What Intermarket Technology does

InterMarket Technology, Inc. is a factory-direct manufacturer of point-of-purchase (POP) retail display equipment founded in 1995 and headquartered at 932 Page Road, Washington, North Carolina. The company designs, produces, and ships indoor and outdoor display racks used by national consumer packaged goods brands and retailers to merchandise beverages, wine, beer, firewood, washer fluid, deicer, and similar products in grocery, convenience-store, gas-station, dollar-store, and liquor-store channels. Its product portfolio spans 142+ SKUs organized into indoor displays (4-Post wood racks, SideBrander, Peg Brander, wine racks, countertop racks, case stackers, dump bins), outdoor displays (Dock Locker 46, Dock Locker 54, Steel Master, Dry Stacker, Step Maxer, Mobile Master, Bump Blaster), and branded POP displays pre-approved for major beverage manufacturers.

The company's underlying technology rests on three in-house production capabilities: natural wood fabrication, galvanized steel framing, and ImTech™ structural plastic — a proprietary extruded polypropylene sheet with a unique chambered profile that delivers strength and weather resistance at lighter weight for outdoor applications. The facility operates as a vertically integrated factory with design, sample, production, and direct-to-store distribution under one roof, shipping nationwide via FedEx, UPS, and freight carriers.

InterMarket generates revenue primarily through one-time hardware sales of both in-stock branded displays (e.g., Coca-Cola Case Stacker Fridge Mate at $46, Steel Master Dock Locker at $1,194-$1,333) and quote-based custom design programs for national CPG brands. Go-to-market is dual: a self-serve e-commerce storefront for stock SKUs and individual retailers, combined with a direct B2B sales motion for custom branded display programs targeting enterprise brand and retail accounts. The company holds brand-approved status with Coca-Cola, Pepsi, Nestle, Aquafina, Dasani, and Mountain Dew, and its branded display equipment is deployed across major retailers including Walmart, Kroger, Albertsons, Safeway, Dollar General, Giant Eagle, Publix, Sheetz, Speedway/7-Eleven, and Exxon Mobil locations.

Name

Intermarket Technology

Legal name

InterMarket Technology, Inc.

Website

https://intmarktech.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

InterMarket Technology is a factory-direct POP display manufacturer founded in 1995 in Washington, NC, producing indoor and outdoor wood, steel, and proprietary plastic retail displays for national CPG brands and major grocery, convenience, and dollar-store retailers across the United States.

Ownership category

akta.pro rank

Product category

Retail POP Display Equipment Manufacturing

akta.pro primary industry

Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)

Keywords

• Retail POP displays
• Point of purchase displays
• Wood display racks
• Outdoor merchandisers
• Custom retail fixtures

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. POP Display Hardware Sales: IMT generates revenue primarily through the one-time sale of physical retail display equipment. Products are sold as individual units or in branded configurations. The company offers both in-stock units (available for immediate shipment) and custom-designed displays (produced to order). Pricing ranges from ~$46 (Coca-Cola Case Stacker Fridge Mate) to ~$1,333 (Wood Planks Steel Master Dock Locker), with most wood display racks in the $140–250 range and outdoor dock lockers in the $395–720 range.
2. Custom Design Services: The company offers comprehensive custom display design services — from concept and planning through design, sample production, and delivery. These professional services complement hardware sales and may be bundled into custom display program contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

InterMarket Technology designs, manufactures, and sells indoor and outdoor retail point-of-purchase (POP) display equipment from its factory in Washington, NC. Core offerings include wood display racks, branded beverage displays (Coca-Cola, Pepsi, Aquafina, Dasani, Mountain Dew), outdoor lockable storage/merchandisers (Dock Locker, Steel Master, Step Maxer), and fully custom-designed branded POP programs for national CPG brands and retailers in grocery, convenience/gas, and dollar-store channels.

Product overview

InterMarket Technology is a factory-direct retail POP (Point of Purchase) display manufacturer founded in 1995, based in Washington, NC. The company offers a comprehensive portfolio of display products organized into four main categories: (1) Indoor Displays including 4-Post Wood Display Racks, SideBrander Wood Display Racks, Peg Brander Wood Display Racks, Retail Wine Display Racks, Countertop Wood Display Racks, Case Stacker Displays, and Dump Bins; (2) Outdoor Displays including Dock Locker 46, Dock Locker 54, Steel Master Dock Locker, Dry Stacker, Step Maxer, Mobile Master, and Outdoor Promotions (Bump Blaster, Brand Master signage); (3) Wood Displays encompassing the same indoor wood rack types plus Mobile Master; and (4) Branded POP Displays for major beverage brands including Coca-Cola, Pepsi, Aquafina, Dasani, and Mountain Dew. The company also offers Custom Design POP Displays through an award-winning design team, utilizing ImTech structural plastic (a proprietary material), wood, and galvanized steel. Products serve grocery, convenience, dollar store, and liquor store channels with options for stock fulfillment or fully customized design, graphics, and branding.

Differentiator

Problem solved

Functional benefit

Brands

• ImTech: Proprietary extruded structural plastic with unique chambered profile that provides strength and durability with lighter weight.
• Dock Locker
• StepMaxer
• Steel Master
• Dry Stacker
• Mobile Master
• SideBrander
• CrateBrander

Products and services

• 4-Post Wood Display Racks Furniture-quality freestanding wood display racks for merchandising beverages, baked goods, liquor, giftware, food, wine, hardware, electronics, and apparel; available in 4 stock colors or natural wood finish with full graphical customization.
• SideBrander Wood Display Racks All-natural wood display rack with brand graphics on all sides, 2-sided header sign with changeable messaging, over 300 lb load capacity, optional locking wheels and shelf dividers.
• Peg Brander Wood Display Rack Versatile pegboard-style wood display rack with adjustable metal peg hooks for products of varying heights and widths, suitable for candy, electronics, socks, and other retail products.
• Retail Wine Display Racks Made in America real wood wine displays available unfinished or stained to match decor, with flat top and angled top options and modular units for building 1-sided or 2-sided wine departments.
• Countertop Wood Display Racks Wood countertop display racks for checkout and point-of-sale impulse purchase zones, suitable for snacks, candy, beverages, and grab-and-go foods.
• Case Stacker Displays Raised point-of-purchase displays for beverages made with ImTech high-grade plastic; ship flat, easy to store, protect products from store mops, carts, and foot traffic; premium wood variants available.
• Dump Bins Displays Versatile bulk retail display bins suitable for snacks, candy, produce, hardware, sports equipment, home improvement items, and school supplies.
• Dock Locker 46 Outdoor-grade display for beverages, washer fluid, firewood, and bottled water at gas stations and convenience stores, designed to protect products from the elements.
• Dock Locker 54 Largest outdoor Dock Locker model, made of ImTech Outdoor Grade Polypropylene with galvanized steel frame and PVC trim, designed for long-distance visual impact with steel swivel hasps for padlock security.
• Steel Master Dock Locker High-security outdoor retail display made from outdoor-grade galvanized steel with stainless steel hinges; optional padlocks keyed alike with multi-handled door design for easy access.
• Dry Stacker Robust merchandiser providing clean elevated space for outdoor products, keeping them dry and easily accessible; suitable for indoor and outdoor settings.
• Step Maxer Outdoor step displays for convenience stores and gas stations with 1000+ pound capacity that don't sag and ship flat to reduce freight costs; rotatable for seasonal products.
• Mobile Master Mobile display solution holding up to 24 cases of water with header sign (42 cases without), designed for effortless mobility and stability with customizable branding.
• Outdoor Promotions (Bump Blaster, Brand Master) High-impact outdoor promotional signage for gas stations and convenience stores, including Bump Blasters and Brand Masters for maximum brand visibility.
• Custom Design POP Displays Full-service custom display design from concept to production using ImTech structural plastic, wood, and galvanized steel, executed by an in-house award-winning design team for brand and retailer programs.
• Branded POP Displays (Coca-Cola, Pepsi, Aquafina, Dasani, Mountain Dew, etc.) Brand-approved beverage displays for convenience stores, gas stations, and grocery retailers, including branded Dock Lockers, Step Maxers, Case Stackers, and SideBranders for major beverage manufacturers.
• ImTech Structural Plastic Proprietary extruded sheet plastic with unique chambered profile that delivers strength and durability with lighter weight; available in standard and outdoor grade variants for permanent substrates.
• SlantBrander Tiered Wood Display Rack Tiered wood display rack combining compact design with powerful branding capabilities to boost product visibility and increase impulse purchases; maximizes retail impact with minimal footprint.
• CrateBrander Wine Display Rack Wood wine display rack with modern crate-style design, available in blonde or stained finishes; adds warmth and elegance to wine department presentation.
• Vintage Wine Display Racks Premium wine display racks including Vintage Delta, Vintage Hex, Vintage SideBrander, Vintage Convertible, and Vintage Dual Modular, crafted from finished natural wood for elegant wine department presentation.

Quantifiable outcome

• Sales increase of 10X to 30X reported by customers using 4-Post Wood Display Racks versus standard displays
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Coca-ColacoreGTM or Marketing PartnerIMT is a preferred display rack company and manufactures Coca-Cola (NYSE: KO) approved branded beverage displays for both indoor and outdoor store promotions. Coca-Cola branded products include SideBrander displays, Dock Lockers, Step Maxer units, Case Stackers, Bump Blasters, and Steel Master Dock Lockers. Products are officially brand-approved and distributed to store chains nationwide.
• PepsiCocoreGTM or Marketing PartnerIMT manufactures Pepsi-branded displays including Dock Lockers, Steel Masters, SideBrander wood racks, Case Stackers, Bump Blasters, and Pepsi Contour Wood Display Racks for 4-packs. Products distributed through Speedway, Sheetz, and other retailers nationwide.
• NestlecoreGTM or Marketing PartnerNestle Pure Life branded Dock Locker displays distributed through Sheetz convenience stores. Dual branded Nestle Pure Life / Sheetz Dock Lockers provide outdoor storage and merchandising. Nestle logo displayed on IMT's homepage as a served brand.
• SheetzcoreChannel Partner/ Reseller/ DistributorSheetz convenience store chain uses dual branded Nestle Pure Life / Sheetz Dock Lockers at store locations. Sheetz represents a key retail channel partner for deploying IMT's outdoor display equipment at scale.
• Aquafina (PepsiCo)minorGTM or Marketing PartnerAquafina branded displays including Dock Lockers (46 and 54), Steel Masters, and Case Stackers. Products distributed through Walmart and other retail chains nationwide.
• Kingsford (Clorox)minorGTM or Marketing PartnerKingsford charcoal grilling center custom display project featured in IMT's portfolio. Kingsford is owned by Clorox. IMT logo showcase includes Clorox as a served brand.
• CloroxminorGTM or Marketing PartnerClorox branded mobile retail display rack included in IMT's custom display portfolio. Clorox logo featured in IMT's homepage logo showcase. Distributed to retail chains nationwide.
• Exxon MobilminorChannel Partner/ Reseller/ DistributorExxon Mobil logo displayed in IMT's homepage 'proudly serving' section indicating IMT provides display equipment for Exxon Mobil retail locations.
• Speedway (7-Eleven)minorChannel Partner/ Reseller/ DistributorSpeedway (now operating under 7-Eleven) logo shown in IMT's 'proudly serving' brands section, indicating IMT provides Pepsi-branded displays deployed at Speedway/7-Eleven convenience stores.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Frank Mayer and Associates: Custom in-store merchandising and POP display manufacturer serving major brands and retailers across grocery, convenience, and CPG channels. Directly comparable to InterMarket Technology in product category (POP displays), customer profile (national brands), and business model (custom design + production).
• Trion Industries: Manufacturer of POP displays, sign holders, shelf management systems, and store fixtures for retail and CPG brands. Closely matches IMT's product offering (display hardware for retail merchandising) and target customer base.
• Madix Inc. Manufacturer of store fixtures, shelving, and POP display solutions serving grocery, convenience, and mass-market retail. Comparable to InterMarket Technology in retail fixture manufacturing and customer verticals, though at larger scale.
• Displayit (Custom Displays Group): Custom retail display and signage manufacturer offering point-of-purchase displays, trade show exhibits, and in-store merchandising solutions. Directly comparable product category with a similar custom + stock business model.
• Hughes Enterprises: POP display manufacturer offering custom and stock point-of-purchase displays for retail, CPG, and convenience channels. Directly comparable to IMT in product focus (POP displays) and target customers (national brands and retailers).
• Nashville Display: Manufacturer of retail display fixtures including POP displays, countertop units, and floor displays. Similar product portfolio and customer base to InterMarket Technology, with comparable custom manufacturing capabilities.
• Artitalia Group: Retail display fixture manufacturer producing custom and stock displays for specialty retail, grocery, and CPG. Comparable to IMT in product category and custom design services, with similar emphasis on premium wood and metal displays.

Broad incumbents

• Lozier Corporation: Large established manufacturer of store fixtures, shelving, and retail display solutions for grocery, convenience, and big-box retail. Broader and more diversified than IMT, but with overlapping product categories and customer overlap in grocery/C-store channels.
• Hussmann (Panasonic): Refrigerated and non-refrigerated display cases for grocery, convenience, and food retail. While primarily focused on refrigeration cases, it overlaps with IMT in the beverage and grocery retail merchandising space at a much larger scale.

Emerging players

• The Vomela Companies: Specialty printing and visual merchandising company producing POP displays, signage, and retail graphics. Adjacent to IMT's POP display business with some overlap in custom retail merchandising programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intermarket Technology