Hellotravel
HelloTravel is an India-centric online travel marketplace that aggregates customized holiday tour packages from 75,000+ travel agents across 10,000+ destinations, serving Indian leisure travelers via a multi-quote comparison and enquiry flow, and operating as a wholly owned subsidiary of Wayfarers Technologies (parent of Ziptrrip) since May 2026.
- Company typePrivate
- Founded2008
- HeadquartersNoida, India
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Hellotravel does
HelloTravel (Hellotravel.com Pvt. Ltd.) is an India-centric online travel marketplace, founded approximately 18 years prior to 2026, that aggregates customized holiday tour packages from a network of 75,000+ travel agents across 10,000+ destinations in India and 40+ international markets. The core product is a self-serve discovery-to-booking flow on hellotravel.com in which travelers select a package, submit a multi-step enquiry form, and receive competing quotes from multiple agents before comparing and booking. Supply-side operations run through a dedicated portal at agents.hellotravel.com, supplemented by a Learning Center at ihook.hellotravel.com, while demand-side acquisition is driven by a large content and SEO footprint spanning destination guides, visa articles, themed taxonomy pages, and user reviews.
The business is structurally a two-sided marketplace: revenue is earned from marketplace commissions on bookings that close through the platform, lead-generation fees from qualified traveller enquiries routed to agents, and sponsored/sponsored-story placements for travel agents and destinations seeking visibility. Pricing is unit-based at the package level, set by individual agents rather than by HelloTravel, with no standardized subscription layer. Distribution is primarily direct-to-consumer via the website, with WhatsApp/SMS OTP-based enquiry capture (including +91, +92, +93, +94, +95 country codes) feeding the agent sales funnel. Customer segments span Indian leisure travelers (family, honeymoon, pilgrimage, adventure), travel agents and tour operators as supply partners, and outbound travelers researching international destinations.
In May 2026, HelloTravel was acquired by Mumbai-based corporate travel platform Ziptrrip (a subsidiary of Wayfarers Technologies Private Limited), becoming a wholly owned subsidiary with its existing team retained for operational management. The deal is intended to combine HelloTravel's 7,000+ retained travel partners and 1.5 million user network with Ziptrrip's AI-led travel infrastructure, extending the company into business leisure, MICE, corporate events, and experiential travel segments. Co-founder and CEO Pankaj Agarwal continues to lead the company.
Hellotravel firmographics
Firmographics- Name
- Hellotravel
- Legal name
- Hellotravel.com Pvt. Ltd.
- Website
- https://hellotravel.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- HelloTravel is an India-centric online travel marketplace that aggregates customized holiday tour packages from 75,000+ travel agents across 10,000+ destinations, serving Indian leisure travelers via a multi-quote comparison and enquiry flow, and operating as a wholly owned subsidiary of Wayfarers Technologies (parent of Ziptrrip) since May 2026.
- Ownership category
- akta.pro rank
Hellotravel industry classification
Industry- Product category
- Online Travel Marketplace
- NAICS
- Travel Agencies (561510), Tour Operators (561520)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)
Keywords
Where Hellotravel is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Hellotravel business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Marketplace commissions from travel agent bookings: HelloTravel earns revenue as a marketplace intermediary by connecting travelers with 75,000+ travel agents and capturing commission on bookings that close through the platform. Agents register, list packages, and respond to traveler enquiries.
- Lead generation from high-intent traveler enquiries: Detailed multi-step enquiry forms (destination, dates, traveler profile, hotel category, budget, transport mode, ticket status) generate qualified leads that are routed to travel agents for follow-up and conversion.
- Sponsored content and travel-package promotion: Featured/Sponsored story placements and highlighted packages on the homepage generate promotional revenue from travel agents and destinations seeking visibility on the marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Package-level pricing per itinerary |
| Unit Pricing | Pay-as-you-go | Russia packages range from short weekend trips to 14-day luxury itineraries |
| Unit Pricing | Pay-as-you-go | Georgia packages range from short 2-day trips to 10-day multi-country tours |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Hellotravel product offering
Product offeringCore offering
HelloTravel operates an online travel marketplace that aggregates customized holiday tour packages from a network of 75,000+ travel agents across 10,000+ destinations. Travelers select a destination and package, submit an enquiry, and receive multiple competing quotes from registered travel agents to compare and book. The platform is India-centric with international coverage and combines a consumer-facing discovery-to-booking flow with a dedicated agent portal for supply-side management.
Product overview
HelloTravel operates a single unified online travel marketplace (hellotravel.com) that aggregates customized holiday tour packages from a network of 75,000+ travel agents across 10,000+ destinations, primarily India-focused with international coverage. The core product — the Customized Holiday Tour Packages Marketplace — exposes a discovery-to-booking flow with a Plan A Trip planner, multi-quote comparison, and an enquiry form, supported by the Travel Agent Portal (agents.hellotravel.com) for agent onboarding and package listing, and the Learning Center (ihook.hellotravel.com/learning-centre/) for agent training. Editorial modules — Trip Ideas / Travel Stories and Holiday Themes — feed destination discovery into the marketplace. In May 2026, HelloTravel was acquired by Ziptrrip (Wayfarers Technologies Private Limited) and became a wholly owned subsidiary, intended to extend the marketplace into MICE, business leisure, and corporate travel alongside Ziptrrip's AI-led travel infrastructure, while HelloTravel's existing team retains operational management of the network of 7,000+ travel partners and 1.5 million users.
Differentiator
Problem solved
Functional benefit
Products and services
- HelloTravel Customized Holiday Tour Packages Marketplace India-centric online travel marketplace that lets travelers discover, compare, and book customized holiday tour packages. Aggregates offerings from 75,000+ travel agents across 10,000+ destinations with a 3-step flow (select package, get multiple quotes, compare & book) supported by an enquiry form that captures destination, dates, traveler profile, hotel category, transport mode, and budget.
- HelloTravel Travel Agent Portal Dedicated portal at agents.hellotravel.com where third-party travel agents register, log in, list and manage packages on the HelloTravel marketplace, and access learning resources to sell travel through the platform.
Quantifiable outcome
- 75,000+ travel agents onboarded as supply partners
- +3 more outcomes
Companies that use Hellotravel
Customer profileSegments4 records
Ideal customer profiles2 records
Hellotravel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hellotravel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ziptrrip (Wayfarers Technologies Private Limited)flagship / transformativeZiptrrip, a Mumbai-based AI-led corporate travel platform, acquired HelloTravel Online as its wholly owned subsidiary under parent Wayfarers Technologies Private Limited. The acquisition is Ziptrrip's first since launch and is intended to expand it beyond core corporate travel into business leisure, MICE (meetings, incentives, conferences, exhibitions), and experiential travel by combining HelloTravel's 7,000+ travel partner network and 1.5 million users with Ziptrrip's AI-led travel infrastructure. HelloTravel's existing team retains operational management of the network.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Hellotravel competitors and assessment
Company assessmentDirect peers
- TravelTriangle: India-based online travel marketplace using a near-identical three-step model — traveller submits a trip request, multiple verified agents respond with competing quotes, traveller compares and books. The closest functional competitor to HelloTravel in the multi-quote comparison category.
Broad incumbents
- MakeMyTrip: India's largest publicly listed OTA (now owning Goibibo and redBus), offering flights, hotels, holidays and visa services. Competes with HelloTravel for Indian leisure travellers but with proprietary inventory, instant booking, and a much larger marketing budget.
- Yatra: Listed Indian OTA providing flights, hotels, holiday packages, and corporate travel. Overlaps with HelloTravel on customised domestic and international holiday packages and corporate travel, with both B2C and B2B capabilities.
- EaseMyTrip: Publicly listed Indian OTA offering flights, hotels, rail, and holiday packages with a no-convenience-fee pricing model. Direct competitor in the customised holiday-package category but with stronger instant-booking UX.
- Cleartrip: Indian OTA owned by Flipkart (Walmart), offering flights, hotels, trains, and activities. Competes with HelloTravel for Indian leisure travellers, particularly through its activity and experiences marketplace that overlaps with HelloTravel's packaged offerings.
Emerging players
- ixigo: AI-first Indian OTA focused on trains, flights, buses, and hotels, with a growing holidays vertical. Competes with HelloTravel on travel discovery for budget-conscious Indian travellers and has strong organic/content-led acquisition similar to HelloTravel.
- Thrillophilia: India-based activities and experiences marketplace aggregating tours, treks, and local experiences from third-party operators. Overlaps with HelloTravel on curated travel activities and uses a comparable agent/supplier marketplace model.
- Tripoto: India-focused travel community and itinerary platform with marketplace integrations for booking trips and activities. Comparable to HelloTravel's content-and-discovery-led approach and overlap on domestic leisure trip planning.
Regional players
- Thomas Cook India: Established Indian travel and tourism company (subsidiary of Fairfax) offering packaged tours, forex, and visa services. Overlaps with HelloTravel on customised leisure packages, particularly for outbound and pilgrimage travel.
- Veena World: India-based tour operator offering group tours, customised holidays, and MICE services. Comparable to HelloTravel on the supply side (a tour operator also distributing through HelloTravel) and competes for the same Indian leisure-traveller demand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Hellotravel social profiles
Digital presenceHellotravel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hellotravel leadership team
Management profileNumber of profiles
Profiles1 record
Hellotravel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hellotravel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hellotravel
What does Hellotravel do?
HelloTravel operates an online travel marketplace that aggregates customized holiday tour packages from a network of 75,000+ travel agents across 10,000+ destinations. Travelers select a destination and package, submit an enquiry, and receive multiple competing quotes from registered travel agents to compare and book. The platform is India-centric with international coverage and combines a consumer-facing discovery-to-booking flow with a dedicated agent portal for supply-side management.
Is Hellotravel a public or private company?
Hellotravel is a private company. It is classified as corporate owned and is currently acquired.
When was Hellotravel founded?
Hellotravel was founded in 2008. It employs 51 to 100 people.
Where is Hellotravel based?
Hellotravel is headquartered in Noida, India, in the Asia region.
How does Hellotravel make money?
Three revenue lines are on record. Marketplace commissions from travel agent bookings are the primary driver. The others are lead generation from high-intent traveler enquiries and sponsored content and travel-package promotion.
Who are Hellotravel's main competitors?
TravelTriangle is listed as a direct peer. Broad incumbents are MakeMyTrip, Yatra, EaseMyTrip and Cleartrip. Emerging players are ixigo, Thrillophilia and Tripoto. Regional players are Thomas Cook India and Veena World.
Does Hellotravel have an API?
No public API is recorded for Hellotravel.
What industry is Hellotravel in?
Hellotravel's product category is Online Travel Marketplace. Its primary akta.pro industry code is THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators). Its NAICS code is 561510 and its SIC code is 7331.