NewNutrition

What NewNutrition does

NewNutrition is a privately held Brazilian nutritional supplement retailer founded in 2015 and headquartered in Ribeirão Preto, São Paulo. The company manufactures and sells a broad catalog of dietary supplements — including whey protein variants (Concentrado, Isolado, Hidrolisado, Zero Lactose, Pro, All Natural), amino acids (BCAA, Creatine, Glutamine, HMB, L-Carnitine), pre-workouts (XTREME, XTREME Premium), thermogenics, mass gainers, plant-based proteins, hydrolyzed collagen, vitamins and minerals, and functional foods — through its e-commerce website (newnutrition.com.br), native iOS/Android apps, and WhatsApp sales support. It also operates a compounding pharmacy arm (Farmácia de Manipulação) under the related entity Farmácia Hortelã Ltda, enabling custom-formulated supplements.

The business model is direct-to-consumer with unit-based pricing across a R$7.90–R$329.90 catalog, supplemented by combo/bundle discounts, a loyalty/cashback program (Programa Fidelidade), and an ambassador and reseller extension layer. Distribution is single-country (Brazil), using Correios and Total Express for nationwide fulfillment with free shipping above R$199. The customer base spans fitness enthusiasts, weight-management consumers, vegans, lactose-intolerant buyers, beauty/aesthetics consumers, and seniors — segmented primarily by use case rather than by industry vertical. No AI/ML capabilities, proprietary technology platform, or external funding rounds are disclosed; the company appears founder/owner-operated under two CNPJ entities (NewNutrition and Farmácia Hortelã Ltda), with regulatory licensing under ANVISA (AFE 7.40521-7, AE 1.15761-7).

Name

NewNutrition

Legal name

NewNutrition

Website

https://newnutrition.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

NewNutrition is a privately held Brazilian DTC retailer founded in 2015, selling whey protein, amino acids, vitamins, collagen, and other dietary supplements through its e-commerce site, mobile apps, and a compounding pharmacy arm to fitness, weight-management, vegan, and wellness consumers across Brazil.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Weight Management & Metabolic Supplements (CRADAGAG), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Nutritional supplements
• Sports nutrition
• Whey protein products
• Dietary supplements
• Fitness supplements

Headquarters

HQ city

Ribeirão

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: NewNutrition generates revenue through direct-to-consumer online sales of nutritional supplements, proteins, vitamins, amino acids, and health food products via its e-commerce website (newnutrition.com.br). Products are sold at published retail prices with discounts for pix/boleto payment, installment options on credit cards, and bundle/combo discounts. Additional revenue streams include a loyalty/cashback program.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

NewNutrition manufactures and sells a broad portfolio of nutritional supplements and health foods in Brazil, including whey proteins, amino acids (BCAA, creatine, glutamine), pre-workouts, thermogenics, mass gainers, hydrolyzed collagen, vitamins and minerals, plant-based proteins, weight-management products, and healthy gourmet items. Products are sold under proprietary sub-brands (All Natural, Endurance, Professional Formula, XTREME, SLIMVANCE, BODYVANCE, SKINVANCE, Hydro+, CAFÉ TURBO, CAPUFIT) primarily through its Brazilian e-commerce site and mobile apps, with compounding pharmacy services for customized formulations.

Product overview

NewNutrition is a Brazilian online nutrition and dietary supplement retailer offering a broad portfolio of health, sports nutrition, and wellness products. The offering is organized as a multi-brand e-commerce platform with proprietary supplement lines including Whey Protein variants (Concentrado, Isolado, Hidrolisado, Zero Lactose, Pro 60%, All Natural), amino acids (BCAA, Creatine, Glutamine, HMB, L-Carnitine, AMINO9), pre-workouts (XTREME, XTREME Premium), thermogenics, mass gainers, carbohydrates, vitamins, minerals, hydrolyzed collagen (Verisol, BODYVANCE), plant-based proteins, and a professional formulations line. Supporting offerings include manipulated/custom supplements, vegan product lines, endurance-specific products (Endurance line), healthy gourmet foods, protein bars, combo/kits bundles, and a loyalty program. The company operates an e-commerce platform with no SaaS, API, or AI-based product components.

Differentiator

Problem solved

Functional benefit

Brands

• All Natural: Line of natural/whey protein products without artificial additives
• Endurance
• Professional Formula
• XTREME
• SLIMVANCE
• Hydro+
• CAFÉ TURBO
• CAPUFIT
• BODYVANCE
• SKINVANCE

Products and services

• Whey Protein Concentrado Whey protein supplement derived from bovine milk whey, concentrated to approximately 80% protein content with high biological value, containing BCAAs and glutamine, sold to fitness consumers for muscle gain and recovery.
• Whey Protein Isolado Whey protein supplement with approximately 90% protein concentration, minimal carbohydrates and fats, and low lactose content, targeted at consumers seeking lean protein for muscle definition.
• Whey Protein Hidrolisado Hydrolyzed whey protein processed through partial hydrolysis, breaking proteins into smaller peptides for faster digestion and absorption, for advanced athletes and recovery-focused consumers.
• Whey Protein Zero Lactose Lactose-free whey protein supplement designed for lactose-intolerant consumers; positioned by the company as a pioneer line in Brazil for zero-lactose whey protein.
• Whey Pro 60% Concentrated whey protein with 60% protein content, containing BCAAs and glutamine, formulated as a cost-effective alternative for consumers without dietary restrictions.
• Linha All Natural Sub-brand of all-natural supplements including Whey Protein All Natural, Whey Protein Isolado All Natural, Whey Protein Zero Lactose All Natural, BCAA 8:1:1, and Palatinose, free from artificial additives.
• Linha Endurance Endurance-focused product line including HYDRO+ isotonic, Nitro 400 pre-workout, Recovery 4:1 post-workout formula, Stick Hydro+ sachets, and Xtreme Gel energy gels for endurance athletes.
• Aminoácidos (BCAA, Creatina, Beta Alanina, Glutamina, HMB, L-Carnitina, Taurina, Triptofano, AMINO9) Amino acid supplements including BCAA, Beta Alanine, Creatine (Creapure, Creavitalis, monohydrate, gummy), Glutamine, HMB, L-Carnitine, Taurine, Tryptophan, and the AMINO9 blend of 9 essential amino acids, sold for athletic performance, recovery, and specialized nutrition.
• Colágeno Hidrolisado (Verisol) Hydrolyzed collagen supplement formulated with Verisol collagen peptides plus vitamins A, C, E, and zinc to support skin, hair, nails, bones, and joint health.
• Colágeno BODYVANCE Collagen supplement containing BODYVANCE-branded collagen peptides to support skin elasticity and body tissue health.
• SKINVANCE Colágeno Verisol Beauty-focused collagen powder supplement using SKINVANCE-branded Verisol peptides for skin, hair, and nail support.
• Termogênicos (Cafeína, XtremeUp) Thermogenic supplements including caffeine-based products and XtremeUp for metabolism acceleration and fat-burning support, targeted at weight-management consumers.
• Pré-Treino (XTREME, XTREME Premium) Pre-workout supplements including XTREME and XTREME Premium in multiple flavors, with and without caffeine, for energy and performance during training.
• Hipercalóricos / Mass Gainers (Mass Gainer, Mass Standard) High-calorie mass gainer supplements (Mass Gainer and Mass Standard) for individuals seeking weight gain and increased muscle mass.
• Carboidratos & Energéticos (Maltodextrina, Dextrose, Palatinose, Waxy Maize) Carbohydrate and energy supplements including Maltodextrin, Dextrose, Palatinose, and Waxy Maize for energy provision before, during, and after exercise.
• Vitaminas, Minerais & Nutrientes Vitamins, minerals, and nutrient supplements including Vitamin D, C, B12, Omega-3, Magnesium compounds (Dimalato, Tri Magnésio, Cloreto), ZMA, Coenzyme Q10, Biotin, Cálcio + K2 + D3, Betacaroteno, Triptofano, Polivitamínico, and other micronutrients.
• Proteínas Vegetais (Ervilha, Arroz, Soja, VegProtein) Plant-based protein supplements including Pea Protein (Ervilha), Rice Protein (Arroz), Soy Protein (Soja), and the VegProtein blend for vegetarians, vegans, and consumers avoiding dairy.
• Fórmulas Profissionais (Professional Formula) Professional-grade supplement formulas covering Weight Control, Advanced Aesthetics, Multivance, Specialized Nutrition, and Joint/Bone Health lines, targeted at professional prescribers and resellers.
• Suplementos Veganos Complete line of vegan supplements free from animal-derived ingredients, including vegan proteins and amino acids, for vegan and vegetarian consumers.
• Combos e Kits Bundled supplement combos and kits including Whey Protein combos, Creatine combos, Hypertrophy kits, and Definition kits offering volume-based discounted pricing.
• Manipulados (Custom Compounded Supplements) Custom-formulated manipulated supplements produced by the Farmácia Hortelã compounding pharmacy for personalized nutrition needs, including options targeted at men, women, specific health conditions, aesthetics, and weight loss.
• Alimentos Saudáveis / Gourmet (CAFÉ TURBO, Chá Verde Matcha, Pasta de Amendoim, Barra Nuts, Cacau) Healthy functional foods and gourmet products including CAFÉ TURBO functional coffee, Matcha Green Tea, Peanut Butter, Nuts Bars, Cocoa powder, and other natural sweeteners (Stevia, Xylitol).
• Barras de Proteína Protein bars including gourmet protein bars and vegan Plants Protein Bars for convenient on-the-go nutrition.
• SLIMVANCE Premium Weight management supplement SLIMVANCE in drink and capsule forms, with and without caffeine, for weight control and body composition goals.
• Creatina Gummy / Melatonina Gummy Gummy-format supplements including Creatine Gummy in caramel flavor and Melatonin Gummy for nighttime routine support.
• Programa Fidelidade (Loyalty Program) Loyalty program offering cashback rewards on purchases to encourage customer retention and repeat buying, integrated into the NewNutrition e-commerce platform.

Quantifiable outcome

• 4.9/5 average customer satisfaction rating on Reclame Aqui platform with 10,000+ reviews
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Optimum Nutrition: Global premium sports nutrition brand (Gold Standard Whey, BCAA, pre-workout) widely distributed in Brazil through retail and e-commerce. Comparable core products but global incumbent versus NewNutrition's domestic focus.
• Herbalife: Global MLM nutrition and weight management company operating in Brazil with meal replacements, protein shakes, vitamins and weight-loss programs. Overlaps on weight management and protein categories, but uses direct selling rather than D2C e-commerce.
• MuscleTech: Global sports nutrition brand distributed in Brazil with whey, pre-workout, BCAA and mass gainers. Comparable product categories but a global incumbent versus NewNutrition's Brazil-only manufacturing and D2C operation.
• GNC: Global vitamins, minerals and sports nutrition retailer with Brazilian operations, operating specialty stores and e-commerce. Broadly comparable assortment and target customer but a much larger, multi-region incumbent versus NewNutrition's Brazil-only footprint.

Direct peers

• Atlhetica Nutrition: Brazilian sports nutrition manufacturer (Best Bull, Atlhetica, Probiótica labels) with deep retail and e-commerce presence across whey, BCAA, thermogenics and vitamins. Comparable in product range and Brazilian D2C/retail distribution.
• Growth Supplements: Brazil's largest direct-to-consumer sports nutrition and supplement e-commerce brand, serving the same fitness enthusiast, gym-goer and lifestyle consumer base with whey, BCAA, pre-workout, and vitamins. Closest comparable in business model (D2C, owned site, broad catalog) to NewNutrition.
• Probiótica: Established Brazilian supplement brand (now under Atlhetica) covering proteins, amino acids, vitamins and specialty supplements with mass-market positioning. Direct competitor in the same offline/online Brazilian channels NewNutrition serves.
• Integralmédica: One of Brazil's oldest and most established sports nutrition brands, competing head-to-head with NewNutrition in whey protein, BCAA, creatine, and pre-workout categories across mass retail and online channels. Comparable product breadth and Brazilian consumer positioning.
• Max Titanium: Major Brazilian sports nutrition brand with a wide catalog of proteins, amino acids, pre-workouts and supplements sold through both retail and e-commerce. Direct competitor in the domestic Brazilian supplement market with similar target segments and price points.
• BlackSkull: Brazilian performance lifestyle and supplement brand targeting CrossFit, bodybuilding and functional training consumers. Overlaps with NewNutrition in pre-workout, BCAA, whey and creatine categories with similar D2C and ambassador-led GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/newnutritionbrasil
• Xx.com/NewNutritionBr
• Facebookfacebook.com/newnutrition
• LinkedInlinkedin.com/company/newnutritionbr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewNutrition