Goyoga

What Goyoga does

GoYoga is a privately held, founder-led yoga and wellness studio chain founded in 2011 by Alissa in Columbus, Ohio, operating 10 physical studios across the Columbus metropolitan area — Delaware, Dublin, Gahanna, Grandview, New Albany, Powell, Upper Arlington, Westerville, and Worthington — alongside the recently relocated Worthington facility. The business delivers more than 300 weekly group classes spanning yoga (heated and non-heated, including Restorative Flow and Deep Stretch), meditation, and barre, and serves individual practitioners from beginners through experienced yogis, families with young children, corporate clients, and personal event hosts. GoYoga is bootstrapped — no funding rounds are disclosed in the source material — and is in the final stages of launching a franchise program to license its operating model to third-party studio owners.

The company's technology stack centers on a unified multi-location platform rather than proprietary systems of record. The "GoYoga Studios" mobile application, available on iOS and Android and built on the Ribbon platform (com.goyogausa ribbon package), provides self-service booking, schedule viewing, livestream access, and an On Demand recorded-class library. Class registration and the introductory $40-for-4-classes offer are transacted through the Momence third-party booking and membership management platform, while livestream delivery relies on Zoom, with join links emailed to participants within 30 minutes of class start. Integrations also include Passport Parking for street parking at the Delaware location. Private lessons, studio rentals, teacher training programs, and childcare services (children 6 weeks and up at five locations with a 6:1 child-to-provider ratio) are layered onto the core group-class platform.

GoYoga operates a direct-to-consumer business model anchored on monthly unlimited memberships granting cross-location access to all studios and 300+ weekly classes, including livestream and On Demand content, with a digital-only membership option. Customer acquisition is driven by a $40 introductory package of 4 classes valid for 2 weeks; additional streams include single livestream classes at $12, private lessons sold individually or in 3-packs, hourly studio rentals (800–2,000 sq ft) for corporate and personal events, and recurring childcare memberships at select locations. Marketing channels span the company website, the mobile app, email confirmations and waitlist notifications, and active Facebook and Instagram accounts. Approximately 251–500 employees support operations; revenue is not publicly disclosed.

Name

Goyoga

Legal name

GoYoga

Website

https://goyogausa.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

GoYoga operates 10 yoga and wellness studios across Columbus, Ohio, offering 300+ weekly group yoga, meditation, and barre classes. It serves individual consumers, families, and corporate clients via monthly memberships, private lessons, livestream, on-demand content, and a developing franchise program.

Ownership category

akta.pro rank

Product category

Yoga and Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Yoga studio classes
• Group fitness classes
• Wellness studio chain
• Meditation and barre
• Virtual yoga streaming

Headquarters

HQ city

Powell

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership/Subscription: Monthly unlimited memberships providing access to all 9 studio locations and over 300 weekly classes including yoga, meditation, and barre. Also offers digital-only membership for virtual access.
2. Introductory Class Packages: New client special offering 4 classes for $40, valid for 2 weeks. Entry-level product to drive customer acquisition.
3. Private Lessons: One-on-one personalized yoga instruction available as single 60-minute sessions or 3-pack bundles. Tailored to individual goals, skill levels, and specific needs.
4. Studio Rentals: Hourly rental of studio spaces (800-2000 sq ft) for corporate events, personal parties, meetings, and team building. Includes tables, chairs, projectors and TVs. Members and corporate partners receive discounts.
5. Childcare Services: Childcare membership and package options for children 6 weeks and up at select locations (Delaware, Dublin Grandview, New Albany, Powell & Worthington). Enables parents to attend classes.
6. Single Livestream Classes: Individual livestream class access for $12 for customers without unlimited membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

GoYoga operates a chain of 10 yoga studios across the Columbus, Ohio metro area delivering in-person and virtual group yoga, meditation, and barre classes, with more than 300 weekly sessions available to members under unified membership pricing. The company complements its core classes with private instruction, studio rentals for events, on-site childcare at select locations, teacher training, and a mobile app for booking and on-demand content.

Product overview

GoYoga is a yoga and wellness studio chain operating 10 Columbus, Ohio locations (Delaware, Dublin, Gahanna, Grandview, New Albany, Powell, Upper Arlington, Westerville, and Worthington). The company offers a unified wellness platform centered around in-studio and virtual group fitness classes, primarily serving beginners to intermediate practitioners. The core offering includes over 300 weekly group yoga, meditation, and barre classes, supplemented by a mobile app (GoYoga Studios) for booking, live streaming, and On Demand access. Additional revenue streams include private lessons, studio rentals, teacher training programs, and an emerging franchise model. Class types range from restorative and heated yoga to barre and pilates, with childcare services available at select locations. The portfolio is unified under a single membership model where all packages are valid across all studios.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Yoga Classes Heated and non-heated group yoga classes for beginners through advanced practitioners, spanning styles such as restorative, deep stretch, and flow, delivered across 10 Columbus-area studios with more than 300 weekly sessions.
• Meditation Classes Guided meditation sessions designed to promote mindfulness and stress reduction, complementing the active yoga practice offerings across GoYoga studios.
• Barre Classes Barre fitness classes combining ballet-inspired movements with yoga and pilates elements, offered at select GoYoga locations including Dublin and Grandview.
• Live Stream Classes Virtual yoga classes streamed in real time via Zoom from GoYoga's Delaware, Dublin, New Albany, and Powell studios, included with unlimited memberships and available as individual classes for $12 each with the Zoom link emailed within 30 minutes of class time.
• On Demand Classes Recorded yoga and barre classes accessible for streaming at any time through the GoYoga Studios mobile app, enabling flexible practice on the user's own schedule.
• Private Lessons One-on-one personalized yoga instruction available as single 60-minute sessions or 3-pack bundles, tailored to individual goals, alignment, injury rehab, or advanced poses, and bookable for individuals or small groups.
• Studio Rentals Hourly rental of GoYoga studio spaces (800-2000 square feet) for corporate events, meetings, team building, and personal celebrations such as bridal and baby showers, with tables, chairs, projectors, and TVs included and discounts for members and corporate partners.
• Childcare Services On-site childcare for children aged 6 weeks and up at select GoYoga locations (Delaware, Dublin Grandview, New Albany, Powell, and Worthington) under a 6:1 child-to-provider ratio, available through childcare memberships or packages so parents can attend classes.
• Teacher Training Yoga instructor training programs held at GoYoga's Columbus, Ohio facilities for individuals seeking to deepen their practice and pursue teaching careers.
• GoYoga Studios Mobile App Standalone iOS and Android mobile application for easy class booking, schedule viewing, livestream class access, and on-demand video library navigation across all GoYoga locations.
• GoYoga Franchise Program Franchise opportunity enabling third-party operators to own and operate their own GoYoga studio locations under the company's brand and operating model, with a franchising process reported to be in final stages as of 2024.

Quantifiable outcome

• Over 300 weekly yoga, meditation and barre classes available
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Peloton: Connected fitness platform offering yoga, meditation, and barre content on-demand and via app. Represents the at-home structural alternative to GoYoga's in-person classes.
• Planet Fitness: Mass-market fitness franchise with thousands of locations and ultra-low monthly pricing. Represents the price-sensitive, high-volume end of the fitness subscription category that GoYoga's affordable positioning competes against.
• Lifetime Fitness (Life Time): Premium multi-service fitness club operator offering yoga, group classes, childcare, and wellness amenities as part of a large-format facility. Comparable in offering yoga + childcare under a membership model, but at much larger scale and higher price point.

Direct peers

• CorePower Yoga: Largest national yoga studio chain in the U.S., offering heated yoga, meditation, and teacher training across hundreds of locations. Closest direct peer to GoYoga in terms of multi-location studio model, class subscription, and teacher training program.
• YogaWorks: Multi-location yoga studio chain with a comparable mix of group classes, private lessons, teacher training, and digital/on-demand offerings. Direct competitor in the multi-studio yoga subscription model.
• Club Pilates: Fast-growing franchise Pilates chain offering group reformer classes through a recurring membership model. Direct comparable for GoYoga's class-pack/membership structure and franchise-driven expansion thesis.
• Y7 Studio: Multi-location yoga studio chain (heated, hip-hop themed) with unlimited memberships and a strong digital/livestream presence. Comparable in studio-count and digital-membership overlay.
• Modo Yoga: International hot yoga studio chain that has expanded via franchising while maintaining community-focused positioning. Direct comparable to GoYoga's planned franchise model and hot-yoga class formats.

Emerging players

• Alo Moves: Premium digital yoga and wellness content platform owned by Alo Yoga. Competes with GoYoga's on-demand/livestream digital offering and represents the at-home substitute for in-studio attendance.

Others

• Momence: Booking and membership management platform used by GoYoga and many other boutique fitness studios. Adjacent ecosystem enabler / supplier rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GoYogaUSA
• Instagraminstagram.com/goyogausa
• LinkedInlinkedin.com/company/goyoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goyoga