LESA
- Company typePrivate
- Founded2011
- HeadquartersManchester, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
LESA firmographics
Firmographics- Name
- LESA
- Legal name
- Idostream LLC
- Website
- https://lesautomotive.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
LESA industry classification
Industry- Product category
- Automotive Video Merchandising Software
- NAICS
- Motion Picture and Video Distribution (512120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
Keywords
Where LESA is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LESA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Video Merchandising Subscriptions: LESA offers three subscription tiers (Pro, Elite, Ultimate) providing different combinations of video merchandising features including Dealer Video Inventory, Ultra 360 Spin, Feature Videos, Automated Social Media, Dealer Video Suite, and Imagine Autos syndication. Pricing is quote-based and tiered by feature set.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pro Package - Entry-level video merchandising for dealerships |
| Subscription | Annual | Elite Package - Enhanced video merchandising with social automation |
| Subscription | Annual | Ultimate Package - Complete video merchandising solution |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
LESA product offering
Product offeringCore offering
LESA provides a video merchandising SaaS platform for automotive dealerships, enabling in-house creation of full-motion vehicle walkaround videos, Ultra 360 Spins, and personalized sales videos. The platform captures, processes, and syndicates vehicle video content to dealer websites, third-party marketplaces (AutoTrader, Cars.com, KBB), YouTube, and social media channels, supported by a suite of mobile apps (Dealer Video Inventory and Dealer Video Suite) and add-on modules.
Product overview
LESA is the #1 dealer video inventory and digital marketing platform providing cost-effective video merchandising tools for car dealerships. The platform offers a modular architecture centered around two core applications: Dealer Video Inventory (DVI) for capturing walkaround videos, photos, and 360 spins; and Dealer Video Suite (DVS) for sales team video communications. These core products are complemented by add-on modules including LESA Spotlight, Feature Videos, Ultra 360 Spin, Damage Tagging, AI Background Enhancement, Automated Social Media posting, Google Business Profile integration, Dynamic Facebook Ads, Research Pages, and Real Estate Vids. LESA also offers tiered merchandising packages (Pro, Elite, Ultimate) that bundle these tools at different price points, plus a la carte add-ons like Real Offer, Window Stickers, Spanish Voiceover, and Photo/Video Cloning. The platform syncs content to dealer websites, YouTube, AutoTrader, Cars.com, Facebook Marketplace, Instagram, TikTok, and Imagine Autos. Operated by Idostream LLC, LESA is certified by Honda, Hyundai, and Acura and serves dealers throughout the US, Canada, and Australia.
Differentiator
Problem solved
Functional benefit
Brands
- Imagine Autos: Video-centric car shopping portal that features walk-around videos for nearly every car listed, with interactive spotlights and custom VoiceOver.
Products and services
- Dealer Video Inventory (DVI) Mobile app allowing in-house photographers or lot services to record HD walkaround videos, capture photos, and create Ultra 360 Spins of dealer inventory in minutes; videos syndicate to dealer websites and third-party platforms.
- Dealer Video Suite (DVS) Video toolbox for sales teams and BDC to create and send personalized vehicle videos, testimonial videos, promo videos, and thank you videos to customers, with picture-in-picture capability.
- LESA Ultra 360 Spin Video technology providing seamless 360-degree visibility into vehicle exterior and interior using AI spotlight for zooming on important car details with swipe or click navigation.
- LESA Feature Videos OEM-created vehicle feature videos from major manufacturers (Volvo, VW, Toyota, Honda, Ford, BMW, Audi, etc.) integrated into the LESA multimedia gallery providing educational content about vehicle features.
- LESA Spotlight Feature allowing consumers to view key highlights in vehicle videos and interact with features that matter most including wheels, headlights, steering wheel, odometer, and navigation.
- Automated Social Media Posting Tool for automatic posting of vehicle videos to Facebook, Instagram, TikTok, and Google My Business based on dealer-defined schedule, criteria, and filters.
- Google Business Profile Live Inventory Integration with Google Business Profile to show dealer inventory on Google, enabling Google users to search, filter, and view vehicles directly from Google's platform.
- Dynamic Facebook Video Ads Facebook video ad tool with play button increasing click-through rates 3x higher than industry standards, driving traffic to multimedia vehicle detail pages.
- LESA Damage Tagging Feature in the video capture app that identifies and displays vehicle imperfections during video recording, increasing transparency and consumer trust.
- AI Background Enhancement Automated AI background replacement of vehicle exterior photos, with Hybrid Background (keeps floor) and Full Background Replacement options including shadow and shading effects.
- Real Offer Web-based cash offer and trade-in tool using video for more accurate appraisal estimates; pairs with Kelley Blue Book Instant Cash Offer for enhanced trade-in valuations.
- Real Estate Videos Video app for real estate agents to create property videos, testimonial videos, and thank you videos; integrates with MLS listings for automated video creation.
- VidBid Video application for wholesale vehicle bidding and auctions.
- Service OpsVid Video application for service department operations.
- Research Pages Video-based vehicle research pages allowing car shoppers to search and browse feature videos by make, model, year, and trim with manufacturer-provided educational content.
Quantifiable outcome
- 80% video completion rate for 2-minute videos
- +6 more outcomes
Companies that use LESA
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
LESA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability13 records
Feature10 records
LESA partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- CDK GlobalcoreLESA joined CDK Global Partner Program to provide full motion video to CDK website customers as part of the largest third-party partner program in the automotive industry.
- Dealer.comcoreIntegration partnership where LESA video tools are available to dealers using Dealer.com dealer websites.
- DealerOncoreIntegration partnership with real-time video upload capability to DealerOn dealer websites.
- AutoTradercoreVideo syndication partnership allowing LESA videos to automatically upload to AutoTrader listings.
- Cars.comcoreVideo syndication partnership allowing LESA videos to automatically upload to Cars.com listings.
- DealerInspirecoreReal-time video upload partnership with DealerInspire dealer websites.
- Honda (OEM Certification)coreLESA is certified by Honda as meeting OEM standards for digital merchandising service providers, including data security and compliance. 100% Co-op eligible.
- Hyundai (OEM Certification)coreLESA is certified by Hyundai as meeting OEM standards for digital merchandising service providers, including data security and compliance. 100% Co-op eligible.
- Acura (OEM Certification)coreLESA is certified by Acura as meeting OEM standards for digital merchandising service providers, including data security and compliance. 100% Co-op eligible.
- ImagineAutos.comcorePhilip Ly serves as CEO of ImagineAutos.com, a video-centric car shopping portal featuring walkaround videos. LESA Ultimate package includes syndication to ImagineAutos.com with featured video vehicle listings.
- Google Business ProfilecoreIntegration with Google Business Profile for automatic vehicle inventory posts to dealer GMB listings.
- Facebook / InstagramcoreAutomated social media posting to Facebook and Instagram platforms for vehicle video content.
- Local IQminorLocal marketing partnership for dealer lead generation.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
LESA competitors and assessment
Company assessmentDirect peers
- SpinCar: SpinCar is a direct competitor providing vehicle video walkarounds, 360-degree spins, and digital merchandising tools for automotive dealerships. Both LESA and SpinCar serve the same dealer customer base with overlapping core capabilities around video capture, syndication, and VDP engagement.
- Flick Fusion: Flick Fusion offers video marketing, automated social posting, and video merchandising tools tailored for automotive dealerships. It competes head-to-head with LESA across walkaround videos, social automation, and dealer website video players.
- CarStory: CarStory provides digital merchandising, market reports, and video tools for auto dealers to enhance VDPs. Comparable to LESA in serving dealer inventory marketing through data-driven content and vehicle presentation tools.
- PureCars: PureCars is a digital marketing platform for automotive dealers combining paid media, video, and analytics. Overlaps with LESA's automated social posting and dynamic Facebook/video ad capabilities within the same dealer customer base.
Emerging players
- Kahu: Kahu provides AI-driven video and digital merchandising solutions for automotive dealers. As an emerging player, it overlaps with LESA's Ultra 360 Spin and AI Spotlight features with a more AI-centric positioning.
- Roadster: Roadster provides digital retailing, desking, and online checkout tools for automotive dealers. It overlaps partially with LESA's Real Offer and dealer e-commerce merchandising capabilities within the same dealer sales workflow.
Broad incumbents
- Podium: Podium is a broader customer communication and marketing platform with significant automotive dealer adoption, including video messaging and review features. It competes partially with LESA's Dealer Video Suite for sales-team video communications.
- DealerSocket (Solera): DealerSocket, now part of Solera, is a comprehensive dealer management system with CRM and digital marketing modules. As a LESA integration partner, it also represents a broad incumbent that could expand competing video merchandising capabilities.
- Cox Automotive / Dealer.com: Cox Automotive's Dealer.com is the dominant dealer website platform and a key LESA integration partner. It is a broad incumbent with the resources to vertically integrate native video merchandising features that could compete with LESA.
- AutoTrader: AutoTrader is a major third-party automotive marketplace that receives LESA video syndication. As a broad incumbent marketplace, it could choose to build or source competing video capture tools directly from dealers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
LESA social profiles
Digital presenceLESA compliance and trust
Trust signalCompliance4 records
LESA financial estimates
Financial estimateRevenue estimate
Valuation estimate
LESA leadership team
Management profileNumber of profiles
Profiles1 record
LESA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LESA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LESA
What does LESA do?
LESA provides a video merchandising SaaS platform for automotive dealerships, enabling in-house creation of full-motion vehicle walkaround videos, Ultra 360 Spins, and personalized sales videos. The platform captures, processes, and syndicates vehicle video content to dealer websites, third-party marketplaces (AutoTrader, Cars.com, KBB), YouTube, and social media channels, supported by a suite of mobile apps (Dealer Video Inventory and Dealer Video Suite) and add-on modules.
Is LESA a public or private company?
LESA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LESA founded?
LESA was founded in 2011. It employs 11 to 50 people.
Where is LESA based?
LESA is headquartered in Manchester, United States, in the North America region.
How does LESA make money?
One revenue line is on record: video Merchandising Subscriptions.
Who are LESA's main competitors?
Direct peers on record are SpinCar, Flick Fusion, CarStory and PureCars. Emerging players are Kahu and Roadster. Broad incumbents are Podium, DealerSocket (Solera), Cox Automotive / Dealer.com and AutoTrader.
Does LESA have an API?
No public API is recorded for LESA.
What industry is LESA in?
LESA's product category is Automotive Video Merchandising Software. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms. Its NAICS code is 512120 and its SIC code is 7812.