Europe TP

What Europe TP does

Europe TP, operating under the legal entity VIA MOBILIS (RCS Épinal 408 901 916), is a France-headquartered (Ambacourt) private operator of a network of online classified ads marketplaces for used heavy equipment. Its flagship platform, Europe-Construction-Equipment.com, hosts 244,923 published ads spanning excavators, loaders, cranes, compactors, attachments, spare parts, and site bungalows, and serves buyers and sellers across more than 50 countries via 12+ localized language versions on country-specific domains (e.g., europe-tp.com, europa-baumaschine.de, maroc-tp.com). Under the Via Mobilis group, the company extends its marketplace model into adjacent verticals through sister sites Planet-Trucks.com, Europe-Commercial-Vehicle.com, Europe-Forklift.com, and Europe-Agriculture.com, and runs a mobile application, a Price Estimator tool, a Business Directory, manufacturer data sheets, email alerts, an integrated messaging service, auctions, and rental listings.

The underlying technology is a self-serve, product-led online classifieds platform with integrated messaging, search and filtering, price estimation, and multi-language localization; payment processing is handled via Ingenico ePayments, and the site uses Google Analytics and Google Adsense. The platform connects a long tail of individual sellers, SMB dealers (e.g., STP Trading, Ripamat SAS, Kiesel Used GmbH, SOCOLOC), and large operators (e.g., Terrafame) on a free buyer / fee-paying seller model.

Revenue is generated primarily through (1) per-listing classified ad placement fees paid by sellers, (2) advertising and promotional services sold through Via Mobilis Extend, and (3) transaction participation in auction sales facilitated via partners Agorastore and Auctelia. Pricing is pay-as-you-go with optional visibility upgrades; specific tiers are not publicly disclosed. The go-to-market is fully product-led and self-serve with no field sales force, relying on SEO, content/news marketing, social sharing, and email alerts for distribution. The company is privately held with no external funding disclosed and operates with 11-50 employees under General Manager Charles Collot.

Name

Europe TP

Legal name

VIA MOBILIS

Website

https://europe-construction-equipment.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Europe TP (Via Mobilis) operates a network of online classifieds marketplaces for used construction, truck, forklift, agricultural, and commercial vehicle equipment, connecting buyers and sellers across 50+ countries via localized, multi-language platforms with 244,923 published ads.

Ownership category

akta.pro rank

Headquarters

HQ city

Nancy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Classified Ad Placement: Sellers pay fees to post classified ads on the platform, with visibility options and featured listings generating additional revenue.
2. Advertising and Promotional Services: The platform offers advertising options through Via Mobilis Extend for enhanced visibility of listings.
3. Auction Services: The platform facilitates auction sales with third-party auction providers like Agorastore and Auctelia.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Europe TP (legal entity: VIA MOBILIS) operates Europe-Construction-Equipment.com, an online classified-ads marketplace where equipment sellers pay to list used and damaged construction machinery (excavators, loaders, cranes, compactors, attachments, spare parts, and site bungalows) for buyers across 50+ countries. Revenue is generated through seller listing fees, optional paid visibility/banner upgrades via Via Mobilis Extend, and revenue-share arrangements with third-party auction partners.

Product overview

Europe-Construction-Equipment.com is a classified ads marketplace for used construction equipment operated by the Via Mobilis group. The platform enables buy/sell/rental transactions across more than 50 countries with 244,923 published ads. It offers a multi-category portfolio spanning heavy equipment (excavators, loaders, bulldozers, cranes, compactors), machinery attachments (buckets, hydraulic hammers, grapples), spare parts, and site infrastructure (bungalows, generators, compressors). The core marketplace is supplemented by sister sites for trucks, commercial vehicles, forklifts, and agricultural equipment, plus value-added services including a price estimator, business directory, manufacturer data sheets, email alerts, messaging, auctions, and rental listings. The platform connects equipment brands such as Volvo, JCB, Komatsu, Caterpillar, Liebherr, Case, Bobcat, Hitachi, Kubota, Terex, Manitou, and Haulotte with international buyers and sellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Europe-Construction-Equipment.com (classified ads marketplace) Online classified ads marketplace for used, new and damaged construction machinery and equipment (excavators, loaders, cranes, compactors, attachments, spare parts, site bungalows). Sellers pay to list; buyers can search, filter, message sellers, save searches and receive alerts.
• Planet-Trucks.com (sister marketplace) Specialized classified ads platform for buying and selling used trucks, operated within the Via Mobilis group and cross-linked from Europe-Construction-Equipment.com.
• Europe-Commercial-Vehicle.com (sister marketplace) Specialized classified ads platform for buying and selling second-hand commercial vehicles (vans and light trucks), part of the Via Mobilis group.
• Europe-Forklift.com (sister marketplace) Specialized classified ads platform for buying and selling used forklifts and handling equipment, operated within the Via Mobilis group.
• Europe-Agriculture.com (sister marketplace) Specialized classified ads platform for buying and selling used agricultural equipment, part of the Via Mobilis group and accessible via the cross-platform network.
• Business Directory service Online business directory connecting buyers with construction equipment dealers, manufacturers, rental firms and service providers across the platform's geographies.
• Auctions service Time-limited auction listings for construction equipment operated in partnership with third-party auction providers (Agorastore, Auctelia), enabling equipment disposal via online bidding.
• Rental listings service Section dedicated to long-term rental listings for construction equipment alongside the sales marketplace, allowing suppliers to advertise machines available for hire.
• Via Mobilis Extend (advertising and visibility services) Advertising banner and enhanced-visibility services offered to sellers on Europe-Construction-Equipment.com for featured listings and promotional placements across the Via Mobilis group.
• Price Estimator tool Standalone pricing tool that estimates the market value of construction equipment listed on the platform, available to users across web and mobile.
• Manufacturer Sheets (technical data sheets) Technical data sheets and specifications for construction equipment manufacturers that help buyers evaluate equipment features and dimensions.
• DATA Solutions Data solutions service offered under the Via Mobilis group providing data-related services for the construction equipment marketplace and affiliated vertical sites.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Planet-Trucks.comcoreChannel Partner/ Reseller/ DistributorAffiliate platform within the Via Mobilis group focused on buying and selling used trucks. Cross-linked from Europe-Construction-Equipment.com as part of the industrial vehicle network.
• Europe-Commercial-Vehicle.comcoreChannel Partner/ Reseller/ DistributorAffiliate platform within the Via Mobilis group for buying and selling second-hand commercial vehicles including vans and light trucks.
• Europe-Forklift.comcoreChannel Partner/ Reseller/ DistributorAffiliate platform within the Via Mobilis group dedicated to buying and selling used forklifts and handling equipment.
• Europe-Agriculture.comcoreChannel Partner/ Reseller/ DistributorAffiliate platform within the Via Mobilis group for purchase and sale of used agricultural equipment.
• Ingenico ePaymentscoreTechnology or IntegrationPayment service provider for processing debit card payments for ad placements. PCI-DSS certified to handle payment card data securely. Used exclusively for seller payment processing.
• AgorastoreminorChannel Partner/ Reseller/ DistributorThird-party auction partner integrated into the platform for equipment auction sales.
• AucteliaminorChannel Partner/ Reseller/ DistributorThird-party auction partner for construction equipment and bungalow auctions on the platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IronPlanet: Online marketplace and auction platform for used construction and agricultural equipment, now part of RB Global; directly comparable seller/buyer flow and equipment categories.
• Ritchie Bros. Auctioneers (RB Global): World's largest multi-channel used heavy equipment marketplace and auctioneer (including IronPlanet and Marketplace-E), offering the same core buy/sell use cases for construction equipment with brokered services layered on top.
• Euro Auctions: International auctioneer of construction equipment and agricultural machinery operating physical and online auctions, directly comparable to Europe TP's auction listings via Agorastore and Auctelia.
• Mascus: Global online marketplace for used heavy machinery, trucks, and agricultural equipment, directly competing with Europe-Construction-Equipment.com in cross-border used construction equipment listings.
• Truck1: European online marketplace for used commercial vehicles and construction machinery, directly competing for seller listings and buyer traffic in the same equipment verticals.
• Lectura: Europe-based platform providing construction equipment specifications, valuations, and marketplace listings, overlapping significantly with Europe TP's product categories and geographic coverage.

Emerging players

• eQuipmatic / EquipmentSource: Online used heavy equipment marketplace with AI-driven matching, overlapping with Europe TP's PLG classifieds model in North American and international construction equipment categories.

Broad incumbents

• Machinery Trader (Sandhills Global): Long-established US-centric marketplace for new and used construction equipment, heavy machinery, and trucks; broader and larger incumbent than Europe TP but overlapping on equipment categories and classifieds business model.

Others

• Planet-Trucks.com: Sister platform of Europe TP under the Via Mobilis group, focused on used trucks — represents the closest cross-vertical peer within the same operating company.

Regional players

• MACHINERYBG: Bulgarian online marketplace for new and used construction machinery, providing a regional comparable for Europe TP's Eastern European localizations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EuropeTP
• Xx.com/europe_tp1
• LinkedInlinkedin.com/company/europe-tp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Europe TP