i247 Group

What i247 Group does

i247 Group is a Poole-headquartered provider of outsourced fleet management technology and managed services to the UK automotive sector, originally founded in 1990 as The Fleet Tyre Management (FTM). The company operates a platform-plus-services model, delivering white-labelled, 24/7 driver support, service booking (SMR), tyre and glass management, VOR (vehicle off-road) management, accident handling, MoT and recall management, foreign travel administration, and proactive maintenance to FN50 fleet leasing companies, fleet management organisations, and vehicle manufacturers — currently supporting in excess of one million vehicles across the UK.

Its technology stack comprises a suite of proprietary platforms — Flex 247 (core fleet management), itms247 (integrated transaction management for tyre and glass supplier panels), isite (real-time management portal with management information), Driver Online (driver-facing self-service), Yoursay247 (satisfaction and feedback), Activate (foreign travel and driver engagement), and MoT & Recall247 — integrated with telematics, connected-car, and third-party breakdown data feeds to enable predictive maintenance and intelligent work-direction steering. Service offerings — including Driverline (24/7 contact centre), Resource 24/7 (administrative support), Up-Time Management, Tyre Management, Proactive Booking Solutions, and a Bespoke SaaS Development division — are delivered through a national network of more than 6,000 tyre centres and 2,500 mobile providers, with ISO 27001-aligned policies and PCI-DSS compliance underpinning enterprise-grade handling.

The business model combines managed-services revenue (per-event outsourcing for driver support, SMR booking, and tyre management) with recurring SaaS subscriptions for its proprietary platforms. Go-to-market is exclusively B2B direct enterprise sales targeting large leasing companies and OEMs, with white-label solutions deeply integrated into customer operations. The company received its first institutional capital — a private equity investment from LDC — in March 2026, with the founding Mason family rolling over equity, to accelerate UK and international expansion and to fund development of connected-vehicle and AI capabilities.

Name

i247 Group

Legal name

i247 Group

Website

https://i247group.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

i247 Group is a Poole-based provider of white-labelled, 24/7 outsourced fleet management technology and managed services — including driver support, service booking, tyre management, and proactive maintenance — serving UK FN50 leasing companies, fleet management organisations, and manufacturers across 1m+ vehicles.

Ownership category

akta.pro rank

Product category

Fleet Management Services

NAICS

Freight Transportation Arrangement (488510)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Maintenance Management Programs (Preventive Maintenance, Vendor Networks) (TLABAIAG)

akta.pro secondary industries

Driver Programs & Workforce Management (Onboarding, Scheduling, Retention) (TLABAIAD), Fleet Maintenance Management & Service Network Programs (THADAKAG), Corporate & Employee Fleet Programs (THADAKAC), Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA)

Keywords

• Outsourced fleet management
• Driver support services
• Fleet management software
• Vehicle maintenance management
• Tyre management services

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Outsourced Fleet Management Services: Provides white labelled, fully managed contact solutions for driver support, fleet administration, and fleet management activities including service booking, tyre management, VOR management, driver concierge, and proactive maintenance services. Operational 24/7 365 days a year.
2. SaaS / Bespoke System Development: Delivers tailored innovative technological solutions through their agile software development team that address complex challenges and unlock operational efficiencies, value proposition and fleet growth.
3. Tyre Management Services: Fully outsourced tyre solution managing all aspects of tyre jobs including 24/7 tyre line, booking management, incident management, authorisation and consolidated billing with national coverage through over 6000 centres.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

i247 Group provides outsourced, white-labelled fleet management services to leasing companies, fleet management organisations, and vehicle manufacturers across the UK. The company delivers 24/7 365-day managed contact centre solutions covering driver support, service booking, tyre management, vehicle off-road management, and proactive maintenance, combined with proprietary software platforms such as Flex 247, itms247, and isite that enable intelligent work direction, network steering, and real-time fleet insight.

Product overview

i247 Group operates as a technology-driven fleet management provider offering a platform-plus-services architecture combining proprietary software with outsourced managed services. Their technology portfolio includes isite (real-time fleet management portal), itms247 (transaction management solution), Driver Online (driver-facing online portal), Yoursay247 (survey/feedback solution), Activate (foreign travel management), and MoT & Recall247 (compliance tool). These platforms are complemented by managed service offerings including Driverline (24/7 driver contact centre), Resource 24/7 (administrative support), Up-Time Management, Tyre Management, Proactive Booking Solutions, and Service Booking (SMR). Services are white labelled and operational 24/7 365 days a year, supporting over 1 million vehicles across the UK for leasing companies, manufacturers, and fleet management organisations.

Differentiator

Problem solved

Functional benefit

Brands

• Flex 247: Proprietary fleet management platform providing technology to vehicle leasing companies.
• isite
• Driver Online
• itms247
• Yoursay247
• Activate
• MoT & Recall247
• Driverline
• Resource 247

Products and services

• isite Real-time management portal for fleet customers providing MI and actionable insight 24/7 365 days a year on all vehicle jobs.
• Driver Online In-Life Events online solution placing driver needs at the centre of the journey; white labelled to fleet businesses, drivers can book services, tyres and glass jobs, request support, manage expenses, and benefit from proactive booking and preventative maintenance through integration to vehicles, manufacturer and 3rd party data.
• itms247 Integrated Transaction Management Solution enabling customers to turn on tyre or glass supplier panels, identify branch-level diary access, direct to best-priced or performing centres, manage manufacturer steerage, control costs, place/authorise jobs, manage rebates, consolidate billing, and identify supplier performance.
• Yoursay247 Total Satisfaction, Survey, Feedback, Questionnaire and Response Management solution.
• Activate Foreign Travel, Driver Activation and Engagement Management System.
• MoT & Recall247 Comprehensive MoT and Recall Management tool that digitises and streamlines a resource-intensive activity.
• Driverline 24/7 365-day white-labelled driver contact centre and asset direction solution covering service and maintenance booking, accident and FNOL, breakdown, tyres, general enquiries, and foreign travel.
• Resource 24/7 24/7 flexible white-labelled extendable workforce solution providing automotive contact centre administrative resource including driver acknowledgement, triaging, and dedicated fleet admin tasks.
• Up-Time Management Modular-based up-time management solution providing proactive maintenance with integration into Telematics, Connected Car and Breakdown Feeds, including breakdown and recovery management, VOR management, accident and FNOL management, glass, tyres, and vehicle inspections.
• Tyre Management Fully outsourced tyre solution managing all aspects including 24/7 tyre line, booking management, incident management, authorisation, and consolidated billing, with access to over 6,000 centres and 2,500 mobile providers.
• Proactive Booking Solutions Modular-based proactive solutions that integrate data feeds from multiple sources to identify and predict events, enabling proactive contact for scheduled work, tyre management, reminders, and in-life messaging.
• Service Booking (SMR) Outsourced service booking solution providing 24/7 fleet contact centre support for scheduled and non-scheduled service and maintenance repairs with intelligent rule-based steering to direct drivers to preferred networks.
• Bespoke System Development (SAAS) Tailored innovative technological solutions developed by an agile software development team addressing complex automotive challenges and unlocking operational efficiencies.

Quantifiable outcome

• 96% network utilisation into preferred service network
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature9 records

Partnerships

One partnership is on record.

• TrethowansminorImplementation/ SI/ Consulting PartnerLaw firm Trethowans advised the Mason family on the LDC transaction including legal aspects, rollover investment, and support across corporate, employment, intellectual property, banking, and commercial property matters.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jaama: UK-based fleet management software provider serving leasing companies and fleet operators with vehicle lifecycle management tools. Directly comparable as a B2B SaaS offering to i247 Group's itms247 and Flex 247 platforms, targeting the same FN50 leasing customer base.
• Chevin Fleet Solutions: UK-founded global fleet management software platform serving enterprise fleets, government, and leasing operators. Comparable in delivering B2B SaaS for fleet lifecycle, maintenance, and compliance management to enterprise fleet customers.
• FleetCheck: UK-based fleet management and compliance software provider targeting fleet operators. Comparable in B2B fleet management technology and vehicle lifecycle services, with similar geographic concentration in the UK market.
• Webfleet Solutions: European telematics and fleet management platform owned by Bridgestone, serving commercial fleets with connected vehicle data and SMR tools. Comparable in fleet telematics integration, network steering, and tyre management workflow capabilities.
• Teletrac Navman: Fleet management software and telematics provider serving commercial fleets globally with vehicle tracking, compliance, and operations tools. Comparable in fleet management technology platform offerings for vehicle lifecycle and SMR management.

Broad incumbents

• Holman Automotive: Global automotive services group with a large fleet management division (including ARI). Comparable in outsourced fleet management services at much larger scale and broader geographic reach, serving enterprise lessors globally.
• Element Fleet Management: World's largest pure-play fleet management services company with global operations across North America, Mexico, Europe, and Australia. Comparable in outsourced fleet management and maintenance services though at significantly larger scale.
• Verizon Connect: Fleet management software and telematics business from Verizon serving SMB and enterprise fleets globally. Comparable in fleet management software offerings at broader scale with deeper native telematics than i247's service-led approach.

Emerging players

• Samsara: US-listed fleet management technology platform combining telematics, video, and IoT for fleet operations. Comparable in connected fleet technology and analytics, though focused more on operations than SMR workflow management.
• Geotab: Global telematics and fleet intelligence platform with deep vehicle data analytics. Comparable in fleet telematics and connected vehicle data layer used by enterprise fleets, with strong overlap on i247's proactive maintenance integrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/i247group
• Facebookfacebook.com/i247group
• LinkedInlinkedin.com/company/10611304
• Instagraminstagram.com/i247group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about i247 Group