Mntstudio

What Mntstudio does

MNTSTUDIO is a privately held, multi-location boutique Pilates operator that brands itself as the first "Wellness Social Club." Founded with its Palo Alto flagship in 2019 and acquired by Barbara and Jason Mighdoll in May 2024, the company currently runs studios in Palo Alto, San Francisco Marina, and Mill Valley, with Burlingame opening in June 2026, Mission Rock in August 2026, and an East Bay location announced. Its core product is the proprietary MNT Method — an athletic Reformer Pilates approach delivered on Allegro 2 machines that fuses classical Pilates precision with modern athletic sequencing and music, supported by Heated Mat Pilates, MNT Reformer Bootcamp, and a pre/postnatal MNTMAMA track.

The studio stack extends beyond Pilates into a wellness ecosystem: Sunlighten mPulse infrared red-light saunas, 50-59°F cold plunges (Contrast Therapy), coworking with phone booths and showers, on-site childcare at select locations, private and semi-private sessions, and three instructor certification programs (100-hr Mat, 200-hr Reformer, 75-hr Bridge). Operations run on Mariana Tek (scheduling and POS), Brandbot/Xplor Growth (CRM and checkout), and NetGym, with third-party marketplace distribution through ClassPass, GymPass/Wellhub, and Gable. Native iOS and Android apps, a self-serve website, and corporate wellness partnerships round out the distribution layer.

The business model is a mix of recurring subscription revenue (Unlimited, Unlimited Plus, 4x/8x credit memberships), one-time class credit packages with 6-month expiry, coworking and sauna add-ons, pay-as-you-go childcare, certification tuition ($1,299-$3,999 per program), and private event venue rentals. Customer segments are predominantly D2C affluent Bay Area women and fitness enthusiasts, with secondary segments in pre/postnatal mothers, remote workers/freelancers using the coworking layer, corporate employees (20% group discount for 5+ from the same company), and aspiring Pilates instructors enrolling in the certification programs. The company has no disclosed institutional funding and is wholly owned by the Mighdolls.

Name

Mntstudio

Legal name

MNT Wellness Co.

Website

https://mntstudio.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

MNTSTUDIO is a privately held Bay Area boutique Pilates operator running a "Wellness Social Club" model across Palo Alto, San Francisco Marina, and Mill Valley, with two more studios opening in 2026. It delivers the proprietary MNT Method athletic Reformer Pilates alongside sauna, cold plunge, coworking, childcare, and instructor certification programs to affluent local consumers.

Ownership category

akta.pro rank

Product category

Boutique Pilates Studios

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Prenatal & Postnatal Yoga/Pilates (HSADACAD), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Hot Yoga & Heated Pilates (HSADACAC)

Keywords

• Boutique fitness studios
• Pilates reformer classes
• Heated mat pilates
• Wellness social club
• Pilates instructor certification

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pilates Class Memberships and Credits: Monthly recurring memberships (Unlimited, Unlimited Plus, 4x/8x credit plans) and class credit packages (5, 10, 20-pack) for Reformer and Mat Pilates classes. Unlimited memberships auto-renew with 30-day cancellation notice. Class packages expire after 6 months.
2. Class Package Credits: One-time purchases of class credit packages (5, 10, or 20-packs) with 6-month expiration. Unused credits can be rolled over to a new package of equal or greater value for a $40 administrative fee.
3. Coworking Memberships and Day Passes: Monthly coworking memberships (Unlimited Plus bundle including Pilates, Coworking, and Sauna; Coworking-only membership) and single-day use passes. Day pass includes a Pilates class. Phone booth reservations available separately.
4. Sauna and Contrast Therapy Sessions: Sauna recovery-only memberships and session bookings. Semi-private sessions for 2 people; private sessions available at no additional cost. All sauna sessions include towel. Included with certain Pilates membership tiers.
5. Childcare Services: Childcare available at Palo Alto and San Francisco Marina locations at $15 per child, limited to 3 children at a time with advance booking required.
6. Pilates Instructor Certification: Revenue from teaching certification programs: 200-Hour Reformer Pilates Certification ($2,499-$3,999), 100-Hour Mat Pilates Certification ($2,000-$2,500), and 75-Hour Athletic Reformer Bridge Certification ($1,299-$1,999). Payment plans available.
7. Private Events and Venue Rental: Hosting of private events including workshops, panels, birthday parties, meetings, offsites, product launches, and corporate wellness classes. Private events require 3-hour operational minimum billed at $400/hour with $200 overage fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

MNTSTUDIO operates multi-location boutique fitness studios that deliver athletic Pilates classes through a proprietary MNT Method, including Reformer Pilates (Foundations, Signature, Advanced, Bootcamp), Heated Mat Pilates, and MNTMAMA pre/postnatal programming. Select studios integrate wellness amenities such as infrared red-light therapy saunas, cold plunge contrast therapy, coworking spaces, childcare, and private event hosting. The company also sells Pilates instructor certification programs and private/semi-private sessions across its Bay Area footprint.

Product overview

MNTSTUDIO is a wellness social club operating as a multi-location Pilates studio platform offering athletic Reformer and Heated Mat Pilates classes through the proprietary MNT Method. The core offering consists of Reformer Pilates classes (Foundations, Signature, Advanced, Bootcamp) and Heated Mat Pilates, supported by wellness amenities including Infrared Red Light Therapy Saunas, Cold Plunge/Contrast Therapy, and Coworking Spaces at select locations. Additional services include Private/Semi-Private Sessions, MNTMAMA prenatal/postnatal classes, and Instructor Certification Programs (200-Hour Reformer, 100-Hour Mat, and 75-Hour Bridge). The company operates studios in Palo Alto, San Francisco Marina, Mill Valley, Burlingame, and Mission Rock, with an East Bay location forthcoming. The platform integrates with third-party scheduling (Mariana Tek), booking systems (ClassPass, GymPass, Gable), and checkout platforms (Brandbot/Xplor Growth).

Differentiator

Problem solved

Functional benefit

Products and services

• MNT Reformer Pilates Athletic Reformer Pilates classes combining classical Pilates precision with modern, athletic techniques, creative sequencing, prop integration, and high-energy music; offered in multiple difficulty formats from Foundations to Advanced and Bootcamp for fitness-focused adults.
• MNT Heated Mat Pilates Pilates mat classes performed in studios heated to 80°F, incorporating athletic full-body sequences, dynamic layering, strategic props, and added intensity of heat; offered to adults seeking a challenging mat-based workout.
• MNTMAMA Pre/Postnatal Pilates Pre and postnatal Reformer Pilates class designed for pregnant and postpartum women, focusing on core health, pelvic floor, and body modifications; available at Palo Alto, San Francisco Marina, and Mill Valley locations.
• Infrared Red Light Therapy Sauna Sunlighten mPulse full-spectrum infrared sauna with LED red-light therapy and chromotherapy, operating at 140-150°F for detoxification and cellular regeneration; offered semi-privately at select studio locations.
• Cold Plunge and Contrast Therapy Cold plunge pools operating at 50-59°F for circulation boost, inflammation reduction, and mental clarity; combined with infrared sauna as a contrast therapy suite for recovery and nervous system reset.
• Coworking Space Wellness-focused coworking space featuring private phone booths, high-speed Wi-Fi, complimentary beverages, full kitchenettes, and spa-like showers with Dyson hair tools; available at select studio locations with monthly memberships and day passes.
• Private and Semi-Private Pilates Sessions One-on-one or small-group Pilates instruction offering personalized attention and customized programming; available at studio locations with booking managed through the MNTSTUDIO platform.
• Childcare Services Supervised childcare services for members' children during workout sessions at Palo Alto and San Francisco Marina locations; priced at $15 per child with a limit of 3 children at a time and advance booking required.
• Private Events and Venue Rental Private event hosting including workshops, panel discussions, birthday parties, corporate offsites, product launches, and brand activations at studio locations; includes MNT at Your Office service bringing classes to corporate sites.
• 200-Hour Reformer Pilates Certification

Quantifiable outcome

• Palo Alto studio offers over 60 reformer classes per week
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mariana TekcoreTechnology or IntegrationIntegrated class scheduling, membership management, and point-of-sale platform powering the MNTSTUDIO booking ecosystem. Handles class reservations, membership auto-renewals, and transaction processing across all studio locations.
• ClassPasscoreChannel Partner/ Reseller/ DistributorMarketplace distribution partner enabling ClassPass users to discover and book MNTSTUDIO classes through the ClassPass platform. Third-party users bound to MNTSTUDIO cancellation and policy matrices.
• GymPass/WellhubcoreChannel Partner/ Reseller/ DistributorEnterprise fitness marketplace and corporate wellness platform enabling employee access to MNTSTUDIO studios through employer-sponsored fitness benefits.
• GableminorChannel Partner/ Reseller/ DistributorWorkspace management platform integration enabling flexible workspace booking and management alongside fitness access.
• Mission Rock Commons, Inc.minorStrategic or Co-development PartnerPartner entity for 'Pilates in the Park' outdoor community events at China Basin Park. MNTSTUDIO hosts free outdoor Pilates classes in partnership with Mission Rock Commons at their venue.
• China Basin ParkminorStrategic or Co-development PartnerPublic park venue location for MNTSTUDIO's outdoor 'Pilates in the Park' community events, operated in partnership with Mission Rock Commons, Inc.
• FitWise PilatesminorChannel Partner/ Reseller/ DistributorPartner for private Pilates sessions at Mill Valley location. MNTSTUDIO offers Reformer classes while FitWise provides private instruction through this partnership.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Solidcore: National boutique fitness brand centered on a proprietary lagree-style Pilates Reformer workout. Directly comparable to MNTSTUDIO as a multi-location boutique Pilates studio with subscription memberships, athletic proprietary method, and a similar premium positioning.
• SLT (Strengthen Lengthen Tone): Boutique Pilates Reformer chain with signature athletic class formats, unlimited monthly memberships, and certifications. Overlaps directly with MNTSTUDIO on Reformer-only boutique positioning, premium pricing, and membership-driven recurring revenue.
• Club Pilates: Largest franchised Reformer Pilates brand in the U.S. with hundreds of studios. Comparable as a multi-location Reformer Pilates operator, though franchise-led versus MNTSTUDIO's company-owned boutique model and athletic focus.
• CorePower Yoga: National boutique yoga and Pilates chain with heated classes, memberships, and teacher training. Comparable as a multi-location boutique wellness brand offering heated mat work, Pilates-adjacent formats, and instructor certification.
• Y7 Studio: Boutique heated yoga and Pilates studio with proprietary class formats and modern brand identity. Comparable to MNTSTUDIO as an urban boutique fitness brand targeting a similar millennial/Gen-X wellness consumer with heated, music-driven classes.

Broad incumbents

• Barry's: Iconic global boutique fitness brand offering HIIT and now Reformer Pilates at premium price points. Comparable as a premium boutique fitness incumbent expanding into Pilates-adjacent formats, but with a much broader portfolio than MNTSTUDIO's Pilates-first focus.
• Equinox: Premium multi-discipline fitness club with Pilates, spa, and recovery services. Comparable to MNTSTUDIO's Wellness Social Club concept as a broader premium operator in the same Bay Area trade areas, though Equinox serves a wider portfolio.
• Pure Yoga: Premium urban yoga and Pilates brand with multi-location city presence and teacher training. Comparable as a premium yoga/Pilates chain offering instructor certification and heated classes, but with a much broader scope than MNTSTUDIO's boutique Reformer focus.

Emerging players

• Bodyrok: Emerging boutique Pilates Reformer studio with a music-driven, athletic class format and premium positioning. Comparable as a smaller, fast-growing boutique Reformer brand operating in the same premium urban consumer segment as MNTSTUDIO.

Others

• Restore Hyper Wellness: National recovery and wellness franchise offering cryotherapy, infrared sauna, and IV therapy. Comparable as an adjacent operator in the Bay Area recovery/wellness space whose cold plunge and infrared sauna offerings overlap with MNTSTUDIO's Contrast Therapy Suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mntstudio
• Facebookfacebook.com/mntstudiofitness
• LinkedInlinkedin.com/company/mntstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mntstudio