United Sol
United Sol is a privately held Islamabad-based software design and development agency (founded 2005, 100+ employees) that builds eCommerce solutions on Magento, PrestaShop, WooCommerce, and Shopify, selling 420+ proprietary extensions via subsidiary brands (FME Extensions, FME Modules, Extendons) and serving startups, SMEs, and global enterprises including Hyundai and Geely.
- Company typePrivate
- Founded2005
- HeadquartersIslamabad, Pakistan
- Headcount51–100
- GTM typeB2B
- OfferingServices
What United Sol does
United Sol is a privately held software design and development agency founded in 2005 in Islamabad, Pakistan, with a secondary office in the United States and a Canadian subsidiary (Yazlo.ca, 2021). The company grew from 3 founders to 100+ employees and operates as a multi-brand organization with eight subsidiaries spanning eCommerce extensions (FME Extensions for Magento, FME Modules for PrestaShop, FME Addons for multi-platform, Extendons for WooCommerce), proprietary SaaS tools (Smiley for customer surveys, OnTrack for delivery management), a co-working space (TheDesk.pk), and Canadian web development (Yazlo.ca). CEO Zeeshan Khalid leads the firm and represented it at Collision Conference 2024 and Shopify Editions.dev 2024.
United Sol's core technology centers on eCommerce platforms — Magento, PrestaShop, WooCommerce, and Shopify — combined with custom web application development executed under Agile Scrum methodology. The company has produced over 420 proprietary extensions and plugins (250+ Magento, 100+ PrestaShop, 70+ WooCommerce), claims the position of largest Magento eCommerce developer in Pakistan, and ranks #5 worldwide in PrestaShop module development. Beyond extensions, service offerings include web design and development, mobile app development, SEO/digital marketing, Odoo ERP consulting, custom SaaS development, branding, and IT staff augmentation with a 24-hour resource placement turnaround.
The revenue model combines project-based professional services (web development, eCommerce builds, digital marketing, staff augmentation) with subscription/recurring revenue from proprietary SaaS tools and extension suites sold via dedicated subsidiary websites. Pricing is quote-based, contract lengths run multi-year on enterprise deals, and customers include startups, SMEs, and large enterprises globally with named enterprise logos such as Hyundai, Geely, Wallan, Gulf Central, PitStopArabia, Shifa Hospital, Al-Ektiar, and the Islamabad Chamber of Commerce. GTM combines direct website sales with "Request a Quote" CTAs, content marketing/SEO, six social media channels, conference participation, and SEO training as a community-relations channel. United Sol holds ICCI Best Software Provider 2019-20 recognition and P@SHA certification; it is bootstrapped with no disclosed funding rounds.
United Sol firmographics
Firmographics- Name
- United Sol
- Legal name
- United Sol (Pvt.) Ltd.
- Website
- https://unitedsol.net
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- United Sol is a privately held Islamabad-based software design and development agency (founded 2005, 100+ employees) that builds eCommerce solutions on Magento, PrestaShop, WooCommerce, and Shopify, selling 420+ proprietary extensions via subsidiary brands (FME Extensions, FME Modules, Extendons) and serving startups, SMEs, and global enterprises including Hyundai and Geely.
- Ownership category
- akta.pro rank
United Sol industry classification
Industry- Product category
- Custom Web and eCommerce Development Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industry
- Captive/Global In-House Center (GIC) Setup & Managed Services (BPAEAMAK)
Keywords
Where United Sol is headquartered
LocationHeadquarters
- HQ city
- Islamabad
- HQ country
- Pakistan
- HQ region
- Asia
Offices2 records
Markets served
United Sol business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Web Design & Development: Custom end-to-end website design and development services for businesses of all sizes, from startups to large enterprises
- eCommerce Solutions: Custom eCommerce development on Magento, PrestaShop, WooCommerce, Shopify, and other platforms
- Digital Marketing Services: SEO, social media marketing, and PPC advertising services
- SaaS Development: Custom Software as a Service product development
- Staff Augmentation: IT staff augmentation providing elite talent to client organizations, including web developers, mobile developers, DevOps engineers, and QA testers
- SEO Training: Real-time SEO training with live projects, internships, and job placement for students
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
United Sol product offering
Product offeringCore offering
United Sol is a web design and development agency that builds custom websites, eCommerce stores on Magento, PrestaShop, WooCommerce, and Shopify, and provides digital marketing (SEO, social media, PPC) and IT staff augmentation services. The company also develops and sells proprietary extensions, plugins, and SaaS tools through its subsidiary brands (FME Extensions, FME Modules, FME Addons, Extendons, Smiley, OnTrack). It serves startups, SMEs, and large enterprises globally with offices in Pakistan and the United States.
Product overview
United Sol is an award-winning web design and development company founded in 2005, operating as a multi-brand organization with subsidiaries leading the global eCommerce market. The company offers a comprehensive suite of services including web design and development, eCommerce solutions, digital marketing, SaaS development, and IT staff augmentation. Its product portfolio consists of proprietary extension suites—FME Extensions (Magento), FME Modules (PrestaShop), FME Addons (multi-platform), and Extendons (WooCommerce/WordPress)—alongside SaaS tools Smiley (customer survey system) and OnTrack (delivery automation). The company has developed 250+ Magento extensions, 100+ PrestaShop modules, and 70+ WooCommerce plugins. United Sol has grown from 3 employees in 2005 to over 100 employees, with offices in Pakistan and the United States.
Differentiator
Problem solved
Functional benefit
Brands
- FME Extensions: 360-degree Magento solutions for eCommerce businesses
- FME Modules
- FME Addons
- Extendons
- TheDesk
- Smiley
- OnTrack
Products and services
- Web Design & Development Services
Quantifiable outcome
- Certified by Pakistan Software Houses Association (P@SHA) for remarkable performance and adherence to highest technical standards
- +2 more outcomes
Companies that use United Sol
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles4 records
United Sol technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
United Sol partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Punjab Skills Development Fund (PSDF)minorUnited Sol is partnered with PSDF to help train the budding youth of Punjab with eCommerce skills in their state of the art facility. This partnership supports skill development and youth empowerment in the region.
- FME Modules (Subsidiary Brand)coreSubsidiary company specializing in PrestaShop Solutions, ranked #5 worldwide in eCommerce module development. FME Modules is part of United Sol's multi-brand organization serving the global eCommerce market.
- FME Extensions (Subsidiary Brand)coreSubsidiary offering 360-degree Magento solutions to drive eCommerce businesses to new heights. Became the largest Magento eCommerce developer in Pakistan.
- FME Addons (Subsidiary Brand)coreSubsidiary delivering prime solutions for most common eCommerce platforms, making United Sol a jack of all trades in the eCommerce development space.
- Extendons (Subsidiary Brand)coreSubsidiary skillfully delivering solutions for development and customization of eCommerce businesses. Became Elite WordPress WooCommerce plugin developers in 2017.
- Yazlo (Subsidiary Brand)minorSubsidiary stepping into Canada as the finest web developer in Canada, launched in 2021. Represents United Sol's North American expansion.
- Pakistan Software Houses Association (P@SHA)coreUnited Sol is certified by Pakistan Software Houses Association for IT for its remarkable performance and adherence to highest technical standards. P@SHA is the primary industry body for IT companies in Pakistan.
- Islamabad Chamber of Commerce & Industry (ICCI)coreICCI awarded United Sol the prestigious Best Software Provider award in 2019-20. ICCI is the main chamber of commerce representing businesses in Islamabad.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
United Sol competitors and assessment
Company assessmentRegional players
- Systems Limited: Largest Pakistani IT services company, listed on PSX, offering digital transformation, software development, and IT outsourcing. Comparable as a Pakistan-rooted global IT services peer serving similar enterprise verticals.
- NetSol Technologies: Pakistan-founded IT services and software company with global delivery and product offerings. Comparable as a fellow Pakistani-headquartered IT services firm targeting enterprise and overseas clients.
Direct peers
- Brainvire Infotech: Global IT services and eCommerce development firm offering Magento, Shopify, and custom web solutions with offshore delivery. Comparable as a global eCommerce development and staff augmentation peer.
- Plumrocket Inc: Specialist Magento extension and plugin developer selling to merchants worldwide. Closely comparable as a focused Magento extensions vendor in the same marketplace category as FME Extensions.
- Tkxel: Pakistan-headquartered software development agency providing web, mobile, and staff augmentation services to US/EU clients. Direct peer in the cross-border IT services category.
- Webkul Software: India-based software company with a large catalog of eCommerce extensions and plugins for Magento, PrestaShop, Shopify, and WooCommerce. Direct peer in the eCommerce extensions marketplace business.
- Aheadworks: Magento-focused extension developer and solutions provider serving global merchants. Comparable as a Magento extensions specialist in the same niche as United Sol's FME Extensions.
- Arbisoft: Pakistan-based software development firm specializing in custom web platforms, eCommerce, and SaaS for global clients. Directly comparable as a fellow Islamabad/Pakistan software house competing in similar custom dev and staff augmentation.
Emerging players
- Magestore: Magento/Adobe Commerce solutions provider offering extensions, POS, and implementation services. Comparable as a peer in the Magento extension and services market.
- Toptal: Global freelance talent marketplace for software developers, including eCommerce specialists. Comparable as a competing channel for IT staff augmentation services targeting enterprise buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
United Sol social profiles
Digital presenceUnited Sol financial estimates
Financial estimateRevenue estimate
Valuation estimate
United Sol leadership team
Management profileNumber of profiles
Profiles1 record
United Sol subsidiaries and ownership
Company hierarchySubsidiaries8 records
United Sol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
United Sol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about United Sol
What does United Sol do?
United Sol is a web design and development agency that builds custom websites, eCommerce stores on Magento, PrestaShop, WooCommerce, and Shopify, and provides digital marketing (SEO, social media, PPC) and IT staff augmentation services. The company also develops and sells proprietary extensions, plugins, and SaaS tools through its subsidiary brands (FME Extensions, FME Modules, FME Addons, Extendons, Smiley, OnTrack). It serves startups, SMEs, and large enterprises globally with offices in Pakistan and the United States.
Is United Sol a public or private company?
United Sol is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was United Sol founded?
United Sol was founded in 2005. It employs 51 to 100 people.
Where is United Sol based?
United Sol is headquartered in Islamabad, Pakistan, in the Asia region.
How does United Sol make money?
Six revenue lines are on record. Web Design & Development is the primary driver. The others are eCommerce Solutions, digital Marketing Services, saaS Development, staff Augmentation and SEO Training.
Who are United Sol's main competitors?
Regional players on record are Systems Limited and NetSol Technologies. Direct peers are Brainvire Infotech, Plumrocket Inc, Tkxel, Webkul Software, Aheadworks and Arbisoft. Emerging players are Magestore and Toptal.
Does United Sol have an API?
No public API is recorded for United Sol.
What industry is United Sol in?
United Sol's product category is Custom Web and eCommerce Development Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAEAMAK, Captive/Global In-House Center (GIC) Setup & Managed Services. Its NAICS code is 5418 and its SIC code is 7311.