whiteBULLET
White Bullet operates IPIP, an AI-powered anti-piracy and brand safety platform that detects, risk-scores, and demonetises IP-infringing websites and apps for IP rights owners, brands, ad tech platforms, and regulators globally.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What whiteBULLET does
White Bullet Solutions Limited, founded in 2013 by IP lawyer Peter Szyszko, is a London-headquartered private company that operates IPIP, an AI-powered platform for detecting and demonetising online IP infringement. The platform uses natural language processing, image feature matching, optical character recognition, and a proprietary Contextual Analysis Engine to risk-score websites and apps engaged in IP crime, tracking 2 billion websites, 50+ app stores, and 400,000+ daily new domain registrations. Product modules include Ad Tracker, RTB API, Exclusion List API, Health Check API, IPI Index, Affiliate Tracker, Search Tracker, Pre-bid Ad Blocking, App Store Enforcement, and Dynamic Site Blocking, organised under four solution sub-brands for IP rights owners, advertisers, ad tech/RTB platforms, and gambling/financial services compliance.
The company generates revenue through subscription data feeds, CPM-based RTB API lookups, Ad Tracker monitoring subscriptions, and one-off or recurring Health Check assessments, with enterprise pricing negotiated on a quote basis. Customers include NBC Universal, Betway, the Premier League, the City of London Police, the UK IPO, and over 3,000 brands protected from funding digital piracy, alongside ad tech integrations via Peer39 and Silverbullet's 4D platform. Distribution is anchored by three high-barrier regulatory designations: TAG Certified Against Piracy (Digital Advertising Assurance Provider), WIPO ALERT member, and EU Commission MoU stakeholder. The company operates from offices in London (headquarters at 1 Lyric Square), New York, and Los Angeles, serving EMEA, North America, Europe, and Asia-Pacific markets including the UK, US, France, Denmark, China, Hong Kong, Singapore, Malaysia, Indonesia, Taiwan, Vietnam, Thailand, and Australia. White Bullet is privately held with no disclosed funding rounds, approximately 20 staff, and no M&A, restructuring, or leadership changes in the available data.
whiteBULLET firmographics
Firmographics- Name
- whiteBULLET
- Legal name
- White Bullet Solutions Limited
- Website
- https://white-bullet.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- White Bullet operates IPIP, an AI-powered anti-piracy and brand safety platform that detects, risk-scores, and demonetises IP-infringing websites and apps for IP rights owners, brands, ad tech platforms, and regulators globally.
- Ownership category
- akta.pro rank
whiteBULLET industry classification
Industry- Product category
- Brand Safety & Anti-Piracy Software
- NAICS
- Investigation and Security Services (5616)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Piracy Monitoring & Discovery (Web/Social/App Store/UGC Crawling) (MPAHAMAC)
- akta.pro secondary industries
- Anti-Piracy Operations & Takedown Services (Monitoring, Enforcement) (MPAHALAM), Threat Intelligence & Investigations (Piracy Networks, Evidence Collection) (MPAHAMAL), Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE)
Keywords
Where whiteBULLET is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
whiteBULLET business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Data/API Subscriptions: Subscription-based access to IPIP platform providing real-time piracy data feeds, risk scores, and exclusion lists. Sold to brands, ad tech companies, and RTB platforms via API integration.
- RTB Pre-bid API Services: CPM-based model for real-time bidding API lookups by URL or domain. Provides explicit safe or block signals for programmatic ad buying.
- Ad Tracker Service: Monitoring service that identifies ads placed on high-risk publishers, tracking how ads got misplaced and providing evidence packs for outreach notices.
- Health Check API: One-off or subscription-based inventory health assessments for SSPs, DMPs, and ad networks to cleanse platforms of risky websites and apps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | CPM-based API pricing for RTB |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
whiteBULLET product offering
Product offeringCore offering
White Bullet provides an AI-powered anti-piracy and brand safety platform, IPIP, that detects, dynamically risk-scores and tracks intellectual property-infringing websites and apps across 2 billion websites and 50+ app stores. The platform identifies advertising funding piracy, delivers real-time pre-bid blocking signals via APIs to programmatic ad platforms, and supports follow-the-money enforcement for rights owners. It is complemented by vertical solution packages for advertisers, ad tech, gambling compliance, and financial services compliance.
Product overview
White Bullet offers a unified platform architecture centered on IPIP (Intellectual Property Infringement Platform) which provides core detection, scoring, and tracking capabilities. The platform is complemented by specialized modules including Ad Tracker for advertising placement monitoring, RTB API and Exclusion List API for programmatic integration, Health Check API for inventory assessment, IPI Index for real-time risk scoring, Affiliate Tracker for compliance monitoring, and Search Tracker for PPC oversight. The product portfolio spans four solution sub-brands: Brand Safety Solutions for Advertisers, Brand Safety Solutions for RTB & Ad Tech, 360 Gambling Compliance Solutions, and Financial Services Compliance Solutions, all powered by the same underlying IPIP technology with AI-driven risk profiling capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- IPIP: Intellectual Property Infringement Platform - a unique database of real-time piracy intelligence that detects IP infringement across multiple digital ecosystems.
Products and services
- IPIP (Intellectual Property Infringement Platform) Unified flagship platform providing real-time piracy intelligence across 2 billion websites and 50+ app stores. Detects IP infringement, scores piracy risk using custom AI, and tracks enforcement impact on pirate revenue for IP rights owners, brands, ad tech, gambling and financial services clients.
- Anti-Piracy Solutions for IP Rights Owners Follow-the-money enforcement solution providing ad and revenue intelligence to stop pirate revenue, app store enforcement, and legal support for rights owners in film, TV, music, software, sports, pharmaceuticals and eBooks.
- Brand Safety Solutions for Advertisers Tracks digital advertising placements for major brands and advertisers, identifies when ads appear on high-risk publishers, traces how ads got misplaced, and helps manage ad partner relationships for brand protection.
- Brand Safety Solutions for RTB & Ad Tech Provides pre-bid ad blocking, dynamic data feeds, and inventory health checks for real-time bidding platforms, ad exchanges, SSPs and DSPs to block ads from being placed on pirate publishers.
- 360 Gambling Compliance Solutions Compliance solutions for licensed gambling operators protecting operating licences by preventing ads on pirate publishers, monitoring affiliate programmes, and ensuring brand safety under UKGC and equivalent regulations.
- Financial Services Compliance Solutions Helps financial services companies meet FCA and similar regulatory requirements by stopping ads on risky publishers, checking affiliate compliance, and tracking fraudulent or non-compliant PPC ads.
Quantifiable outcome
- 92% reduction in ads served to IP infringing websites for brands using White Bullet's monitoring service over two years
- +4 more outcomes
Companies that use whiteBULLET
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles6 records
whiteBULLET technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature5 records
whiteBULLET partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Digital Citizens AllianceminorJoint research partnership producing the Breaking (B)ads report on how advertiser-supported piracy fuels a multi-billion dollar illegal market. Collaborated on year-long investigation into brand funding of piracy.
- The European Lotteries (EL)corePartnership helps EL members maintain brand safety standards and fight piracy. White Bullet tracks advertising on high-risk pirate websites for EL and provides reports to help address advertising-related issues.
- 4D (Silverbullet Division)coreIntegration enables advertisers to benefit from targeted inventory at scale while avoiding IP-infringing sites. The partnership unites two companies dedicated to brand suitability for digital advertisers in the post-cookie era.
- Peer39corePartnership enables White Bullet's piracy risk data to be accessed through Peer39's Contextual Data Marketplace, allowing advertisers to access cookie-free brand safety data sets and defund pirate content through integrated partners.
- World Intellectual Property Organisation (WIPO)coreWhite Bullet is a WIPO ALERT member, supporting the initiative to defund online piracy. WIPO provides the policy forum and technical infrastructure to connect IP systems and share knowledge across countries for IP protection.
- SilverbulletcoreSilverbullet integrated White Bullet into its platform for piracy control. The partnership empowers brands and agency marketers to gain transparency into their inventory and reduce risk of ads on pirate content.
- EU CommissioncoreCommissioned by the European Commission to conduct 2020 ad monitoring exercise to evaluate advertising on IP-infringing websites and analyze MoU impact. Active stakeholder to the EU MoU on Advertising and IPR.
- City of London Police (PIPCU)coreWorked closely with PIPCU's Operation Creative initiative, providing ad monitoring data that demonstrated 64% decrease in advertising from UK top companies on IWL websites. Supported the Infringing Website List development.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
whiteBULLET competitors and assessment
Company assessmentEmerging players
- CHEQ: CHEQ provides ad verification and click-fraud prevention for performance marketers and enterprise brands. It overlaps with White Bullet on programmatic brand-safety verification used by the same DSP and direct-buyer segments.
- HUMAN (White Ops): HUMAN focuses on bot and ad fraud mitigation across programmatic and CTV, with a sophisticated verification stack. Its ad-fraud prevention capabilities are adjacent to White Bullet's piracy and malvertising risk detection for shared ad-tech customers.
Direct peers
- MUSO: MUSO is an anti-piracy data and intelligence specialist tracking piracy across the web, apps, and streaming. It competes head-to-head with White Bullet in providing piracy measurement and demonetization insights to rights owners, brands, and platforms.
- Peer39: Peer39 operates a contextual data marketplace used by advertisers and DSPs for brand suitability. It is both a White Bullet partner and a comparable provider of pre-bid risk signals across the same ad-tech buyer base.
- Pixalate: Pixalate provides ad fraud detection, invalid traffic protection, and connected-TV/CTV protection across CTV, mobile, and web. It overlaps with White Bullet's programmatic risk-scoring and ad-fraud detection capabilities used by DSPs, SSPs, and brands.
- Irdeto: Irdeto provides content protection, anti-piracy, and watermarking for media and sports rights owners (including the Premier League). It overlaps with White Bullet's anti-piracy solutions for IP rights owners and shares the same content-protection buyer base.
- NAGRA (Kudelski Group): NAGRA provides content protection, DRM, and anti-piracy services for pay-TV, streaming, and sports. It competes with White Bullet in the rights-owner anti-piracy segment, particularly where follow-the-money enforcement is required alongside content protection.
Broad incumbents
- Integral Ad Science (IAS): IAS provides ad verification, fraud detection, and brand safety across programmatic, social, and CTV. It competes with White Bullet on programmatic brand-safety risk scoring and on pre-bid blocking used by the same DSP/SSP customers.
- DoubleVerify: DoubleVerify is a scaled digital media measurement and verification platform covering fraud, brand suitability, and viewability across programmatic and social. Its growing piracy/IP risk capabilities overlap with White Bullet's IPIP and Exclusion List offerings across the same DSP/SSP buyer base.
- Oracle Advertising (formerly Moat/Grapeshot): Oracle Advertising provides brand safety, contextual analysis (Grapeshot), and viewability (Moat) used by major advertisers and DSPs. It competes with White Bullet on contextual and brand-suitability risk data feeding pre-bid decisions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks2 records
Key highlights6 records
Customer concentration
whiteBULLET social profiles
Digital presencewhiteBULLET compliance and trust
Trust signalCompliance3 records
whiteBULLET financial estimates
Financial estimateRevenue estimate
Valuation estimate
whiteBULLET leadership team
Management profileNumber of profiles
Profiles1 record
whiteBULLET funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
whiteBULLET M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about whiteBULLET
What does whiteBULLET do?
White Bullet provides an AI-powered anti-piracy and brand safety platform, IPIP, that detects, dynamically risk-scores and tracks intellectual property-infringing websites and apps across 2 billion websites and 50+ app stores. The platform identifies advertising funding piracy, delivers real-time pre-bid blocking signals via APIs to programmatic ad platforms, and supports follow-the-money enforcement for rights owners. It is complemented by vertical solution packages for advertisers, ad tech, gambling compliance, and financial services compliance.
Is whiteBULLET a public or private company?
whiteBULLET is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was whiteBULLET founded?
whiteBULLET was founded in 2013. It employs 1 to 10 people.
Where is whiteBULLET based?
whiteBULLET is headquartered in London, United Kingdom, in the Europe region.
How does whiteBULLET make money?
Four revenue lines are on record. Data/API Subscriptions are the primary driver. The others are RTB Pre-bid API Services, ad Tracker Service and health Check API.
Who are whiteBULLET's main competitors?
Emerging players on record are CHEQ and HUMAN (White Ops). Direct peers are MUSO, Peer39, Pixalate, Irdeto and NAGRA (Kudelski Group). Broad incumbents are Integral Ad Science (IAS), DoubleVerify and Oracle Advertising (formerly Moat/Grapeshot).
Does whiteBULLET have an API?
Yes. IPIP offers real-time data via API for programmatic ad companies to filter out infringing publishers by deciding piracy thresholds. Provides RTB API for URL/domain lookups with explicit safe or block signal, Exclusion List API for subscribing to publisher risk scores via CSV/API/UI with real-time updates, and Health Check API for individual or batch scoring of publishers. Companies in the programmatic ad supply chain can draw real-time data from IPIP via their APIs.
What industry is whiteBULLET in?
whiteBULLET's product category is Brand Safety & Anti-Piracy Software. Its primary akta.pro industry code is MPAHAMAC, Piracy Monitoring & Discovery (Web/Social/App Store/UGC Crawling), with a secondary code of MPAHALAM, Anti-Piracy Operations & Takedown Services (Monitoring, Enforcement). Its NAICS code is 5616 and its SIC code is 7310.