Made To Measure

What Made To Measure does

Made To Measure (M2M), founded in 2009 in Dubai by Kamlesh Ramchandani, is a privately held bespoke menswear atelier operating under Made To Measure LLC. The company fabricates custom-tailored suits, shirts, tuxedos, and ethnic wear (sherwanis, kurtas, bandhis) using premium fabrics sourced as an authorized retailer from 14+ European mills including Loro Piana, Ermenegildo Zegna, Scabal, Holland & Sherry, Cerruti, Albini, and Thomas Mason. Core technical differentiators center on traditional Italian craft: hand-stitched floating canvas construction, basted (rather than fused) suit assembly, and precision measurement across 20+ body points, executed in M2M's in-house workshop by master tailors with two generations of expertise. The business runs on a direct-to-consumer, appointment-based model through three Dubai retail showrooms — Jumeirah 3 (the original 2009 boutique), Dubai Hills Mall (opened 2023), and Bay Avenue Business Bay — supplemented by a mobile tailoring service (Move 2 Measure) and international trunk shows. Revenue is generated one garment at a time on a quote-based pricing model dependent on fabric selection and customization level, with no disclosed external funding and revenue figures kept private.

Name

Made To Measure

Legal name

Made To Measure LLC

Website

https://m2m.ae

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Made To Measure is a Dubai-based, founder-owned bespoke menswear atelier crafting custom suits, shirts, and ethnic wear from premium European fabrics for corporate professionals, wedding grooms, and formal-event clients via three retail showrooms, a mobile tailoring service, and international trunk shows.

Ownership category

akta.pro rank

Product category

Bespoke Menswear Tailoring

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (31525)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)

akta.pro secondary industry

Custom Tailoring & Made-to-Measure Adjustments (HSAJAFAM)

Keywords

• Bespoke menswear tailoring
• Custom tailored suits
• Made to measure shirts
• Luxury men's clothing
• Bespoke ethnic wear

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Bespoke Suits: Custom-tailored suits crafted to individual measurements, preferences, and style specifications. Prices vary based on fabric selection (European premium brands) and customization level.
2. Bespoke Shirts: Custom-made shirts using premium European fabrics from Albini, Allumo, Mileta, Thomas Mason, and others. Fully customized collar, sleeve, and body measurements.
3. Accessories: Complementary accessories including bespoke shoes, ties, bow ties, pocket squares, cufflinks, and stud sets that complement the bespoke suits and shirts.
4. Ethnic Wear: Traditional ethnic wear including sherwanis, kurta sets, and bandhis for weddings and special occasions, crafted with traditional craftsmanship and modern aesthetics.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Made To Measure (M2M) is a Dubai-based bespoke tailoring house that handcrafts custom men's suits, shirts, tuxedos, and ethnic wear from premium European fabrics. Each garment is built from scratch using 20+ individual body measurements, hand-stitched floating canvas construction, and trial fittings to deliver made-to-measure clothing for personal, professional, and wedding occasions.

Product overview

M2M (Made To Measure) operates as a bespoke tailoring brand specializing in handcrafted menswear. The core offering centers on bespoke suits and shirts built from scratch using premium European fabrics, with hand-stitched floating canvas construction. The product portfolio spans multiple categories: corporate wear, formal wear, tuxedo/tuxedo wear for weddings, semi-casual wear, and ethnic wear including sherwanis for cultural occasions. Specialized sub-products include Loro Piana suits, Zegna suits, bespoke linen suits, and men's 3-piece suits. The company also offers bespoke accessories (shoes, ties, cufflinks) and services including Move 2 Measure (mobile tailoring) and trunk shows. Fabrics are sourced from prestigious European mills including Loro Piana, Ermenegildo Zegna, Scabal, Holland & Sherry, Cerruti, Styl Biella, Albini, Mileta, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Suits Handcrafted tailor-made suits built from scratch using premium European fabrics, featuring hand-stitched floating canvas construction and 20+ body measurements for a personalized fit, sold through M2M's Dubai showrooms.
• Bespoke Shirts Custom-made shirts crafted from fine European fabrics (100% cotton, linen) including Albini, Alumo, Mileta, and Thomas Mason, tailored to exact measurements with personalized collar, sleeve, and body specifications.
• Corporate Wear Bespoke business attire including suits and shirts designed for professional settings, representing sophisticated understated style for executives.
• Formal Wear High-end formal suits including three-piece suits crafted for special occasions and formal events.
• Tuxedo Wear Luxury tuxedos and dinner suits tailored from fine brocades and pure silks, suitable for black-tie events and weddings.
• Semi Casual Wear Relaxed tailored clothing using lighter, more flexible, and breathable fabrics for everyday wear.
• Ethnic Wear Traditional menswear including sherwanis, kurtas, and bandhis for weddings and cultural celebrations, combining heritage craftsmanship with modern styling.
• Wedding Tuxedo Suits for Groom Custom wedding suits for grooms featuring high-quality European fabrics including Italian brocades and silks.
• Move 2 Measure (Mobile Tailoring Service) Mobile bespoke tailoring service that brings fabric selection and measurement services to clients' homes or offices across the UAE, with international visits to Asia, Europe, Africa, and America available on request.
• Trunk Shows Traveling bespoke tailoring exhibitions that bring the full tailoring experience to different cities worldwide, featuring fabric collections and personalization services.
• Bespoke Accessories Custom accessories including bespoke shoes, ties, bow ties, pocket squares, cufflinks, and stud sets to complement tailored garments.

Quantifiable outcome

• Each bespoke garment is a unique statement piece with perfect fit, distinguished from mass-produced alternatives

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core.

• Loro PianacoreOthersM2M is an authorized retailer of Loro Piana fabrics. They offer Loro Piana suits with fabrics including Super 130s, 150s, and 170s, providing customers access to one of the world's finest luxury fabric brands for bespoke tailoring.
• Ermenegildo ZegnacoreOthersAuthorized retailer of Ermenegildo Zegna fabrics, offering exclusive Zegna collections including Trofeo, Traveller, and 15 Milmil, 14 Milmil, 13 Milmil, and 12 Milmil fabric lines.
• ScabalcoreOthersAuthorized retailer of Scabal premium suit fabrics, offering customers access to this prestigious Belgian mill's fabric collections for bespoke tailoring.
• Holland & SherrycoreOthersAuthorized retailer of Holland & Sherry fabrics, a prestigious British mill known for fine quality wool and exclusive fabric collections.
• CerruticoreOthersAuthorized retailer of Cerruti 1881 fabrics, offering Italian quality and contemporary elegance for bespoke suits.
• Styl BiellacoreOthersAuthorized retailer of Styl Biella fabrics, offering premium jacketing and suiting fabrics for bespoke garments.
• AlbinicoreOthersAuthorized retailer of Albini shirting fabrics, a prestigious Italian mill specializing in premium cotton shirt fabrics.
• AllumocoreOthersAuthorized retailer of Allumo shirting fabrics, offering high-quality Swiss and Italian cotton shirtings for bespoke shirts.
• MiletacoreOthersAuthorized retailer of Mileta shirting fabrics, providing quality cotton and linen shirtings for custom-made shirts.
• Thomas MasoncoreOthersAuthorized retailer of Thomas Mason shirting fabrics, a prestigious Italian brand known for premium cotton shirts.
• CarnetcoreOthersAuthorized retailer of Carnet fabrics, offering premium tuxedo and suit fabrics including brocades for formal wear.
• HuddersfieldcoreOthersAuthorized retailer of Huddersfield Fine Worsteds fabrics, a historic British mill known for quality worsteds.
• GuabellocoreOthersAuthorized retailer of Guabello fabrics, an Italian mill known for premium Super 130s to Super 180s suitings.
• CaccioppolicoreOthersAuthorized retailer of Caccioppoli fabrics, a prestigious Italian mill offering quality Neapolitan suiting fabrics.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Scabal: Belgian luxury fabric mill and bespoke tailor with global showrooms. Comparable to M2M because Scabal is one of the premium fabric brands M2M retails and offers an in-house bespoke service that competes for the same luxury menswear customer.
• Holland & Sherry: Historic British fabric mill with bespoke tailoring services across major cities. Comparable to M2M as a supplier of the premium worsteds M2M uses and as a global bespoke suiting brand targeting HNW menswear customers.
• Brioni: Luxury Italian menswear and bespoke house owned by Kering. Comparable to M2M at the upper end of luxury menswear, offering bespoke and made-to-measure services for HNW and celebrity customers.

Direct peers

• Savile Row Bespoke (collective - e.g., Henry Poole, Anderson & Sheppard, Huntsman): London Savile Row bespoke tailors producing fully hand-cut suits for HNW clients. Comparable to M2M as a benchmark for hand-crafted, multi-measurement, multi-fitting bespoke suits serving an international luxury clientele.
• Suitsupply: Global made-to-measure and ready-to-wear menswear retailer with strong Dubai/UAE presence. Comparable to M2M as a direct competitor targeting price-conscious yet style-driven professional and wedding customers in Dubai's menswear market.
• Kiton: Naples-based luxury bespoke and ready-to-wear menswear house. Comparable to M2M in serving ultra-luxury bespoke and made-to-measure customers with handcrafted Neapolitan construction and premium fabrics.
• Turnbull & Asser: British heritage shirtmaker and bespoke tailor. Comparable to M2M for its bespoke shirting expertise, premium fabrics, and overlap on the custom shirt and formalwear segments M2M serves in Dubai.
• Cad & The Dandy: Modern Savile Row bespoke tailor focused on accessible luxury bespoke suits. Comparable to M2M as a contemporary bespoke house using premium fabrics and multi-visit fittings to serve professional and wedding customers.

Emerging players

• Indochino: Made-to-measure suiting brand scaling through showrooms and online measurement. Comparable to M2M in offering personalized men's suiting at accessible price points, putting pressure on the value end of bespoke.

Regional players

• Patchi (menswear / formal occasion wear): Lebanese-origin luxury gifting and lifestyle brand with strong Middle East retail presence. Listed as a regional peer because it shares M2M's premium gifting/occasion positioning in the Middle East, though its core product is confectionery rather than tailoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/made-to-measure-dubai
• Instagraminstagram.com/m2mdubai
• Facebookfacebook.com/made2measure

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made To Measure