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RicketyRoo

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uuid000mpwz

Namestring
RicketyRoo
Legal namestring
RicketyRoo Inc
Websiteurl
ricketyroo.com
Company typeenum
Private
Founded yearint
2009
Descriptiontext

RicketyRoo Inc is a founder-owned digital marketing agency headquartered in Bend, Oregon (legally incorporated in California), founded in February 2009 by Blake Denman. The firm provides search engine optimization, pay-per-click management, website design, and SEO consulting services to small and medium-sized businesses, with growing emphasis on franchise systems, multi-location brands, and enterprise clients. Its core service offering combines Local SEO, Enterprise SEO, PPC (as a Certified Google Partner), SEO-informed WordPress website design, and GEO (Generative Engine Optimization), the last being a newer line focused on brand discoverability inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Technology stack leverages third-party tools such as Microsoft Clarity for behavioral analytics, MarketMuse and Clearscope for content optimization, and Waikay for AI visibility tracking, supplemented by proprietary backlink benchmarking tools and a hub-and-spoke content architecture methodology. The firm also operates RooLabs, a CRO/SXO testing sub-product, and holds partner credentials with Google, Moz, SEMrush, and ServiceTitan.

The business operates on a recurring retainer model with annual billing cadence and quote-based pricing set during owner-led discovery calls. The firm serves 34 active clients across verticals including home services (plumbing, HVAC, lawn care, junk removal), healthcare, trailer sales/rental, and home building, with quantified client outcomes including a stated 46% average first-year business increase and case studies showing outcomes ranging from 117% to 306% in traffic, conversions, or quote requests. The operating model is deliberately founder-led with zero sales reps, a remote-first team of approximately 11 members distributed across Oregon, Texas, Minnesota, and Oklahoma, and demand generation driven by thought leadership at industry conferences (MozCon, BrightonSEO, Women in Tech SEO), an active case-study library, and organic SEO of the firm's own site. There is no evidence of external institutional funding, parent company ownership, or active M&A activity.

Short descriptiontext

RicketyRoo is a founder-owned, Bend, Oregon-based digital marketing agency founded in 2009 that provides SEO, PPC, website design, and GEO services to small and medium-sized businesses, franchise systems, and multi-location enterprises across the US and Canada.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersBend, United States
HQ citystring
Bend
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
search engine optimization, local SEO services, PPC management, website design, generative engine optimization
Industry2 codes
1Marketing Technology, AdTech & MarTech Services
CodeBPAFAAANPrimaryYes
2Marketing Technology (MarTech) Strategy & Stack Advisory
CodeMPAAAFAJPrimaryNo
NAICS code1 code
  • Marketing Research and Public Opinion Polling54191
SIC code1 code
  • Services-Advertising Agencies7311
Product category
SEO Services
Social media profiles2 records
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model7 records
1SEO Services (Local SEO)
TypeSubscription Recurring
Description

Local search engine optimization services for businesses with physical locations or service territories, including Google Business Profile optimization, local keyword research, and local directory listings management

ricketyroo.com
2PPC Management
TypeSubscription Recurring
Description

Pay-per-click advertising management as a Certified Google Partner, managing campaigns across Google Ads to drive form fills and phone calls for clients

ricketyroo.com
3Enterprise SEO
TypeSubscription Recurring
Description

SEO services for franchise systems, multi-location brands, and large enterprise websites with complex SEO requirements including site architecture, location strategies, and technical SEO

ricketyroo.com
4SEO Strategy Services
TypeSubscription Recurring
Description

Comprehensive SEO strategy development including competitive analysis, keyword research, on-site optimization, content marketing, link acquisition, and reputation management

ricketyroo.com
5Website Design
TypeOne Time License
Description

SEO-informed WordPress website design with built-in optimization, responsive design, and conversion-focused architecture

ricketyroo.com
6SEO Consulting
TypeProfessional Services
Description

Consulting services providing second opinions, strategy audits, and actionable insights for in-house teams or agencies

ricketyroo.com
7Generative Engine Optimization (GEO)
TypeSubscription Recurring
Description

Services helping brands become discoverable and recommendable by AI tools like ChatGPT, Claude, and Gemini, building entity authority and AI visibility

ricketyroo.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Pricing details1 tier
1Custom retainer arrangements based on client needs and scope of work
ModelSubscriptionBilling cadenceAnnual
Notes

Quote-based pricing determined through discovery call. No public pricing tiers listed. Blake Denman personally discusses pricing with prospective clients.

ricketyroo.com
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

RicketyRoo is an SEO and digital marketing agency that delivers search engine optimization, local SEO, enterprise SEO, pay-per-click advertising (PPC), generative engine optimization (GEO), website design, and SEO consulting services to small and medium businesses, franchise systems, and multi-location brands. The agency focuses on driving measurable organic traffic, lead generation, and revenue growth through technical SEO, content strategy, Google Business Profile optimization, and AI-search visibility, working under custom retainer-based engagements.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 8 values shown
  • 46% average client business increase in first year
+7 more records
Product and service8 records
1Local SEO Services
CategoryLocal SEO
Description

Optimization services for businesses with physical locations or service territories to increase visibility in local search results, Google Maps, and the local pack, including Google Business Profile optimization, local keyword research, and local directory listings management.

2GEO Strategy (Generative Engine Optimization)
CategoryAI Search Optimization
Description

Services focused on improving brand visibility and citations in AI-powered interfaces including ChatGPT, Google AI Overviews, Claude, Perplexity, Gemini, and other LLMs, helping brands become discoverable and recommendable by AI tools through entity authority and AI visibility building.

3SEO Strategy Services
CategorySEO Services
Description

Comprehensive search engine optimization strategy development for local, franchise, multi-location, and SaaS businesses including competitive analysis, keyword research, on-site optimization, content marketing, link acquisition, and reputation management.

4PPC Advertising
CategoryPaid Media
Description

Pay-per-click advertising management as a Certified Google Partner, including campaign optimization, keyword research, location targeting, ad creative, and landing page optimization to drive form fills and phone calls for clients.

5Website Design
CategoryWeb Design
Description

Responsive WordPress website development with built-in SEO, optimized for search visibility, user experience, and lead conversion, including SEO-informed architecture and conversion-focused design.

6Enterprise SEO Services
CategoryEnterprise SEO
Description

SEO services designed for franchise systems, multi-location brands, and large enterprise websites, focusing on scalability, location strategies, site architecture, and technical SEO for organizations with complex SEO requirements.

7SEO Consulting
CategorySEO Consulting
Description

Advisory services providing second opinions, technical audits, keyword research, off-site opportunities analysis, content optimization, and actionable SEO insights for in-house teams or agencies seeking external expertise.

8RooLabs (CRO/SXO Testing)
CategoryConversion Optimization
Description

Conversion rate optimization and search experience optimization testing using Microsoft Clarity, heatmaps, session recordings, and behavioral data to improve page layouts and CTA placement for client websites.

Scale indicator13 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1ServiceTitan
Strategic tierCoreTypeTechnology or Integration
Description

ServiceTitan Certified Marketing Provider. RicketyRoo offers dedicated support for home services clients using ServiceTitan's platform to grow their businesses, integrating SEO services with the ServiceTitan ecosystem for clients in the home services industry.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1HigherVisibility
TypeDirect peer
Description

Mid-market SEO and digital marketing agency offering local SEO, enterprise SEO, PPC, and website design to SMBs and multi-location brands — closely overlapping RicketyRoo's core service portfolio and target customer profile.

2Straight North
TypeDirect peer
Description

Full-service digital marketing agency focused on SEO, PPC, and lead generation for B2B and mid-market clients, with similar retainer-based engagements and a comparable mix of local and enterprise SEO work.

3OuterBox
TypeDirect peer
Description

Digital marketing agency combining SEO, PPC, and eCommerce-focused web design for multi-location and enterprise brands — overlapping with RicketyRoo's enterprise SEO and website design offerings for similar mid-market buyer profiles.

4WebFX
TypeBroad incumbent
Description

Large full-service digital marketing agency offering SEO, PPC, web design, and CRO with proprietary technology (MarketingCloudFX) — a much larger incumbent that competes for the same mid-market and enterprise SEO engagements.

5Coalition Technologies
TypeDirect peer
Description

SEO-led digital agency offering local SEO, enterprise SEO, PPC, and web design with strong vertical case studies, competing for the same SMB and franchise system clients.

6Directive
TypeDirect peer
Description

B2B-focused SEO and performance marketing agency serving enterprise SaaS and multi-location brands, comparable in enterprise SEO delivery and case-study-led demand generation.

7Intero Digital
TypeDirect peer
Description

Mid-market digital marketing agency offering SEO, PPC, GEO, and content strategy with similar multi-vertical client mix and emphasis on measurable revenue outcomes.

8Sure Oak
TypeDirect peer
Description

SEO and content marketing agency serving SMB and mid-market clients with technical SEO, local SEO, and link-building services — a comparable boutique competitor in the same pricing and engagement tier.

9Victorious SEO
TypeDirect peer
Description

SEO-specialist agency focused on technical, content, and link-building SEO for SaaS and enterprise clients, with similar emphasis on measurable outcomes and case-study-driven selling.

10LocaliQ (Gannett)
TypeBroad incumbent
Description

Large-scale digital marketing platform offering SEO, PPC, and local marketing automation to SMBs — a broader incumbent with overlapping local SEO capabilities but a wider, more automated service portfolio.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration3 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles10 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

RicketyRoo

SEO Servicesricketyroo.com

RicketyRoo is a founder-owned, Bend, Oregon-based digital marketing agency founded in 2009 that provides SEO, PPC, website design, and GEO services to small and medium-sized businesses, franchise systems, and multi-location enterprises across the US and Canada.

What RicketyRoo does

RicketyRoo Inc is a founder-owned digital marketing agency headquartered in Bend, Oregon (legally incorporated in California), founded in February 2009 by Blake Denman. The firm provides search engine optimization, pay-per-click management, website design, and SEO consulting services to small and medium-sized businesses, with growing emphasis on franchise systems, multi-location brands, and enterprise clients. Its core service offering combines Local SEO, Enterprise SEO, PPC (as a Certified Google Partner), SEO-informed WordPress website design, and GEO (Generative Engine Optimization), the last being a newer line focused on brand discoverability inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Technology stack leverages third-party tools such as Microsoft Clarity for behavioral analytics, MarketMuse and Clearscope for content optimization, and Waikay for AI visibility tracking, supplemented by proprietary backlink benchmarking tools and a hub-and-spoke content architecture methodology. The firm also operates RooLabs, a CRO/SXO testing sub-product, and holds partner credentials with Google, Moz, SEMrush, and ServiceTitan.

The business operates on a recurring retainer model with annual billing cadence and quote-based pricing set during owner-led discovery calls. The firm serves 34 active clients across verticals including home services (plumbing, HVAC, lawn care, junk removal), healthcare, trailer sales/rental, and home building, with quantified client outcomes including a stated 46% average first-year business increase and case studies showing outcomes ranging from 117% to 306% in traffic, conversions, or quote requests. The operating model is deliberately founder-led with zero sales reps, a remote-first team of approximately 11 members distributed across Oregon, Texas, Minnesota, and Oklahoma, and demand generation driven by thought leadership at industry conferences (MozCon, BrightonSEO, Women in Tech SEO), an active case-study library, and organic SEO of the firm's own site. There is no evidence of external institutional funding, parent company ownership, or active M&A activity.

RicketyRoo firmographics

Firmographics
Name
RicketyRoo
Legal name
RicketyRoo Inc
Website
https://ricketyroo.com
Company type
Private
Founded year
2009
Operating status
Operating
Headcount range
1–10 employees
Short description
RicketyRoo is a founder-owned, Bend, Oregon-based digital marketing agency founded in 2009 that provides SEO, PPC, website design, and GEO services to small and medium-sized businesses, franchise systems, and multi-location enterprises across the US and Canada.
Ownership category
akta.pro rank

RicketyRoo industry classification

Industry
Product category
SEO Services
NAICS
Marketing Research and Public Opinion Polling (54191)
SIC
Services-Advertising Agencies (7311)
akta.pro primary industry
Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
akta.pro secondary industry
Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)

Keywords

  • Search engine optimization
  • Local SEO services
  • PPC management
  • Website design
  • Generative engine optimization

Where RicketyRoo is headquartered

Location

Headquarters

HQ city
Bend
HQ country
United States
HQ region
North America

Offices2 records

Markets served

RicketyRoo business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

  1. SEO Services (Local SEO): Local search engine optimization services for businesses with physical locations or service territories, including Google Business Profile optimization, local keyword research, and local directory listings management
  2. PPC Management: Pay-per-click advertising management as a Certified Google Partner, managing campaigns across Google Ads to drive form fills and phone calls for clients
  3. Enterprise SEO: SEO services for franchise systems, multi-location brands, and large enterprise websites with complex SEO requirements including site architecture, location strategies, and technical SEO
  4. SEO Strategy Services: Comprehensive SEO strategy development including competitive analysis, keyword research, on-site optimization, content marketing, link acquisition, and reputation management
  5. Website Design: SEO-informed WordPress website design with built-in optimization, responsive design, and conversion-focused architecture
  6. SEO Consulting: Consulting services providing second opinions, strategy audits, and actionable insights for in-house teams or agencies
  7. Generative Engine Optimization (GEO): Services helping brands become discoverable and recommendable by AI tools like ChatGPT, Claude, and Gemini, building entity authority and AI visibility

Pricing tiers

ModelBillingPrice
SubscriptionAnnualCustom retainer arrangements based on client needs and scope of work

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

RicketyRoo product offering

Product offering

Core offering

RicketyRoo is an SEO and digital marketing agency that delivers search engine optimization, local SEO, enterprise SEO, pay-per-click advertising (PPC), generative engine optimization (GEO), website design, and SEO consulting services to small and medium businesses, franchise systems, and multi-location brands. The agency focuses on driving measurable organic traffic, lead generation, and revenue growth through technical SEO, content strategy, Google Business Profile optimization, and AI-search visibility, working under custom retainer-based engagements.

Differentiator

Problem solved

Functional benefit

Products and services

  • Local SEO Services Optimization services for businesses with physical locations or service territories to increase visibility in local search results, Google Maps, and the local pack, including Google Business Profile optimization, local keyword research, and local directory listings management.
  • GEO Strategy (Generative Engine Optimization) Services focused on improving brand visibility and citations in AI-powered interfaces including ChatGPT, Google AI Overviews, Claude, Perplexity, Gemini, and other LLMs, helping brands become discoverable and recommendable by AI tools through entity authority and AI visibility building.
  • SEO Strategy Services Comprehensive search engine optimization strategy development for local, franchise, multi-location, and SaaS businesses including competitive analysis, keyword research, on-site optimization, content marketing, link acquisition, and reputation management.
  • PPC Advertising Pay-per-click advertising management as a Certified Google Partner, including campaign optimization, keyword research, location targeting, ad creative, and landing page optimization to drive form fills and phone calls for clients.
  • Website Design Responsive WordPress website development with built-in SEO, optimized for search visibility, user experience, and lead conversion, including SEO-informed architecture and conversion-focused design.
  • Enterprise SEO Services SEO services designed for franchise systems, multi-location brands, and large enterprise websites, focusing on scalability, location strategies, site architecture, and technical SEO for organizations with complex SEO requirements.
  • SEO Consulting Advisory services providing second opinions, technical audits, keyword research, off-site opportunities analysis, content optimization, and actionable SEO insights for in-house teams or agencies seeking external expertise.
  • RooLabs (CRO/SXO Testing) Conversion rate optimization and search experience optimization testing using Microsoft Clarity, heatmaps, session recordings, and behavioral data to improve page layouts and CTA placement for client websites.

Quantifiable outcome

  • 46% average client business increase in first year
  • +7 more outcomes

Companies that use RicketyRoo

Customer profile

Named customers6 records

Segments6 records

Ideal customer profiles4 records

RicketyRoo technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

RicketyRoo partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • ServiceTitancoreTechnology or IntegrationServiceTitan Certified Marketing Provider. RicketyRoo offers dedicated support for home services clients using ServiceTitan's platform to grow their businesses, integrating SEO services with the ServiceTitan ecosystem for clients in the home services industry.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

RicketyRoo competitors and assessment

Company assessment

Direct peers

  • HigherVisibility: Mid-market SEO and digital marketing agency offering local SEO, enterprise SEO, PPC, and website design to SMBs and multi-location brands — closely overlapping RicketyRoo's core service portfolio and target customer profile.
  • Straight North: Full-service digital marketing agency focused on SEO, PPC, and lead generation for B2B and mid-market clients, with similar retainer-based engagements and a comparable mix of local and enterprise SEO work.
  • OuterBox: Digital marketing agency combining SEO, PPC, and eCommerce-focused web design for multi-location and enterprise brands — overlapping with RicketyRoo's enterprise SEO and website design offerings for similar mid-market buyer profiles.
  • Coalition Technologies: SEO-led digital agency offering local SEO, enterprise SEO, PPC, and web design with strong vertical case studies, competing for the same SMB and franchise system clients.
  • Directive: B2B-focused SEO and performance marketing agency serving enterprise SaaS and multi-location brands, comparable in enterprise SEO delivery and case-study-led demand generation.
  • Intero Digital: Mid-market digital marketing agency offering SEO, PPC, GEO, and content strategy with similar multi-vertical client mix and emphasis on measurable revenue outcomes.
  • Sure Oak: SEO and content marketing agency serving SMB and mid-market clients with technical SEO, local SEO, and link-building services — a comparable boutique competitor in the same pricing and engagement tier.
  • Victorious SEO: SEO-specialist agency focused on technical, content, and link-building SEO for SaaS and enterprise clients, with similar emphasis on measurable outcomes and case-study-driven selling.

Broad incumbents

  • WebFX: Large full-service digital marketing agency offering SEO, PPC, web design, and CRO with proprietary technology (MarketingCloudFX) — a much larger incumbent that competes for the same mid-market and enterprise SEO engagements.
  • LocaliQ (Gannett): Large-scale digital marketing platform offering SEO, PPC, and local marketing automation to SMBs — a broader incumbent with overlapping local SEO capabilities but a wider, more automated service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

RicketyRoo social profiles

Digital presence

RicketyRoo financial estimates

Financial estimate

Revenue estimate

Valuation estimate

RicketyRoo leadership team

Management profile

Number of profiles

Profiles10 records

RicketyRoo funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

RicketyRoo M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RicketyRoo

What does RicketyRoo do?

RicketyRoo is an SEO and digital marketing agency that delivers search engine optimization, local SEO, enterprise SEO, pay-per-click advertising (PPC), generative engine optimization (GEO), website design, and SEO consulting services to small and medium businesses, franchise systems, and multi-location brands. The agency focuses on driving measurable organic traffic, lead generation, and revenue growth through technical SEO, content strategy, Google Business Profile optimization, and AI-search visibility, working under custom retainer-based engagements.

Is RicketyRoo a public or private company?

RicketyRoo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was RicketyRoo founded?

RicketyRoo was founded in 2009. It employs 1 to 10 people.

Where is RicketyRoo based?

RicketyRoo is headquartered in Bend, United States, in the North America region.

How does RicketyRoo make money?

Seven revenue lines are on record. SEO Services (Local SEO) is the primary driver. The others are PPC Management, enterprise SEO, SEO Strategy Services, website Design, SEO Consulting and generative Engine Optimization (GEO).

Who are RicketyRoo's main competitors?

Direct peers on record are HigherVisibility, Straight North, OuterBox, Coalition Technologies, Directive, Intero Digital, Sure Oak and Victorious SEO. Broad incumbents are WebFX and LocaliQ (Gannett).

Does RicketyRoo have an API?

No public API is recorded for RicketyRoo.

What industry is RicketyRoo in?

RicketyRoo's product category is SEO Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of MPAAAFAJ, Marketing Technology (MarTech) Strategy & Stack Advisory. Its NAICS code is 54191 and its SIC code is 7311.

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