Hexagon Strategy

What Hexagon Strategy does

Hexagone Stratégie is a privately-held French SARL founded in 2016 and headquartered in Lyon, France. The company operates as a digital marketing agency exclusively dedicated to serving accounting and tax advisory firms (cabinets d'expertise comptable) in France. Its service portfolio encompasses inbound marketing, custom website creation, SEO and content marketing, paid search and social advertising (SEA), social media management, commercial strategy consulting, and HubSpot CRM implementation and training. The agency has served more than 50 accounting firms since founding, ranging from solo practitioners to firms with over 250 employees.

The company has positioned itself as the first HubSpot partner agency in France dedicated to accounting firms, building custom API integrations that connect HubSpot CRM with major French accounting production and management platforms including Inqom, Sage Coala, MyUnisoft, Cegid, ACD, Fulll, Pennylane, Evoliz, Beeye, Welyb, and Silae. These integrations enable data synchronization between the CRM and accounting production environments, reducing duplicate data entry for firm staff. The agency itself uses HubSpot for marketing automation, lead nurturing, and CRM operations, and publishes sector-specific thought leadership content via its blog, video channel, and case studies.

Hexagone Stratégie generates revenue through professional services billed on a project or retainer basis. Publicly disclosed starting prices range from €500 for a one-time SEA campaign setup to €20,000 per year for the full-service growth marketing subscription, with HubSpot onboarding starting at €1,500 per month. The go-to-market is sales-led, driven by inbound interest from the company website, organic content marketing, and a free 30-minute strategy consultation. The company is founder-owned by Jérémy Paille, has 1–10 employees, has received no external funding, and operates exclusively within France.

Name

Hexagon Strategy

Legal name

Hexagone Stratégie sarl

Website

https://hexagone-strategie.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Hexagone Stratégie is a Lyon-based French digital marketing agency exclusively serving accounting and tax advisory firms in France, providing inbound marketing, SEO, SEA, website design, social media management, and HubSpot CRM implementation with native integrations to French accounting software platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital marketing services: Hexagone Stratégie generates revenue through billable digital marketing service engagements including inbound marketing strategy, website creation, SEO, SEA, and social media management. Services are offered at tiered pricing packages (starting from defined minimums) and billed on retainer or project basis.
2. HubSpot CRM implementation and training: Revenue is generated through HubSpot CRM setup, onboarding, and training services for accounting firms. Packages range from simple configuration (starting at 800€) to advanced implementation (from 2,500€) and monthly onboarding support (from 1,500€/month).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Hexagone Stratégie is a digital marketing agency that exclusively serves accounting firms (cabinets d'expertise comptable) in France. The agency delivers inbound marketing, custom website creation, SEO/Content Marketing, paid advertising (SEA), social media management, commercial strategy, and certified HubSpot CRM implementation and training services. It combines vertical specialization in the accounting profession with full-stack digital marketing execution and custom API integrations between HubSpot and major French accounting software platforms.

Product overview

Hexagon Strategy (Hexagone Stratégie) is a digital marketing agency specialized in supporting accounting firms with their digital and commercial transformation. The company offers an integrated portfolio of services centered on the HubSpot CRM platform, complemented by digital marketing services (Inbound Marketing methodology, custom website creation, SEO/Content Marketing, paid advertising/SEA, and social media management), commercial strategy development, and HubSpot training programs. The service offering is structured around a GamePlan strategic planning phase followed by implementation and ongoing accompaniment, with native integrations to major French accounting software (Inqom, Sage Coala, My Unisoft, Cegid, ACD, Fulll, Pennylane, Evoliz, Silae) and internal management tools (Beeye, Welyb).

Differentiator

Problem solved

Functional benefit

Products and services

• Inbound Marketing

Quantifiable outcome

• AURUS cabinet achieved positive ROI on Google Ads campaigns from launch (de novo creation)
• +6 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Seven partnerships are on record, tiered core.

• HubSpotcoreTechnology or Integration · 1 January 2016Hexagone Stratégie is a certified HubSpot partner agency, the first dedicated to accounting firms in France since 2016. The partnership encompasses CRM implementation, marketing automation, sales hub, and service hub deployment for accounting clients. The agency is recognized as a top HubSpot partner for accounting firms and provides certified training on all HubSpot modules.
• InqomcoreTechnology or IntegrationHexagone Stratégie has developed API integrations connecting HubSpot CRM with Inqom accounting production software. This enables data synchronization between the CRM and the accounting production platform, avoiding double data entry for accounting firm staff.
• Sage CoalacoreTechnology or IntegrationAPI integration between HubSpot CRM and Sage Coala accounting software, enabling seamless data synchronization for accounting firms using Coala as their production tool.
• MyUnisoftcoreTechnology or IntegrationAPI integration connecting HubSpot CRM with MyUnisoft accounting production software for French accounting firms.
• CegidcoreTechnology or IntegrationAPI integration between HubSpot CRM and Cegid accounting software platform, enabling data synchronization for Cegid-using accounting firms.
• ACDcoreTechnology or IntegrationAPI integration between HubSpot CRM and ACD accounting production software for accounting firm clients.
• SilaecoreTechnology or IntegrationIntegration between HubSpot CRM and Silae payroll production software, enabling payroll data synchronization for accounting firm clients.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• 1min30: French digital marketing and inbound agency offering SEO, SEA, content, and HubSpot-related services to mid-market clients — overlapping service portfolio and go-to-market motion.
• Ads-up: French digital marketing and paid-search agency competing in the same SEA, SEO, and HubSpot-enabled marketing services space.
• Webconseil: French digital marketing agency historically focused on accountants and similar regulated professions, competing head-to-head with Hexagone for the same experts comptables clients in France.
• Eskimoz: Established French SEO and digital marketing agency serving B2B and professional-services clients, competing directly with Hexagone's SEO and content offerings in the French market.
• Yumens: French digital performance agency with strong SEO, SEA, and HubSpot expertise serving mid-market and professional-services clients across France.
• Dolist: French marketing technology and services firm covering email, automation, and digital campaign execution, overlapping with Hexagone's email and automation work.

Others

• Pennylane: French accounting and finance SaaS that is both an integration partner of Hexagone and a potential competitor if it bundles marketing and CRM-adjacent functionality for the same cabinet customers.
• Inqom: French accounting production SaaS for which Hexagone has built a HubSpot integration; an ecosystem partner rather than a competitor, but a candidate to internalize the CRM-connectivity layer.
• HubSpot: CRM and marketing-automation platform whose partner ecosystem Hexagone operates within; a strategic enabler but also a potential threat if HubSpot internalizes partner services or vertical integrations.
• Cegid: Major French accounting and ERP software vendor integrated with Hexagone's HubSpot stack; functions as an ecosystem participant whose own go-to-market could absorb agency-style services for cabinets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeblog.hexagone-strategie.com/video
• Xx.com/Hexagone_Strat

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hexagon Strategy