SafeFleet

What SafeFleet does

SafeFleet, operated by Hungarian private limited company TELEMATICS Kft. and headquartered in Kunszállás, Hungary, provides GPS-based fleet management and vehicle telematics services to commercial fleet operators across Central and Eastern Europe. The platform combines a web-based portal with mobile applications (fliGo, SafePush), hardware devices (notably the OBU One automatic Hungarian HU-GO toll payment unit), and an accessory ecosystem including temperature sensors, panic buttons, driver identification via iButton, remote immobilization, and door/trailer sensors. Core capabilities span real-time vehicle tracking, fuel consumption monitoring via four measurement methods (fuel card imports, digital probes, FMS/CAN-BUS data, and consumption estimates), digital tachograph data access (SafeTacho), route optimization, geofencing, and driver behavior analysis, with integrations into WhatsApp (SafeConnect), Google Maps, Sygic for Truck, Here for Trucks, and major fuel card providers. The company serves more than 1,000 customers across Hungary, Romania, Poland, Italy, and Macedonia, targeting nine verticals including transportation and logistics, agriculture, banking and insurance, construction, distribution, leasing and rental, security technology, utilities, and telecommunications, with named enterprise clients such as E.ON, Raiffeisen Bank, Telekom, FM Logistic, Farmexpert, APIA, CIT One, Con-A, TBI Leasing, and Dumagas (customer since 2014).

The business operates on a subscription-based revenue model with 12-month minimum contracts and EU roaming included in monthly fees, supplemented by one-time hardware sales (OBU One at 75 EUR), professional installation services through an authorized service network, and managed services for outsourced fleet management. Pricing is primarily quote-based with a free trial using virtual vehicles available for prospects, indicating a hybrid enterprise field sales and product-led growth motion supported by content marketing, localized country websites, and customer case studies. The company is privately held with no disclosed external investors, no parent company, no funding rounds, and a small team of approximately 8 employees, suggesting a capital-efficient, founder-operated operating model with outsourced installation and service delivery through regional partners.

Name

SafeFleet

Legal name

TELEMATICS Kft.

Website

https://safefleet.hu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SafeFleet (TELEMATICS Kft.) is a Hungarian GPS fleet management and telematics provider serving 1,000+ commercial fleet customers across Hungary, Romania, Poland, Italy, and Macedonia. It offers GPS tracking, fuel monitoring, digital tachograph compliance, route optimization, and HU-GO toll payment hardware.

Ownership category

akta.pro rank

Product category

Fleet Management Software & Vehicle Telematics

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

Geofencing, Security & Theft Recovery (TLABAJAJ), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Fleet Compliance & Regulatory Management (DOT/IFTA/ELD, Inspections) (TLABAIAB), Fleet Safety Analytics, Benchmarking & Risk Scoring (TLAEANAI)

Keywords

• GPS fleet tracking
• Vehicle telematics
• Fleet management software
• Fuel monitoring systems
• Digital tachograph solutions

Headquarters

HQ city

Kunszállás

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. GPS Fleet Tracking Subscription: Monthly subscription-based service for GPS vehicle tracking and fleet management. Includes device monitoring, real-time access via portal, and unlimited users. Roaming within EU countries is included in the monthly fee.
2. OBU One Device Sales: One-time sale of OBU One automatic toll payment hardware device priced at 75 EUR. Device includes SIM card with no additional monthly fee for SIM service.
3. Installation and Service: Professional installation services for GPS devices, sensors, and accessories performed through authorized service network. Includes device removal, probe replacement, SIM card replacement, and other service operations.
4. Fleet Management Outsourcing: Outsourced fleet management services providing cost-effective consulting and data analysis to help companies improve fleet efficiency without hiring full-time staff.
5. Accessories and Add-ons: Additional hardware including temperature sensors, door sensors, LiPo backup batteries, panic buttons, driver ID modules, and immobilizers sold as supplementary products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

SafeFleet provides a GPS-based fleet management and vehicle tracking solution that combines its own cloud software (SafeFleet Portal, fliGo driver app, SafePush notifications) with proprietary and third-party hardware (GPS trackers, CAN-BUS/FMS readers, fuel and temperature sensors, immobilizers, and the OBU ONE electronic toll payment terminal). The offering is sold on a subscription basis to business customers and includes modules for route planning, digital tachograph compliance, fuel monitoring, and outsourced fleet management services.

Product overview

SafeFleet is a GPS-based fleet management and vehicle tracking platform organized as a core package (SafeFleet Base) supplemented by specialized add-on modules and accessories. The core SafeFleet Base package provides real-time GPS vehicle monitoring, position tracking, travel reports, speed profiling, and sub-fleet management. Surrounding this core are add-on modules: SafeFleet Üzemanyag-fogyasztás for fuel monitoring (4 methods), SafeFleet Útvonaltervezés for automatic route optimization, SafeTacho for digital tachograph data management (3 tiers), SafePush as a sensor-replacing mobile app, SafeConnect for WhatsApp-based dispatcher-driver communication, fliGo App for mobile fleet management, OBU One for automatic Hungarian toll payment (HU-GO), and SafeFleet Logistic for semi-trailer monitoring with satellite communication. Accessories include remote vehicle immobilization, temperature sensors, driver identification (iButton), private/business trip separation, panic button, door/trailer opening sensors, and LiPo battery backup. The platform also offers managed services for outsourced fleet management, penalty avoidance, and safety services.

Differentiator

Problem solved

Functional benefit

Brands

• SafeFleet Base: GPS tracking package with essential fleet management functions including vehicle positioning, POI and Geofence, driver behavior monitoring, trip planning, and document expiration notifications.
• SafeTacho
• SafePush
• SafeConnect
• fliGo App
• OBU One (OBU1)
• SafeFleet Logistic
• Temperature Sensors
• Remote Vehicle Immobilization

Products and services

• SafeFleet Portal
• OBU ONE (Onboard Unit)
• fliGo Mobile App
• Digital Tachograph Service
• Fuel Monitoring Module (CAN-BUS / FMS)
• Temperature Monitoring (Refrigerated Transport)
• Route Planning and Navigation
• Driver Identification Module
• Remote Immobilization
• Outsourced Fleet Management Service

Quantifiable outcome

• Fleet cost reduction of up to 25%
• +3 more outcomes

Named customers14 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature14 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Geotab: Geotab is a global fleet telematics platform with extensive partner/reseller distribution in Europe, including CEE markets. Its MyGeotab platform, Marketplace ecosystem, and OEM integrations compete head-to-head with SafeFleet's enterprise-grade fleet management and analytics stack.
• Webfleet (Bridgestone): Webfleet is the European fleet telematics market leader, offering GPS tracking, tachograph download, compliance, and a broad OEM hardware ecosystem across 60+ countries. It is the most direct large-scale competitor to SafeFleet in CEE, particularly for enterprise fleets needing EU regulatory compliance.
• Quartix: Quartix is a UK-based fleet telematics provider listed on AIM, targeting small and mid-sized fleets with subscription GPS tracking and driver behavior analytics. It is one of the closest public-market peers in size and business model to SafeFleet.
• Verizon Connect: Verizon Connect provides unified fleet management software and hardware (including Reveal) used by mid-market and enterprise fleets across Europe. Competes directly with SafeFleet on GPS tracking, driver behavior, fuel management, and compliance.
• Fleet Complete: Fleet Complete is a fleet and asset telematics provider with operations across North America and Europe, offering GPS tracking, driver behavior, and IoT solutions for SMEs and enterprise fleets. Comparable product set and multi-country operational profile to SafeFleet.
• Masternaut / Lightfoot: Masternaut is a long-established European fleet telematics provider (now under Bridgestone's Webfleet) serving UK and continental fleets with GPS tracking, driver behavior scoring, and compliance modules — highly comparable in customer profile and feature scope to SafeFleet.
• Samsara: Samsara is a publicly-traded IoT fleet telematics leader expanding aggressively across Europe with AI dashcams, vehicle telematics, and equipment monitoring. Its modern software platform and AI video telematics are reshaping enterprise buying criteria SafeFleet currently meets.
• Ctrack (Inseego): Ctrack, part of Inseego, provides fleet and asset telematics across Europe, Africa, and Australasia with strong presence in vehicle tracking, fuel management, and cold-chain monitoring. It competes directly with SafeFleet, particularly in distribution and refrigerated transport segments.
• AddSecure: AddSecure is a European IoT connectivity and telematics provider serving fleets with vehicle tracking, tachograph, and transport compliance solutions, primarily in Nordic and Baltic regions but expanding across Europe. Comparable to SafeFleet in regulatory/compliance-led telematics positioning.

Broad incumbents

• Trimble Transportation: Trimble's Transportation segment offers enterprise-grade fleet, logistics, and mobility solutions for large trucking and 3PL operators globally. It serves overlapping customers to SafeFleet but at a much broader enterprise scale with wider supply-chain functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/safefleet.hungary
• LinkedInlinkedin.com/company/safefleet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SafeFleet