What Rebl House does

Rebl House is a Montreal-based full-service creative and brand agency that operates as the in-house creative division of NP Digital (Neil Patel Digital, LLC). Founded in 2014 and acquired by NP Digital in 2024, the agency delivers three core service pillars: Creative Strategy (campaign concept development, brand makeovers, thought leadership), Content Production (photography, videography, cinematography, writing, styling, animation), and Branding & Design (graphic and motion design, brand identity, print and digital assets). Notable technical capabilities include bespoke AI-driven creative services following the 2026 integration of Ultralight Creative and the appointment of its founder as Global SVP of Creative and Creative Technologies.

The agency serves 30+ enterprise client logos across automotive (Mitsubishi), beauty (NYX Professional Makeup, Garnier Fructis, L'Oreal Paris), wellness and nutrition (Goli Nutrition), entertainment (PAVE Studios, Khloé Kardashian podcast, Amazon Prime Canada), sports (CCM Hockey, BODYARMOR), food and meal kits (HelloFresh), fashion (Browns, RW&CO), banking (Tangerine, Monster Mortgage), and healthcare (Kindbody, Novartis, Marriott). Notable engagements include an 11-year retainer with Browns delivering 100+ unique creatives per year, an ongoing Jennifer Lopez partnership campaign for Goli Nutrition, and celebrity-tied work with Connor McDavid and Auston Matthews for CCM Hockey. The agency operates from offices in Montreal (headquarters), Toronto, and Las Vegas.

Revenue is generated through project-based engagements and multi-year retainer contracts under a professional services model. Pricing is not publicly disclosed and engagements are quote-based on scope and deliverables. The go-to-market motion leverages NP Digital's global agency network and enterprise client base across North America, APAC, Europe, and LATAM, positioning Rebl House as the creative execution layer atop the parent company's performance marketing infrastructure. Awards include MUSE Creative Awards (2024), AdAge Best Places to Work (2024), Performance Marketing Global Agency of the Year (2024), and Campaign Global Agency of the Year (2024).

Name

Rebl House

Legal name

Neil Patel Digital, LLC

Website

https://reblhouse.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Rebl House is a Montreal-based full-service creative agency operating as the brand division of NP Digital, delivering creative strategy, content production, and branding services to 30+ enterprise consumer brands and entertainment companies across North America.

Ownership category

akta.pro rank

Product category

Creative Services

NAICS

Graphic Design Services (541430)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Rebrand & Brand Refresh Programs (MPAAAEAJ)

Keywords

• Creative agency services
• Brand strategy
• Content production
• Graphic design services
• Video production

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Agency Services: REBL House generates revenue as a full-service creative agency delivering branded content, video production, graphic design, and marketing campaigns to enterprise clients. Revenue is earned through project-based engagements and ongoing retainer partnerships with major brands across automotive, beauty, wellness, food/beverage, entertainment, and financial sectors.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Rebl House is a full-service creative and brand agency that develops creative strategy, produces branded content and video, and delivers graphic design and identity work for consumer brands and entertainment companies. Engagements are executed on a project or retainer basis, with campaigns showcased across product launches, brand activations, podcast production, and social content.

Product overview

REBL HOUSE is a full-service creative and brand division of NP Digital, operating as a creative agency rather than a software product company. The agency offers three core service pillars: Creative Strategy (marketing campaigns, brand makeovers, concept development, thought leadership), Content Production (photography, video, cinematography, animation with industry directors), and Branding & Design (graphic and motion design, brand identities, print/digital assets). The portfolio includes client campaigns across industries such as automotive (Mitsubishi), beauty (NYX, Garnier, L'Oreal), food/nutrition (Goli Nutrition, HelloFresh), entertainment (PAVE Studios, Khloé Kardashian podcast), sports (CCM Hockey, BODYARMOR), retail (Browns, RW&CO), financial services (Monster Mortgage, Tangerine), healthcare (Kindbody), and media (Amazon Prime Canada).

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Strategy A strategic planning service that defines brand positioning, campaign direction, and creative concepts for consumer brands and entertainment clients. Outputs include brand roadmaps, creative briefs, and concept development.
• Content Production Full-service content production covering video, motion graphics, animation, podcast visual branding, photography, and editorial content. Delivered to consumer brands and entertainment clients for launches, activations, and ongoing campaigns.
• Branding & Design Brand identity, graphic design, and design system services for consumer brands and entertainment properties. Includes logo and identity development, packaging, and visual brand guidelines.

Quantifiable outcome

• Delivered over 100 unique creatives per year for Browns over 11-year partnership
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• NP DigitalcoreStrategic or Co-development Partner · 16 March 2026REBL House is the full-service creative and brand division of global agency NP Digital. The agency was acquired by NP Digital to combine creative and data capabilities. REBL House operates as the in-house creative division serving NP Digital's global client base.
• Schulich School of Business (York University) - ExecEdflagshipGTM or Marketing Partner · 16 March 2026REBL House partnered with Schulich ExecEd as creative studio for the 'Take Your Seat' campaign - the division's largest media investment in recent years. The campaign includes a 30-second hero film, three 15-second spots, and nine 7.5-second animations for digital and social platforms targeting Canadian professionals.
• Ultralight CreativecoreTechnology or Integration · 27 January 2026Ultralight Creative was incorporated into NP Digital's global creative division (Rebl House) to expand AI-driven creative capabilities. Founder Matt Hassell was appointed as Global Senior Vice President of Creative and Creative Technologies to oversee development of bespoke creative services combining AI, strategy, and design.
• PAVE StudioscoreStrategic or Co-development PartnerREBL House collaborated with PAVE Studios (a pioneering entertainment company helmed by media mogul Max Cutler) to build the brand's identity from the ground up along with creative positioning strategy. The team continues to create all branded creative assets for the company's diverse divisions, products, and services.
• Max Cutler (PAVE Studios)coreStrategic or Co-development PartnerMedia mogul Max Cutler's PAVE Studios partnered with REBL House for full brand identity development and creative positioning strategy.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mother Design: Creative agency specializing in brand identity, design, and content production for major brands. Directly comparable to REBL House's brand identity, graphic design, and motion design offerings.
• GUT: Independent creative agency with offices in multiple markets, producing brand campaigns and content for global enterprise clients (Google, Twitter/X, Kraft Heinz). Comparable as an independent creative shop competing for the same brand RFPs.
• Mekanism: Independent creative agency producing brand campaigns, content production, and design for consumer brands (LinkedIn, Jose Cuervo, Alaska Airlines). Comparable scale and full-service creative offering similar to REBL House.
• Anomaly: Independent creative agency offering brand strategy, advertising, and content production for enterprise consumer brands (Coca-Cola, Budweiser, Google). Closely matches REBL House's full-stack model spanning strategy, content, and design.
• 72andSunny: Full-service creative agency known for brand campaign work with major consumer brands (Google, Samsung, Adidas). Directly comparable as a mid-sized independent creative shop producing omnichannel branded content for enterprise clients.
• The Martin Agency: Independent creative agency with deep experience producing branded campaigns and content for major consumer brands (Geico, Oreo, P&G). Comparable independent creative shop model with similar campaign-driven client roster.

Broad incumbents

• Droga5 (Accenture Song): Globally recognized creative agency (now part of Accenture Song) producing brand campaigns, content, and design for major enterprise clients. Represents the larger end of the market REBL House competes against for top-tier creative mandates.
• Huge Inc: Digital agency producing brand strategy, design, and content for enterprise clients. Comparable as a larger full-service creative competitor, particularly relevant given REBL House's digital and omnichannel campaign emphasis.
• Wieden+Kennedy: Iconic independent creative agency producing branded campaigns, film, and design for the world's largest brands (Nike, Coca-Cola, Old Spice). Represents the high-end independent creative benchmark that REBL House's brand identity work competes with.
• R/GA: Global creative and technology agency producing brand campaigns, digital content, and design. Overlaps with REBL House's expanding AI-driven creative capabilities and offers similar full-stack creative production at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reblhouse/posts/?feedView=all
• Instagraminstagram.com/reblhouse/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebl House