Dunes Realty

Vacation Rental Property Managementdunes.com

Dunes Realty is a privately held, 55-year-old vacation rental property manager based in Garden City Beach, South Carolina, managing 600+ homes and condos across the South Strand Myrtle Beach area for individual vacationers and property owners via a direct-to-consumer website and StreamlineVRS portals.

Company typePrivate
Founded1969
HeadquartersGarden City, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Dunes Realty does

Dunes Realty is a privately held vacation rental property management company founded in 1969 and headquartered at 2851 Hwy 17 Business in Garden City Beach, South Carolina. The company manages hundreds of unique vacation homes and condominiums (600+ named properties listed on its website) across Garden City Beach, Surfside Beach, and the broader South Strand Myrtle Beach area. It serves two primary customer segments: individual vacation renters seeking family, group, romantic, pet-friendly, or extended-stay accommodations, and individual property owners seeking professional management, housekeeping, maintenance, and booking exposure for their rental investments. The company also offers an adjacent Real Estate Sales brokerage service for Myrtle Beach area property transactions.

The company operates a direct-to-consumer model via its website dunes.com, powered by the Bluetent-built Rezfusion platform. Owner and Guest portals are delivered through StreamlineVRS, supporting self-service booking management, property listings, and inquiry workflows. The marketing stack spans owned channels (SEO-optimized site, blog and area guides, email newsletter 'My Dunes Escape') and paid channels (Google AdWords Remarketing, Bing Ads, Facebook Ads), supplemented by print advertising, PR, and active social media presence across Facebook, Instagram, Twitter, YouTube, and LinkedIn. Over 100 properties offer keyless entry to support seamless self-check-in.

Dunes Realty earns revenue by managing and renting vacation homes and condominiums on behalf of property owners, collecting rental income from guests and retaining commissions or management fees. Properties run primarily Saturday-to-Saturday during peak season, with limited nightly rentals subject to minimum night requirements, and a dedicated Winter Monthly Rentals product for off-peak extended stays. The company also generates ancillary revenue from linen services and an optional Beach Bundle package included by default on all reservations.

Dunes Realty firmographics

Firmographics

Name: Dunes Realty
Legal name: Dunes Realty
Website: https://dunes.com
Company type: Private
Founded year: 1969
Operating status: Operating
Headcount range: 11–50 employees
Short description: Dunes Realty is a privately held, 55-year-old vacation rental property manager based in Garden City Beach, South Carolina, managing 600+ homes and condos across the South Strand Myrtle Beach area for individual vacationers and property owners via a direct-to-consumer website and StreamlineVRS portals.
Ownership category
akta.pro rank

Dunes Realty industry classification

Industry

Product category: Vacation Rental Property Management
NAICS: Residential Property Managers (531311), Rental and Leasing Services (532)
SIC: Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)
akta.pro primary industry: Beachfront & Lakefront Homes (THAMAAAF)
akta.pro secondary industry: Vacation & Short-Term Rental Management (BPAJAFAI)

Keywords

Vacation rentals
Property management
Beach rentals
Condo rentals
Vacation home booking

Where Dunes Realty is headquartered

Location

Headquarters

HQ city: Garden City
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Dunes Realty business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

Vacation Rental Bookings: Dunes Realty earns revenue by managing and renting out vacation homes and condominiums on behalf of property owners. The company acts as a property management and vacation rental agency, collecting rental income from guests and earning commissions or management fees from property owners. Properties run from Saturday to Saturday with nightly rentals available on a limited basis with minimum night requirements. The company also offers linen services and optional Beach Bundle packages to guests.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Per-booking rental rates vary by property size, location, and season.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Dunes Realty product offering

Product offering

Core offering

Dunes Realty manages and rents hundreds of privately owned vacation homes and condominiums in Garden City Beach, Surfside Beach, and the broader Myrtle Beach (South Strand) area of South Carolina. The company acts as a full-service property management firm for homeowners and a vacation rental agency for guests, handling bookings, housekeeping, marketing, and 24/7 guest support. It also offers real estate sales for buyers interested in purchasing beach properties in the region.

Product overview

Dunes Realty operates as a vacation rental management company offering hundreds of unique vacation homes and condos across Garden City Beach and Surfside Beach, South Carolina. The core product is the Vacation Rentals platform, supplemented by Property Management Services for homeowners and Real Estate Sales. Properties are categorized into Vacation Homes and Vacation Condos, with filtering by amenities (pool, hot tub, pet-friendly, elevator, oceanfront, creek access) and neighborhoods. Additional offerings include Specials/Last-Minute Deals and Winter Monthly Rentals for extended stays.

Differentiator

Problem solved

Functional benefit

Products and services

Vacation Rentals Short-term rental of hundreds of privately owned vacation homes and condominiums in Garden City Beach, Surfside Beach, and the Myrtle Beach (South Strand) area of South Carolina, available to families, couples, and groups seeking beach lodging.
Property Management Services Full-service property management for vacation homeowners in the Myrtle Beach area, including rental analysis, multichannel marketing, housekeeping, maintenance, and rental income optimization.
Real Estate Sales

Companies that use Dunes Realty

Customer profile

Segments2 records

Ideal customer profiles3 records

Dunes Realty technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Dunes Realty partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Dunes Realty competitors and assessment

Company assessment

Broad incumbents

Vrbo (Expedia Group): Major vacation rental OTA with strong presence in U.S. beach destinations, including the Myrtle Beach area. Directly overlaps with Dunes on guest demand capture and offers homeowners an alternative listing channel.
Airbnb: Global short-term rental marketplace that competes for both guest bookings and homeowner supply in Garden City and Surfside Beach. Not a property manager, but a dominant alternative distribution channel that affects Dunes' direct-booking economics.

Others

Guesty: Property management software platform serving vacation and short-term rental managers. Compares to Dunes as an adjacent/ecosystem peer — a potential technology alternative to the StreamlineVRS and Rezfusion stack the company currently uses.
Bluetent: Digital marketing and website provider specialized in vacation rentals, the firm behind the Rezfusion platform that powers Dunes' website. An ecosystem/enabling peer rather than a direct competitor.

Direct peers

Vacasa: Largest U.S. vacation rental management company, offering full-service property management and direct booking across beach, mountain, and urban markets. Highly comparable to Dunes Realty on the property management + direct booking model, though at vastly larger national scale.
TurnKey Vacation Rentals: Full-service vacation rental manager competing on professional local property care and direct booking. Overlaps with Dunes on the homeowner-services value proposition and coastal-market focus.
iTrip Vacations: Franchise-based full-service vacation rental manager with strong presence in beach and mountain markets. Directly comparable business model to Dunes — local property management + direct booking — with a multi-market footprint.
Evolve: National vacation rental manager with a lighter-touch, fee-based model for homeowners. Directly comparable to Dunes' owner-facing property management service, though distributed nationally rather than concentrated in a single micro-market.

Regional players

Coastal Vacations: Regional vacation rental management firm along the Carolinas coast. Comparable local-property-management business model targeting beach destinations near Dunes' footprint.
Myrtle Beach Vacation Rentals: Local vacation rental agency operating in the broader Myrtle Beach area. Direct regional competitor for guest bookings and homeowner management contracts in markets adjacent to Dunes' Garden City/Surfside core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Dunes Realty financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Dunes Realty leadership team

Management profile

Number of profiles

Dunes Realty funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Dunes Realty M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dunes Realty

What does Dunes Realty do?

Is Dunes Realty a public or private company?

Dunes Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Dunes Realty founded?

Dunes Realty was founded in 1969. It employs 11 to 50 people.

Where is Dunes Realty based?

Dunes Realty is headquartered in Garden City, United States, in the North America region.

How does Dunes Realty make money?

One revenue line is on record: vacation Rental Bookings.

Who are Dunes Realty's main competitors?

Broad incumbents on record are Vrbo (Expedia Group) and Airbnb. Others are Guesty and Bluetent. Direct peers are Vacasa, TurnKey Vacation Rentals, iTrip Vacations and Evolve. Regional players are Coastal Vacations and Myrtle Beach Vacation Rentals.

Does Dunes Realty have an API?

No public API is recorded for Dunes Realty.

What industry is Dunes Realty in?

Dunes Realty's product category is Vacation Rental Property Management. Its primary akta.pro industry code is THAMAAAF, Beachfront & Lakefront Homes, with a secondary code of BPAJAFAI, Vacation & Short-Term Rental Management. Its NAICS code is 531311 and its SIC code is 7000.