Paul Jr Designs

Name

Paul Jr Designs

Legal name

Paul Jr. Designs

Website

https://pauljrdesigns.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Others

Revenue model

1. Custom Motorcycle and Vehicle Builds: Design and fabrication of custom motorcycles and vehicles for corporate clients, celebrities, and brands seeking unique marketing assets.
2. Marketing Campaign Services: Outside-the-box marketing and creative services for brands, providing innovative marketing content and promotional builds.
3. Event Appearances and Speaking Engagements: Paul Jr. participates in events, trade shows, and speaking engagements as a celebrity designer.
4. Merchandise Sales: Sale of branded merchandise including the Paul Jr. Designs challenge coin with proceeds benefiting Troopers United Foundation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Paul Jr. Designs designs and fabricates one-of-a-kind custom motorcycles, vehicles, and coach-built restorations (such as the 1939 Lincoln Zephyr) for corporate brands, celebrities, and individual collectors. Through its PJD Studios sub-brand, it also delivers outside-the-box creative marketing content and promotional build projects for iconic brands.

Product overview

Paul Jr. Designs is a custom motorcycle design studio led by Paul Teutul Jr., offering bespoke bike design and fabrication alongside PJD Studios for marketing content creation. The company operates as a single-brand studio providing custom motorcycles, bike rentals, speaking engagements, and event appearances. Core motorcycle design services are complemented by marketing and promotional services through PJD Studios, serving both individual collectors and corporate clients seeking iconic custom builds for marketing purposes.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Motorcycle Design and Fabrication

Quantifiable outcome

• The Black Widow has aired in over 200 countries and territories and translated into 90 languages

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Platinum Buick GMCminorGTM or Marketing PartnerOfficial dealership partnership with Platinum Buick GMC of White Plains, NY. As a family-owned dealership serving Westchester County, Connecticut, and New Jersey, they treat every customer like family with personal service and fair pricing.
• Troopers United FoundationminorGTM or Marketing PartnerPaul Jr. serves as spokesperson and advocate for TUF. Together they designed the official Paul Jr. Designs challenge coin. Paul is donating 100% of net-proceeds from coin sales back to the foundation.
• American Collectors InsurancecoreGTM or Marketing PartnerSponsored the full ground-up restoration of the 1939 Lincoln Zephyr 3-window coupe. Their sponsorship made Paul Jr.'s dream coach-built restoration possible, featured in an 8-part mini-series.
• Speakeasy MotorsminorStrategic or Co-development PartnerKey partner on the 1939 Lincoln Zephyr build, responsible for sheet metal work and crucial to completing the project on schedule.
• Brain Bucket Paint ShopminorStrategic or Co-development PartnerResponsible for paint work on the Lincoln Zephyr restoration project.
• Fish Brothers UpholsteryminorStrategic or Co-development PartnerProvided interior upholstery work for the Lincoln Zephyr build.
• Prodigy CoatingsminorStrategic or Co-development PartnerProvided cerakote coating services for the Lincoln Zephyr project.
• Bar PlatingminorStrategic or Co-development PartnerProvided chrome plating work for the Lincoln Zephyr restoration.
• Major League BaseballcoreGTM or Marketing PartnerDisplay partnership at Great American State Fair. MLB is one of the most historic professional sports leagues, representing the highest level of professional baseball with 30 member clubs.
• New York YankeescoreGTM or Marketing PartnerDisplay partnership at Great American State Fair. The Yankees are one of the most successful teams in MLB history with 27 World Series championships.
• Hard Rock CasinominorGTM or Marketing PartnerDisplay partnership at Great American State Fair. The Hard Rock Guitar Hotel is an architectural marvel in South Florida.
• Universal Property and Casualty Insurance Co.minorGTM or Marketing PartnerDisplay partnership at Great American State Fair. UPCIC provides insurance across 19 states for homeowners, renters, condos and landlords.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Count's Kustoms: Custom motorcycle and car fabrication studio featured on Counting Cars (History Channel); operates in the same celebrity-TV + custom-build niche with comparable enterprise brand-partnership economics.
• Gas Monkey Garage: Custom vehicle build shop featured on Discovery's Fast N' Loud; comparable scale, celebrity-driven demand generation, and project-based revenue from branded builds — directly analogous business model.
• West Coast Customs: Celebrity-driven custom vehicle fabrication shop (Pimp My Ride) operating in the same model — high-profile founder, TV-distributed brand, custom builds commissioned by enterprise clients and collectors.
• Orange County Choppers: Custom chopper manufacturer founded by Paul Teutul Sr. (Paul Jr.'s father and rival from American Chopper); identical product (custom motorcycles), identical celebrity-TV-driven model, and identical dependency on a single founding personality.
• Foose Design: Celebrity designer Chip Foose's custom vehicle design house featured on Overhaulin'; mirrors Paul Jr. Designs' positioning — a single-name celebrity attached to a custom automotive design business monetized through TV exposure and enterprise builds.

Broad incumbents

• S&S Cycle: Established aftermarket motorcycle parts and V-twin engine manufacturer; serves the same custom V-twin/chopper ecosystem via parts and powertrains that custom builders (including Paul Jr. Designs) consume — comparable industry with a fundamentally different (higher-volume, parts-driven) business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PaulJrDesigns
• Facebookfacebook.com/paulteutuljr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paul Jr Designs