WeThinkMedia
WeThinkMedia is an Australian media sales representation firm that acts as the exclusive ANZ commercial representative for leading New Zealand media owners (Sky, Stuff, MediaWorks, Phantom Billstickers, TPB) and global premium publishers (NYT, WSJ, CNBC, NBCUniversal, Forbes, LATimes, The Times UK, FD Mediagroep), connecting Australian brands and agencies with trans-Tasman and international media inventory on a commission basis.
- Company typePrivate
- Founded2019
- HeadquartersCrows Nest, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What WeThinkMedia does
WeThinkMedia (legal entity: We Think Media Sales, ABN 60 618 033 211) is an Australian-headquartered media sales representation business headquartered in Crows Nest, NSW. Founded in 2019 and operating with 11-50 employees under founder and Executive Director Peter Wiltshire, the firm acts as the exclusive Australian commercial representative for a roster of New Zealand media owners — Sky New Zealand, Stuff, MediaWorks, Phantom Billstickers and The Programmatic Bureau — and for a set of tier-one global publishers including The New York Times, The Wall Street Journal, CNBC, NBCUniversal, Forbes, the Los Angeles Times, The Times and The Sunday Times (UK), and FD Mediagroep. Its product offering comprises three service lines: media buying facilitation for Australian brands and agencies targeting New Zealand and international audiences; commercial representation for publisher partners seeking ANZ revenue; and bespoke consulting covering media strategy and market entry. The NZ AdVantage initiative, founded by the company, packages the NZ-side inventory under a single proposition.
The firm's business model is commission-based media sales representation rather than agency intermediation. It positions itself as a seamless extension of its publisher partners' sales teams, providing Australian advertisers and agencies with a single point of contact and direct access to publisher rates without agency or hidden fees. Go-to-market is sales-led, relying on direct engagement with Australian brands and agencies and on referral flow through publisher relationships, with supporting presence on LinkedIn and an NZ Partner Hub site for top-of-funnel content. Geographic reach spans Australia and New Zealand on the buy side, with outbound campaign facilitation for ANZ brands expanding into APAC, Asia, the US, the UK and Europe via the publisher network. No proprietary technology, products, APIs or AI/ML capabilities are disclosed, and there are no funding rounds, parent entities, M&A activity or leadership changes beyond the founder/executive team referenced.
WeThinkMedia firmographics
Firmographics- Name
- WeThinkMedia
- Legal name
- We Think Media Sales
- Website
- https://wethinkmedia.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WeThinkMedia is an Australian media sales representation firm that acts as the exclusive ANZ commercial representative for leading New Zealand media owners (Sky, Stuff, MediaWorks, Phantom Billstickers, TPB) and global premium publishers (NYT, WSJ, CNBC, NBCUniversal, Forbes, LATimes, The Times UK, FD Mediagroep), connecting Australian brands and agencies with trans-Tasman and international media inventory on a commission basis.
- Ownership category
- akta.pro rank
WeThinkMedia industry classification
Industry- Product category
- Media Sales Representation
- NAICS
- Media Representatives (541840), Media Representatives (54184)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Audio/Podcast/Streaming Media Buying (MPAAABAF)
Keywords
Where WeThinkMedia is headquartered
LocationHeadquarters
- HQ city
- Crows Nest
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
WeThinkMedia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Media Sales Representation: Revenue generated through media sales representation commissions as an extension of media partners' international sales teams. Acts as commercial representative for ANZ-based advertisers and publishers, facilitating local and international campaigns across television, radio, digital, print, out-of-home and programmatic media. No agency fees or hidden charges mentioned - clients get direct access to publisher rates.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
WeThinkMedia product offering
Product offeringCore offering
WeThinkMedia is a media sales representation business that acts as the exclusive Australian commercial representative for New Zealand media owners (MediaWorks, Sky, Stuff, Phantom Billstickers, The Programmatic Bureau) and global publishers (Forbes, NYT, WSJ, CNBC, NBCUniversal, LA Times, The Times, FD Mediagroep). The company helps Australian brands and agencies access premium NZ and international media inventory at direct publisher rates, while providing publishers with ANZ market representation to grow revenue and presence.
Product overview
WeThinkMedia is a specialist media representation business operating as a unified platform connecting Australian advertisers with premium New Zealand and international media brands. The core offering comprises three service lines: (1) For Brands & Agencies — facilitating media buying across NZ and global publishers; (2) For Publisher Partners — commercial representation in ANZ markets; and (3) Consulting — bespoke media strategy and market entry support. The NZ AdVantage initiative serves as a unified brand for accessing NZ media partners including MediaWorks, Sky New Zealand, Stuff, Phantom Billstickers and The Programmatic Bureau. International reach is provided through partnerships with global publishers including The New York Times, The Wall Street Journal, CNBC, NBCUniversal, Forbes, Los Angeles Times, The Times (UK) and FD Mediagroep.
Differentiator
Problem solved
Functional benefit
Brands
- NZ AdVantage: Industry trade marketing initiative designed to help Australian agencies and brands better understand the New Zealand media landscape. Founded by WeThinkMedia.
Products and services
- NZ AdVantage An industry trade marketing initiative that provides Australian agencies and brands with a single point of access to New Zealand's leading media owners across television, audio, news, publishing, out-of-home, and programmatic channels.
- Media Buying for Brands & Agencies Service helping Australian brands and agencies connect with trusted audiences through premium media opportunities across New Zealand media owners and global publishers, providing direct access to publisher rates with no hidden fees.
- Commercial Representation for Publisher Partners Commercial representation service that builds revenue, market presence, and long-term partnerships for international publishers in the ANZ market, providing publishers with direct access to Australian advertisers and agencies.
- Media Strategy Consulting Bespoke media strategy, market insights, and market entry support across Australia and New Zealand for brands and publishers.
Quantifiable outcome
- Sky reaches 2.4M+ New Zealanders weekly
- +2 more outcomes
Companies that use WeThinkMedia
Customer profileSegments2 records
Ideal customer profiles2 records
WeThinkMedia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WeThinkMedia partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- Phantom BillstickerscoreWelcomed as iconic NZ outdoor media company into growing portfolio. Phantom operates nationwide network spanning street posters, billboards, digital sites and custom activations. Founded in 1982, Phantom is NZ's largest independent outdoor media company, widely known for support of music, arts, events and creative communities.
- The Programmatic Bureau (TPB)coreAppointed as exclusive Australian sales representative for TPB's New Zealand inventory across digital out-of-home, connected TV, audio and display. Simplifies cross-border programmatic buying for Australian agencies and brands looking to access NZ audiences through premium programmatic channels.
- Sky New ZealandcoreAppointed as exclusive Australian media sales representative for Sky's entire commercial portfolio, covering free-to-air channels (Three, Bravo, eden, Rush, HGTV, Sky Open), streaming platforms (Sky Sport Now, Neon, Sky Go, ThreeNow), and premium subscription channels (Sky Sport, Sky Movies, Sky Comedy, Sky Kids). Previously represented Sky's Three, ThreeNow and Bravo brands since 2018. Sky reaches 2.4M+ New Zealanders weekly.
- MediaWorkscoreNZ's leading media owner providing Australian brands access to largest cross-platform network combining radio intimacy, out-of-home scale, and digital/audio-on-demand growth. Connects brands to millions of Kiwis weekly.
- StuffcoreNZ's most read and trusted news platform reaching millions of Kiwis monthly. Award-winning journalism with multi-platform scale across digital, print, and magazines. NZ's #1 news website.
- ForbescoreExclusive media sales representation in ANZ for world's leading voice on entrepreneurship, wealth, and innovation. Engages business leaders, investors, and change-makers driving what's next.
- The New York TimescoreExclusive media sales representation in ANZ for Pulitzer Prize-winning journalism shaping issues that move business, culture, and policy. Trusted stage with globally curious audience seeking depth, authority, and perspective.
- The Wall Street JournalcoreExclusive media sales representation in ANZ for global standard in business intelligence and financial insight. Delivers access to elite audience that moves money and shapes global business.
- CNBCcoreExclusive media sales representation in ANZ for world's #1 business and financial news network, trusted by executives, investors, and policymakers. Connects brands to decision-makers shaping capital flows and driving global growth.
- NBCUniversalcoreExclusive media sales representation in ANZ. Where culture plays out on screen from blockbuster films and iconic television to streaming, sport, and news. Access to audiences at their most captivated inside stories shaping culture globally.
- Los Angeles TimescoreExclusive media sales representation in ANZ for voice of US West Coast where entertainment, technology, and innovation converge. Award-winning journalism with unmatched cultural influence rooted in Hollywood.
- The Times and The Sunday TimescoreExclusive media sales representation in ANZ for Britain's most influential news brands with agenda-setting journalism across politics, business, and culture. Reaches leaders who shape debate and drive change.
- FD MediagroepcoreExclusive media sales representation in ANZ for Netherlands' authority in business and financial media through Het Financieele Dagblad and BNR Nieuwsradio. Provides access to country's most influential business community.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
WeThinkMedia competitors and assessment
Company assessmentBroad incumbents
- Havas Media Australia: Australian arm of global media agency Havas Media, offering media planning and buying across ANZ and international markets—overlapping with WeThinkMedia's trans-Tasman and global publisher proposition.
- Starcom Australia: Publicis-owned media agency with full-service ANZ operations serving similar brand and agency clients seeking global media planning; competes for the same advertiser spend WeThinkMedia targets through its publisher relationships.
- dentsu ANZ Media: Global media agency network with significant ANZ presence through Carat, iProspect, and Dentsu X; represents an established alternative for ANZ advertisers buying NZ and international publisher inventory at scale.
- Wavemaker Australia & NZ: WPP-owned media agency operating across Australia and New Zealand with cross-border capability; competes with WeThinkMedia for ANZ advertisers seeking international and NZ publisher access but as part of broader agency offering.
- OMD Australia: One of Australia's largest media planning and buying agencies (Omnicom Media Group), competing for the same trans-Tasman advertiser wallet as WeThinkMedia but operating a full-service agency model rather than publisher representation.
Direct peers
- International Media Sales (IMS): International media sales representation firm brokering premium global publisher advertising opportunities in markets where publishers lack direct presence—same business model as WeThinkMedia acting as exclusive ANZ rep for NYT, WSJ, CNBC and similar publishers.
- MINT Media: New Zealand-based media sales and representation firm that has represented international publishers (e.g., The Guardian) in the NZ market—operating the same publisher-representation model WeThinkMedia deploys in the reverse direction.
- Adstream (Adtech Media Group): Australia-based ad trafficking and media services business supporting publishers and agencies with print production and digital ad delivery; operates in the same trans-Tasman media services ecosystem and serves overlapping publisher-side customers.
Regional players
- MediaWorks New Zealand (Commercial Team): NZ's largest cross-platform media owner (radio, OOH, digital, on-demand) that WeThinkMedia represents in Australia; while a partner, MediaWorks' own commercial team and any direct sales motions represent an in-house alternative to representation models.
Emerging players
- MBM (Media Booth Media): Australian boutique media agency focused on independent and challenger brand media strategy; comparable to WeThinkMedia in size and boutique positioning, though operating on the agency/buyer side rather than publisher representation side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
WeThinkMedia social profiles
Digital presenceWeThinkMedia compliance and trust
Trust signalCompliance1 record
WeThinkMedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeThinkMedia leadership team
Management profileNumber of profiles
Profiles2 records
WeThinkMedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeThinkMedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeThinkMedia
What does WeThinkMedia do?
WeThinkMedia is a media sales representation business that acts as the exclusive Australian commercial representative for New Zealand media owners (MediaWorks, Sky, Stuff, Phantom Billstickers, The Programmatic Bureau) and global publishers (Forbes, NYT, WSJ, CNBC, NBCUniversal, LA Times, The Times, FD Mediagroep). The company helps Australian brands and agencies access premium NZ and international media inventory at direct publisher rates, while providing publishers with ANZ market representation to grow revenue and presence.
Is WeThinkMedia a public or private company?
WeThinkMedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WeThinkMedia founded?
WeThinkMedia was founded in 2019. It employs 11 to 50 people.
Where is WeThinkMedia based?
WeThinkMedia is headquartered in Crows Nest, Australia, in the Oceania region.
How does WeThinkMedia make money?
One revenue line is on record: media Sales Representation.
Who are WeThinkMedia's main competitors?
Broad incumbents on record are Havas Media Australia, Starcom Australia, dentsu ANZ Media, Wavemaker Australia & NZ and OMD Australia. Direct peers are International Media Sales (IMS), MINT Media and Adstream (Adtech Media Group). MediaWorks New Zealand (Commercial Team) is listed as a regional player. MBM (Media Booth Media) is listed as an emerging player.
Does WeThinkMedia have an API?
No public API is recorded for WeThinkMedia.
What industry is WeThinkMedia in?
WeThinkMedia's product category is Media Sales Representation. Its primary akta.pro industry code is MPAAABAF, Audio/Podcast/Streaming Media Buying. Its NAICS code is 541840 and its SIC code is 7311.