What Big Moustache does

Big Moustache is a French direct-to-consumer men's grooming brand that sells razors, shaving care, beard and moustache care, face, body, hair, and sun-care products through its owned e-commerce storefront at bigmoustache.com. The brand was founded in 2013 and is operated by Laboratoires Paris Dôme, a privately held French SAS (SIREN 612028514) headquartered in Droué sur Drouette (Eure-et-Loir), which also runs complementary consumer brands including Paos, Pachamamai, Bodyrespect, Capiplante, Calliderm, and Prephar. Products are manufactured in France with formulations stated to contain up to 98–99% naturally sourced ingredients and a ginseng-based signature fragrance.

The commercial proposition centers on a razor-blade subscription model (Terminator 4/8 and Trois frères 4/8 refills, plus Visage and Visage impeccable skincare subscriptions at €7.50–€27.92 per month) layered on top of one-time e-commerce sales of individual products (typically €5–€17 per SKU) and curated gift boxes (€12–€50). The technology stack is Odoo-based e-commerce with Stripe for payments, Google Analytics for traffic and campaign measurement, and Avis Vérifiés as the third-party verified-review layer. Distribution runs through three delivery partners (Colissimo, Colis Privé, Mondial Relay) covering France and the EU, and is augmented by an influencer/affiliate program offering up to 10% commission and a B2B reseller onboarding flow.

The go-to-market is product-led D2C with content marketing (blog, FAQ), email newsletters (2,261 active subscribers as of April 2025), and organic social on Facebook, LinkedIn, and Instagram. The company has no disclosed external funding, no M&A activity, no published revenue, and operates with 1–10 employees, making it a small, self-funded sub-scale player within the European men's grooming market. Customer reviews average 4.9/5 on selected products (101 verified reviews) and the company holds a registered Big Moustache® trademark.

Name

Big Moustache

Legal name

Laboratoires Paris Dôme

Website

https://bigmoustache.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Moustache is a French DTC men's grooming brand selling razors, shaving, beard, face, body, hair, and sun-care products via its bigmoustache.com e-commerce store, with a core razor-blade subscription model and gift-box sets, manufactured in France and operated under Laboratoires Paris Dôme.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales (One-time): Direct e-commerce sales of individual grooming and care products (razors, blades, balms, oils, kits, accessories) through the bigmoustache.com website.
2. Subscription Boxes: Recurring subscription plans (Abonnements) delivering razor blades and grooming kits on a scheduled basis (monthly, every 2 months). Plans include Terminator 4/8 recharges, Trois frères 4/8 recharges, Visage, Grooming, and Visage impeccable options.
3. Gift Cards: Sale of gift cards (Carte cadeau Big Moustache) at €41.67, providing another one-time revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Big Moustache sells men's grooming products directly to consumers through its own e-commerce site: razors and replacement blades (Terminator, Trois frères, papillon/butterfly), shaving care (gels, creams, oils, after-shave), beard and moustache care (oils, balms, shampoos, creams), face, body and hair care, plus curated gift boxes. Its flagship commercial mechanism is a recurring subscription service that ships blade refills and grooming kits to subscribers on a schedule they choose.

Product overview

Big Moustache is a French men's grooming brand (made in France) that offers a comprehensive portfolio of razors, shaving care, beard and moustache care, face and body care, and hair care products, complemented by anblade subscription service and an affiliate marketing program. The product range is organized around several core categories: Razors and Blades (including the Terminator multi-blade system and classic butterfly razors with replacement blade packs), Shaving Care (shaving gels, creams, oils, and after-shave balms), Beard Care (oils, balms, shampoos, and creams), Moustache Care, Face Care (cleansers, moisturizers, eye creams, and serums including hyaluronic acid, salicylic acid, niacinamide, and vitamin C), Body Care (shower gels), Hair Care (styling mists and 2-in-1 shampoos), and Sun Care (SPF50 sunscreen spray). In addition, Big Moustache sells curated Kits and Gift Boxes — including the Coffret barbe au naturel, Coffret du Gentleman, Coffret rituel du matin, Coffret intemporel, Coffret L'Irrésistible, Coffret Entretien Barbe, and Coffret barbe au naturel "premium" — as well as shaving accessories (shaving brushes, bowls, soap, alum stone, toiletry bags, beard combs, and bamboo stands). The brand's subscription plans provide recurring blade and product deliveries with subscriber-exclusive pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Abonnements (Razor Blade Subscription Plans) Recurring subscription plans delivering Big Moustache razor blade refills (Terminator or Trois frères) and grooming kits to individual consumers on a customer-selected cadence, with subscriber-exclusive pricing.
• Razors and Replacement Blades Big Moustache branded razors (Terminator multi-blade handle system, papillon/butterfly razors such as the Rasoir papillon at €16.58) and replacement blade refills (pack of 4 or 5) sold individually or via the subscription program.
• Shaving Care Products (Soins rasage) Pre- and post-shave products including Huile de rasage (€5.54-class pre-shave oil), Crème à raser 250ml, Gel de rasage 100ml, Soin après-rasage 100ml (€5.54), shaving soaps, and alum stones, formulated for sensitive skin.
• Beard Care Products (Soins barbe) Beard care range: Beard oil (Huile à barbe 30ml), Beard balm (Baume à barbe 50ml), 2-in-1 Beard & Hair Shampoo 250ml, and Beard & Face cream 75ml — designed to hydrate, soften, and condition facial hair.
• Moustache Care Products (Soins moustache) Specialized moustache styling and maintenance products for men with moustaches.
• Face Care Products (Soins visage) Men's facial skincare including Nettoyant visage 200ml (cleanser), face creams, Crème contour des yeux homme (eye cream), Duo Soin Visage Homme, and 2024 serum launches: Sérum acide hyaluronique 30ml, Sérum acide salicylique & niacinamide, and Sérum vitamine C.
• Body Care Products (Soins corps) Men's body wash / shower gel (Gel douche 250ml Big Moustache®) with 98% naturally sourced ingredients, ginseng and gardenia fragrance, suitable for sensitive skin.
• Hair Care Products (Soins cheveux) Men's hair care including Brume coiffante (styling mist for texture and volume without stiffness) and 2-in-1 beard & hair shampoo.
• Spray solaire SPF50 Big Moustache branded men's sunscreen spray with SPF50 protection.
• Kits and Coffrets (Gift Boxes) Pre-curated grooming gift boxes bundling multiple Big Moustache products (shaving, beard, body, face, hair) at bundled prices, designed for gifting. Includes Coffret barbe au naturel, Coffret du Gentleman, Coffret rituel du matin, Coffret intemporel, Coffret L'Irrésistible, Coffret Entretien Barbe, Coffret barbe au naturel 'premium', and Coffret les essentiels du rasage.
• Shaving Accessories (Accessoires de rasage) Traditional wet-shaving accessories: shaving brushes (Blaireau de rasage, with or without bamboo stand), enamelled shaving bowls (with or without soap), shaving soap bars, alum stones, bamboo razor/brush stands, and toiletry bags.
• Beard and Moustache Accessories Beard and moustache grooming accessories including natural wood beard combs and brushes.
• Big Moustache Gift Card (Carte cadeau Big Moustache®) Big Moustache branded gift card (€41.67) redeemable on the Big Moustache e-commerce site for products or subscriptions.
• Crème contour des yeux homme (Men's Eye Cream) Big Moustache men's eye cream targeting the delicate skin around the eyes.
• Coffret du Gentleman Big Moustache® A gentleman's grooming gift box (Coffret du Gentleman) bundling shaving gel, after-shave care, razor with blades, and a faux-leather toiletry bag.

Quantifiable outcome

• High customer satisfaction with an average rating of 4.9/5 on certain products (e.g., Trousse de toilette)
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered minor, core and supporting.

• PachamamaiminorOthersListed as a partner site under the 'Nos sites partenaires' (Our partner sites) section on the Big Moustache website footer, indicating a cross-link or mutual referral relationship between the two French consumer goods brands.
• PaosminorOthersListed as a partner site under the 'Nos sites partenaires' (Our partner sites) section on the Big Moustache website footer, indicating a cross-link or mutual referral relationship between the two French consumer goods brands.
• Laboratoires Paris DômecoreOthersBig Moustache is a brand owned by Laboratoires Paris Dôme, a SAS registered company (SIREN: 612028514) headquartered in Droué sur Drouette, France. Laboratoires Paris Dôme manages multiple skincare and grooming brands including Big Moustache, Paos, Pachamamai, Bodyrespect, Capiplante, Calliderm, and Prephar.
• StripecoreTechnology or IntegrationStripe is the payment service provider processing all secure credit card transactions on bigmoustache.com. Payment is secured via Stripe's infrastructure and card data is not stored on the company's servers.
• Colissimo, Colis Privé, Mondial RelaycoreTechnology or IntegrationDelivery carriers used for order fulfillment. Customers can choose their preferred delivery method at checkout. Standard delivery to mainland France takes 48-72 working hours.
• Avis VérifiéssupportingTechnology or IntegrationThird-party verified customer review platform integrated into product pages and a dedicated reviews page. Provides star ratings and written testimonials with verification badges (e.g., 'Collecté et vérifié par Avis Vérifiés').
• Google AnalyticssupportingTechnology or IntegrationWeb analytics service used to understand how visitors interact with the Big Moustache website, tracking page views, traffic patterns, and marketing campaign effectiveness.
• CNPM Médiation ConsommationsupportingOthersApproved consumer mediation service (CNPM MÉDIATION CONSOMMATION) designated as the official mediator for consumer disputes, as required by French consumer law. Approved by CECMC since June 1, 2018.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Dollar Shave Club: Dollar Shave Club pioneered the subscription razor DTC model and has since expanded into broader men's grooming (shave, skin, body). Directly comparable to Big Moustache on subscription mechanics, target demographic, and category breadth.
• Bevel: Bevel (Walker & Co., now owned by P&G) is a DTC men's grooming brand focused on razors, shave care, and beard/skin products for men of color, with a strong digital and content-led GTM. Comparable to Big Moustache on DTC model, men's grooming focus, and educational content strategy.
• Bulldog Skincare: Bulldog is a UK-based men's skincare and grooming brand offering natural-ingredient razors, shave care, and face products through DTC and retail. Directly comparable to Big Moustache on natural-ingredient men's grooming positioning and product range.
• Proraso: Proraso is a historic Italian men's shaving and grooming brand offering shaving soaps, creams, aftershaves, and beard care. Comparable to Big Moustache on traditional wet-shave focus, European craftsmanship provenance, and shave-care depth.
• Harry's: Harry's is a US-founded DTC men's grooming brand offering razors on subscription plus shaving and face care products, directly comparable to Big Moustache's subscription-led model and DTC channel. It is now owned by Edgewell Personal Care but retains a digital-first subscription positioning.
• Anthony (Anthony Brands): Anthony is a US premium men's grooming brand offering skincare, shave, and beard care products, primarily through DTC and select retail. Comparable to Big Moustache on premium men's grooming positioning and full-category SKU coverage.

Emerging players

• Geo. F. Trumper: Geo. F. Trumper is a heritage British men's grooming brand offering shaving creams, soaps, colognes, and beard care. Comparable to Big Moustache on premium wet-shave and grooming positioning, with similar artisanal/heritage brand cues.
• Cornerstone (men's grooming): Cornerstone is a UK men's skincare brand offering natural-ingredient face, shave, and body products. Comparable to Big Moustache on natural-formulation men's grooming and European premium positioning.

Broad incumbents

• Gillette (P&G): Gillette is the global mass-market incumbent in men's shaving, offering razors, blades, and shave care across all price tiers through broad retail. It defines the competitive set Big Moustache must differentiate against on craftsmanship and natural ingredients.

Others

• L'Occitane / L'Occitane au Brésil / men's grooming peers: L'Occitane operates a broader premium natural-ingredient personal care portfolio including men's grooming lines, with a comparable 'natural/provenance-led' positioning and DTC-plus-retail distribution. Relevant as a comparable premium naturals operator for valuation and brand-building benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bigmoustache
• Facebookfacebook.com/bigmoustacheclub
• LinkedInlinkedin.com/company/big-moustache

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Moustache