage than factory-new tires.
- Marangoni (Ringtread)coreMarangoni is the retreading technology partner used alongside Bandag at Lapin Kumi's own retreading facilities. Marangoni Ringtread technology is used for retreading commercial vehicle tires, complementing the Bandag process.
- KlarnacoreKlarna provides the checkout and payment processing infrastructure for Lapin Kumi's online store (lapinkumi.fi and rengasrealisointi.fi). Consumers can pay via invoice, installment plans, direct bank transfer, and credit/debit cards. This enables a seamless e-commerce experience for online tire and wheel purchases.
- Schenker / MatkahuoltominorSchenker and Matkahuolto are home delivery couriers used for delivering online orders to customers who do not opt for installation at a service point. Orders over 20 kg are delivered directly to the customer's home.
- Eibach, H&R, KW (Suspension Brands)minorEibach, H&R, and KW are premium suspension/chassis brands represented and sold by Lapin Kumi at its Tornio, Oulu, and Rovaniemi locations. These brands are available alongside lower-cost options D2 and BC-Racing.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Lapin Kumi competitors and assessment
Company assessmentBroad incumbents
- Kwik-Fit: Kwik-Fit is one of Europe's largest fast-fit tire, exhaust, and service chains with a similar consumer-focused service model (fitting, alignment, repair, seasonal storage). It operates at significantly greater scale and serves comparable B2C and small-fleet segments.
- Euromaster: Euromaster (Michelin Group) is a pan-European tire and vehicle maintenance network with a comparable multi-service offering (tire sales, fitting, alignment, fleet management). It is much larger and broader in scope but addresses the same value proposition for consumer and fleet customers.
- Point S: Point S is the international tire and auto-service cooperative under which Lapin Kumi itself operates several partner locations. As a worldwide network it competes in overlapping categories (tire retail, light/HD service) and represents both a partner and a peer benchmark for Lapin Kumi's affiliated sites.
- First Stop: First Stop is a European tire retail and service network (Bridgestone-aligned) offering tire sales, fitting, alignment, and fleet services. It serves the same customer needs as Lapin Kumi but at a pan-European scale with broader B2B fleet programs.
Others
- Continental AG: Continental is a major tire manufacturer and parent of Vianor (Lapin Kumi's primary competitor). It supplies premium tires to Lapin Kumi and competes indirectly through its owned retail chain, making it both a critical supplier and an indirect competitor in the Finnish market.
- Nokian Tyres: Nokian Tyres is the leading Nordic tire manufacturer and one of Lapin Kumi's key supply partners for winter and studded tires. It is not a direct retail competitor but represents a strategic supplier dependency and a potential channel conflict as Nokian expands its own Vianor retail network.
Regional players
- Däckia: Däckia is a leading Swedish tire retail and service chain with affiliated partner stores, very similar in concept to Lapin Kumi's hybrid owned-plus-partner model. It is the closest analogue in the adjacent Nordic market and competes for the same type of B2C and small-fleet customers.
Emerging players
- Blackcircles.com: Blackcircles is an online tire retailer that pairs e-commerce ordering with a partner fitting network — directly analogous to Lapin Kumi's rengasrealisointi.fi plus service-point model. It is a relevant competitor for the price-sensitive online tire buyer in Finland's cross-border e-commerce market.
- Dekk1 (Norway): Dekk1 is a Norwegian online-led tire retailer with affiliated fitting partners, comparable to Lapin Kumi's hybrid e-commerce plus physical service model. It serves as a relevant emerging-player benchmark for how digital-native Nordic tire retail may evolve.
Direct peers
- Vianor: Vianor is the largest tire and car service chain in the Nordics, owned by Continental AG. It operates a comparable full-service tire retail and B2B model (new tires, fitting, storage, alignment, fleet services) across Finland and the broader Nordics, directly overlapping Lapin Kumi's core offering and customer segments.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Lapin Kumi social profiles
Digital presenceLapin Kumi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lapin Kumi leadership team
Management profileNumber of profiles
Profiles6 records
Lapin Kumi subsidiaries and ownership
Company hierarchySubsidiaries7 records
Lapin Kumi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lapin Kumi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lapin Kumi
What does Lapin Kumi do?
Lapin Kumi is a Finnish full-service tire specialist that sells new tires for passenger cars, vans, SUVs, trucks, buses, tractors, and work machines (brands including Nokian, Continental, Michelin, Yokohama, Bridgestone, Viking, Minerva, General, Atlander), along with aluminum rims (Ispiri, Veemann, Wolfrace, AXE, MAK, DOTZ, DEZENT, AEZ). The company delivers a complete tire service package including fitting, balancing, four-wheel alignment, nitrogen filling, siping, TPMS, 24/7 emergency response, seasonal tire hotel storage, suspension kits, and its own LK-Tread retreading service for commercial vehicle tires. Operations span 21+ locations across Finland supported by retail branches, e-commerce, a 24/7 B2B wholesale portal, and a central warehouse in Oulu.
Is Lapin Kumi a public or private company?
Lapin Kumi is a private company. It is classified as family owned and is currently operating.
When was Lapin Kumi founded?
Lapin Kumi was founded in 1947. It employs 51 to 100 people.
Where is Lapin Kumi based?
Lapin Kumi is headquartered in Rovaniemi, Finland, in the Europe region.
How does Lapin Kumi make money?
Seven revenue lines are on record. Tire Sales are the primary driver. The others are wheel / Rim Sales, tire Fitting / Replacement Services, tire Hotel / Seasonal Storage, financing (Resurs Bank / Klarna), wheel Alignment (Four-Wheel Alignment) and 24h Emergency Tire Service.
Who are Lapin Kumi's main competitors?
Broad incumbents on record are Kwik-Fit, Euromaster, Point S and First Stop. Others are Continental AG and Nokian Tyres. Däckia is listed as a regional player. Emerging players are Blackcircles.com and Dekk1 (Norway). Vianor is listed as a direct peer.
Does Lapin Kumi have an API?
No public API is recorded for Lapin Kumi.
What industry is Lapin Kumi in?
Lapin Kumi's product category is Tire Retail & Services. Its primary akta.pro industry code is TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment), with a secondary code of TLAKADAB, Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR). Its NAICS code is 44134 and its SIC code is 7500.