What Hare Chevrolet does

Hare Chevrolet is a Chevrolet franchise dealership headquartered at 2001 Stony Creek Road in Noblesville, Indiana, serving the Indianapolis metropolitan area including Noblesville, Fishers, Carmel, Lawrence, and Westfield. Founded in 1847 and operating under Asbury Automotive Group, the dealership retails new Chevrolet vehicles, pre-owned inventory across multiple makes and models, certified pre-owned units, and commercial fleet vehicles through its Business Elite program. The company runs a full service and parts operation staffed by OEM-certified technicians and a parts department offering genuine Chevrolet accessories.

The firm's core technology investment is Clicklane, a proprietary online car-buying platform that lets customers complete the entire purchase digitally, including live trade-in appraisals, online loan marketplace access, instant credit decisions, and home or work delivery. Clicklane is supported by integrations with Capital One for soft-pull pre-qualification, GM Financial for manufacturer captive financing, Affirm for pay-over-time installments, CarBravo for used-vehicle marketplace distribution, CARFAX for vehicle history, and Kelley Blue Book and NADA for valuation reference. The Clicklane platform positions the dealership as an omnichannel retailer rather than a traditional brick-and-mortar-only operator.

Revenue is generated across five streams: new vehicle sales, used vehicle sales, service and parts, finance and insurance products (GAP coverage, extended service contracts, protection plans, and EV-specific protection), and Business Elite fleet sales. Pricing is quote-based with a disclosed $239 document preparation fee. The customer base is split between individual retail consumers, commercial fleet buyers, and service customers, with marketing conducted through the dealership website, Clicklane, email specials, Google Reviews, and community programs including HBCU Change.

Name

Hare Chevrolet

Legal name

Hare Chevrolet

Website

https://harechevy.com

Company type

Private

Founded year

1847

Operating status

Operating

Headcount range

251–500 employees

Short description

Hare Chevrolet is a Chevrolet franchise dealership in Noblesville, Indiana, serving the Indianapolis metro area with new and pre-owned vehicle sales, online purchasing via its proprietary Clicklane platform, commercial fleet services through Business Elite, and full-service maintenance.

Ownership category

akta.pro rank

Headquarters

HQ city

Noblesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Chevrolet vehicles including Silverado, Equinox, Traverse, Tahoe, Colorado, Trax, Trailblazer, Blazer, Suburban, and Corvette models
2. Used Vehicle Sales: Sale of pre-owned vehicles across various makes, models, and price ranges including certified pre-owned Chevrolet vehicles
3. Service and Parts: Maintenance and repair services including oil changes, brake service, transmission service, battery replacement, tire service, and genuine Chevrolet parts and accessories
4. Finance and Insurance Products: Vehicle financing, GAP coverage, extended warranties, and protection plans including pre-paid maintenance, tire and wheel protection, and EV-specific protection plans
5. Fleet Sales (Business Elite): Commercial fleet vehicle sales and services for business customers

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hare Chevrolet is a Chevrolet franchise dealership that sells new Chevrolet vehicles and pre-owned vehicles across multiple makes, models, and price ranges. It operates an on-site service and parts department with OEM-certified technicians and runs the proprietary Clicklane online purchasing platform that enables fully digital vehicle sales with online financing, live trade appraisals, and home/work delivery.

Product overview

Hare Chevrolet is a Chevrolet franchise dealership offering a comprehensive automotive retail platform centered on new and pre-owned vehicle sales, online purchasing through Clicklane, and integrated financing and service operations. The core offering consists of new Chevrolet vehicles (trucks including Silverado 1500/2500HD/3500HD and Colorado; SUVs including Equinox, Traverse, Tahoe, Suburban, Trailblazer, and Blazer; electric vehicles including Silverado EV, Equinox EV, Blazer EV, and Bolt EV; performance vehicles including Corvette Stingray, E-Ray, and Z06; and commercial vehicles including Express Cargo and BrightDrop). Supporting services include Clicklane online purchasing platform, vehicle financing through GM Financial/Capital One/Affirm, vehicle service and maintenance with OEM-certified technicians, genuine Chevrolet parts and accessories, trade-in and appraisal services, fleet sales through Business Elite, and Chevrolet protection plans. The dealership also participates in the CarBravo pre-owned marketplace and offers pre-order programs for upcoming Chevrolet models.

Differentiator

Problem solved

Functional benefit

Brands

• Clicklane: Online vehicle purchasing platform powered by Hare that allows customers to complete vehicle purchases entirely online including financing, trade appraisals, and loan decisions

Products and services

• New Chevrolet Vehicles Full range of new Chevrolet automobiles including trucks, SUVs, electric vehicles, performance vehicles, and commercial vehicles for personal and business buyers.
• Pre-Owned Vehicles Used vehicle inventory including Chevrolet models and other makes across various budgets including vehicles under $10,000, under $15,000, and under $20,000, plus Certified Pre-Owned vehicles.
• Clicklane Online Vehicle Purchasing Platform Proprietary online vehicle purchasing platform enabling customers to buy new, used, or Certified Pre-Owned vehicles entirely online with features including live trade appraisals, online loan marketplace, instant loan decisions, and home or dealership delivery options.
• CarBravo Pre-Owned Marketplace Online pre-owned vehicle marketplace partnership enabling customers to access a broader selection of pre-owned vehicles from multiple dealers through Hare Chevrolet's integrated CarBravo portal.
• Vehicle Service and Maintenance Full-service maintenance and repair including oil changes, battery replacement, brake services, tire services, alignment, transmission service, diagnostics, and recall repairs with OEM-certified technicians.
• Parts and Accessories Genuine Chevrolet parts and accessories available for purchase and ordering through the on-site parts department and the Chevrolet Accessories online catalog.
• Vehicle Financing Financing services including GM Financial, Capital One pre-qualification, Affirm payment options, credit applications, payment calculators, and credit repair center, offering manufacturer promotional APR rates.
• Chevrolet Protection Plans Vehicle protection products including EV Protection Plan, EV Pre-Paid Maintenance, Protection Plan, Gap Coverage, Pre-Paid Maintenance, and Tire and Wheel Protection.
• Trade-In and Appraisal Service Vehicle trade-in and sell services allowing customers to sell their current vehicle to Hare Chevrolet or obtain an appraisal, available even if not purchasing from the dealer.
• Business Elite Fleet Sales Commercial fleet vehicle sales program for businesses needing multiple work trucks or commercial vehicles, with access to dedicated fleet services and Hare Truck Center inventory.
• Chevrolet Pre-Order Program Pre-order program allowing customers to reserve upcoming Chevrolet models before general availability.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Four partnerships are on record, tiered parent company, core and minor.

• Asbury Automotive Groupparent companyOthersHare Chevrolet is an Asbury Automotive Group dealership, operating under the larger automotive retail group that provides corporate support, resources, and brand alignment
• Chevrolet (General Motors)coreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet franchise dealer representing the Chevrolet brand with access to new vehicle inventory, manufacturer programs, genuine parts, and brand support
• ClicklanecoreTechnology or IntegrationProprietary online car buying platform powered by Hare Automotive enabling fully digital vehicle sales, financing, and trade-in appraisal experiences
• CarBravominorChannel Partner/ Reseller/ DistributorUsed car marketplace integration allowing Hare Chevrolet to list and sell used inventory through the CarBravo platform reaching additional buyers

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• CarMax: National used vehicle retailer with omnichannel buy-online experience and large reconditioning footprint; competes in Hare's used-vehicle and trade-in segments across the Indianapolis metro.
• Carvana: Pure-play online used vehicle retailer with vertically integrated reconditioning and same-day delivery; competes for the same Indianapolis metro used-vehicle demand and is the primary disruption Hare's Clicklane defends against.

Broad incumbents

• Lithia Motors: Largest US auto retailer by revenue with aggressive omni-channel and digital retailing ambitions (Driveway); comparable as a franchised dealer operator scaling digital channels across a national footprint.
• Penske Automotive Group: Fortune 500 franchised dealer group with premium brand focus; comparable through diversified franchise portfolio and integrated F&I/service revenue model.
• Asbury Automotive Group: NASDAQ-listed parent conglomerate operating 150+ new vehicle franchises across the US; comparable through shared Clicklane-style digital platforms, F&I product offerings, and standardized dealership operating model.

Direct peers

• Andy Mohr Automotive Group: Indiana-based franchised auto dealer group with multiple franchise rooftops in the Indianapolis metro; comparable scale, omnichannel ambition, and customer segment focus.
• Dellen Automotive Group: Central Indiana franchised dealer group operating multiple brand dealerships (including Chevrolet); directly comparable as a regional franchised competitor serving overlapping Indianapolis metro territories.
• Tom Wood Automotive Group: Indianapolis-based franchised dealer group with multiple brand locations; competes head-to-head with Hare for Indianapolis metro new and used vehicle share, fleet business, and service bay utilization.
• Ed Martin Automotive Group: Indianapolis-area multi-brand auto dealer group operating Chevrolet and other franchises; directly comparable as a regional Indiana franchised dealer competing for the same Indianapolis metro customers.

Others

• Cox Automotive: Operates Manheim, Kelley Blue Book, and Autotrader, which Hare leverages for trade valuations and inventory acquisition; relevant as an upstream data, technology, and auction infrastructure provider to franchised dealer operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/harechevy
• Facebookfacebook.com/harechevrolet
• LinkedInlinkedin.com/company/hare-auto-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hare Chevrolet