Wildgoose

What Wildgoose does

Wildgoose (legal entity Wildgoose Events Ltd., UK) is a team building experiences company founded in 2003, operating dual entities in the United Kingdom and United States (Wildgoose Events Inc., Patchogue, NY), with a workforce of 11–50 employees. The company delivers a portfolio of more than 45 themed activities — including scavenger hunts, escape rooms, murder mysteries, team quizzes, icebreakers, and survival challenges — across in-person, virtual, and hybrid formats in 23 countries and 150+ cities, with localized delivery in English, German, French, and Dutch. All activities are powered by its proprietary Mobile Adventures application (iOS and Android), which integrates QR-code access, GPS-based location challenges, photo and video tasks, augmented reality experiences, real-time leaderboards, inter-team messaging, and progress tracking; the app is positioned as the unifying delivery platform for every product in the catalog.

Commercially, Wildgoose operates a transactional per-participant pricing model with self-serve online booking and instant confirmation, alongside sales-assisted handling for enterprise and multi-city engagements. Reported per-participant fees range from roughly £12 (UK) / €12 (DE) to $15 (US) for entry-level formats, with US GPS/outdoor events listed in the $300–$320 band and add-on tiers for Remote Hosting (+£250) and Onsite Hosting (+£750). Customers can purchase Custom Branding and Custom Questions packages, and the company supports multi-city simultaneous events that connect distributed teams through a shared leaderboard and a single video link. The customer base is heavily skewed to enterprise and mid-market corporate accounts (Amazon, Google, Apple, IBM, Nike, Coca-Cola, Vodafone, Shopify, Lego, L'Oréal, Samsung, BT, Roche Diagnostics, Met Police and others), though the self-managed product launched in 2022 broadens access to budget-conscious SMB buyers. Wildgoose markets itself as carbon-neutral across all deliveries, completed over 60,000 events for more than 1 million players cumulatively, and now runs 2,000+ events annually serving 70,000+ participants.

The company is privately held with no disclosed external funding, parent organization, or institutional investor; leadership consists of Andy Yates (Chairman) and Steve Smith (CTO & CPO). Distribution is e-commerce-led through direct website booking, supported by an AI-assisted discovery chatbot, localized country websites, SEO-optimized content, email marketing, case studies, and Trustpilot social proof. Direct integrations are limited to Zoom (preferred video conferencing), HubSpot (CRM contact tracking), and the Apple App Store / Google Play distribution channels; no public or partner-facing API is offered.

Name

Wildgoose

Legal name

Wildgoose Events Ltd.

Website

https://wearewildgoose.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Wildgoose is a privately held UK-headquartered team building experiences company that delivers 45+ themed activities — scavenger hunts, escape rooms, murder mysteries, quizzes, and icebreakers — through its proprietary Mobile Adventures app across 23 countries. It serves corporate enterprise, remote/hybrid teams, and budget SMB buyers with self-serve booking, multi-city events, and carbon-neutral delivery.

Ownership category

akta.pro rank

Product category

Corporate Team Building Experiences

NAICS

Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAJALAG

Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry)

Travel & Hospitality/Tours, Attractions & Experiences/Private & Custom Experiences (VIP, Bespoke Itineraries)

SECONDARYTHAJABAD

Safari & Overland Wildlife Adventures (4x4/Jeep)

Travel & Hospitality/Tours, Attractions & Experiences/Adventure & Outdoor Experiences (Hiking, Rafting, Zipline, Safaris)

Keywords

• Corporate team building
• Scavenger hunt experiences
• Virtual escape rooms
• Corporate event services
• Mobile team activities

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Per-Participant Activity Fees: Core revenue stream from charging per-person fees for team building activities. Pricing varies by activity type: standard activities from $300-$320 per participant in the US, £12 in the UK, €12 in Germany. GPS outdoor activities priced slightly higher than standard virtual activities.
2. Professional Hosting Services: Optional add-on revenue from professional hosting services: Remote Host (+£250) or Onsite Host (+£750) providing experienced event hosts to facilitate activities.
3. Self-Managed Events: More affordable DIY/self-managed team building option where customers run activities themselves without professional host, providing a lower price point alternative for budget-conscious customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Wildgoose delivers corporate team building experiences through a portfolio of 45+ themed activities including GPS scavenger hunts, virtual escape rooms, murder mysteries, team quizzes, survival challenges, and icebreakers. All activities are powered by the proprietary Mobile Adventures app, available in in-person, virtual, and hybrid formats, and delivered across 23 countries and 150+ cities. The company offers self-managed options and professional hosting services, with optional add-ons such as custom branding and multi-city simultaneous event delivery.

Product overview

Wildgoose is a team building experiences company offering a portfolio of 40+ themed activities delivered through its proprietary Mobile Adventures platform. The core product portfolio includes scavenger hunts (GPS-based urban/city exploration), virtual escape rooms (themed scenarios like Arctic Survival, Art Heist, Zombie Apocalypse), murder mysteries (Manor House Murder, Murder on the Train, Murder on the Slopes), team quizzes (Let's Get Quizzical, The Game Show, Through The Decades), icebreakers (Connect, Invigorate), survival challenges (Jungle, Space, Arctic), spy-themed activities, and seasonal/holiday variants. Activities are delivered in three formats: In-Person (on-site at venues or outdoor locations), Virtual (via Zoom with remote host), and Hybrid (mixing in-person and remote participants). The platform is supported by add-on services including Remote Hosting, Onsite Hosting, Custom Questions, Custom Branding, Multi-City Events capability, and a Weatherproof Guarantee. All activities are powered by the Mobile Adventures app available on iOS and Android, featuring GPS challenges, real-time scoreboards, photo/video tasks, and augmented reality. The company also offers a Self-Managed option for budget-conscious customers who run activities independently without professional hosting.

Differentiator

Problem solved

Functional benefit

Brands

• Your Mobile Adventures: Proprietary mobile app platform used to deliver all team building activities, featuring GPS challenges, live scoreboards, photo/video tasks, and augmented reality capabilities.
• Mobile Adventures

Products and services

• Mobile Adventures App Proprietary mobile application that delivers all Wildgoose team building activities. Available through the Apple App Store and Google Play, it uses QR code-based game access and supports teams of any size globally.
• The Ultimate (GPS Scavenger Hunt) GPS-based outdoor scavenger hunt combining trivia, creative challenges, and competitive team tasks in a 120-minute experience. For corporate teams.
• Spy School in the Field Outdoor spy-themed 120-minute team building activity where teams crack codes, complete missions, and compete in GPS-based outdoor challenges.
• Spy School: Training Virtual 90-minute spy training activity with challenges leading up to a high-stakes spy mission for remote or hybrid teams.
• Urban Explorer GPS-based city exploration activity that turns urban environments into interactive playgrounds with landmarks, challenges, and team competition over 120 minutes.
• Bar Explorer 120-minute activity combining a bar crawl experience with GPS team challenges, trivia, and friendly competition across local venues.
• The Amazing Chase High-energy 120-minute GPS adventure with global-inspired team challenges where teams race against the clock.
• Space Survival Outdoor 120-minute survival mission where teams repair a crashed spacecraft and find a route home through GPS-based challenges.
• Escape: The Dark Curse Outdoor escape experience where teams solve puzzles, uncover secrets, and break a curse before time runs out.
• Festive Explorer Holiday-themed 120-minute GPS scavenger hunt that turns cities or neighborhoods into festive team building adventures.
• Level Up Fast-paced 60–90 minute indoor team challenge with 10 difficulty levels that increase as teams progress, designed to boost creativity, collaboration, and team spirit.
• Escape: Arctic Survival Virtual escape room where teams work together to survive the frozen wilderness through teamwork and strategy.
• Escape: Art Heist Thrilling virtual team heist where participants crack codes, solve puzzles, and escape before time runs out.
• Escape: Zombie Apocalypse Virtual escape room where teams work together to escape the city before time runs out during a zombie outbreak.
• Escape: Holiday Edition Festive virtual escape room bringing holiday problem-solving, teamwork, and friendly competition together.
• Jungle Survival Virtual survival challenge where teams navigate jungle challenges, solve tasks, and work together to conquer the unknown.
• Manor House Murder Immersive murder mystery team experience where participants uncover clues, solve twists, and reveal the truth.
• Murder on the Train Virtual murder mystery set in the roaring twenties with clues, secrets, and suspense.
• Murder on the Slopes Winter-themed murder mystery where teams uncover clues, question suspects, and crack the case.
• Pirates Cove Virtual pirate adventure where teams solve clues, complete scavenger tasks, and race against the clock.
• Connect 30-minute icebreaker activity designed to spark conversations, build connections, and bring teams together.
• Invigorate Energetic indoor team activity featuring fast-paced games, creative challenges, and collaborative fun.
• Water Cooler Relaxed virtual experience designed to encourage conversation, connection, and team interaction online.
• Office Games Quick-fire team games with friendly competition and interactive office fun.
• Team Quiz: Let's Get Quizzical Lively 75-minute team quiz packed with trivia, creative challenges, and quick-fire competition.
• Team Quiz: The Game Show High-energy virtual team quiz inspired by classic TV game shows with trivia and competitive fun.
• The Pitch Business-focused team building activity challenging groups to create, market, and present a product under pressure.
• Around the World Interactive challenges, trivia, and creative team tasks inspired by global cultures across continents.
• Jury Service: MacLean House Jewelry Heist Interactive courtroom mystery where teams investigate a luxury jewelry robbery and uncover the truth.
• Jury Service: The Vanderwit Murder Courtroom team experience where participants examine evidence, debate facts, and decide the verdict.
• Who Am I Team building game inspired by Guess Who, designed for large groups and office celebrations.
• Beat The Screen Team challenge helping participants step away from the desk and reconnect through energetic activities.
• The Winter Games Lively winter-themed team experience with fun challenges, friendly competition, and laughs.
• Trivia Challenge: The Original Original team trivia challenge with diverse question formats and competitive team gameplay.
• Multi-City Simultaneous Events Service offering that runs the same team building activity simultaneously across multiple locations, connecting global teams with one video link and a shared leaderboard.
• Self-Managed Team Building Self-managed team building option where customers run activities themselves without a professional host, including materials, platform access, and guided setup. Popular for budget-conscious and last-minute bookings.
• Remote Hosting Professional virtual event hosting via video link with full management and support throughout the activity, including high-energy briefings and wrap-up presentations (+£250 add-on).
• Onsite Hosting In-person professional host presence in the same room as participants, ideal for larger groups and conference environments (+£750 add-on).
• Custom Branding Customization package where Wildgoose personalizes activity branding with company logo and colors for an on-brand experience delivered through the Mobile Adventures app.
• Custom Questions Add-on package allowing up to 8 custom multiple-choice questions per booking, enabling companies to test colleagues on company information, fun facts, or custom content.
• Weatherproof Guarantee Guarantee allowing outdoor activities to be swapped to the Level Up indoor activity with 24 hours notice at no additional cost when weather is not optimal.
• Wildgoose AI Assistant AI-powered assistant (Ask AI) on the website that provides conversational activity recommendations based on team size, format preferences, location, and objectives.

Quantifiable outcome

• Over 60,000 events delivered to 1M+ players
• +3 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature7 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TeamBonding: US-based corporate team building provider offering in-person, virtual, and hybrid experiences for enterprise clients. Closely comparable to Wildgoose in product categories (scavenger hunts, escape rooms, murder mysteries), customer base, and multi-format delivery model.
• Outback Team Building & Training: Large North American corporate team building operator with a broad catalog of in-person and virtual activities including scavenger hunts, cooking events, and charitable programs. Directly competes with Wildgoose for enterprise team building budgets.
• The Go Game: Tech-enabled team building company that builds custom mobile apps and gamified scavenger hunts for corporate clients. Comparable to Wildgoose in leveraging proprietary technology for activity delivery and serving large enterprise customers.
• Strayboots: Scavenger hunt and team building platform operating across multiple US cities and internationally. Offers self-guided and hosted experiences with mobile app delivery, directly comparable to Wildgoose's GPS scavenger hunt offerings.
• Watson Adventures: Scavenger hunt specialist offering corporate and private hunts in major US cities. Directly competes with Wildgoose's GPS-based urban exploration products (Urban Explorer, The Ultimate, Bar Explorer).
• CityHUNT: Team building scavenger hunt company serving corporate clients with custom-designed city-based and virtual hunts. Comparable to Wildgoose in product focus and enterprise customer segment.
• Let Roam: Self-guided scavenger hunt and team building app with global city coverage. Directly comparable to Wildgoose's mobile-app-driven scavenger hunt model and GPS hotspot technology.
• Confetti: UK-based virtual team building and corporate experiences platform offering classes, games, and events for remote and hybrid teams. Competes with Wildgoose's virtual offerings in the UK and European markets.

Emerging players

• Teambuilding.com: Online-first team building resource and platform cataloging hundreds of activities with online delivery focus. Adjacent competitor that captures SMB and digital-native customers in segments Wildgoose's premium pricing may not reach.

Broad incumbents

• Eventbrite: Large event management and ticketing platform with a marketplace for in-person and virtual team building experiences. Not a direct competitor in activity delivery but a channel and indirect competitor in the broader corporate experiences space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wildgooseevents

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildgoose