Apache Village RV Center

What Apache Village RV Center does

Apache Village RV Center is a family-owned recreational vehicle dealership founded in 1976 by Ray and Mary Ellen Meyer in Hazelwood, Missouri, now in its third generation of family operation under President John Meyer. The company operates two physical retail locations in the St. Louis metropolitan area — an eight-acre flagship at 9001 Dunn Rd in Hazelwood and a sister-store in O'Fallon, Missouri — and employs approximately 25–30 staff across sales, Finance & Insurance (F&I), service, parts, PDI (pre-delivery inspection), lot, and office functions. Apache Village has been recognized as Missouri's #1 Jayco dealer and one of the Top 50 RV Dealerships in the Nation by RV Business Magazine, and is a St. Louis Magazine Reader's Choice A-List winner for Best RV Sales and Service for three consecutive years.

The company's core offering is full-line new-RV retail from Jayco, Keystone RV, and Fleetwood RV — covering Class A, Class B, Class C, and Super C motorhomes, fifth wheels, travel trailers, and toy haulers at price points ranging from approximately $14,000 to over $457,000 — alongside certified and pre-owned inventory under the Apache Certified Program, which includes a 1-year warranty on appliances and limited mechanical coverage. Revenue is generated through hardware sales (new, certified pre-owned, and used units), parts and accessories at both locations, certified-technician service (winterization, dewinterization, slide-out, roof, axle, Aqua-Hot, battery), RV financing arranged via external lenders with a no-SSN pre-qualification flow, and trade-in valuation. The dealership is a member of the Route 66 RV Network (paired with RV Care Canada), giving customers access to preferred service scheduling, parts assistance, and a 10% parts discount across 200+ North American locations.

Customer acquisition is split between walk-in dealership traffic, an RV-show and events presence, and a digital funnel spanning the company website (inventory search, financing applications, trade-in valuation), email newsletters, and active organic social profiles on Facebook, Instagram, YouTube, and TikTok. The business carries no external funding, parent company, or institutional investors; all ownership and leadership transitions are intra-family (Megan, Jack, Mick Meyer and cousins Bruce and Jon), positioning Apache Village as a stable, generational, regionally anchored retail platform with modest cyclical exposure to discretionary consumer spending on RVs.

Name

Apache Village RV Center

Legal name

Apache Village RV Center

Website

https://apachevillagerv.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Apache Village RV Center is a third-generation, family-owned RV dealership founded in 1976 in Hazelwood, Missouri, operating two St. Louis-area locations that sell new and certified pre-owned RVs from Jayco, Keystone, and Fleetwood alongside parts, service, financing, and trade-ins for individual consumers and families.

Ownership category

akta.pro rank

Headquarters

HQ city

Hazelwood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New RV Sales: Sale of new RVs from manufacturers including Jayco, Keystone, and Fleetwood. Revenue generated from MSRP pricing with dealer discounts and savings passed to customers.
2. Used/Pre-Owned RV Sales: Sale of certified pre-owned and pre-loved (used) RVs. Includes Apache Certified Program with 1-year warranty on appliances and limited mechanical coverage.
3. Parts and Accessories: Sale of RV parts and accessories at two locations (Hazelwood and Wentzville).
4. Service and Repair: RV service department offering winterization, dewinterization, slide out service, roof service, axle service, Aqua-Hot service, battery service. Staffed by certified technicians.
5. RV Financing: Financing services to help customers purchase RVs. Credit application process through external lender gateway.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Apache Village RV Center is a family-owned recreational vehicle dealership that sells new RVs from manufacturers such as Jayco, Keystone RV, and Fleetwood RV, alongside certified pre-owned and used units. The dealership complements its sales operation with an in-house service department offering winterization, slide-out, roof, axle, Aqua-Hot, and battery service, a parts and accessories store, RV financing, pre-qualification, and trade-in evaluations across two Missouri locations.

Product overview

Apache Village RV Center is a family-owned RV dealership operating since 1976 with two locations in Missouri (Hazelwood and O'Fallon). The company offers a comprehensive RV retail platform consisting of new RVs from major manufacturers (Jayco, Keystone RV, Fleetwood RV) and certified pre-owned units. Their product portfolio includes Class A, Class B, and Class C motorhomes, fifth wheels, toy haulers, and travel trailers across various price points. The company complements its sales business with integrated service departments (offering winterization, axle service, Aqua-Hot maintenance, battery service, and roof care), parts and accessories sales, trade-in services, and financing options including a unique no-SSN pre-qualification process. They are a member of the Route 66 RV Network providing customer support across 200+ dealership locations in North America.

Differentiator

Problem solved

Functional benefit

Brands

• Apache Certified Program: Certification program for late model pre-owned units providing 1-year warranty on appliances and 1-year limited mechanical coverage.

Products and services

• New RVs New recreational vehicles from manufacturers including Jayco, Keystone RV, and Fleetwood RV, available in Class A, Class B, Class C motorhomes, fifth wheels, toy haulers, and travel trailers. Targeted at individual consumers and families for personal recreation and travel.
• Certified Pre-Owned RVs Late-model pre-owned units inspected and certified by Apache Village through the Apache Certified Program, including 1-year warranty on all appliances and 1-year limited mechanical coverage. Aimed at value-conscious individual buyers seeking warranty-backed used RVs.
• Pre-Loved (Used) RVs Pre-owned recreational vehicles including travel trailers, motorhomes, and fifth wheels from various manufacturers, offered at reduced price points for budget-conscious individual buyers.
• RV Service and Repair Certified technician-staffed RV service facility offering winterization, dewinterization, slide out service, roof service, axle service, Aqua-Hot service, and battery service for RV owners.
• RV Parts and Accessories RV parts and accessories available at two store locations (Hazelwood and Wentzville), with expert advice from the parts team for individual RV owners and DIY customers.
• RV Financing RV loans and financing options to help individual customers purchase recreational vehicles, arranged through credit applications and external lender gateways.
• Pre-Qualification (No-SSN Soft Credit Pull) Credit pre-qualification service that can pull a credit report without requiring a Social Security Number, without a hard inquiry impact, and without requiring date of birth or employer information, for individual RV buyers.
• Trade-In Services RV trade-in evaluation and exchange program allowing individual customers to apply the value of their existing RV toward a new or used RV purchase at the dealership.

Quantifiable outcome

• 4.8-star average Google rating from 677 customer reviews
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Route 66 RV NetworkcoreChannel Partner/ Reseller/ DistributorApache Village is a proud member of the Route 66 RV Network, which has paired with RV Care in Canada to create the largest RV Dealer Network in North America. Membership provides customers access to 200+ dealership locations for service support while traveling, ensuring consistent customer care across the network. Dealerships promise preferred customer treatment, expedited service scheduling, parts location assistance, and 10% discount on parts and accessories at Route 66/RV Care Parts Stores.
• RV Care (Canada)coreStrategic or Co-development PartnerPartnership between Route 66 RV Network and RV Care in Canada creates the largest RV Dealer Network in North America with over 200 dealership locations. Provides mutual customer support and service across the continental US and Canada.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Blue Ox RV: Multi-location RV dealer in the upper Midwest offering new and used RVs, parts, and service. Comparable product positioning and customer base to Apache Village's St. Louis metro footprint.
• Tom Raper RV: Long-established, family-owned RV dealership group in the Midwest (Indiana/Ohio) operating multiple locations with similar new/used RV retail, service, parts, and financing offerings to Apache Village.
• Pleasureland RV Center: Family-owned Midwest RV dealership with multiple locations, carrying similar product mix including Jayco and competing brands, plus service and parts — directly comparable operating model and customer segment.
• Beckley's Camping Center: Family-run RV dealership in the Mid-Atlantic region with new and used RV sales, parts, service, and financing. Closely comparable to Apache Village in size, ownership structure, and full-service retail approach.

Broad incumbents

• Lazydays Holdings: Public RV dealership group with multiple locations across the Sunbelt, offering new and used RV sales, service, parts, and financing. Comparable product breadth and customer journey to Apache Village, but at much larger scale.
• General RV Center: One of the largest family-owned RV dealership groups in the U.S. with supercenters across multiple states. Closely comparable family-run heritage and full-service RV retail/service/parts model, though operating at significantly greater scale.
• Camping World Holdings: The largest U.S. RV dealer and related services provider with 200+ supercenters nationwide. Direct competitor in new/used RV retail, service, parts, and financing; broader scale and geographic reach than Apache Village.

Others

• RV Trader: The largest online RV marketplace in North America. While not a direct dealer, it competes for the same consumer's attention and price-discovery journey, increasingly channeling demand away from brick-and-mortar dealerships like Apache Village.
• Route 66 RV Network: Dealer network cooperative of which Apache Village is a member. While not a competitor, it is the structural peer entity that defines service-level standards, parts access, and travel support that distinguish network dealers from independents.

Regional players

• Explore USA RV: RV dealership group operating in the southern U.S. with new and used RV sales, service, and parts. Comparable retail model but geographically focused on a different region than Apache Village's Missouri base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@apachevillagervcenter
• Facebookfacebook.com/apachevillagervcenter
• Instagraminstagram.com/apachevillagervcenter
• TikToktiktok.com/@avrv_1976?_r=1&_t=ZT-92JbN2ghPYb
• Xx.com/apachevillage1
• LinkedInlinkedin.com/company/apache-village-r-v-center-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apache Village RV Center