Media Campaigns

What Media Campaigns does

Kampanje Media AS, doing business as Kampanje, is a Norwegian B2B trade media company founded in 1964 and headquartered in Oslo. It operates kampanje.com, Norway's primary online news publication covering media, communications, marketing, PR, technology, and design industries, serving advertising and media professionals, agencies, in-house marketers, and job seekers in those sectors. The company publishes in Norwegian and addresses a single-country (Norway) market within the broader Nordic region.

The company's product portfolio spans a free ad-supported news site, a paid Kampanje Premium subscription tier with exclusive content, the KampanjeTV video platform (interviews, case studies, advertising films, and industry podcasts such as Kampanjeskolen, På innsiden og utsiden, Knepp, and Professoren & praktikern), the Byråguiden agency directory, a Kampanje Events conferences platform, a dedicated job board at jobb.kampanje.com, and a mobile application for iOS and Android. Content production is supported by partnerships with IxDA Oslo and Kvesst for design and technology programming, and the editorial operation operates under Norwegian Press Association guidelines.

Kampanje monetizes through three principal streams: display and sponsored advertising on kampanje.com, recurring Kampanje Premium subscriptions (pricing not publicly disclosed), and job-listing fees on jobb.kampanje.com. The go-to-market is sales-led B2B, with a dedicated commercial manager responsible for advertising sales and an editor-in-chief overseeing editorial. The platform is built on Labrador CMS as a standard web-based digital publishing stack, and the company is privately held with no disclosed external investors, parent company, or public funding history.

Name

Media Campaigns

Legal name

Kampanje Media AS

Website

https://kampanje.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

Kampanje Media AS is a Norwegian B2B trade media company, founded 1964, operating kampanje.com — Norway's primary news and information publication covering the advertising, marketing, communications, PR, technology, and design industries, supported by Premium subscriptions, KampanjeTV, a job board, events, and an agency directory.

Ownership category

akta.pro rank

Product category

B2B Trade Media Publishing

NAICS

Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• B2B media publishing
• Trade journalism
• Advertising industry news
• Media industry coverage
• Premium content subscription

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue (Premium): Kampanje Premium subscription model providing exclusive content to subscribers.
2. Advertising Sales: Display advertising and promotional content placements across kampanje.com properties.
3. Job Listings: Revenue from job postings through the dedicated job board at jobb.kampanje.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Media Campaigns operates Kampanje, a Norwegian B2B trade media platform providing news, analysis, case studies, and video content covering the media, communications, marketing, PR, technology, and design industries. The company sells premium content subscriptions, display advertising, job listings, and event sponsorships to advertising agencies, media companies, and marketing professionals across Norway.

Product overview

Kampanje is a Norwegian media company operating a news platform focused on the media, communications, marketing, PR, technology and design industries. The core offering consists of the Kampanje news website with free and premium content, supported by a subscription model (Kampanje Premium). The company operates multiple digital properties including Kampanje TV (video content platform), Byråguiden (agency directory), an events platform, and a job board for the advertising/media sector. The portfolio also includes a mobile application for content access.

Differentiator

Problem solved

Functional benefit

Products and services

• Kampanje News Site A Norwegian online news publication covering media, communications, marketing, PR, technology, design, and job listings in the Nordic market. Targeted at advertising agencies, media companies, PR firms, and marketing professionals in Norway.
• Kampanje Premium Premium subscription service offering exclusive content, in-depth analysis, and premium articles behind a paywall. Available to professionals and organizations in the Norwegian media and advertising industry.
• KampanjeTV Video platform featuring advertising industry news, award shows, commercials, documentaries, interviews, and industry podcasts (Kampanjeskolen, På innsiden og utsiden, Knepp, Professoren & praktikern). Targeted at media and advertising professionals.
• Byråguiden (Agency Guide) Agency directory and guide showcasing advertising and media agencies in the Nordic region. Used by organizations seeking agency partners and by agencies for visibility in the Norwegian market.
• Kampanje Event Event platform hosting industry conferences, award ceremonies (e.g., B2B Camp), and networking events in the media and marketing sector. Targeted at media and advertising professionals and organizations.
• Job Listings (Ledige Stillinger) Job board focused on positions in media, communications, marketing, PR, and advertising industries. Serves both employers posting positions and job seekers in the Norwegian media and marketing sector.
• Kampanje Mobile App Mobile application for accessing Kampanje news and content on iOS and Android devices. Targeted at professionals and job seekers who consume content on mobile.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• IxDA OslominorStrategic or Co-development PartnerIxDA Oslo collaborates with Kampanje on the production of the Knepp podcast/video series. IxDA Oslo's Fredrik Matheson serves as daily manager. The partnership produces content on UX, digital design, and technology topics.
• KvesstminorStrategic or Co-development PartnerKvesst, led by Ann-Kristin Hansen, produces content for the Knepp series alongside Kampanje and IxDA Oslo, focusing on strategic and design topics.
• Norsk Journalistlag (Norwegian Journalists' Association)minorOthersKampanje Media works under the Norwegian Press Association (Norsk Presseforbund) guidelines for responsible journalism (Vær Varsom-plakaten). Member of Redaktorforeningen.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Adweek: Large established US-based B2B media outlet covering advertising, marketing, and media. Comparable in industry focus and subscription-plus-advertising model, though operating at global scale and broader scope than Kampanje's Norwegian niche.
• Campaign: Global advertising industry publication with news, events (e.g., Campaign Awards), and subscription services. Comparable in covering the agency and brand-marketing ecosystem, with significantly larger scale and broader product portfolio than Kampanje.
• Marketing Week: UK-based B2B publication covering marketing strategy, agencies, and brands with subscription and event monetization. Comparable subscription-led B2B model targeting senior marketing decision-makers, with broader geographic scope than Kampanje.
• Ad Age: Established US-based trade publication covering the advertising and marketing industry with news, premium subscription, events, and awards. Comparable business model and target audience, with materially larger scale and global reach than Kampanje.
• The Drum: UK-based global B2B media outlet covering marketing, advertising, and the creative industries. Comparable in editorial model, subscription offering, events, and B2B audience targeting, with broader geographic footprint than Kampanje.

Direct peers

• Dagens Media: Sweden's leading B2B trade publication covering the media, advertising, and marketing industry. Operates with a comparable news-plus-events-plus-jobs model targeting Nordic agency and brand professionals, directly mirroring Kampanje's Norwegian footprint.
• Medier24: Swedish trade news site covering the media industry with a digital newsroom and job listings. Operates a near-identical B2B media model to Kampanje within the broader Nordic region.
• Resumé: Swedish B2B trade media outlet focused on the advertising, marketing, and communications industry. Closely comparable to Kampanje in vertical focus, subscription and ad-supported revenue, and Nordic B2B audience targeting.

Regional players

• Børsen: Danish business newspaper covering business, media, and marketing sectors. Comparable as a Nordic B2B/news outlet, though broader in scope than Kampanje's advertising-industry focus and primarily serving the Danish market.
• Journalisten: Norwegian trade publication for journalists and media professionals, run by the Norwegian Union of Journalists. Comparable as a Norway-based B2B trade outlet covering the media industry, but with an editorial/journalism labor focus rather than advertising and marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Kampanje
• LinkedInlinkedin.com/company/kampanje-media
• Instagraminstagram.com/kampanjecom
• Xx.com/Kampanje

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Campaigns