What Mindplace Company does

MindPlace Company (legal entity: The MindPlace Company Inc.) is a privately held e-commerce business headquartered in Eastsound, Washington, that designs, manufactures, and sells microprocessor-controlled light-and-sound meditation systems — commonly termed 'mind machines' — through its own Shopify storefront under the brand MindPlace. Founded in 1988 and operated continuously for 38+ years, the company serves individual wellness consumers, meditation practitioners, and a smaller cohort of therapists and coaches, with products that use flickering LEDs and audio pulses synchronized to brainwave frequencies (binaural beats, isochronic tones) to guide users into specified mental states such as deep relaxation, focused attention, and sleep.

The product line centers on two console systems — the flagship Kasina Mind Media System (with a Kasina DeepVision Bundle variant) and the more accessible Limina AVS — paired with proprietary eyewear accessories (GanzFrames, DeepVision Ganzfeld). Core technical components include a 16-preset AudioStrobe decoder, SpectraStrobe decoding, a Color Organ music-visualization feature, an on-device MP3 player with 16GB microSD storage, and a library of 70+ bundled preset sessions extendable through a public SoundCloud library. The hardware is closed in the sense that accessories are not cross-compatible with competitor devices.

The business model is one-time hardware sales with no recurring subscription layer, priced from $299 (Limina) to $449 (Kasina DeepVision Bundle), with add-on accessories at $80–$119. Distribution is multi-channel: direct-to-consumer via the Shopify site, an affiliate program through Shareasale at 20% commission, a wholesale/dealer network, and an exclusive Canadian distributor (Ayrmetes). There is no outside funding, no M&A activity, no disclosed revenue, no management team information in the inputs, and no evidence of AI/ML capabilities, mobile apps, or APIs; the company appears bootstrapped and founder-owned.

Name

Mindplace Company

Legal name

The MindPlace Company Inc.

Website

https://mindplace.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Mindplace Company designs, manufactures, and sells microprocessor-controlled light-and-sound meditation hardware (Kasina and Limina systems) directly to consumers via its Shopify e-commerce site, serving individual wellness seekers, meditation practitioners, and therapists since 1988.

Ownership category

akta.pro rank

Product category

Light and Sound Meditation Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)

Keywords

• Light sound meditation
• Mind machines
• Audio visual stimulation
• Brainwave entrainment devices
• Ganzfeld eyewear

Headquarters

HQ city

Eastsound

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales - Kasina Series: One-time purchase of Kasina Mind Media System ($399) and Kasina DeepVision Bundle ($449) including console, ganzframes, headphones, and pre-loaded sessions.
2. Hardware Sales - Limina Series: One-time purchase of Limina AVS Light & Sound Meditation System ($299) including console, ganzframes, and over 100 pre-loaded sessions.
3. Accessories Sales: Sales of add-on accessories including DeepVision Ganzfeld ($119) and replacement Ganzframes ($80) for existing customers.
4. Affiliate Referrals: 20% commission on sales generated through affiliate partners via Shareasale (e.g., $80 per Kasina, $60 per Limina).
5. Wholesale/Dealer Distribution: Wholesale distribution through approved dealers and Canadian distributor Ayrmetes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

The MindPlace Company, Inc. designs, manufactures, and sells microprocessor-controlled light-and-sound meditation devices (the Kasina Mind Media System and the Limina AVS Light & Sound Meditation System), along with companion accessories (DeepVision Ganzfeld lenses and Ganzframes) and bundled media sessions. These systems combine pulsed LED visual stimulation with stereo audio (including binaural beats and isochronic tones) to guide users into relaxation, meditation, and altered states of consciousness.

Product overview

MindPlace offers a portfolio of light and sound meditation systems (commonly called 'mind machines') designed to stimulate mental activity through light and sound pulses at specified frequencies. The product line centers on two main console systems: the Kasina Mind Media System (flagship, $399) and the Limina AVS Light & Sound System ($299). The Kasina offers advanced features including a backlit color LCD, 16 GB expandable storage for MP3/WAV sessions, AudioStrobe decoding with 16 color-mapping presets, and a Color Organ feature. The more affordable Limina provides CD-quality audio, full RGB color combinations, over 100 built-in sessions including 40 Hz gamma sessions, and manual frequency control from delta to gamma range. Both systems use Ganzframes eyewear (included) that sync LED light pulses with audio sessions. Optional add-on accessories include the DeepVision Ganzfeld glasses ($119) for an immersive eyes-open experience with RGB LEDs, and replacement or additional standard Ganzframes ($80). All products work together as an integrated system where the console generates frequency-based audio-visual stimulation to guide users into various states of consciousness for meditation, focus training, and relaxation.

Differentiator

Problem solved

Functional benefit

Products and services

• Kasina DeepVision Bundle The Kasina system combined with the DeepVision Ganzfeld accessory, sold as a single bundle for users who want the complete light-and-sound meditation experience including a uniform, featureless visual field. Priced at $449 and targeted at consumers seeking the most immersive option.
• Kasina Mind Media System The Kasina Mind Media System is a microprocessor-controlled light-and-sound meditation device that uses pulsating LED light and stereo audio (including binaural beats and isochronic tones) to drive guided meditation and exploration sessions, with AudioStrobe/SpectraStrobe decoding and a Color Organ feature. Sold to individual consumers for $399.
• MindPlace Limina AVS Light and Sound Meditation System The Limina is the entry-level audio-visual stimulation (AVS) light and sound meditation device in the MindPlace lineup, offered to consumers at $299 as a lower-cost on-ramp into light/sound meditation compared with the Kasina.
• Kasina and Limina DeepVision Ganzfeld The DeepVision Ganzfeld is an accessory lens attachment for MindPlace Kasina and Limina systems that creates a uniform, featureless visual field to support closed-eye immersive meditation sessions. Sold standalone for $119.
• Mindplace Ganzframes Ganzframes are alternative frame hardware for use with DeepVision Ganzfeld lenses, sold standalone to existing MindPlace customers for $80 to provide a different fit or replacement frame.

Quantifiable outcome

• 70+ preset sessions included with systems
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered regional and core.

• AyrmetesregionalChannel Partner/ Reseller/ DistributorCanadian distributor handling MindPlace product distribution and sales within Canada. Mentioned in company footer as the official Canadian channel partner.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the MindPlace online store. Provides the online retail infrastructure for product sales and order management.
• ShareasalecoreGTM or Marketing PartnerAffiliate marketing network hosting MindPlace's affiliate program. Handles affiliate tracking, commission payments, and provides affiliate recruitment infrastructure for 20% commission sales referrals.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MindAlive: Edmonton-based manufacturer of light and sound meditation machines (David, Oasis, Aurora series). MindAlive is the most direct head-to-head competitor to MindPlace in the audiovisual stimulation / mind-machine category, with overlapping product form factors and customer segments.
• Muse (by Interaxon): Maker of the Muse brain-sensing headband that delivers real-time neurofeedback for meditation and focus. Targets the same end-user use case (guided meditation, focus training, stress reduction) via a wearable form factor, making it a direct substitute for MindPlace's Kasina and Limina.
• BrainTap Technologies: Sells light/sound brain entrainment headsets and a streaming library of guided audio sessions. Competes with MindPlace in the audio-visual stimulation category with a more software-forward, subscription-friendly business model.
• The Monroe Institute: Long-established consciousness-research organization that sells Hemi-Sync audio-guidance products for meditation, focus, and out-of-body experiences. Targets the same altered-states-of-consciousness niche as MindPlace with an audio-only product.

Emerging players

• Apollo Neuroscience: Wearable stress-reduction device that delivers gentle vibrations to influence the autonomic nervous system. Targets overlapping use cases (stress, focus, sleep, recovery) but via a wrist-worn form factor rather than audiovisual stimulation.
• Brain.fm: Subscription-based app that uses AI-generated audio with embedded neural modulation to drive focus, relaxation, and sleep. Substitutes for MindPlace's light/sound sessions in a software-only, lower-friction form factor.

Broad incumbents

• Calm: Mass-market meditation and sleep app with guided content, music, and masterclasses. Competes for the same end-user mindshare and discretionary wellness dollars, but at a much lower price point and with a software-only delivery model.
• Headspace: Leading consumer meditation and mental wellness app with both B2C subscription and B2B employer offerings. Represents the broader incumbent competition in meditation, with a scaled platform MindPlace does not match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/TheMindPlace
• Facebookfacebook.com/mindplace
• Instagraminstagram.com/yourmindplace
• Xx.com/mindplace
• LinkedInlinkedin.com/company/mindplace

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindplace Company