What customice does

customice GmbH is a Munich-based B2B software company founded in 2017 that provides an online booking configurator and integrated sales-and-catering platform for the MICE (Meetings, Incentives, Conferences, and Events) segment of the hospitality industry. The platform consists of a white-label Web Configurator that embeds into customer websites for 24/7 real-time meeting and event booking, a Sales & Catering System that automates quote, contract, and function-sheet generation with CI-compliant multilingual templates and digital signatures, a Group Booking Tool that manages allotments, cut-offs, and participant pickup via individual links, and a Booking Manager backend for administration and reporting. The product is pre-integrated with four major property management systems (apaleo, MEWS, SIHOT, and Oracle) for real-time synchronization of availability, prices, and bookings.

The company operates a SaaS model with two pricing tiers: a Starter package at €89 per Meeting Room Equivalent per month plus a €2,500 setup fee aimed at individual hotels via an inside-sales motion with standard email support, and a custom-priced Enterprise package for hotel chains and large event venues featuring multi-venue control, advanced analytics, fully integrated group requests, and multi-year contracts with personal support. Go-to-market is direct enterprise field sales supplemented by demo scheduling through Pipedrive and event presence at hospitality trade shows such as IHS Munich.

The company is privately held as a German GmbH, founder/management-owned with no disclosed external funding, and operates with a small team of 1-10 employees. It is led by Managing Director Martin Moser. The company claims service coverage in Germany, the United Kingdom, and the United States, though material customer evidence outside the DACH region is not visible in the source data. There are no disclosed customers by name, no revenue figures, and no awards, patents, or formal regulatory actions on record.

Name

customice

Legal name

customice GmbH

Website

https://customice.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

customice GmbH is a Munich-based B2B SaaS provider of an online booking configurator and sales-and-catering platform for hotels and event venues, integrating with major PMS systems (apaleo, MEWS, SIHOT, Oracle) to automate meeting and group bookings.

Ownership category

akta.pro rank

Product category

Hospitality Booking & Sales Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

All-in-One Event Registration & Event Management Suites (THAHAFAA)

akta.pro secondary industries

Conference & Trade Show Registration Platforms (THAHAFAB), Housing & Travel Booking + Registration (Integrated Event Housing) (THAHAFAH), White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN), Payment, Invoicing & Refund Management for Events (THAHAFAJ)

Keywords

• Hospitality booking software
• MICE event platform
• Hotel sales catering
• Meeting booking engine
• PMS integration software

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Starter Package: Monthly subscription priced per Meeting Room Equivalent (MRE), where 1 MRE equals 100m². Includes setup fee. Starter package includes space management, function sheets, web configurator (white label), sales & catering system, with standard email support.
2. Subscription - Enterprise Package: Custom pricing for enterprise customers including advanced reports & analytics, multi-venue control, fully integrated group requests, rate logic, and quotas, CI-customizable features, custom functions, and scalability with personal support and weekly calls.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

customice provides a fully integrated sales and catering SaaS platform for the MICE (Meetings, Incentives, Conferences, Events) segment of the hospitality industry. Its core offering consists of a white-label Web Configurator that embeds into hotel and event-venue websites to enable 24/7 real-time booking of rooms, services, and packages, paired with a backend Booking Manager, an automated Sales & Catering module (quotes, contracts, function sheets with digital signatures), and a Group Booking Tool. The platform integrates directly with leading Property Management Systems (apaleo, MEWS, SIHOT, Oracle) for real-time synchronization of availability, pricing, and reservations.

Product overview

customice is a fully integrated sales and catering platform for meetings, incentives, conferences, and events (MICE). The platform consists of a Web Configurator (white-label, real-time booking tool), a Sales & Catering System (automated quotes, contracts, function sheets with digital signatures), a Group Booking Tool (manages allotments, online pickup), and a Booking Manager (backend dashboard for booking management). The platform integrates with leading PMS systems including apaleo, MEWS, SIHOT, and Oracle for real-time synchronization of availability, prices, and bookings. Additional features include multi-language email templates, payment links, availability indicators, and customization options.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Configurator White-label real-time online configurator that integrates into hotel and event-venue websites to display available rooms, services, and packages, enabling guests and event organizers to configure, request, or directly book meetings and events 24/7.
• Sales & Catering System Automates the entire event management workflow including generation of quotes, contracts, and function sheets in CI-compliant multilingual format with digital signatures and automatic PMS data synchronization.
• Group Booking Tool Manages groups, room allotments, cut-offs, quotas, and reservations from quotation to reporting, including integrated online pickup that lets participants book rooms via individual links.
• Booking Manager Backend management system that allows hotels and event venues to manage bookings, control availability, configure pricing logic, and oversee the full booking workflow with a dashboard view of sales and statistics.

Quantifiable outcome

• Higher completion rate thanks to intuitive configurator
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• apaleocoreTechnology or Integrationapaleo is a cloud-based Property Management System (PMS). customice integrates directly with apaleo to synchronize availability, prices, and bookings in real time. The group booking tool is available as an optional add-on for apaleo & Mews users.
• MEWScoreTechnology or IntegrationMEWS is a cloud-based hospitality platform/PMS. customice maintains full integration with MEWS for real-time data synchronization. The group booking tool is available as an optional add-on for MEWS users.
• SIHOTcoreTechnology or IntegrationSIHOT is a property management system used in the hospitality industry. customice offers direct integration with SIHOT for PMS synchronization.
• OraclecoreTechnology or IntegrationOracle offers enterprise-level hospitality management solutions. customice is fully integrated with Oracle PMS systems for real-time availability and booking synchronization.

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hotel Engine: Hotel Engine focuses on group hotel bookings and corporate housing, partially overlapping with customice's group booking and allotment management capabilities.
• Venuelynx: Venuelynx provides booking and inquiry management for event venues and hotels, with online quoting and payment — a narrower emerging competitor in the venue booking and MICE inquiry layer.

Others

• MEWS: MEWS is a cloud PMS partner of customice but also a broader hospitality platform that could expand into MICE functionality; relevant as both an integration partner and a potential competitive adjacency.
• apaleo: apaleo is an open API PMS platform and a core integration partner of customice; relevant as a distribution channel and ecosystem enabler for the same hotel customer base.

Direct peers

• Planning Pod: Planning Pod offers event registration, booking, and venue management tools for event spaces and hotels, overlapping with customice's configurator, group booking, and function-sheet workflows.
• Caterease: Caterease is a sales and catering platform for hotels and event venues with proposals, event orders, and BEO generation — a direct functional overlap with customice's Sales & Catering System.
• Event Temple: Event Temple provides sales, catering, and event management software for hotels and venues, including online booking and group management — directly competing with customice's core MICE workflow suite.

Broad incumbents

• Social Tables (Cvent): Social Tables, now part of Cvent, offers diagramming, event management, and group booking tools widely used by hotels and venues — a broader incumbent with overlapping MICE capabilities and greater scale.
• Amadeus Sales & Catering: Amadeus' hospitality division provides enterprise sales and catering solutions integrated with its PMS, competing with customice in the same hotel MICE workflow category but at much larger enterprise scale.

Regional players

• HotelKit: HotelKit is a hotel operations and collaboration platform primarily active in European markets, adjacent to customice's vertical but focused on internal hotel operations rather than guest-facing MICE booking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about customice