Georgia International Convention Center

What Georgia International Convention Center does

Georgia International Convention Center (GICC) is a municipal convention venue owned and operated by the City of College Park, Georgia, and physically adjacent to Hartsfield-Jackson Atlanta International Airport via the ATL SkyTrain (roughly two-minute transfer). With 400,000 square feet of flexible space — four exhibit halls, an eight-saloon ballroom, six meeting suites plus three boardrooms — and three on-site convention hotels, it is the second-largest convention center in Georgia and functions as a horizontal B2B venue serving corporate meetings, trade shows, sports competitions, educational events (commencements, K-12/higher ed conferences), government bar examinations, and nonprofit/association conferences.

The product surface pairs physical space with a stack of operational add-ons: Proof of the Pudding as the exclusive on-site catering partner, in-house audio-visual, information technology, and utility services, ParkMobile-integrated cashless parking, SocialTables-powered interactive floor plans, a 360-degree virtual tour, and a self-guided Audio Art Tour covering 35+ commissioned works. The venue holds GBAC Star Facility accreditation and is an 11-time Atlanta Magazine Readers Choice Award winner; go-to-market is direct-to-event-planner via website RFP submission, phone, and walk-in engagement at the College Park campus, with marketing distributed through Facebook, Instagram, X, LinkedIn, newsletter, and a public event calendar.

Revenue is not publicly disclosed; commercial mechanics combine venue rental (the primary one-time license stream), a share of catering economics via Proof of the Pudding, parking transaction fees, and ancillary facility services (AV, IT, utilities). Pricing is quote-based via RFP rather than posted, and customer concentration is distributed across many one-off and recurring events rather than anchored on any single tenant, with the City of College Park as the institutional owner rather than a private equity or strategic shareholder.

Name

Georgia International Convention Center

Legal name

Georgia International Convention Center

Website

https://gicc.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Georgia International Convention Center is a municipally owned, airport-adjacent (Hartsfield-Jackson Atlanta) convention venue in College Park, GA, offering 400,000 square feet of flexible meeting, ballroom, and exhibit space with on-site hotels for corporate, sports, education, government, and association event organizers.

Ownership category

akta.pro rank

Product category

Convention and Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL), Convention Center–Adjacent/Connected Hotels (THAGALAD)

Keywords

• Convention venue rental
• Event hosting facilities
• Exhibition space rental
• Conference catering services
• Meeting room rentals

Headquarters

HQ city

College Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Venue Rental and Space Booking: Primary revenue stream from renting convention center spaces including exhibit halls, ballroom, and meeting rooms to event organizers for conferences, exhibitions, trade shows, and meetings.
2. Catering Services: On-site catering provided by Proof of the Pudding, the convention center's catering partner, generating revenue from food and beverage services for events.
3. Parking Services: Revenue from parking facilities including Lot A and Lot B, with ParkMobile digital payment integration for visitor convenience.
4. Facility Services: Additional revenue from audio visual services, information technology, utility services, and other facility-related services for event organizers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The Georgia International Convention Center (GICC) is a 400,000-square-foot convention and event venue that rents exhibit halls, a ballroom with configurable salons, and meeting rooms to event organizers for conferences, trade shows, sports competitions, graduations, and cultural events. It is the only convention center directly connected to a major U.S. airport via the ATL SkyTrain (two minutes from Hartsfield-Jackson Atlanta International Airport) and offers integrated on-site services including catering (by Proof of the Pudding), audio-visual, IT, utility, parking, and three on-site convention hotels.

Product overview

The Georgia International Convention Center (GICC) is a comprehensive convention center venue offering a unified facility rental platform. The core offering is the 400,000 square foot venue with three main event space divisions: Exhibit Halls (four spaces), Ballroom (with eight configurable salons), and Meeting Rooms (six suites plus three boardrooms). Add-on services include catering (operated by Proof of the Pudding), Audio Visual services, Information Technology services, Utility services, parking (with ParkMobile integration), and the Gateway Center onsite hotels. The venue also offers an Audio Art Tour as a cultural differentiator and provides Interactive Floor Plans via SocialTables and 360-degree Virtual Tour capabilities for event planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibit Halls Four exhibit halls with equivalent square footages and pre-function spaces designed for large-scale exhibitions, trade shows, and conventions. Targeted at event organizers requiring large floor space for booths, displays, and attendee circulation.
• Ballroom Ballroom space featuring three lobby areas and eight salons that can be joined or separated for flexible event configurations. Suited for galas, banquets, large meetings, and ceremonies.
• Meeting Rooms Six meeting room suites with identical square footage plus three boardrooms with two different square footages for smaller gatherings, breakout sessions, board meetings, and conferences.
• Catering Services Full-service catering operated exclusively by Proof of the Pudding, offering catering menu options and gallery showcasing past catering events for event organizers and attendees.
• Audio Visual Services Professional audio visual equipment and services for events including sound systems, projectors, screens, and technical support. Targeted at event planners and exhibitors requiring in-house AV infrastructure.
• Information Technology Services IT services including internet connectivity, networking, and technology infrastructure for events. Targeted at exhibitors and event planners needing reliable connectivity on-site.
• Utility Services Utility services including electrical, plumbing, and other infrastructure support for exhibitors and events.
• Parking Services On-site parking facilities including Lot A and Lot B with ParkMobile digital integration for cashless parking reservation and payment, available to event attendees and visitors.
• Gateway Center On-site Convention Hotels Three convention hotels located onsite at the GICC campus providing accommodation for event attendees, enabling walk-to-venue convenience for multi-day conferences and events.
• 360-Degree Virtual Tour 360-degree interactive virtual tour of the GICC facility allowing prospective event planners and clients to explore the venue remotely before booking.
• Audio Art Tour Self-guided audio art tour available as a podcast or MP3 download, featuring descriptions of more than thirty-five commissioned works of art by artists of international acclaim and local fame, progressing from the South Ballroom lobby through the interior and concluding at Exhibit Hall D.
• Interactive Floor Plans Interactive digital floor plans delivered via the SocialTables platform enabling event planners to design layouts and visualize event configurations for the GICC venue spaces.

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered regional partner, core partner and minor partner.

• DeKalb Countyregional partnerStrategic or Co-development Partner · 13 January 2026DeKalb County joins as a new regional partner for SMDO 2026 (South Metro Development Outlook Conference), the 23rd annual economic development conference. DeKalb County joins long-standing regional partners including Fulton, Clayton, Cobb, and Henry Counties in supporting this annual event focused on economic development across South Metro Atlanta.
• Gateway Center Arenacore partnerStrategic or Co-development PartnerGateway Center Arena is an adjacent entertainment venue within the GICC campus in College Park. The two venues are co-marketed and allow for flexible event configurations for organizers needing both convention and arena-style spaces.
• Historic College Park Golf Courseminor partnerStrategic or Co-development PartnerHistoric College Park Golf Course is adjacent to the GICC campus and is co-marketed as part of the convention center's campus amenities for event attendees and visitors.
• Proof of the Pudding (Catering Partner)core partnerImplementation/ SI/ Consulting PartnerProof of the Pudding is the exclusive on-site catering partner for the GICC, providing all food and beverage services for events hosted at the convention center. Their catering menu and gallery are featured on the GICC website.
• City of College Parkcore partnerStrategic or Co-development PartnerThe GICC is owned and operated by the City of College Park, Georgia. The city utilizes the convention center to enhance quality of life for the community by attracting events that generate higher standards of living through entertainment, social, political, religious, cultural, and educational programming.
• Fulton Countyregional partnerStrategic or Co-development PartnerLong-standing regional partner for the South Metro Development Outlook Conference, supporting annual economic development programming.
• Clayton Countyregional partnerStrategic or Co-development PartnerLong-standing regional partner for the South Metro Development Outlook Conference, supporting annual economic development programming.
• Cobb Countyregional partnerStrategic or Co-development PartnerLong-standing regional partner for the South Metro Development Outlook Conference, supporting annual economic development programming.
• Henry Countyregional partnerStrategic or Co-development PartnerLong-standing regional partner for the South Metro Development Outlook Conference, supporting annual economic development programming.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Georgia World Congress Center: Georgia's largest convention center located in downtown Atlanta, operating ~1.4M sq ft of exhibit space. It is the most directly comparable peer as it competes head-to-head with GICC for the same corporate, association, and trade show customers within the Atlanta metro, but at a substantially larger scale.
• Cobb Galleria Centre: Convention and conference facility in the northwest Atlanta suburbs (Cumberland area), offering exhibit halls, ballrooms, and meeting space plus an attached hotel. It directly competes with GICC for mid-size corporate and association events in the Atlanta metro, with a different geographic catchment but overlapping customer base.
• AmericasMart Atlanta: Wholesale trade show and exhibition complex in downtown Atlanta hosting apparel, gift, and home goods markets. Directly comparable as a Georgia-based trade show venue competing for similar exhibitor-driven events, though focused on recurring merchandise markets rather than general corporate/association conventions.

Regional players

• Savannah Convention Center: Georgia's other major purpose-built convention center located on the Savannah riverfront. Comparable as a state-level peer competing for association and corporate events, but it serves a different coastal/mid-market segment rather than directly competing with GICC's airport-accessible positioning.
• Charlotte Convention Center: Convention center in Charlotte, NC with adjacent hotels and ballroom/meeting space. Comparable in scale and Southeast positioning, competing for similar mid-size corporate and association events but serving the Carolinas rather than the Atlanta market.
• Kay Bailey Hutchison Convention Center (Dallas): Large convention center in downtown Dallas with attached hotel and arena. Comparable in scale, amenity mix, and enterprise customer base, serving the Southwest rather than the Southeast, but operating in the same mid-to-large national trade show market.

Broad incumbents

• Orange County Convention Center: One of the two largest convention facilities in the U.S., located in Orlando, FL. Comparable as a large, amenity-rich convention center with adjacent hotels, dining, and entertainment; serves a different geography but operates in the same national trade show and association conference market that GICC also targets.
• Morial Convention Center (New Orleans): Major convention facility in New Orleans with ~1.1M sq ft of exhibit space. Comparable as a large U.S. convention center with on-site hotels and similar trade show / association business model, though it competes in a destination leisure/convention market rather than airport-adjacent.
• McCormick Place: The largest convention center in North America, located in Chicago. Comparable as a top-tier national convention venue competing for the same large trade shows and association events; significantly larger but addresses the same enterprise event organizer customer segment.
• Las Vegas Convention Center: Major destination convention campus in Las Vegas operated by the LVCVA. Comparable as a large, multi-hall convention complex with on-site hotels and entertainment, competing for trade shows and corporate events nationally — though it leverages a leisure/destination value proposition rather than airport proximity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/thegicc
• Facebookfacebook.com/143677415644357
• LinkedInlinkedin.com/company/georgia-international-convention-center
• Instagraminstagram.com/thegiccevents

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia International Convention Center