Groupe Cloutier

What Groupe Cloutier does

Groupe Cloutier (rebranded to Cloutier Groupe Financier in 2025) is a privately held, family-controlled financial services firm headquartered in Trois-Rivières, Quebec, operating since November 17, 1978. The company is structured under three wholly-owned legal entities — Groupe Cloutier Inc. (insurance brokerage), Groupe Cloutier Investissements Inc. (mutual fund dealer and exempt market dealer), and Groupe Cloutier Avantages Sociaux Inc. (group insurance dealer) — and operates through a network of independent financial security advisors (conseillers en sécurité financière) licensed under Quebec's Autorité des marchés financiers. It serves individuals and families (life, critical illness, disability, travel insurance, investments, retirement planning, mortgage brokerage), small-to-large businesses (group insurance, group retirement plans, HR assistance, third-party administration), and entrepreneurs and professionals (business succession, key person insurance, executive compensation, corporate cash management) across six service centers located in Trois-Rivières, Quebec City, Rive-Sud (Montérégie), Montreal, Sherbrooke, and Outaouais (Gatineau).

Revenue is generated primarily through commissions on insurance product placement, mutual fund and segregated fund sales, and mortgage brokerage, supplemented by fees for exclusive services such as key person insurance solutions, the proprietary Flexibili.T self-managed accounts, Alternative Proteck group insurance, and ASE/Proteck claims assistance. Distribution is exclusively advisor-led rather than direct-to-consumer, with end-client demand generated through the field network. Exclusive products available only through Cloutier advisors — including Flexibili.T, Alternative Proteck, and ASE/Proteck membership — together with override commissions from insurers, constitute a meaningful share of revenue mechanics.

The technology stack is a digital platform ecosystem serving advisors and clients rather than a vertically integrated software product. It includes W.Connect client management, Boîte à outils 1.0 and 2.0 (advisor toolkits for compensation tracking, forms, proposals, sales calculators, and bulletins), a secure centralized data center, a Third-Party Administrator (TPA) platform for group plan administrators, and the Cloutier mobile app for end-client access. Partnerships span 16+ insurance carriers (iA Groupe Financier, Beneva, Sun Life, Manulife, Canada Vie, BMO Assurance, RBC Assurances, etc.), 11+ investment managers (Mackenzie, Franklin Templeton, AGF, Vanguard, Fidelity, CI Investments, RBC GAM, BMO GAM, TD, EdgePoint, Invesco), and 10+ mortgage lenders (Banque Nationale, Desjardins, Scotia, CIBC, Laurentienne, CMLS, First National, MCAP, HomeTrust, Merix, Haventre, Pentor, Wiseday).

Name

Groupe Cloutier

Legal name

Groupe Cloutier Inc.

Website

https://groupecloutier.com

Company type

Private

Founded year

1978

Operating status

Operating

Short description

Cloutier Groupe Financier (formerly Groupe Cloutier) is a Quebec-based, family-owned financial services firm operating since 1978 that delivers individual and group insurance, investment and retirement planning, and mortgage brokerage through a network of independent advisors across six Quebec service centers.

Ownership category

akta.pro rank

Headquarters

HQ city

Trois-rivières

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Advisory and Brokerage Commissions: Commissions earned from the sale of individual insurance products (life, critical illness, disability, travel, no-medical exam) and group insurance products through a network of independent financial security advisors. Groupe Cloutier acts as a insurance brokerage/cabinet.
2. Investment and Wealth Management Advisory: Commissions and fees from investment product sales including mutual funds, segregated funds, and wealth management services. Groupe Cloutier Investments operates as a mutual fund dealer and exempt market dealer.
3. Mortgage Brokerage: Fees earned from mortgage brokerage services, providing access to over 20 financial institutions for new mortgages, renewals, and refinances.
4. Exclusive Products and Override Commissions: Revenue from exclusive products such as Alternative Proteck group insurance, Flexibili.T self-managed accounts, and claim assistance services, as well as override commissions from insurance companies based on overall business volume.
5. Executive and Professional Services: Fees from specialized services for entrepreneurs and professionals including key person insurance, business succession planning, corporate cash management, and HR consulting services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Groupe Cloutier is an independent financial services brokerage that distributes individual insurance, group insurance, mutual funds and segregated funds, retirement plans, and mortgage financing to individuals, businesses, and entrepreneurs across Quebec. Products are delivered exclusively through a network of licensed financial security advisors supported by six service centers and proprietary advisor technology (W.Connect, Boîte à outils). Exclusive proprietary offerings include Flexibili.T self-managed accounts, Alternative Proteck group coverage, and ASE/Proteck claims-assistance membership.

Product overview

Cloutier Groupe Financier operates as a comprehensive financial services platform offering three core service categories: Individual Services (insurance, investments, mortgage brokerage), Business & Group Services (group insurance, alternative group insurance, pension plans, exclusive solutions), and Entrepreneur & Professional Services. The company provides exclusive proprietary products including Flexibili.T self-managed accounts, Alternative Proteck group insurance alternatives, ASE/Proteck membership services, and a Cloutier mobile application. Advisor tools include the Boîte à outils 1.0 and 2.0 platforms for client management and transactions. The architecture combines core financial services with exclusive digital tools and platforms, supported by partnerships with over 20 financial institutions and multiple insurance providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Insurance Services Comprehensive insurance products for individuals and families including life insurance, critical illness, supplementary health, disability, travel insurance, no-medical-exam options, and self-employed/business owner coverage. Distributed through licensed Cloutier financial security advisors across Quebec.
• Investment and Retirement Services Wealth management and retirement planning services including tax optimization, estate planning, retirement preparation, affluent client solutions, education planning, and business financial advisory. Distributed through Groupe Cloutier Investissements Inc. as a mutual fund dealer and exempt market dealer.
• Mortgage Brokerage Services

Quantifiable outcome

• More than 1,000 businesses use Cloutier's group insurance and services
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

42 partnerships are on record, tiered core.

• Assomption ViecoreOthersLife insurance partner providing individual insurance products offered through Cloutier advisors.
• BenevacoreOthersMajor insurance partner providing both individual and group insurance products, including mutual funds.
• BMO AssurancecoreOthersInsurance partner providing individual insurance products through Cloutier advisors.
• Canada Vie (Canadavie)coreOthersMajor life insurance partner providing individual insurance products and services.
• Croix Bleue (Medavie)coreOthersBlue Cross insurance partner providing health and travel insurance products.
• Empire ViecoreOthersLife insurance partner providing participating (participative) life insurance products.
• Equitable LifecoreOthersLife insurance partner providing individual insurance products.
• ForesterscoreOthersInsurance partner providing individual insurance products.
• Humania AssurancecoreOthersInsurance partner providing individual insurance products.
• iA Groupe FinanciercoreOthersMajor insurance and wealth management partner providing both group insurance and investment products.
• IvaricoreOthersInsurance partner providing individual insurance products.
• ManuviecoreOthersMajor insurance and investment partner providing individual insurance, group insurance, and investment products including mutual funds and segregated funds.
• PPDC (Programmes de Prévoyance et de Diffusion du Canada)coreOthersInsurance partner providing specialized insurance products.
• RBC AssurancescoreOthersRoyal Bank of Canada insurance subsidiary providing individual insurance products.
• Sun LifecoreOthersMajor insurance and investment partner providing individual insurance, group insurance, and investment products.
• UV (Union Vie)coreOthersLife insurance partner providing individual insurance products.
• Mackenzie InvestmentscoreOthersInvestment management partner providing mutual fund products.
• Franklin TempletoncoreOthersInvestment management partner providing mutual fund products.
• AGF (Gestion de placements AGF)coreOthersInvestment management partner providing mutual fund products.
• VanguardcoreOthersInvestment management partner providing index fund products.
• BMO Gestion mondiale d'actifscoreOthersInvestment management partner providing mutual fund and ETF products.
• RBC Gestion mondiale d'actifscoreOthersInvestment management partner providing mutual fund and investment products.
• TD Gestion de placementscoreOthersInvestment management partner providing mutual fund products.
• FidelitycoreOthersInvestment management partner providing mutual fund products.
• CI InvestmentscoreOthersInvestment management partner providing mutual fund products.
• EdgePointcoreOthersInvestment management partner providing mutual fund products.
• Banque Nationale (BNC)coreOthersFinancial institution partner providing both investment products and mortgage services.
• InvescocoreOthersInvestment management partner providing mutual fund and investment products.
• Banque LaurentiennecoreOthersMortgage partner providing residential and commercial mortgage financing.
• HaventrecoreOthersMortgage partner providing specialized mortgage solutions.
• Banque ScotiacoreOthersMajor bank partner providing mortgage products and services.
• CIBCcoreOthersMajor bank partner providing mortgage products.
• DesjardinscoreOthersMajor cooperative bank partner providing mortgage products and services.
• CMLScoreOthersAlternative mortgage lender providing residential and commercial mortgage solutions.
• First NationalcoreOthersAlternative mortgage lender providing mortgage solutions.
• HomeTrustcoreOthersAlternative mortgage lender providing specialized mortgage solutions.
• MCAPcoreOthersAlternative mortgage lender providing mortgage financing solutions.
• MerixcoreOthersAlternative mortgage lender providing mortgage products.
• PentorcoreOthersMortgage partner providing specialized mortgage solutions.
• WisedaycoreOthersDigital mortgage broker providing technology-enabled mortgage solutions.
• ChubbcoreOthersInsurance partner providing group insurance products.
• ASE/Proteck (Association de services aux entreprises/Proteck)coreStrategic or Co-development PartnerExclusive partnership providing members with accidental death protection, critical illness coverage, supplemental health insurance, and comprehensive claims assistance services including rehabilitation support, form completion, and insurer communication.

Scale indicators5 records

Recent moves18 records

Expansion highlights5 records

Direct peers

• Navacord: Canadian insurance brokerage platform supporting partner firms across Canada. Competes with Cloutier in the Quebec and Ontario mid-market for group benefits, retirement plans, and individual insurance solutions.
• Groupe financier PEAK: One of Canada's largest independent insurance and wealth management brokerages, with a multi-product advisor-based distribution model similar to Cloutier. Both firms rely on independent financial security advisors, exclusive product arrangements, and central platform infrastructure to serve Canadian clients.
• Hub International: Large North American insurance brokerage with a multi-line distribution model and exclusive carrier/product partnerships that mirror Cloutier's approach of pairing broad insurer access with proprietary products and advisor enablement tools.
• Marsh Canada: Major insurance brokerage operating in Canada with independent advisor networks and group benefits capabilities. Competes with Cloutier for mid-market group benefits and key-person insurance business across Quebec and broader Canada.
• Aon Canada: Global insurance brokerage with Canadian operations in group benefits, wealth management, and personal lines advisory. Overlaps with Cloutier in serving Quebec businesses for group insurance and key-person/succession solutions.
• PPI Management: Canadian independent financial services firm offering insurance, investments, and wealth solutions through an advisor model. Directly comparable in structure, product mix (life, group, mutual funds), and independent broker-dealer operating model.

Broad incumbents

• iA Groupe Financier: Large Quebec-based insurer and wealth manager, simultaneously a core product partner and a competitor via its own distribution network (IA Financial Group / iA Dealer Services). Comparable on life insurance, group benefits, and segregated fund product offerings.
• Manulife Financial: One of Canada's largest insurers with extensive distribution partnerships (including Cloutier) and direct wealth/investment offerings through Manulife Investment Management and Manulife Securities. Overlaps heavily across life, group, and individual wealth products.
• Sun Life Financial: Canadian life insurer and wealth manager offering individual insurance, group benefits, and investment products. Product partner to Cloutier; also competes for group benefits and high-net-worth wealth business in Quebec.
• Desjardins Group: Quebec-headquartered cooperative financial group with insurance (Desjardins Insurance), wealth, and full-service banking. Operates at much larger scale but offers overlapping group benefits, individual insurance, and investment products that compete for the same Quebec clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/groupe-cloutier

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Cloutier