Vitrado

What Vitrado does

Vitrado GmbH is a German affiliate marketing network founded in Munich in 2000 and acquired by freenet AG in 2003, where it now operates as the in-house affiliate channel of the freenet Group. The company is headquartered in Hamburg and serves as a captive distribution intermediary between freenet Group's brand portfolio and a long tail of website operators, bloggers, and digital performance marketers across the DACH region. Its product surface consists of 18 partner programs spanning mobile telecommunications (klarmobil, freenet FUNK, freenet FLEX, MegaSIM, DR.SIM, Happy SIM, High-Mobile, crash, Unlimited Mobile, mobilfunk.de, Handyhelden), TV and streaming (waipu.tv, freenet TV), internet and hosting (freenet Internet, freenet Hosting), and retail (Gomibo), with the overarching freenet brand combining mobility, internet, and digital lifestyle offerings.

The underlying technology is a proprietary affiliate tracking and reporting platform with redundant, high-availability infrastructure capable of backtracking and manually crediting orders during outage scenarios. The platform supports GDPR-compliant consent processing through both Basic Consent (GET parameter 'cons') and TCF 2 (IAB Vendor 821 via 'gdpr_consent'), and offers partners a self-serve portal with tiered reporting, saved/favorited reports, automated report delivery, and promotional material management. No public API, SDK, or developer-facing documentation is offered.

Vitrado's business model is a transactional commission / take-rate structure. Partners register free of charge, are approved (often automatically), and earn commissions per validated sale (e.g., up to €150 per freenet sale, €15–€20 per waipu.tv sale, up to €42.50 per Gomibo sale) or per qualified lead. Vitrado retains a share of these commissions from the product providers, which are overwhelmingly freenet Group entities. Additional revenue mechanics include volume-based commission tiers (Mengenstaffeln) and WKZ subsidies for high-quality editorial content. Payouts are made twice monthly with a €25 minimum threshold. Customer acquisition is partner-side (PLG/self-serve) rather than advertiser-side; advertiser relationships are concentrated within freenet Group and a small number of mobile-network partners (mobilezone for HIGH, Gomibo).

Name

Vitrado

Legal name

vitrado GmbH

Website

https://vitrado.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitrado is the in-house affiliate network of freenet Group, enabling website operators and digital marketers across Germany to earn commissions by promoting freenet's telecom, TV, internet, and digital lifestyle brands through a proprietary tracking platform with 18 partner programs.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Network

NAICS

Media Representatives (54184)

SIC

Services-Advertising (7310)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

akta.pro secondary industry

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

Keywords

• Affiliate marketing network
• Performance marketing platform
• Partner program management
• Commission-based advertising
• Online lead generation

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Commission (Per Sale): Vitrado earns commission when partners successfully refer customers who complete a purchase. Revenue is earned when the product provider confirms the sale, the contract is valid, and Vitrado receives payment from the provider. Commission rates vary by product/brand (e.g., up to 150€ per freenet sale, 15-20€ for waipu.tv).
2. Affiliate Commission (Per Lead): Vitrado earns commission when partners refer qualified leads—defined as existing, truthful, and complete contact data of an interested party that is confirmed by the product provider.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Vitrado operates an in-house affiliate network connecting website operators, webmasters, bloggers, and digital marketers with the freenet Group's brand portfolio. The platform enables partners to monetize their web traffic by promoting freenet Group products and services — including mobile, TV, cloud, energy, and retail brands — earning commissions on validated sales and leads. Partners access the platform via a free, self-serve sign-up with no minimum turnover requirements.

Product overview

Vitrado operates as an in-house affiliate network platform owned by the freenet Group, founded in 2000 and acquired by freenet AG in 2003. The platform is a single unified affiliate marketing network (not a modular platform) that enables partners to promote 18 different partner programs spanning mobile telecommunications (klarmobil, freenet FUNK, freenet FLEX, MegaSIM, DR.SIM, Happy SIM, Unlimited Mobile, mobilfunk.de, Handyhelden, High-Mobile), TV and entertainment services (waipu.tv, freenet TV), internet services (freenet Internet, freenet Hosting), general retail and deals (crash, Gomibo), and the overarching freenet brand combining mobility, internet, and digital lifestyle products. The platform provides partners with tracking, comprehensive reporting, bi-monthly commission payouts, and advertising materials ranging from text links to article databases. All partner programs are directly accessible upon registration through the vitrado.de portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitrado Affiliate Network A self-serve affiliate marketing platform that connects publishers, website operators, webmasters, and digital marketers with the freenet Group's portfolio of consumer brands, enabling partners to earn commissions on validated sales and leads.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• freenet AGcoreStrategic or Co-development Partnerfreenet AG is the parent company that acquired Vitrado in 2003 and continues to own and operate it. Vitrado serves as the in-house affiliate network of the freenet Group, enabling partners to promote freenet's telecom, TV, and digital lifestyle products.

Scale indicators2 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• Awin: Awin is a global affiliate marketing network headquartered in Europe (with German operations), connecting advertisers and publishers on a performance basis. It directly competes with Vitrado for German publishers and advertisers across multiple verticals, making it the closest scale peer.
• CJ Affiliate (Commission Junction): CJ Affiliate is one of the largest global affiliate networks, operating a similar publisher-advertiser intermediation model with tracking, reporting, and tiered commissions. It competes head-to-head with Vitrado for German affiliate budgets and publisher mindshare.
• Tradedoubler: Tradedoubler is a European-headquartered affiliate and performance marketing network with a comparable business model (publisher recruitment, tracking, commissions). It has a significant DACH presence and competes for the same advertisers and publishers as Vitrado.
• financeAds: financeAds is a German affiliate network specialized in finance and adjacent verticals, with the same white-label publisher portal and self-serve registration model. It is comparable to Vitrado in geographic and operational scope, though its vertical focus differs.
• Belboon: Belboon is a Germany-based affiliate network offering tracking, reporting, and campaign management for advertisers and publishers. It competes with Vitrado in the German market with a similar performance-based intermediary model.
• Webgains: Webgains is a European affiliate network with operations in Germany, offering the same affiliate tracking and commission-payout infrastructure. It directly overlaps with Vitrado's advertiser onboarding and publisher monetization value proposition.
• TradeTracker: TradeTracker is a European affiliate network with presence in Germany offering tracking, reporting, and per-sale commission mechanics. It serves the same publisher-advertiser intermediary role as Vitrado with comparable commercial terms.

Broad incumbents

• Partnerize: Partnerize is a global partnership and affiliate platform with broader SaaS-style tooling, APIs, and cross-channel capabilities beyond Vitrado's narrower per-sale/lead affiliate focus. It is comparable as an affiliate/partnership platform, but operates at a larger scale with expanded functionality.
• Impact: Impact is a global partnership management platform covering affiliate, influencer, and B2B partnerships with enterprise-grade SaaS tooling. It overlaps with Vitrado on affiliate tracking but extends well beyond into broader partner ecosystems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vitrado-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitrado