iTrack
iTrack (iData Kft.) is a Hungarian GPS telematics provider that designs, manufactures, and operates its own vehicle-tracking hardware and software platform, serving over 5,400 B2B customers and ~40,000 vehicles across Hungary, Romania, Croatia, Slovakia, and the Czech Republic through subscription, hardware sales, and direct sales.
- Company typePrivate
- Founded2005
- HeadquartersBudapest, Hungary
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What iTrack does
iTrack is the proprietary GPS-based telematics platform of iData Kft., a Hungarian privately held company founded in 2005 (with roots in the 1999 Trackstar.hu project) and headquartered in Budapest, with a self-manufacturing facility in Eger. The platform is vertically integrated: iData designs and produces its own GPS hardware in-house and runs the supporting software on a 35+ developer team, delivering real-time vehicle tracking, fleet management, and approximately fifteen adjacent modules — including 99%-accuracy capacitive fuel probes, remote digital tachograph (.ddd) downloads, HU-GO electronic toll payment with WebControl, driver identification, route logging with private/business separation, driving-style analytics, electronic logbooks, automated parking-fee payment, theft protection, and the Vizsla threshold-alert engine. Customers access the platform through Windows/Linux/macOS desktop clients, a web client at m.itrack.hu, and iOS/Android mobile apps.
The business is subscription-driven with a hardware component. Monthly recurring fees cover GPS tracking, fuel control, tachograph, and integrated modules; toll-payment OBUs and GPS units are sold or leased under a "Business Free" rental construct with zero entry cost. Pricing is quote-based and not publicly disclosed, and the go-to-market is direct sales-led — via a website quote form, a national phone line, and inside sales — with installations performed by iData's own technician network. The platform serves over 5,400 B2B customers tracking approximately 40,000 vehicles, with named enterprise users including Hungerit Zrt., E.ON, Gégény Trans, Huncargo, and TimoCom, alongside SMB freight operators and a free neonatal-ambulance service for the Peter Cerny Foundation. Geographic reach has expanded from Hungary into Romania, Croatia, Slovakia, and the Czech Republic via localized country sites, with Norwegian technology group Norbit ASA as the international owner.
Revenue is generated from recurring telemetry subscriptions, hardware sales (particularly HU-GO OBUs), and the Business Plus integrated package, with module attach driving ARPU expansion. The company holds ISO 9001:2015, ISO 14001:2015, TÜV FED-106 device conformity, and NAIH GDPR registrations, and has accumulated MagyarBrands, SAP Quality Awards CEE Silver, ITBusiness Top52 (26th), Pegazus, and E.ON Partner of the Year recognitions — reflecting two decades of position as one of Hungary's leading fleet telematics providers.
iTrack firmographics
Firmographics- Name
- iTrack
- Legal name
- iData Kft.
- Website
- https://itrack.hu
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- iTrack (iData Kft.) is a Hungarian GPS telematics provider that designs, manufactures, and operates its own vehicle-tracking hardware and software platform, serving over 5,400 B2B customers and ~40,000 vehicles across Hungary, Romania, Croatia, Slovakia, and the Czech Republic through subscription, hardware sales, and direct sales.
- Ownership category
- akta.pro rank
iTrack industry classification
Industry- Product category
- Fleet Telematics
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Computer Communications Equipment (3576)
- akta.pro primary industry
- Data Integration, APIs & Telematics Data Platforms (TLABAJAM)
- akta.pro secondary industry
- Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)
Keywords
Where iTrack is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices2 records
Markets served
iTrack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- GPS Nyomkövetési szolgáltatások: Havi előfizetési díj ellenében nyújtott valós idejű GPS-alapú jármű- és flottakövetési szolgáltatások. Bérleti konstrukcióban (0 Ft belépési költség) vagy eszközvásárlással érhető el.
- Üzemanyagkontroll: A teljes üzemanyagkontroll szolgáltatás (szonda + szoftver) előfizetési díjhoz kötött, a szonda egyedileg gyártott.
- E-útdíj eszközök és szolgáltatások: Útdíj-visszajelző készülékek értékesítése és kapcsolódó szolgáltatási díj, WebControl felület biztosításával.
- Tachográf letöltés és riportok: Tachográf adatletöltési és monitorozási szolgáltatás, automatikus riportküldéssel (e-mail csatolmány).
- iTrack Business Plus: Komplex csomag: teljes üzemanyagkontroll, tachográf, komplex áruvédelem, útdíj/WebControl, munkavégzés-figyelés, üzenetküldés.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Business Free — belépő bérleti csomag |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
iTrack product offering
Product offeringCore offering
iTrack (iData Kft.) develops, manufactures, and operates a proprietary GPS-based telematics platform that combines self-built hardware devices with a unified software suite for vehicle tracking, fleet management, fuel monitoring, digital tachograph data extraction, driver identification, and electronic toll management. The platform serves freight carriers, fleet operators, passenger transport companies, and other vehicle fleet owners across Hungary and several Central European countries, delivered primarily as monthly subscriptions with optional hardware purchase or rental.
Product overview
iTrack is a proprietary GPS-based telematics platform developed, manufactured, and serviced by iData Kft. of Hungary. The core iTrack GPS Nyomkövető Rendszer is a vertically integrated hardware-and-software solution combining real-time satellite positioning with a modular software suite. The platform's main modules include: Flottakövetés (Fleet Tracking) for live vehicle monitoring, Teljes Üzemanyagkontroll (Full Fuel Control) using capacitive probes for 99%-accurate fuel measurement, an E-útdíj / WebControl module for Hungarian electronic toll (HU-GO) compliance, a Tachográf Rendszer for digital tachograph remote data extraction, Sofőrazonosítás for driver identification, Útnyilvántartás with private/business trip separation, Vezetési Stíluselemzés for driver behavior scoring, E-menetlevél for electronic trip tickets, Automatikus Parkolódíj-fizetés for automated parking payments, Lopásvédelem for theft protection, and the Vizsla alert/rule-engine module for configurable threshold-based monitoring. The companion product NaviTrack adds tablet-based navigation and messaging for the freight industry, while the iWacos system extends the platform into municipal waste collection management. Clients access the platform via dedicated desktop clients (Windows, Linux, Mac OS), a mobile app (iOS, Android, web at m.itrack.hu), and the WebControl toll interface. The company also provides a NAV norma alapú üzemanyag-elszámolás module for driver incentive accounting.
Differentiator
Problem solved
Functional benefit
Brands
- iTrack Vizsla: Custom algorithm-based monitoring system for vehicle-specific micro-programs including speed monitoring, fuel monitoring, work monitoring, and event monitoring.
- NaviTrack
- iWacos
- iTrack Nyomkövető Kliens
- iTrack Mobil Kliens / iTrack Mobile
- WebControl
- iTrack Tachográf Rendszer
- Teljes Üzemanyagkontroll
- E-menetlevél
- NAV norma alapú üzemanyag-elszámolás
- Business Free
- Business Plus
- Útdíj Komfort
Products and services
- iTrack GPS Nyomkövető Rendszer (Core Telematics Platform)
- NaviTrack (Tablet Navigation and Messaging)
- iWacos (Intelligent Waste Collection System)
- iTrack Tachográf Rendszer (Digital Tachograph System)
- Teljes Üzemanyagkontroll (Full Fuel Control Service)
- E-útdíj / WebControl (Electronic Toll Solution)
Quantifiable outcome
- Üzemanyagfogyasztás-csökkenés és költségmegtakarítás: ügyfeleink számára több milliós nagyságrendű megtakarítást jelent a rendszer használata már rövid távon is.
- +3 more outcomes
Companies that use iTrack
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles4 records
iTrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature7 records
iTrack partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights5 records
iTrack competitors and assessment
Company assessmentDirect peers
- Webfleet (Bridgestone): Webfleet is Bridgestone's European fleet telematics platform (formerly TomTom Telematics) offering GPS tracking, tachograph download, and compliance tools — a direct horizontal competitor to iTrack, particularly across Central European markets where Webfleet is heavily marketed.
- Fleet Complete: Fleet Complete provides GPS fleet tracking, asset management, and connected-vehicle SaaS across North America and Europe, including CEE markets — comparable to iTrack's subscription-based hardware-plus-software approach for commercial fleets.
- Quartix: Quartix is a UK-listed telematics provider focused on vehicle tracking, fleet management, and driver behavior scoring for SMB and mid-market fleets — comparable to iTrack in product scope, customer size (SMB-led), and subscription/hardware pricing model.
- Microlise: Microlise is a UK-based transport management and fleet telematics vendor serving logistics, retail, and field-service fleets with dispatch, tracking, and compliance modules — a direct analog to iTrack in freight-centric telematics with regulatory and route modules.
- Geotab: Geotab is a Canada-based global leader in GPS fleet telematics, offering hardware devices and a cloud platform for vehicle tracking, driver behavior, and fuel management — directly comparable to iTrack's vertically integrated telematics stack serving enterprise and SMB fleets.
Broad incumbents
- Trimble Transportation: Trimble provides enterprise transportation and logistics technology including telematics, routing, and compliance — a broader incumbent whose fleet module competes with iTrack in larger Hungarian and CEE enterprise accounts.
- Verizon Connect: Verizon Connect is a broad-line fleet and asset management platform with telematics, video, and SaaS modules for enterprise fleets — overlaps with iTrack's feature set but operates at a much larger scale as part of Verizon's enterprise portfolio.
Emerging players
- SafeFleet / SafeTrack: SafeFleet is a CEE-focused vehicle tracking and fleet management provider with presence in Hungary and neighboring markets — a regionally concentrated emerging competitor with overlapping GPS, fuel, and driver-identification modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
iTrack social profiles
Digital presenceiTrack compliance and trust
Trust signalCompliance3 records
iTrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
iTrack leadership team
Management profileNumber of profiles
Profiles7 records
iTrack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iTrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iTrack
What does iTrack do?
iTrack (iData Kft.) develops, manufactures, and operates a proprietary GPS-based telematics platform that combines self-built hardware devices with a unified software suite for vehicle tracking, fleet management, fuel monitoring, digital tachograph data extraction, driver identification, and electronic toll management. The platform serves freight carriers, fleet operators, passenger transport companies, and other vehicle fleet owners across Hungary and several Central European countries, delivered primarily as monthly subscriptions with optional hardware purchase or rental.
Is iTrack a public or private company?
iTrack is a private company. It is classified as corporate owned and is currently operating.
When was iTrack founded?
iTrack was founded in 2005. It employs 51 to 100 people.
Where is iTrack based?
iTrack is headquartered in Budapest, Hungary, in the Europe region.
How does iTrack make money?
Five revenue lines are on record. GPS Nyomkövetési szolgáltatások is the primary driver. The others are Üzemanyagkontroll, E-útdíj eszközök és szolgáltatások, tachográf letöltés és riportok and iTrack Business Plus.
Who are iTrack's main competitors?
Direct peers on record are Webfleet (Bridgestone), Fleet Complete, Quartix, Microlise and Geotab. Broad incumbents are Trimble Transportation and Verizon Connect. SafeFleet / SafeTrack is listed as an emerging player.
Does iTrack have an API?
No public API is recorded for iTrack.
What industry is iTrack in?
iTrack's product category is Fleet Telematics. Its primary akta.pro industry code is TLABAJAM, Data Integration, APIs & Telematics Data Platforms, with a secondary code of TLAEAFAD, Fleet Tracking, Mapping & Real-Time Location Services (RTLS). Its NAICS code is 54151 and its SIC code is 3823.