Expodoc

What Expodoc does

Expodoc, operated by the Belgian private company Expo Projects, is a SaaS provider of integrated event management software for trade shows, congresses, and hybrid events. Founded in 2008 and headquartered in Wijnegem, Belgium with a Paris office, the company serves trade show organizers, congress organizers, event agencies, event venues, and stand builders across 95 venues and 93 countries. The platform is modular and built on a Mix & Match architecture that allows customers to enable only the modules relevant to each event.

The product surface comprises approximately 16 modules covering the full event lifecycle: Floor Plan Design and Management (drag-and-drop stand assignment with DXF/PDF export), Online Stand Reservation, a public Interactive Floor Plan with exhibitor search and appointment scheduling, Order Management with integrated supplier catalogs, Online Payment (via Ingenico and Worldpay), CRM with API-based synchronization, Exhibitor Management with automated manuals and reminders, Information and Document Management, Multi Attendee Types (sponsors, speakers, pavilions), Pricing and Deadlines, Invoicing with VAT handling, Technical Plans, and a newer Online Event Solutions module for hybrid and virtual events with video conferencing integrations. The platform is delivered as a cloud-based SaaS accessible from any device, with support available 24/7 in Dutch, English, and French.

Expodoc operates a sales-led, enterprise-focused GTM motion built on demo requests, personalized demonstrations, and multi-year contracts. The company is privately held, bootstrapped (no disclosed funding rounds or M&A), and has maintained a small headcount of 1-10 employees, suggesting a lean operating model. Distribution combines direct sales with content marketing, social media presence, an annual Partner Assembly customer event, and self-serve platform access post-onboarding. The company reports platform-processed metrics of 393,461 connections, 133,100 orders, and €78,693,468 in cumulative revenue processed through events, alongside a 95% customer satisfaction rate and a SourceForge Spring 2021 Top Performer Award in Event Management Software.

Name

Expodoc

Legal name

Expo Projects

Website

https://expodoc.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Expodoc is a Belgian SaaS provider of modular event management software for trade show, congress, and hybrid event organizers. Its platform unifies floor plan design, exhibitor management, order processing, invoicing, CRM, and online event solutions across 95 venues and 93 countries.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYMPAGAGAM

Conferences & Conventions Operations Services (Registration, AV, Logistics)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)

SECONDARYTHAHAFAB

Conference & Trade Show Registration Platforms

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Event Registration, Ticketing & Attendee Management Platforms

SECONDARYTHAHAOAE

Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Virtual & Hybrid Event Solutions

Keywords

• Event management software
• Trade show platform
• Exhibition management system
• Floor plan design software
• Online event solutions

Headquarters

HQ city

Wijnegem

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription: Expodoc operates as a SaaS platform providing event management software on a subscription basis. The platform is licensed to trade show, congress, and event organizers who pay for access to the complete management system including floor plans, exhibitor management, order processing, and document management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Expodoc is a cloud-based SaaS event management platform for trade shows, congresses, and live, online, or hybrid events. The platform unifies floor plan design and management, online stand reservation, exhibitor management, order management, invoicing, CRM, document management, and online event solutions into a single modular system serving organizers, exhibitors, visitors, and suppliers.

Product overview

Expodoc is a unified, modular event management software platform launched by Expo Projects in 2008, designed for the optimization and automation of trade shows, congresses, and events — both live, online, and hybrid. The platform consists of a core integrated system with multiple modules that can be mixed and matched: Floor Plan Design and Floor Plan Management handle the creation and drag-and-drop assignment of stands; Online Stand Reservation and Interactive Floor Plan manage public-facing stand requests and visitor-facing floor plans with exhibitor profiles; Order Management and Integrated Supplier Catalogues centralize and automate orders to suppliers; Online Payment (via Ingenico and Worldpay) handles transactions; CRM manages contacts and tasks; Exhibitor Management automates exhibitor manuals with personalized reminders; Information & Document Management centralizes forms and documents; Multi Attendee Types supports sponsors, speakers, and pavilions; Pricing & Deadlines and Invoicing manage commercial strategy and billing; Technical Plans allow exhibitors to mark equipment on their stands; Multi Users & Events controls access; and Online Event Solutions provides a full online and hybrid event platform including networking, virtual podiums, and sponsor management. The platform is available in Dutch, French, and English with 24/7 standard support.

Differentiator

Problem solved

Functional benefit

Products and services

• Expodoc A comprehensive event management software platform for trade shows, congresses, and events. The platform unifies floor plan design and management, online stand reservation, exhibitor management, order management, invoicing, CRM, document management, and online event solutions into a single integrated system accessible to organizers, exhibitors, visitors, and suppliers.
• Expodoc Online Event Solutions A comprehensive online and hybrid event platform including networking and matchmaking features, virtual podiums for live and pre-recorded sessions, sponsor visibility management, a year-round marketplace community platform, and device-responsive interface. Supports exhibitor video profiles, appointment scheduling, and video conferencing integration.

Quantifiable outcome

• Time savings through automated order processing and reduced error margins
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• IngenicocoreTechnology or Integration · 1 January 2008Payment processing integration partner for online payments. Expodoc integrates with Ingenico for secure online payment processing for exhibitor orders.
• WorldpaycoreTechnology or Integration · 1 January 2008Alternative payment processing integration for online payments. Expodoc offers Worldpay as an alternative payment provider for exhibitor transactions.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Certain Software: Certain Software provides event management solutions focused on registration, exhibitor management, and lead retrieval for corporate events and trade shows. It is a direct competitor to Expodoc in the B2B event technology space.
• Bizzabo: Bizzabo is an event experience platform offering registration, onsite solutions, and hybrid event capabilities for B2B events and conferences. It directly competes with Expodoc's modular trade show management suite, particularly in the European and North American markets.
• Aventri: Aventri (now part of Eventbrite) provides event management software including registration, floor plan management, and exhibitor management for trade shows and conferences. It is a direct competitor to Expodoc's core trade show organizer offering.
• RainFocus: RainFocus is an event management platform specializing in trade shows and conferences with strong enterprise customer penetration. It directly competes with Expodoc across registration, exhibitor management, and onsite experience modules.
• EventMobi: EventMobi provides event apps and management platforms for conferences, trade shows, and corporate events. It offers comparable functionality to Expodoc's mobile and onsite modules, with particular strength in the North American market.
• Swapcard: Swapcard is a hybrid and virtual event platform with strong networking, matchmaking, and exhibitor marketplace capabilities. It competes directly with Expodoc's Online Event Solutions module and has raised significant venture funding to expand its footprint.

Broad incumbents

• Cvent: Cvent is a large, well-capitalized event management platform covering registration, venue sourcing, and attendee management. It competes with Expodoc in the trade show and conference software category but serves a much broader enterprise event portfolio.
• Eventbrite: Eventbrite is a large public event marketplace and ticketing platform that has expanded into event management software through its acquisition of Aventri. It serves some overlapping organizer needs but with a broader consumer-event focus than Expodoc's B2B trade show specialization.

Emerging players

• Hubilo: Hubilo is a venture-backed event experience platform that has gained traction in virtual and hybrid events. It is an emerging competitor to Expodoc with overlapping exhibitor management and attendee engagement capabilities but a different go-to-market focus.

Regional players

• Messe Frankfurt (Messe Frankfurt GmbH): Messe Frankfurt is one of the world's largest trade fair organizers with proprietary event technology for its owned shows. While primarily an organizer rather than a software vendor, its in-house platforms represent the regional European competitor category for Expodoc's potential customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/expodoc_com
• Facebookfacebook.com/expodoc
• LinkedInlinkedin.com/company/expodoc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expodoc