Cien Por Cien Natural

What Cien Por Cien Natural does

Cien Por Cien Natural S.L. is a privately held Madrid-based nutraceutical manufacturer founded in 2002 that produces and markets a portfolio of science-backed dietary supplements under sub-brands including MicoVital® (medicinal mushrooms), ProbiTec® (probiotics and postbiotics), OcuProtect® (eye health), Resiliens® (adaptogens), and a wide range of single-ingredient formulations. The company serves two primary customer segments: health-conscious end consumers purchasing through its own e-commerce website (available in Spanish, English, and Portuguese) and Spanish pharmacies, and a parallel segment of registered healthcare professionals — physicians, pharmacists, and nutritionists — who access an exclusive professional portal to evaluate and recommend products. The company also supplies supplements to the medical services of the Real Federación Española de Fútbol (RFEF) for elite athlete nutrition, with KOL-led webinars amplifying the sports-medicine positioning.

The product platform is built on multiple proprietary delivery and extraction technologies that materially improve bioavailability versus commodity equivalents: NordRelease™ ultrasound-assisted extraction for medicinal mushrooms (EFSA-approved), Fitosoma®/phytosome delivery (3x-20x absorption gains across Quercefit, Berbevis, UbiQsome, BoswelliaSelect, CamelliaSelect, Metabolicare, FitoQuinona, Ginkgo100), PureWay-C® liposomal vitamin C, L-OptiZinc® amino-chelated zinc, Miron violet glass packaging for shelf-life stability, and the only EFSA-approved pasteurized Akkermansia muciniphila MucT™ available in Europe. Roughly 25 SKUs are marketed at PVPR prices of €19.95 to €87.95, with ingredient sourcing partners including Kaneka (CoQ10), Nordic Mushrooms (Finnish organic cultivation), Swedish Herbal Institute (SHR-5 Rhodiola), and Neptune Technologies (NKO® krill oil).

Revenue is generated primarily through direct-to-consumer one-time e-commerce purchases, supplemented by Spanish pharmacy distribution under National Pharmacy Codes and a healthcare-professional recommendation channel that functions as indirect distribution. Pricing follows a unit-based pay-as-you-go model with publicly disclosed PVPR pricing; no subscription tiers are evident in the catalog, although a free newsletter drives top-of-funnel lead capture. Marketing combines content (articles, webinars, YouTube), KOL-led webinars with sports-medicine physicians, congress invitations, and the exclusive registered-professional portal with technical datasheets and clinical bibliography. The company operates with 11-50 employees from a single Madrid headquarters, has no disclosed external funding, and is founder-controlled by co-founder Per Björk.

Name

Cien Por Cien Natural

Legal name

CIEN POR CIEN NATURAL S.L.

Website

https://cienporciennatural.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Cien Por Cien Natural is a Madrid-based Spanish nutraceutical manufacturer founded in 2002 that produces and sells science-backed dietary supplements through direct-to-consumer e-commerce, pharmacy distribution, and a dedicated professional portal for healthcare professionals across Spain, Portugal, and Latin American markets.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Probiotics & Digestive Health Supplements (CRADAGAF), Healthy Aging & Cognitive Support Supplements (CRADAGAM)

Keywords

• Nutritional supplements
• Dietary supplements
• Probiotic postbiotic products
• Medicinal mushroom extracts
• Phytosome botanical supplements

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Dietary Supplement Sales: Sells finished nutraceutical and dietary supplement products directly to end consumers via its e-commerce website (www.cienporciennatural.com), offering a broad portfolio including postbiotics, medicinal mushroom extracts, omega-3 oils, vitamins, adaptogens, and botanical supplements. Revenue is generated through one-time product purchases across multiple SKUs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cien Por Cien Natural manufactures and sells a portfolio of science-backed dietary supplements — including postbiotics (Akkermansia), medicinal mushroom extracts (MicoVital), omega-3 krill oil (NKO), vitamins, chelated minerals, and phytosome-formulated botanicals — direct to consumers via its own multi-lingual e-commerce site and Spanish pharmacies, while operating a credentialed professional portal that supplies clinicians with technical and clinical resources.

Product overview

Cien Por Cien Natural is a Spanish nutritional supplements company offering a broad portfolio of science-backed food supplements organized into distinct product lines. The core offering includes the MicoVital medicinal mushroom line (Shiitake, Reishi, Melena de Leon, Chaga, Cordiceps, Maitake) using proprietary NordRelease ultrasonic extraction technology with Nordic Mushrooms certification; the ProbiTec probiotic and postbiotic line (Akkermansia, Embarazo y Lactancia, Complet, Levura Plus - the latter now discontinued); the OcuProtect eye health line (Retina and S.O.S.); the Resiliens adaptogen line (Rodiola, Equilibrio, Essentials, Protect, Vitalidad, Sport); and a wide range of single-ingredient and formulated supplements including Krill oil (NKO and variants), vitamins (D3, C Liposomal), minerals (Zinc), botanical extracts (Ginkgo, Quercetin, Berberine, Camellia/Green Tea, Boswellia, Bergamot), the Klamath blue-green algae, NAC, CoQ10 (Quinol and FitoQuinona), Cognitril cognitive support, Metabolicare metabolic health, NutriSGS broccoli sulforaphane, and grapefruit seed extract. Products leverage advanced delivery technologies including Phytosome (Nordic Mushrooms-certified MicoVital uses NordRelease), liposomal encapsulation (Vitamina C Liposomal), and bilayer gastro-resistant encapsulation (NutriSGS). The company also operates a health professional portal providing exclusive technical and scientific information.

Differentiator

Problem solved

Functional benefit

Brands

• MicoVital: Line of medicinal mushroom extracts including Chaga, Córdiceps, Maitake, Melena de León, Reishi, and Shiitake
• ProbiTec
• Resiliens
• OcuProtect
• FitoBerberina
• BoswelliaSelect
• FitoQuinona
• FitoQuer
• Metabolicare

Products and services

• ProbiTec Akkermansia Postbiotic food supplement (30 capsules) based on pasteurized Akkermansia muciniphila MucT™ with vitamin B2, supporting intestinal mucosa health; the only EFSA-approved form of Akkermansia available as a food supplement in Europe.
• MicoVital Shiitake Lentinula edodes mushroom fruiting body extract standardized to a minimum 13% beta-1,3/1,6-glucans, with added zinc, copper, and selenium; available in 50 ml liquid (Miron violet glass) and 60-capsule formats using NordRelease™ extraction.
• MicoVital Reishi Ganoderma lucidum fruiting body extract containing beta-1,3/1,6-glucans and triterpenes for natural immune defense and rest support; 50 ml Miron violet glass liquid format.
• MicoVital Melena de León Hericium erinaceus extract standardized to minimum 15% beta-glucans, hericenones, hericenes, adenosine, and ergosterol with zinc, copper, and B2; available in 50 ml liquid and 60-capsule formats targeting midday cognitive performance.
• MicoVital Córdiceps (capsule format) Cordyceps-based medicinal mushroom supplement in 60-capsule format with added zinc, copper, and vitamin B12 to support immune function and reduce fatigue.
• Aceite de Krill NKO Cold-extracted Antarctic krill oil rich in phospholipid-bound omega-3 EPA/DHA plus choline and astaxanthin; available in 40, 80, and 120 softgel formats with NKO® quality certification.
• Vitamina D3 Líquida / D3 Líquida Forte Vitamin D3 (cholecalciferol) from lanolin emulsified in MCT oil for optimal absorption; available in 50 ml standard (218 IU/drop) and 30 ml Forte (1,000 IU/drop) formats, suitable for children and adults.
• NAC (N-Acetil-L-Cisteína) N-Acetyl-L-Cysteine (600 mg per capsule) at 99.5% purity produced via plant fermentation; serves as a glutathione precursor for antioxidant support; 60 capsules per package.
• Resiliens Rodiola Patented SHR-5 Rhodiola rosea extract (180 mg) standardized to rosavins and salidrosides; supports mood, mental clarity, and fatigue reduction; 40 vegetable capsules per package.
• Cognitril Cognitive health formula combining BacoMind®, Meriserin® (Phytosome curcumin + phosphatidylserine), Centella asiatica, Affron® saffron extract, and vitamins B5 and B12; available in 30 and 60 capsule formats.
• OcuProtect Retina Eye health supplement combining omega-3 DHA from Krill NKO and fish oil, Affron®EYE saffron (3% crocin), FloraGLO® lutein/zeaxanthin, astaxanthin, beta-carotene, chromium, zinc, copper, and vitamin E; 30 softgels.
• OcuProtect S.O.S. Eye health supplement pairing Provinal® omega-7 (wild-caught anchovy) with MaquiBright® Maqui berry extract (35% anthocyanins), plus vitamin B2, beta-carotene, vitamin C, and chromium; 30 OmegaConfort7 pearls + 30 MaquiConfort capsules.
• Vitamina C Liposomal High-bioavailability vitamin C (500 mg per capsule) using PureWay-C® combined with citrus bioflavonoids and authentic liposomal technology; 90 capsules per bottle.
• Zinc (L-OptiZinc®) Zinc aminoquelate (L-OptiZinc®, 20 mg per capsule, 200% Nutrient Reference Value) supporting immune function, bone/hair/nail/skin maintenance, cognitive function, and normal metabolism; 90 capsules per bottle.
• Ginkgo 100 Standardized Ginkgo biloba leaf extract in Phytosome form (GinkgoSelect®, 80 mg) with ginkgoflavonoglycosides, ginkgolides, and bilobalides; supports cognitive function, memory, peripheral circulation, and visual/auditory health; 60 vegetable capsules.
• Quinol 10 Kaneka® ubiquinol CoQ10 supplement in 50 mg or 100 mg softgels (30, 60, or 90 per package), reinforced with vitamins B1 and C plus zinc, for cardiovascular and energy support.
• FitoQuinona10 CoQ10 (ubiquinone) formulated with UbiQsome® (Fitosoma® phytosome) for 3x greater absorption than unformulated CoQ10, with PureWay-C® vitamin C and B1; 60 vegetable capsules.
• Extracto Semillas Pomelo BIO Organic grapefruit seed extract rich in bioflavonoids with added vitamin C; supports normal immune function and cellular antioxidant protection; 50 ml and 100 ml dropper formats.
• Metabolicare Vazguard® bergamot extract formulated with Fitosoma® phytosome technology, combined with chromium-enriched yeast (NutraFeast®); supports normal blood glucose levels and macronutrient metabolism; 60 vegetable capsules.
• FitoQuer Quercefit® quercetin phytosome (Sophora japonica) achieving 20x greater absorption than unformulated quercetin; supported by pharmacokinetic, safety, and three clinical studies; combined with vitamins B2 and D3; 60 vegetable capsules.
• FitoBerberina Berbevis® berberine phytosome (Berberis aristata) achieving up to 10x greater absorption than standard berberine, with pea protein vehicle, grape seed antioxidant, and NutraFeast® chromium; 30 capsules.
• CamelliaSelect Decaffeinated (<0.01%) GreenSelect® Phytosome green tea extract with 150 mg standardized catechins (19-25% total catechins, ≥13% EGCG) achieving 2x greater absorption; combined with PureWay-C® and L-OptiZinc®; 60 vegetable capsules.
• BoswelliaSelect

Quantifiable outcome

• Fitosoma® technology delivers 3x (UbiQsome® for CoQ10) to 20x (Quercefit® for quercetin) greater absorption vs. unformulated ingredients
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Real Federación Española de Fútbol (RFEF) — Servicios MédicosflagshipStrategic or Co-development Partner · 29 April 2026100% Natural partnered with RFEF's Medical Services (led by Dr. Claudio Vázquez) for a webinar on elite footballer nutrition. The RFEF uses 100% Natural supplements (omega-3, ubiquinol, turmeric, papaya puree) to support performance, recovery, and rest for Spanish national team players. The company considers it 'an honor to have the trust and recognition of the Medical Services of the RFEF.'
• Swedish Herbal InstitutecoreStrategic or Co-development PartnerManufactured by Swedish Herbal Institute — the world leader in adaptogenic plant research — which developed the SHR-5 Rhodiola rosea extract (30 years of research) used in Resiliens® Rodiola. The institute is a key innovation partner providing patented plant extract technology.
• Nordic MushroomscoreTechnology or IntegrationNordic Mushrooms provides certification for the MicoVital® medicinal mushroom product line, ensuring Finnish production, organic cultivation on Finnish birch substrate, NordRelease™ ultrasound extraction, and FSC/PEFC certified sourcing. This is a quality and sourcing partnership that underpins the company's mushroom product line.
• KanekacoreTechnology or IntegrationKaneka manufactures the Ubiquinol CoQ10 (Quinol10®) and is the sole patent holder for natural fermentation-produced CoQ10 since 1977. 100% Natural uses the Kaneka Ubiquinol seal to guarantee product quality and stability, with manufacturing in Houston, Texas and Takasago, Japan.
• Neptune Technologies & Bioresources (NKO®)coreTechnology or IntegrationNeptune Technologies holds the NKO® trademark and patented cold extraction process for Antarctic krill oil used in the Aceite de Krill NKO® product line. The NKO® logo guarantees product quality and purity.
• CCAMLR (Commission for the Conservation of Antarctic Marine Living Resources)minorOthersCCAMLR regulates the Antarctic krill fishery, controlling sustainability and ecosystem protection. Krill fishing is permitted only if sustainable and non-damaging to the ecosystem, with current catches at 1/3 of the authorized 1% of biomass. 100% Natural sources krill that is CCAMLR-compliant.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thorne: US-based premium nutraceutical brand offering science-backed supplements with a strong practitioner recommendation channel. Closely comparable to Cien Por Cien Natural in positioning on bioavailability-differentiated ingredients and HCP-led demand generation.
• Pure Encapsulations: Practitioner-grade hypoallergenic supplement brand widely recommended by healthcare professionals. Comparable to Cien Por Cien Natural on premium ingredient quality, clinical substantiation, and reliance on professional recommendation as a demand driver.
• Solgar: Established premium vitamin and supplement brand with global pharmacy distribution. Comparable to Cien Por Cien Natural on premium positioning, broad SKU portfolio covering vitamins, minerals, and botanicals, and pharmacy-channel presence.
• Life Extension: Premium science-based supplement brand built on clinical research and bioavailability-differentiated formulations. Comparable to Cien Por Cien Natural on emphasis on proprietary delivery technologies and clinical evidence to support premium pricing.
• Soria Natural: Leading Spanish herbal and natural supplements manufacturer with broad portfolio across botanicals, vitamins, and functional extracts. Direct domestic competitor to Cien Por Cien Natural in Spain with overlapping herbal/botanical focus.
• Drasanvi: Spanish nutraceutical brand with broad portfolio of vitamins, minerals, botanicals, and sports nutrition products. Comparable as a domestic Spanish competitor targeting similar health-conscious consumer and pharmacy channels.
• Pileje: French premium nutraceutical company focused on microbiota, micronutrition, and practitioner-recommended supplements. Comparable to Cien Por Cien Natural on HCP-led channel, premium positioning, and gut/microbiome specialization.
• Laboratorios Ynsadiet: Spanish laboratory specializing in natural health products, herbal supplements, and food supplements with pharmacy distribution. Comparable as a domestic Spanish competitor with overlapping botanical/herbal focus and pharmacy channel presence.

Broad incumbents

• NOW Foods: Large US-based multinational supplement manufacturer with extensive SKU breadth across vitamins, minerals, botanicals, and sports nutrition. Comparable as a broad incumbent whose scale and pricing discipline could pressure Cien Por Cien Natural in adjacent markets.
• Garden of Life: Premium organic and certified-vegan supplement brand owned by Nestlé Health Science with strong certifications and sustainability positioning. Comparable on premium organic credentials and certification-driven brand differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/100x100_Natural
• Facebookfacebook.com/cienporciennatural

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cien Por Cien Natural