Count’s Kustoms
Count's Kustoms is a Las Vegas-based custom vehicle and motorcycle fabrication shop founded in 2002, monetizing a celebrity-driven lifestyle brand built around the Counting Cars TV series, a free public museum, VIP tours, branded merchandise, and personal appearance bookings.
- Company typePrivate
- Founded2002
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Count’s Kustoms does
Count's Kustoms is a privately held, Las Vegas-based custom automotive and motorcycle fabrication shop founded in 2002 by Danny 'Count' Koker. The company specializes in custom hotrod and motorcycle builds, including custom paint schemes, airbrushing, audio system installation, upholstery, and full vehicle restoration across cars, cruisers, choppers, off-road vehicles, golf carts, and project builds. A specialist in-house team handles each craft discipline — Ryan Evans (paint), Mike 'Horny Mike' Henry (airbrushing), Ghetto Bob (audio and interiors), Shannon Aikau (motorcycle building) — under Kevin Mack's day-to-day operational management. The company is best known as the subject of the History Channel reality series Counting Cars, which ran for 10 seasons and broadcast in 160+ countries, and which converted the shop into a celebrity-branded lifestyle enterprise.
The business operates a multi-revenue model anchored by one-time custom vehicle projects (quote-based, email-inquired) and supplemented by museum tours (free public access at 2714 S Highland Dr, Las Vegas), paid VIP/Count's Car Tour packages, meet-and-greet and personal appearance bookings, branded merchandise e-commerce (countskustoms.shop), and Danny Koker's touring rock band Count's 77. Sub-brands include Count's Tattoo Company (located at Rio Hotel and Casino) and the recently launched Count's Kulture Podcast & Vodcast (premiering March 31, 2026). Count's Vamp'd Rock Bar and Grill, a Las Vegas venue that previously contributed food, beverage, and entertainment revenue, was closed on June 29, 2025.
The customer base spans automotive enthusiasts commissioning one-off custom builds, event organizers booking cast appearances, and Las Vegas tourists/fans visiting the museum and VIP experiences. Marketing is driven by the Counting Cars content library, active social media (Facebook, X, Instagram, TikTok, YouTube), regional car-show appearances, and live music performances. Revenue mechanics are project-based (custom builds) and transactional (tours, merchandise, tickets), with no recurring subscription or enterprise contract layer.
Count’s Kustoms firmographics
Firmographics- Name
- Count’s Kustoms
- Legal name
- Count's Kustoms
- Website
- https://countskustoms.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Count's Kustoms is a Las Vegas-based custom vehicle and motorcycle fabrication shop founded in 2002, monetizing a celebrity-driven lifestyle brand built around the Counting Cars TV series, a free public museum, VIP tours, branded merchandise, and personal appearance bookings.
- Ownership category
- akta.pro rank
Where Count’s Kustoms is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Count’s Kustoms business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Vehicle and Motorcycle Projects: Count's Kustoms generates revenue by customizing, upgrading, modifying, and personalizing motorcycles, cruisers, hotrods, off-road vehicles, golf-carts, modern daily drivers, and project vehicles. Services include custom paint schemes, upholstery upgrades, custom graphics, audio enhancement, and more. Customers contact via email with project details and photos.
- Museum Tours and VIP Experiences: Free museum tours are open to the public 7 days a week from 10am-4pm at their Las Vegas location. VIP tours include access to Danny's Personal Showroom, Count's Vamp'd Rock Bar and Grill, Shelby American, and the Welcome to Fabulous Las Vegas Sign. Revenue generated through ticket sales for premium experiences.
- Meet and Greets / Personal Appearances: Cast members from Counting Cars (Kevin Mack, Horny Mike, Ryan Evans, Ghetto Bob, Shannon Aikau) are available for personal bookings for events in Las Vegas or for travel. Booking contact available through dedicated booking email and phone.
- Merchandise Sales: The company sells branded merchandise including t-shirts, apparel featuring the cast members (Danny 'Count' Koker, Horny Mike, Ryan Evans, Ghetto Bob, Shannon Aikau, Kevin Mack) through their merchandise store.
- Count's 77 Band Performances: Danny 'Count' Koker's rock band Count's 77 performs at venues across the country including Whisky a Go Go, Full Throttle Saloon, Ramona Mainstage, and various casinos and event venues. Revenue from ticket sales and event bookings.
- Count's Vamp'd Rock Bar and Grill (Closed June 2025): Vampire-themed rock and roll bar and restaurant located at 6750 W Sahara Ave, Las Vegas. Officially closed June 29th, 2025. Previously generated revenue through food, beverage, and entertainment sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Museum Tours - Free public access |
| Other | Pay-as-you-go | Meet and Greets - Quote-based bookings |
| Unit Pricing | Pay-as-you-go | Event Tickets - Variable by venue |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Count’s Kustoms product offering
Product offeringCore offering
Count's Kustoms is a single-location Las Vegas customization shop that modifies and personalizes cars, motorcycles, hotrods, off-road vehicles, golf-carts, and daily drivers. Services include custom paint schemes, airbrushing, upholstery upgrades, custom graphics, audio system enhancements, and full restorations. The business also operates a free public museum, sells branded merchandise, and books cast appearances at events.
Product overview
Count's Kustoms is a custom hotrod and motorcycle shop operating as a single-location service business, not a software platform. The core offering consists of custom vehicle customization services for cars and motorcycles, including paint, airbrushing, audio installation, and custom interiors. The company also operates several complementary sub-brands including Count's Tattoo Company, Count's 77 rock band, the Count's Kulture podcast/vodcast, museum tours, VIP car tours, and an e-commerce merchandise store. All products and services revolve around automotive customization, entertainment, and hospitality rather than software or technology products.
Differentiator
Problem solved
Functional benefit
Brands
- Count's Tattoo Company: Tattoo and piercing services located at Rio Hotel and Casino in Las Vegas
- Count's Vamp'd
- Count's 77
- Count's Car Tour
- Count's Kulture
Products and services
- Custom Vehicle Projects (Cars) Quote-based, full-service custom car builds and modifications including paint, upgrades, modifications, and personalization for hotrods, hearses, daily drivers, golf-carts, and project vehicles. Customers contact via email with project details and 5-10 photos.
- Custom Motorcycle Projects (Bikes) Custom motorcycle builds, modifications, and upgrades including choppers and cruiser customization, led by master motorcycle builder Shannon Aikau.
- Count's Kustoms Museum Tours Free public museum tours of Danny Koker's personal collection of custom cars and memorabilia, open 7 days a week 10am-4pm at the Las Vegas shop location.
- Count's Car Tour (VIP Tour Experience) Paid VIP tour experience that bundles multiple Las Vegas attractions including Danny's Personal Show Room, the Welcome to Fabulous Las Vegas Sign, and Shelby American.
- Meet and Greets / Personal Appearances Booking service for Counting Cars cast members (Danny Koker, Kevin Mack, Horny Mike, Ryan Evans, Ghetto Bob, Shannon Aikau) to appear at events in Las Vegas or for travel to out-of-town events; quote-based pricing per engagement.
- Count's Kustoms Merchandise Direct-to-consumer e-commerce store for branded apparel and accessories featuring Count's Kustoms and its TV cast members.
- Custom Artwork Commissions Custom artwork commissions created by Count's Kustoms artists for clients across a variety of projects outside of vehicle builds.
- Count's 77 Rock Band Performances Live performances by Count's 77, Danny Koker's 1970s-influenced rock band, at venues and events nationwide including Whisky a Go Go, Full Throttle Saloon, and Ramona Mainstage.
- Count's Tattoo Company Tattoo and piercing services located inside the Rio Hotel and Casino in Las Vegas, featuring historical pieces throughout the shop.
- Count's Kulture Podcast & Vodcast Late night podcast and vodcast hosted by Danny Koker featuring interviews with guests from the rock and automotive worlds; available on Spotify, Apple Podcasts, Amazon Music, and YouTube.
Quantifiable outcome
- 10 seasons of TV show broadcasting in 160+ countries
Companies that use Count’s Kustoms
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Count’s Kustoms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Count’s Kustoms partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Lift KingminorSponsor of Count's Kustoms. Manufacturer of vehicle lifts and lifting equipment.
- WilwoodminorSponsor of Count's Kustoms. Manufacturer of high-performance brake systems.
- Mobil 1minorSponsor of Count's Kustoms. Motor oil and motor vehicle fuel products.
- Meguiar'sminorSponsor of Count's Kustoms. Manufacturer of car care products including waxes, polishes, and cleaning supplies.
- Camp FreedomcoreNon-profit organization that provides outdoor adventures for disabled Veterans and First Responders, their family members, and Gold Star families. Danny Koker serves as ambassador. Provides activities including hunting, shooting sports, fishing, hiking, biking and other outdoor activities. Danny's father was a Green Beret.
- Shelby AmericanminorVIP tour partners included in the Count's Car Tour experience alongside Danny's Personal Showroom, Count's Vamp'd Rock Bar and Grill, and the Welcome to Fabulous Las Vegas Sign.
- NAPA Auto PartsminorSponsor of NAPA Syracuse Nationals event where Count's Kustoms cast members appear.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Count’s Kustoms competitors and assessment
Company assessmentDirect peers
- Orange County Choppers: Custom motorcycle manufacturer and reality TV subject (American Chopper, Discovery Channel). Direct comparable on custom chopper builds, family/celebrity-driven brand, and TV-led consumer awareness.
- Pure Vision Design: Steve Strope's boutique custom car design and fabrication shop. Comparable premium custom paint and build capability, niche high-end clientele, and award-credentialled craftsmanship.
- Ringbrothers: Award-winning custom hot rod and muscle car builder (multiple SEMA awards). Highly comparable on premium craftsmanship positioning, custom build pricing, and high-end collector clientele.
- Kindig-It Design: Salt Lake City custom hot rod and restoration shop featured on Velocity's Bitchin' Rides. Highly comparable on premium custom builds, TV-driven demand, and award-winning craftsmanship positioning.
- Rad Rides by Troy: Troy Ladd's award-winning custom hot rod and restoration shop in Huntington Beach. Comparable premium-tier custom fabrication with similar SEMA-recognized craftsmanship pedigree.
- Gas Monkey Garage: Dallas-based custom and restoration hot rod shop made famous by Discovery Channel's Fast N' Loud. Direct comparable on custom builds, TV-driven brand awareness, and merchandise/retail extension strategy.
- Foose Design: Chip Foose's custom vehicle design and fabrication firm, with deep TV pedigree (Overhaulin'). Comparable on celebrity-founder prestige, premium custom builds, and brand-led project pipeline.
- West Coast Customs: Iconic custom car and motorcycle shop, founded by Ryan Friedlinghaus, originally made famous by MTV's Pimp My Ride. Same core business as Count's Kustoms — celebrity-driven, full-service custom vehicle fabrication with TV exposure and premium clientele.
Emerging players
- Iron Resurrection (Chris Ryan Customs): Texas-based custom vehicle restoration shop featured on MotorTrend's Iron Resurrection. Overlaps on custom builds, TV-driven customer acquisition, and small-shop celebrity-led model.
Broad incumbents
- Galpin Auto Sports: Larger, established dealer group with a custom vehicle division (Pimp My Ride-adjacent). Broader automotive retail portfolio but overlapping custom fabrication capability and Hollywood clientele overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Count’s Kustoms social profiles
Digital presenceCount’s Kustoms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Count’s Kustoms leadership team
Management profileNumber of profiles
Profiles6 records
Count’s Kustoms subsidiaries and ownership
Company hierarchySubsidiaries4 records
Count’s Kustoms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Count’s Kustoms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Count’s Kustoms
What does Count’s Kustoms do?
Count's Kustoms is a single-location Las Vegas customization shop that modifies and personalizes cars, motorcycles, hotrods, off-road vehicles, golf-carts, and daily drivers. Services include custom paint schemes, airbrushing, upholstery upgrades, custom graphics, audio system enhancements, and full restorations. The business also operates a free public museum, sells branded merchandise, and books cast appearances at events.
Is Count’s Kustoms a public or private company?
Count’s Kustoms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Count’s Kustoms founded?
Count’s Kustoms was founded in 2002. It employs 11 to 50 people.
Where is Count’s Kustoms based?
Count’s Kustoms is headquartered in Las Vegas, United States, in the North America region.
How does Count’s Kustoms make money?
Six revenue lines are on record. Custom Vehicle and Motorcycle Projects are the primary driver. The others are museum Tours and VIP Experiences, meet and Greets / Personal Appearances, merchandise Sales, count's 77 Band Performances and count's Vamp'd Rock Bar and Grill (Closed June 2025).
Who are Count’s Kustoms's main competitors?
Direct peers on record are Orange County Choppers, Pure Vision Design, Ringbrothers, Kindig-It Design, Rad Rides by Troy, Gas Monkey Garage, Foose Design and West Coast Customs. Iron Resurrection (Chris Ryan Customs) is listed as an emerging player. Galpin Auto Sports is listed as a broad incumbent.
Does Count’s Kustoms have an API?
No public API is recorded for Count’s Kustoms.