EAutoAppraise

What EAutoAppraise does

EAutoAppraise, operating under the legal name Dealer eProcess (DEP), is a private Phoenix, Arizona-based B2B SaaS company serving the automotive retail vertical. Its flagship product is the Trade-In Tool, a consumer-facing vehicle valuation and lead-capture platform that aggregates multi-source pricing data from Kelley Blue Book, NADA Guides, and Canadian Black Book and combines it with TransUnion soft-pull credit pre-approvals, photo and video uploads, and integrated inventory browsing within a single mobile-first flow. The product architecture sits inside the broader Everest Platform, a modular suite that bundles websites, digital marketing, inventory management, digital retailing, Sherpa AI, SEO+GEO, Amazon advertising, and conversion tools around the trade-in core. The platform integrates with any website provider and any CRM, reducing switching friction for dealerships with heterogeneous technology stacks.

The company's revenue model is annual recurring SaaS subscriptions sold on a quote basis through a sales-led, demo-driven motion targeting franchised dealerships, independent dealers, and OEM dealer networks. OEM Programs extend distribution via manufacturer-approved themes and configurations, and the company holds 2026 partner status with Google, Microsoft Advertising, and Amazon Ads to support its digital marketing services offering. The Trade-In Tool integrates directly with TransUnion for credit pre-screening, a workflow that does not require DOB or SSN, while the Sell Us Your Vehicle Tool—a free companion module—enables separate vehicle acquisition lead tracking. EAutoAppraise/DEP is SOC 2 Type II certified and operates with a reported 1–10 employee headcount, indicating a small, product-focused operating profile.

Commercially, EAutoAppraise competes in the automotive digital retailing and dealer SaaS segment against larger incumbents such as Cox Automotive, DealerSocket (Reynolds), and VinSolutions. Its differentiation rests on universal website/CRM interoperability, multi-source valuation aggregation, the TransUnion soft-pull credit partnership, and an OEM-compliant distribution channel. Strategic posture is product-led expansion rather than capital-scaled, with no disclosed funding rounds, M&A activity, or management team information in the available data—limiting visibility into the company's financial scale and ownership structure.

Name

EAutoAppraise

Legal name

Dealer eProcess

Website

https://eautoappraise.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

EAutoAppraise (Dealer eProcess) is a Phoenix-based B2B SaaS company offering the Trade-In Tool and Everest Platform—a modular digital retailing suite providing vehicle valuations, TransUnion soft-pull credit pre-approvals, and integrated marketing tools to car dealerships, independents, and OEM dealer networks.

Ownership category

akta.pro rank

Product category

Automotive Digital Retailing Software

akta.pro primary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Automotive trade-in tool
• Vehicle valuation software
• Dealer lead generation
• Digital retailing platform
• Automotive SaaS

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Trade-In Tool SaaS Subscription: Annual or recurring subscription model for dealership access to Trade-In Tool. Includes base tool plus Sell Us Your Vehicle Tool at no additional cost. Pricing not publicly disclosed.
2. Platform/Add-on Modules: Additional revenue from Everest Platform modules including Websites, Digital Marketing, Amazon Advertising, Inventory Management, Sherpa AI, Digital Retailing, SEO+GEO, and Conversion Tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

EAutoAppraise (powered by Dealer eProcess) is a B2B SaaS Trade-In Tool that lets car dealerships generate qualified leads by offering shoppers instant vehicle valuations from Kelley Blue Book, NADA Guides, or Canadian Black Book, real-time soft-pull credit pre-approvals via TransUnion, photo and video uploads, and integrated live inventory browsing within a mobile-first flow. The Trade-In Tool is sold as an annual subscription and is bundled with a complementary Sell Us Your Vehicle acquisition tool, all delivered through the broader Everest Platform of dealer technology modules.

Product overview

EAutoAppraise is powered by Dealer eProcess, which offers a platform-plus-modules architecture called the Everest Platform. The core product is the Trade-In Tool, which provides instant vehicle valuations (via KBB, NADA Guides, Canadian Black Book), real-time soft-pull credit pre-approvals through TransUnion, integrated inventory browsing, and photo/video upload capabilities. The product portfolio includes the Everest Platform as the overarching framework, with Trade-In Tool as the primary offering, complemented by Sherpa AI (automotive AI), Inventory Management System, Digital Retailing Tool, SEO + GEO, Amazon Advertising, Websites, and Conversion Tools as integrated add-on modules. The Sell Us Your Vehicle Tool is a free companion feature for Trade-In Tool users that enables vehicle acquisition workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade-In Tool

Quantifiable outcome

• Increased trade-in submissions observed within 30 days of implementation

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TransUnioncoreTechnology or IntegrationDirect partnership with TransUnion enabling real-time soft-pull credit pre-approvals for trade-in customers. Dealers can view credit score, payment history, open loans, and co-signer information without requiring sensitive data like DOB or SSN. This partnership is a key differentiator for the Trade-In Tool.
• Kelley Blue Book (KBB)coreTechnology or IntegrationKelley Blue Book integration provides instant vehicle valuations within the Trade-In Tool. One of three valuation sources (along with NADA Guides and Canadian Black Book) offering real-time trade-in value calculations.
• NADA GuidescoreTechnology or IntegrationNADA Guides integration provides vehicle valuation data within the Trade-In Tool, complementing KBB and Canadian Black Book for comprehensive market coverage.
• Canadian Black BookcoreTechnology or IntegrationCanadian Black Book integration provides vehicle valuation data for Canadian market coverage within the Trade-In Tool, supporting cross-border dealership operations.
• GoogleminorGTM or Marketing PartnerCertified Google Partner agency status enabling access to Google advertising products, training, and support. Used for marketing credibility and potential co-marketing opportunities.
• MicrosoftminorGTM or Marketing PartnerMicrosoft Advertising Select Partner status for 2026, providing access to Microsoft advertising platforms and partner resources.
• Amazon AdsminorGTM or Marketing PartnerAmazon Ads Verified Partner enabling provision of Amazon advertising services to dealerships and enhancing marketing channel capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cox Automotive: Cox Automotive owns Kelley Blue Book, Dealertrack, Autotrader, KBB Instant Cash Offer, and VinSolutions — directly competing in trade-in valuations, digital retailing, and dealer SaaS. Particularly notable since DEP uses KBB as one of its three valuation providers while competing against Cox's own consumer-facing instant-cash-offer trade-in product.
• DealerSocket (Solera): DealerSocket offers dealer CRM, desking, and digital retailing tools serving franchised and independent dealerships, overlapping directly with the Everest Platform's CRM integration footprint and Digital Retailing module.
• VinSolutions: Cox Automotive-owned CRM and dealership platform; competes head-on with DEP's trade-in lead routing into dealer CRMs and digital retailing workflows, with established OEM relationships at franchised dealer networks.
• Tekion: Tekion is a cloud-native dealer management system with integrated digital retailing and customer experience tools, competing directly with the Everest Platform's full-stack automotive SaaS vision for franchised dealers.
• DealerCenter: DealerCenter provides dealer management, CRM, and digital retailing solutions tailored for independent and small franchised dealers — overlapping closely with DEP's trade-in lead gen and CRM-integration value proposition at the SMB end of the market.
• Roadster: Roadster powers online vehicle purchasing and trade-in flows for dealers via website-embedded digital retailing; competes with DEP's Digital Retailing Tool and the integrated inventory browsing capabilities of the Trade-In Tool.
• CarNow: CarNow (DealerSocket-owned) provides digital retailing, trade-in, and credit pre-qualification tools for dealership websites — directly comparable to DEP's Trade-In Tool, integrated inventory browsing, and credit pre-approval bundle.
• DealerMine: DealerMine sells CRM and equity-mining tools to franchised auto dealers, focusing on retention, service drive, and trade-in follow-up — overlapping with DEP's trade-in lead capture and reporting dashboards across the dealer lifecycle.
• Fullpath (formerly Auto/Mate): Fullpath is a dealer-centric data and marketing platform combining CRM/CDK/DealerSocket data with AI-driven campaigns; competes with DEP's Digital Marketing, SEO+GEO, and Sherpa AI modules in the dealer marketing stack.

Broad incumbents

• Podium: Podium is a broader customer engagement and messaging platform serving dealers among many other verticals; overlaps with DEP on review capture, lead conversion messaging, and customer communication workflows rather than trade-in valuation specifically.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/eAutoAppraise
• YouTubeyoutube.com/channel/UCOJDGMee2ZGtJFISOrkqixQ
• Facebookfacebook.com/eautoappraise
• LinkedInlinkedin.com/company/eautoappraise

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EAutoAppraise