Up 2 Speed

What Up 2 Speed does

Up 2 Speed is a Singapore-headquartered creative learning, culture, and communication solutions firm founded in 2012 by Tom King and Nick Dorney. The company delivers six integrated service lines: AI-powered eLearning development, neurodiverse learning via its proprietary FLEX Framework, behavior-first security culture programs, human-led facilitation workshops (including the flagship Draw The Future), live graphic recording, and corporate art and animations (Handimation, Lofi Animation, Tech Made Simple). The underlying technology combines generative AI across scripting, storyboarding, graphics, animation pre-visualization, voiceover, and localization, with SME validation at every production stage, layered over a multi-tenant LMS featuring AI-powered Natural Language Query reporting and integrated scaffolded AI chatbots. The FLEX Framework is WCAG 2.2 AA compliant by default and is being adopted as the neurodiversity baseline for a global bank's learning vendor roster, signaling a transition from pure services toward licensable IP.

The company operates a ~60-person integrated studio across three locations: a corporate headquarters at 48B Amoy Street, Singapore; a Pune, India joint venture led by Director Ajay Rao (established 2016, housing instructional design, graphic design, and programming teams); and a European regional headquarters in Munich established in 2016 under VP Sales Michael Beruldsen. Revenue is generated almost exclusively through professional services — custom eLearning modules, workshops, graphic recording, and corporate art — delivered under a quote-based engagement model with no publicly disclosed pricing. Customer segments are concentrated in Financial Services (a single global bank accounts for 85,000+ staff deployments and four Brandon Hall Awards), Big-5 consultancies, technology firms (including Citrix), insurance, and multinational FMCG; founders and select senior staff also hold affiliated interests in sister companies Mastering Technical Sales (MTS) and Explore Performance.

Name

Up 2 Speed

Legal name

Up 2 Speed

Website

https://up2speed.biz

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Up 2 Speed is a Singapore-headquartered creative learning and AI-accelerated eLearning firm founded in 2012, serving multinational enterprises with custom training content, neurodiverse learning frameworks, security culture programs, and facilitation services delivered by a 60-person studio across Singapore, India, and Europe.

Ownership category

akta.pro rank

Product category

Corporate Training and Learning Services

NAICS

Professional and Management Development Training (611430), Graphic Design Services (541430)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

akta.pro secondary industry

Adaptive Learning & Personalization Engines (EDAFAFAB)

Keywords

• Creative learning solutions
• Corporate training services
• ELearning content development
• Live graphic recording
• Security culture training

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. AI-Powered eLearning Development: Consulting, instructional design, eLearning creation, games, VR/AR development driven by responsible AI. Includes translation services (27+ languages) and voiceover (30+ languages). SCORM, X-API, mobile formats. 40-70% faster delivery with 60% cost reduction.
2. Facilitation and Workshops: Human-led workshops including flagship Draw The Future vision workshop, Vision Sprints, and Re-Design The Box sessions. Global delivery in multiple languages, localized for different markets and cultures.
3. Live Graphic Recording: Real-time visual scribing for workshops, conferences, leadership offsites. Available in-person, virtual/Zoom-native, or hybrid formats. Delivered as Digital Playbook.
4. Corporate Art and Animation: Graffiti and office murals, comic strips, animations, PowerPoint polish, custom video production, and icon/asset libraries. Includes Handimation and Lofi Animation formats.
5. FLEX Framework Licensing: Neurodiversity learning framework available for licensing and organizational build-out. Currently being adopted as neurodiversity baseline for a global bank's learning vendors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Up 2 Speed is a Singapore-based creative learning, culture, and communication solutions company that designs and delivers custom eLearning programs, neurodiversity training, security culture initiatives, live graphic recording, and visual facilitation services for enterprise clients across banking, consulting, technology, and FMCG sectors globally. The firm combines AI-powered tools with human-facilitated workshops to translate complex subject matter into engaging visual and interactive learning experiences.

Product overview

Up 2 Speed is a creative learning, culture, and communication solutions company operating since 2012. The offering is organized as a portfolio of six core service areas: AI Powered eLearning (consulting, instructional design, eLearning, games, VR/AR, scaffolded AI chatbots), the FLEX Framework for neurodiverse learning, Security Culture programs (cyber security, responsible AI, data privacy), Human Powered Facilitation including the flagship Draw The Future workshop and Vision Sprints, Live Graphic Recording with Digital Playbook delivery, and Corporate Art including Handimation and Lofi Animation. A multi-tenant LMS with AI-powered Natural Language Query reporting platform underlies the eLearning delivery. Services are delivered globally by a 60-person integrated studio across Singapore, India, and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• FLEX Framework: Proprietary neurodiverse learning framework providing adaptive pathways with multiple entry points, layered content design, empathetic engagement, and experiential reinforcement for learners with diverse cognitive needs.

Products and services

• AI Powered eLearning Custom-designed AI-enhanced eLearning programs built for enterprise clients to deliver training on complex topics through interactive digital modules.
• Neurodiverse Learning (FLEX Framework) A proprietary training framework that helps organizations design learning experiences accessible to neurodiverse employees and learners.
• Security Culture Training Programs designed to build security awareness and behavioral change within enterprise organizations through engaging visual and narrative-driven learning content.
• Draw The Future (Human Powered Facilitation) Live, human-facilitated visual workshops and offsites where trained facilitators guide groups through strategic conversations using real-time visual capture and synthesis.
• Live Graphic Recording Real-time visual capture of conversations, presentations, and events produced by trained graphic recorders for use in corporate communications and events.
• Corporate Art, Interactive Comics & Animations Bespoke creative production of corporate illustrations, interactive comics, and animated content used for internal communications, campaigns, and learning materials.

Quantifiable outcome

• 40-70% faster eLearning storyboards, videos, and animations
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature7 records

Partnerships

Two partnerships are on record, tiered minor.

• Mastering Technical Sales (MTS)minorStrategic or Co-development PartnerSister company founded by John Care, Up 2 Speed's CCO who oversees North American interests. Specializes in technical sales training. Author of 'Mastering Technical Sales: The Sales Engineers Handbook'.
• Explore PerformanceminorStrategic or Co-development PartnerBoth Tom King and Nick Dorney became shareholders in Explore Performance in 2019. Acts in a consulting capacity for the business. Separate company with strategic alignment in performance/learning space.

Scale indicators21 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Elucidat: UK-headquartered eLearning authoring platform with strong enterprise adoption. Comparable as an AI-enabled custom learning delivery platform serving multinational enterprise L&D teams, similar mid-market to enterprise segment.
• SweetRush: US-headquartered custom eLearning and performance improvement company with a strong creative-services orientation. Direct comparable in custom corporate learning content, AI-assisted production, and enterprise client mix (L&D, compliance, leadership).
• AllenComm: US-based custom corporate eLearning and learning experience design firm known for inclusive/neurodiverse design expertise. Closest peer to Up 2 Speed given shared focus on custom creative learning, accessibility, and enterprise customers.
• RoundTable Learning: Custom learning experience company specializing in immersive learning (VR/AR), gamification, and creative content. Comparable to Up 2 Speed in custom eLearning plus VR/AR, gamification, and enterprise creative delivery.
• KnowBe4: Leading security awareness and behavior-change training platform. Direct comparable to Up 2 Speed's Security Culture program, with overlapping compliance training content, enterprise customers, and behavior-first security positioning.
• The Graphic Recording Shop: US-based live graphic recording and corporate scribing provider. Direct comparable to Up 2 Speed's Graphic Recording and Digital Playbook service line for conferences, offsites, and hybrid events.

Regional players

• EI Design (by Happiest Minds): India-headquartered custom eLearning and instructional design services company. Comparable to Up 2 Speed in custom learning content development, though more offshore-focused on production rather than creative-led facilitation.

Emerging players

• Arist: AI-powered microlearning delivery platform focused on text-message-based training. Overlaps with Up 2 Speed in AI-accelerated content delivery and enterprise L&D, though narrower in modality (SMS-first vs. multi-format).
• Filtered: AI-driven learning content recommendation and skills platform. Comparable to Up 2 Speed's AI-pipeline thesis around accelerating enterprise learning through AI; overlaps in NLP-driven learning analytics.

Broad incumbents

• Articulate: Dominant eLearning authoring platform (Storyline, Rise) used widely by enterprise L&D. Comparable as an infrastructure provider Up 2 Speed integrates with (Storyline), and as a broad incumbent shaping the custom eLearning category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/up2speed_
• Facebookfacebook.com/Up2Speed
• LinkedInlinkedin.com/company/up-2-speed

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Up 2 Speed