Msquare Automation Solutions

What Msquare Automation Solutions does

Msquare Automation Solutions is a Mumbai-headquartered business process automation agency, incorporated in Maharashtra in 2022 as MSQUARE AUTOMATION SOLUTIONS PRIVATE LIMITED, that designs and implements workflow automations for SMB and mid-market customers in e-commerce, sales, HR, finance, and adjacent functions. The company is a certified Make.com Platinum Partner and Monday.com implementation partner, operates offices in Thane (registered head office) and Kozhikode, and reports 1,000+ delivered projects for 650+ clients across 20+ countries, with named case studies in multi-platform order management, lead routing, and HR onboarding automation. Leadership comprises founder-CEO Mohamed Ali Jahar (8+ years of automation experience, prior roles at General Motors, PSA, and Ford) and CTO Mohamed Fasil (formerly IT/Technical Head at Lulu Group International), supported by a 10+ person team of engineers, project managers, marketing, and business development staff.

The technology stack rests on three no-code/low-code workflow platforms (Make.com, n8n, Zapier) and Monday.com, extended by a portfolio of 13 proprietary custom apps published on the Make.com marketplace covering social media automation (LinkedIn, Instagram, TikTok, X, YouTube, Loom), productivity (Gmail, Google Sheets), enterprise systems (Microsoft Dynamics 365, Microsoft Business Central), and document/data utilities (DocCrafter for PDF and OCR processing, 0CodeUtil for data transformation). An AI layer sits on top, comprising custom GPT solutions, AI chatbots integrating Dialogflow and OpenAI, and AI voice agents built on VAPI and Retell AI for inbound/outbound calling, appointment booking, and customer support. All AI capabilities rely on third-party models and platforms; no proprietary models, patents, or research output are disclosed.

Revenue is generated through a hybrid model. Professional services dominate, sold as tiered hourly and packaged engagements ranging from $70 for a one-hour Monday.com implementation to $1,000 for an n8n Elite 20-hour package with a dedicated account manager. A secondary productized layer monetizes the 13 Make.com marketplace apps via monthly subscriptions ($9.90-$50/month) and lifetime licenses ($20-$899). The go-to-market combines direct sales with Calendly-led free consultations, self-serve Stripe checkout for products, Make.com marketplace distribution, and content/SEO marketing. No external funding, institutional investors, or disclosed revenue figures are present in the available data.

Name

Msquare Automation Solutions

Legal name

MSQUARE AUTOMATION SOLUTIONS PRIVATE LIMITED

Website

https://msquare.pro

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Msquare Automation Solutions is a Mumbai-based business process automation agency implementing AI-enabled workflows on Make.com, n8n, Zapier, and Monday.com for 650+ SMB and mid-market clients across 20+ countries, supported by 13 proprietary Make.com marketplace apps.

Ownership category

akta.pro rank

Product category

Business Process Automation Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Workflow Automation & No-Code Collaboration (BPAMAMAK)

akta.pro secondary industries

Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)

Keywords

• Business process automation
• Workflow automation services
• No-code automation consulting
• AI agent development
• Make.com marketplace apps

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Automation Services: Consulting and implementation services for business process automation using Make, n8n, Zapier, and AI platforms. Includes workflow design, custom development, integration, and ongoing support.
2. Make.com Marketplace Products: Proprietary custom apps published on Make.com marketplace including Google Sheets Batch App, DocCrafter, YouTube Automation, Instagram Advanced, TikTok Advanced, LinkedIn Advanced, Gmail Advanced, X Advanced, Loom Advanced, Microsoft Dynamics 365 CRM Automation, and Microsoft Business Central Automation. Revenue from subscription and lifetime licensing.
3. Monday.com Implementation Services: Certified Monday.com partner offering implementation, customization, and automation services with tiered pricing (1-hour at $70, 5-hours at $300).
4. n8n Workflow Automation Services: End-to-end n8n automation services with tiered packages: Core ($90/1 hour), Pro ($1000/5 hours), Plus ($1000/10 hours), Elite ($1000/20 hours with dedicated account manager).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Msquare Automation Solutions is an automation services company that builds end-to-end business process automation solutions using no-code/low-code platforms Make.com, n8n, Zapier, and monday.com, combined with AI capabilities (custom GPTs, AI voice agents via VAPI and Retell AI, and AI chatbots). The company also develops and sells 13+ proprietary custom apps published on the Make.com marketplace covering social media automation, document processing, and enterprise software integration.

Product overview

Msquare Automation Solutions is a business automation company operating as a multi-platform automation agency built around four core automation platforms — Make.com, n8n, Zapier, and Monday.com — complemented by a portfolio of 13 proprietary Make.com private apps (custom modules) covering social media (LinkedIn, Instagram, TikTok, X, YouTube, Loom), productivity (Gmail, Google Sheets), enterprise software (Microsoft Dynamics 365, Microsoft Business Central), and utility tools (DocCrafter, 0CodeUtil). Its AI layer includes AI Agent and Custom GPT Solutions, AI Voice Agent and Chatbot Development using VAPI and Retell AI, and AI-powered Business Process Automation. The company also offers Monday.com implementation and automation as a certified Monday.com partner. The product architecture functions as a platform-plus-modules model: the core automation platforms (Make, n8n, Zapier) serve as the primary delivery vehicles, while the proprietary custom apps extend those platforms' native capabilities with advanced features (batch operations, AI generation, document processing, social media automation) that are otherwise limited or unavailable in standard platform modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Make.com Workflow Development Builds automated multi-step workflows connecting business apps (CRM, marketing, finance, HR) using Make's visual drag-and-drop canvas; Msquare is a certified Make Platinum Partner with 1,000+ scenarios delivered for 650+ clients across 20+ countries.
• n8n Workflow Automation Builds powerful self-hosted automation workflows with n8n, the open-source workflow engine with 400+ integrations, full code flexibility, unlimited workflow executions, and secure business workflows on the client's own infrastructure.
• AI Agent and Custom GPT Solutions Builds intelligent AI agents and custom GPT solutions using advanced LLMs that automate multi-step workflows, handle complex queries, make real-time decisions, and deliver intelligent responses across customer support, sales, operations, and internal knowledge management.
• AI Voice and Chatbot Development Designs and deploys custom AI voice agents using VAPI and Retell AI, plus AI chatbots for websites, WhatsApp, and internal tools, automating inbound support, outbound calls, appointment booking, and customer conversations across phone, website, and messaging platforms.
• Zapier Automation Workflows Provides end-to-end Zapier automation services including workflow setup, multi-step development, CRM automation, error fixing, and migration from Zapier to Make, connecting 6,000+ business apps including Gmail, HubSpot, Shopify, Slack, Salesforce, and Google Sheets.
• Monday.com Implementation and Automation Provides certified monday.com implementation including custom board design, workflow automation, native automation recipes, and advanced Make.com integrations with Salesforce, HubSpot, Slack, and Google Workspace, plus AI integration for intelligent workspace features.
• Business Process Automation (BPA) End-to-end business process automation services using Make, n8n, Zapier, and AI to reduce manual work, improve speed, and avoid errors across sales, HR, finance, customer support, and operations workflows.
• Google Sheets Custom App (Make.com) A Make.com private custom app that performs bulk Google Sheets operations (append, update, clear, sort, format) to reduce excessive operations in Make scenarios, enabling faster and more cost-effective automation for large datasets.
• DocCrafter (Make.com) Document processing and automation app that generates PDFs from HTML, URL, CSV, and Excel; extracts data from PDFs and images via OCR; manages QR codes and barcodes; and handles PDF editing including splitting, merging, compression, and encryption.
• 0CodeUtil (Make.com) An all-in-one toolkit for data conversion, validation, and manipulation tasks including text transformations, file handling, geocoding, sentiment analysis, JavaScript code execution, and grammar checking to streamline workflows and reduce manual effort.
• Microsoft Dynamics 365 CRM Automation (Make.com) A Make.com native integration app that automates Microsoft Dynamics 365 CRM workflows including record creation, updates, search, and management across 200+ CRM modules, improving efficiency and reducing manual data entry.
• Microsoft Business Central Automation (Make.com) A Make.com native integration app that automates Microsoft Business Central financial and operational workflows including payments, invoices, record management, and financial reporting, reducing manual work while improving accuracy and workflow management.

Quantifiable outcome

• 45% faster processing for e-commerce order management
• +10 more outcomes

Named customers11 records

Segments15 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability13 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Make.comcoreTechnology or IntegrationMsquare is a certified Make Platinum Partner with deep expertise in Make.com (formerly Integromat) workflow automation. They have built over 1000 scenarios and deliver Make.com implementation services including custom scenario development, app integrations, API connections, and Zapier to Make migration.
• Monday.comcoreTechnology or IntegrationMsquare is a certified monday.com implementation partner offering setup, customization, and workflow automation services for the monday.com Work OS platform. They serve 800+ monday.com clients across 20+ countries.
• n8ncoreTechnology or IntegrationMsquare provides end-to-end n8n workflow automation services as certified n8n experts. They offer n8n setup, custom workflow design, database and API integrations, and Zapier to n8n migration services.
• ZapiercoreTechnology or IntegrationMsquare delivers Zapier workflow automation services connecting 6000+ apps without coding. Services include workflow setup, CRM automation, e-commerce automation, and Zapier to Make migration.
• VAPIcoreTechnology or IntegrationMsquare builds AI voice agents using VAPI platform for automated inbound support, outbound calling campaigns, appointment booking, and customer conversations across phone, website, and WhatsApp.
• Retell AIcoreTechnology or IntegrationMsquare develops AI voice agents using Retell AI platform with easier deployment and built-in compliance features for business phone automation needs.
• Google (Dialogflow, Google Workspace, YouTube API)supportingTechnology or IntegrationMsquare integrates with Google technologies including Dialogflow for NLP conversational interfaces, Google Workspace for Sheets/Drive/Calendar integration, and YouTube API for the YouTube Automation App.
• OpenAIsupportingTechnology or IntegrationMsquare leverages OpenAI GPT technology for AI-powered automation including chatbots, voice assistants, and intelligent workflow decision-making using natural language understanding.
• TwiliosupportingTechnology or IntegrationMsquare integrates Twilio for SMS, voice, and WhatsApp communications within AI voice and chatbot automation solutions.
• SlacksupportingTechnology or IntegrationMsquare integrates Slack for instant team notifications and workflow triggers within Monday.com and other automation implementations, keeping teams aligned in real time.
• Bubble.iosupportingTechnology or IntegrationMsquare uses Bubble's no-code platform for advanced custom application development and creating customized digital experiences aligned with client business goals.

Scale indicators11 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• monday.com: Work OS platform for which Msquare is a certified implementation partner serving 800+ clients. Comparable because Msquare monetizes setup, customization, and automation on top of monday.com, and competes with other certified partners for the same enterprise workflow implementation deals.
• Tray.io: Enterprise iPaaS for general API automation and integration. Comparable as a platform-level competitor in the workflow automation space where Msquare delivers services, particularly for mid-market and enterprise clients with custom integration needs.
• n8n: Open-source, self-hostable workflow automation platform with 400+ integrations. Msquare builds n8n implementations and migrations, making n8n a direct platform peer; both target technical buyers seeking cost-efficient, customizable automation alternatives to Make/Zapier.
• Bubble: Leading no-code application development platform that Msquare lists as a partner for building custom applications. Comparable as a no-code platform peer in the broader low-code/no-code ecosystem where Msquare positions its custom app and AI workflow capabilities.
• Zapier: Leading no-code automation platform connecting 6,000+ apps, on which Msquare offers implementation and migration services. Comparable as a foundational platform for which Msquare delivers certified expertise, and whose in-housed automation offerings compete with agency services.
• Make.com (Celonis): The flagship workflow automation platform that Msquare builds on as a certified Platinum Partner. Directly comparable because Make.com is the core substrate for Msquare's largest service line and marketplace app portfolio; Make's own experts and partner ecosystem compete for the same implementation work.
• Workato: Enterprise iPaaS platform for business process automation and integrations. Comparable to Msquare's higher-end automation services targeting larger enterprises with more complex integration requirements than SMB-focused Make/Zapier work.

Emerging players

• Stack AI: Enterprise AI agent platform for building and deploying LLM-powered workflows. Comparable because it competes directly with Msquare's AI Agent and Custom GPT Solutions service line, enabling enterprises to build AI agents without an external agency.

Direct peers

• Parabola: Drag-and-drop automation platform for operational workflows, particularly in e-commerce and ops. Comparable because it overlaps with Msquare's core e-commerce order/inventory automation use cases and offers an alternative path for clients who prefer a purpose-built platform over Make/Zapier agency-built workflows.
• Bardeen: No-code AI automation browser tool for sales, marketing, and ops workflows. Comparable as a competing no-code automation product targeting the same SMB and mid-market customers Msquare serves with Make/Zapier-based services and marketplace apps.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/msquare.automation.solution

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Msquare Automation Solutions