National Scouting Report
National Scouting Report, founded in 1980 and headquartered in Alabaster, Alabama, uses a 200+ person on-the-ground scout network and its Evolution web portal to connect U.S. and international high school student-athletes with college coaches through tiered subscription programs and NCAA-approved database subscriptions.
- Company typePrivate
- Founded1980
- HeadquartersAlabaster, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What National Scouting Report does
National Scouting Report (NSR), founded in 1980 in Birmingham, Alabama and now headquartered in Alabaster, operates America's oldest on-the-ground college athletic recruiting service. The company connects high school student-athletes with college coaches through a hybrid B2C/B2B model: high school athletes and their parents purchase tiered annual subscriptions (All Star, All American, All Pro) that bundle video production, brochure distribution, NCAA-eligibility guidance, and direct outreach to college coaches, while NCAA Division I programs in Men's Basketball, Women's Basketball, and Football pay to subscribe to the prospect database. The business is anchored by a 200+ person independent-contractor scout network that physically evaluates prospects at games and tournaments and feeds data into the central Evolution web portal (evo.nsr-inc.com), which functions as the matching, video-hosting, and communication layer for the entire athlete-to-college workflow.
The product surface is broad for a sub-scale recruiter: in addition to the core scouting reports and database subscriptions, NSR monetizes a long tail of add-on modules - Unlimited Video Edits, Brochure Promotion to 50 colleges, Video Promotion to 100 colleges, ACT/SAT prep, Recruiting Organizer, Sports Camp Recommendation, Social Media Promotion, and most recently Transfer Portal and NIL referral services - each priced as either standalone offerings or as components of higher-tier programs. Distribution combines direct field sales (the scout network), free recruiting seminars as funnel events, SEO/content marketing via the company's recruiting-news blog, partnerships with youth-sports organizations (Babe Ruth League, Junior Volleyball Association), and the "Recruiting Unfiltered" video/podcast hosted by former NFL quarterback Sean Salisbury. NSR holds NCAA-approved recruiting-service status and is privately held by the founding Rigney family, with Rusty Rigney serving as President. International operations are run via licensee-style partners in Australia/New Zealand (Marco Maisano), Ireland (Jerry Vance, Paul Lawlor), and Scotland (Ian Rankin), with stated expansion plans into England, Wales, Spain, France, and Germany. Over 5,000 athletes have committed to college in the last seven years across NCAA Division I, II, III, NAIA, and junior college programs.
National Scouting Report firmographics
Firmographics- Name
- National Scouting Report
- Legal name
- National Scouting Report
- Website
- https://nsr-inc.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- National Scouting Report, founded in 1980 and headquartered in Alabaster, Alabama, uses a 200+ person on-the-ground scout network and its Evolution web portal to connect U.S. and international high school student-athletes with college coaches through tiered subscription programs and NCAA-approved database subscriptions.
- Ownership category
- akta.pro rank
National Scouting Report industry classification
Industry- Product category
- Athletic Recruiting Services
- NAICS
- Sports and Recreation Instruction (61162), Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Educational Services (8200), Services-Employment Agencies (7361)
- akta.pro primary industry
- College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL)
- akta.pro secondary industries
- Athletic Recruitment & NCAA/NAIA Eligibility Counseling (EDANAEAM), NIL Representation & Compliance Services (Student-Athletes) (MPAKAMAE)
Keywords
Where National Scouting Report is headquartered
LocationHeadquarters
- HQ city
- Alabaster
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
National Scouting Report business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Athlete Program Subscriptions: NSR enrolls student-athletes in tiered programs (All Pro, All American, All Star) with varying levels of video editing, promotional services, and support. Revenue is recurring as athletes remain on service through their recruiting journey.
- College Coach Database Subscriptions: NCAA Division I coaches for Men's Basketball, Women's Basketball, and Football subscribe to access NSR's prospect database and scouting reports. Listed on NCAA's list of approved scouting services.
- Recruiting Seminars: Free recruiting seminars conducted by knowledgeable scouts serve as lead generation. Families attend at no cost while NSR identifies qualified prospects for enrollment.
- Athlete Tools and Services: Additional services including video editing, brochure promotion, college coach requests, scholarship search, ACT/SAT prep, nutritional guidance, and recruiting organizer. Some services bundled into program tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time | Free Athletic Evaluation |
| Subscription | Annual | All Pro Program |
| Subscription | Annual | All American Program |
| Subscription | Annual | All Star Program |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
National Scouting Report product offering
Product offeringCore offering
National Scouting Report provides college athletic recruiting services for high school student-athletes through a network of 200+ on-the-ground scouts who perform in-person evaluations and produce professional scouting reports. The company also operates a searchable prospect database subscription service for NCAA Division I college coaches in Men's Basketball, Women's Basketball, and Football. Services include video production, college exposure, NCAA eligibility assistance, and access to 2,000+ college programs.
Product overview
National Scouting Report operates as a college recruiting organization built around its core Evolution web portal platform, which serves as the central hub connecting high school athletes, on-the-ground scouts, and college coaches. The core offering includes professional scouting reports and free athletic evaluations. The product portfolio extends through multiple add-on services organized around the Evolution platform: video services (Unlimited Video Edits, Video Promotion, Athlete Brochure, Brochure Promotion), college exposure services (Total College Exposure, College Coach Request, Regional College Selection), academic support (ACT/SAT Prep Course, Nutritional Guidance), organizing tools (Recruiting Organizer, Scholarship Search, Sports Camp Recommendation, Social Media Promotion, Monthly Recruiting Guidelines), and specialized pathways (Junior College Extended Service, Transfer Portal, Name Image & Likeness). NSR also operates international sub-brands in Australia, Ireland, and Scotland, plus internal administrative tools like NSR Axis. The company has evolved from its 1980 founding to encompass 200+ on-the-ground scouts managing thousands of prospect profiles through the Evolution system.
Differentiator
Problem solved
Functional benefit
Brands
- NSR Australia: Regional college scouting and recruiting operations in Australia and New Zealand
- NSR Ireland
- NSR Scotland
- Evolution
- Evolution 2.0
- NSR Axis
Products and services
- NSR Athlete Recruiting Program Subscription-based scouting and recruiting program for high school student-athletes (grades 7-12) that includes professional scouting reports, video production, college exposure, NCAA eligibility support, and access to NSR's prospect portal. Athletes enroll in tiered programs (All Pro, All American, All Star) with varying levels of service.
- College Coach Database Subscription Subscription access for NCAA Division I college coaches in Men's Basketball, Women's Basketball, and Football to NSR's searchable prospect database. Coaches can search athletes by sport, grad year, position, and other criteria; submit prospect requests; and view scouting reports and videos. NSR is listed on NCAA's approved scouting services list.
- NSR Evolution Portal Web-based interactive portal system (evo.nsr-inc.com) that serves as the central platform connecting athletes, scouts, and college coaches. Features athlete profiles, video hosting, scouting reports, coach-athlete communication, college research tools, and prospect search functionality.
- Free Athletic Evaluation Initial no-cost assessment by an NSR scout evaluating a high school athlete's athletic and academic standing, character, and recruiting potential. Serves as the entry point into NSR's paid recruiting programs.
- Recruiting Seminars Free educational sessions held nationwide covering NCAA rules, recruiting timelines, scholarship opportunities, division differences, and one-on-one family consultations. Used as lead generation events to identify qualified prospects for enrollment.
- NSR International Scouting International college scouting and recruiting services for student-athletes in Australia, New Zealand, Ireland, and Scotland, evaluating prospects for athletic and academic opportunities at U.S. colleges. Includes eligibility verification and college placement support.
- Name, Image & Likeness (NIL) Referral Program
Quantifiable outcome
- 5,000+ athletes committed to college over the last 7 years
- +2 more outcomes
Companies that use National Scouting Report
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
National Scouting Report technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability4 records
Feature4 records
National Scouting Report partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Rocky Top Sports WorldcoreNSR partnered with Rocky Top Sports World in Gatlinburg, Tennessee, one of the premier youth sports destinations. The partnership allows NSR to identify and evaluate talent at the facility, shining a spotlight on athletes who deserve to be seen.
- Sean SalisburycoreFormer NFL quarterback and prominent media personality joined NSR's national scouting team in December 2025. Salisbury brings decades of professional experience to identifying, evaluating, and promoting athletes through his hosting of "Recruiting Unfiltered" content series.
- Babe Ruth LeaguecoreNSR announced partnership with Babe Ruth League for the 2017 Softball World Series in Jensen Beach, Florida. The partnership includes an exclusive NSR Softball Video Combine at the Babe Ruth World Series Softball Championship Tournament starting July 20, 2017.
- Pocket RadarcoreNSR partnered with Pocket Radar, the world's only pocket-sized speed radar device, in an exclusive long-term partnership. NSR Vice President Robert Cagle called Pocket Radar CEO Steve Goody a visionary thinker. Used at combines for accurate athletic metrics.
- 3N2 Sportsminor3N2 partnership provided sports gear (caps, shoes, coaching togs) for NSR scouts at the Initial NSR Video Combine Series held at Guilford College in Greensboro, North Carolina. 3N2 gear helped NSR scouts stand out at the event.
- National Fastpitch Coaches Association (NFCA)minorNSR attends NFCA annual Coaches Clinic to network with high school and travel ball coaches. Scouts meet coaches and share information about NSR's recruiting services.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
National Scouting Report competitors and assessment
Company assessmentDirect peers
- NCSA (Next College Student Athlete): Largest US college athletic recruiting platform, now owned by Roper Technologies. Directly competes with NSR in connecting high school athletes to college coaches via subscription programs and a prospect database — closest 1:1 competitor in product and customer base.
- SportsRecruits: Digital-first college athletic recruiting platform serving high school athletes and college coaches. Comparable to NSR's Evolution portal with searchable athlete profiles, video hosting, and coach-athlete messaging, but without NSR's nationwide on-the-ground scout network.
- CaptainU: College athletic recruiting platform focused on club and high school athletes. Competes head-to-head with NSR's athlete subscription tiers, offering profile building, video tools, and direct coach outreach for college placement.
- FieldLevel: Athlete-to-coach matching platform using verified performance data to connect athletes with college programs. Comparable to NSR's prequalified athlete database for college coaches, but operates as a self-service digital marketplace rather than a scout-driven service.
- BeRecruited: Earlier-generation online college athletic recruiting service. Provides athlete profiles, college search, and coach outreach tools — overlapping with NSR's portal-based services at a lower price point but without the field scout evaluation layer.
- NCSA Athletic Recruiting (international scouting): NCSA's international division places athletes from outside the US into American college programs — directly mirroring NSR Australia, NSR Ireland, and NSR Scotland operations. Same international athlete placement use case with competing geographic footprint.
Regional players
- Prep Baseball Report / Prep Hoops: Regional scouting and showcase circuit operator for baseball, softball, and basketball prospects. Comparable to NSR's scout-evaluation model for specific sports/regions, with subscription scouting reports and event-driven athlete exposure.
Broad incumbents
- Hudl: Dominant video analysis and recruiting platform serving high school, club, and college athletic programs. Adjacent to NSR's video production and Evolution portal functionality; broader incumbent that athletes and coaches already use for film exchange and recruiting workflows.
- Rivals.com: Major college sports recruiting media and prospect ranking platform. Comparable to NSR in serving coaches and families evaluating recruits, but focused on editorial coverage, rankings, and subscription media rather than direct athlete-to-coach placement services.
- 247Sports: College sports recruiting intelligence and subscription scouting service. Overlaps with NSR's NCAA D-I coach subscription value proposition — particularly in football and basketball — through rankings, expert evaluations, and prospect data.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks3 records
Key highlights7 records
Customer concentration
National Scouting Report social profiles
Digital presenceNational Scouting Report compliance and trust
Trust signalCompliance1 record
National Scouting Report financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Scouting Report leadership team
Management profileNumber of profiles
Profiles5 records
National Scouting Report subsidiaries and ownership
Company hierarchySubsidiaries3 records
National Scouting Report funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Scouting Report M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Scouting Report
What does National Scouting Report do?
National Scouting Report provides college athletic recruiting services for high school student-athletes through a network of 200+ on-the-ground scouts who perform in-person evaluations and produce professional scouting reports. The company also operates a searchable prospect database subscription service for NCAA Division I college coaches in Men's Basketball, Women's Basketball, and Football. Services include video production, college exposure, NCAA eligibility assistance, and access to 2,000+ college programs.
Is National Scouting Report a public or private company?
National Scouting Report is a private company. It is classified as family owned and is currently operating.
When was National Scouting Report founded?
National Scouting Report was founded in 1980. It employs 101 to 250 people.
Where is National Scouting Report based?
National Scouting Report is headquartered in Alabaster, United States, in the North America region.
How does National Scouting Report make money?
Four revenue lines are on record. Athlete Program Subscriptions are the primary driver. The others are college Coach Database Subscriptions, recruiting Seminars and athlete Tools and Services.
Who are National Scouting Report's main competitors?
Direct peers on record are NCSA (Next College Student Athlete), SportsRecruits, CaptainU, FieldLevel, BeRecruited and NCSA Athletic Recruiting (international scouting). Prep Baseball Report / Prep Hoops is listed as a regional player. Broad incumbents are Hudl, Rivals.com and 247Sports.
Does National Scouting Report have an API?
No public API is recorded for National Scouting Report.
What industry is National Scouting Report in?
National Scouting Report's product category is Athletic Recruiting Services. Its primary akta.pro industry code is HSADAEAL, College Recruiting & Scholarship Advisory / Athlete Placement, with a secondary code of EDANAEAM, Athletic Recruitment & NCAA/NAIA Eligibility Counseling. Its NAICS code is 61162 and its SIC code is 8200.