What ExpoPlatform does

ExpoPlatform is a Cambridge, UK-headquartered software company that builds an AI-powered event management platform for the global exhibitions, trade show, conference and association market. Founded in 2013 and operating with 51-100 employees across at least 12 countries, the company delivers a modular platform comprising Smart Event, AI-Powered Matchmaking, Lead Intelligence, 365 Community, Mobile App, Online Registration, Event Website Builder, Meeting Formats (including the NetWorks speed networking product), Sponsorship Monetization, Email Marketing, and a Sustainability Programme. Underlying technology relies on a person-to-object AI matchmaking engine, conversational AI search, voice-to-text networking analytics, and classical AI for floor plan optimization, all developed under the EP Lab R&D initiative and integrated through Stripe-based payments plus partner integrations with CrowdConnected and ExpoFP.

The company monetizes primarily through enterprise SaaS subscriptions licensed per event or multi-event to exhibition organizers, with custom quote-based pricing, multi-year contracts, and bundled professional services for implementation and support. Go-to-market is enterprise field sales with a consultation-driven Request Demo funnel, complemented by thought leadership content marketing (Event Tech Forecast 2026, LLM technical guides), industry event presence (IMEX, UFI), and strategic partnerships with marquee organizers including IMEX Group, UFI, Informa Markets, dmg events, Clarion Events North America, Reed Exhibitions, ADS Group, Messe Dortmund, and The Union. Certification footprint includes ISO 27001, GDPR compliance, and co-founder status of the VSef data-portability initiative.

Customer evidence indicates meaningful scale and sticky adoption: 92,000 scheduled meetings and 185,883 unique badge scans at IMEX America 2025, 67,000 meetings and 559,000 conversations at IMEX Frankfurt 2025, 600+ senior leaders using NetWorks at the UFI Global Congress with a 4.5/5 meeting quality rating, and a 47% year-over-year conversation lift at Security & Policing 2025. Leadership is founder-led, with co-founders Tanya Pinchuk as CEO and Mykyta Fastovets as CTO; the company has not disclosed any institutional funding rounds beyond a single 2016 seed of approximately $360,640, suggesting a bootstrapped growth profile with strategic reinvestment rather than venture capital dependency.

Name

ExpoPlatform

Legal name

ExpoPlatform Limited

Website

https://expoplatform.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

ExpoPlatform is an AI-powered event management platform that helps exhibition organizers, conference hosts, and associations run live, virtual, and hybrid trade shows with AI matchmaking, lead intelligence, registration, mobile apps, and year-round community engagement.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)

akta.pro secondary industries

Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE), Technology & Innovation Expos Organizers (THAHABAE)

Keywords

• Event management platform
• Exhibition technology
• AI matchmaking software
• Trade show solutions
• Lead capture platform

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform/SaaS Subscription: ExpoPlatform provides a turnkey solution for professional event organizers enabling them to create event platforms. The Terms of Use state that 'Certain Services offered to the User on the Application may be chargeable.' Prices are indicated on the Application excluding taxes. Payment is by credit card via Stripe.
2. Per-Event Licensing: Platform licensing on a per-event basis for organizers. IMEX partnership mentions 'three consecutive years of partnership' suggesting multi-year contractual arrangements.
3. Professional Services: Implementation, customization, and support services for event organizers. Terms mention 'technical support' and service delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

ExpoPlatform provides an AI-powered, all-in-one event management SaaS platform for the global exhibitions industry. Its modular Smart Event suite enables organizers of trade shows, conferences, and hybrid events to deliver matchmaking, lead capture, registration, mobile apps, sponsorship monetization, and year-round 365 Community engagement for exhibitors and attendees.

Product overview

ExpoPlatform is a modular, all-in-one AI-powered event management platform built for the global trade show and exhibition industry. The platform operates as a unified system combining a core Smart Event engine with interchangeable modules including Lead Intelligence, AI-Powered Matchmaking, Smart Event Mobile App, Online Registration, Event Website Builder, 365 Marketplaces, Meeting Formats (Speed Networking, Round Tables, Hosted Buyer Programme), Sponsorship Options, Email Marketing, and Sustainability Programme. Solution verticals cover Exhibition, Conference, and Virtual/Hybrid Event management, with 365 Community enabling year-round engagement. EP Lab serves as the company's R&D initiative for AI innovation including LLMs, floor plan optimization, and conversational AI search.

Differentiator

Problem solved

Functional benefit

Brands

• EP Lab: Collaborative research and development center created to drive progress in events, exploring AI, data analytics, and advanced automation technologies.
• NetWorks
• Smart Event
• 365 Community

Products and services

• Smart Event All-in-one event platform for designing custom experiences for in-person, virtual, or hybrid events. Includes Lead Intelligence, Website Builder, Interactive Floorplan, Registration and Exhibitor Manual. Targeted at professional event organizers.
• AI-Powered Matchmaking AI-powered networking solution that analyzes attendee profiles, business goals, interests, and previous interactions to generate tailored meeting recommendations connecting participants with relevant exhibitors and partners. Built on a person-to-object AI engine unique in the event industry.
• Lead Intelligence Lead retrieval and advanced exhibitor ROI dashboard combining seamless lead capture with real-time analytics. Includes mobile app lead retrieval, QR code scanning, and detailed analytics showing prospects' engagement with exhibitor profiles, products, and content.
• 365 Community Year-round community engagement platform enabling organizations to connect and grow their community with editorial content, regular webinars, interest groups, and marketplace features beyond the three-day event.
• Smart Event Mobile App Mobile application that digitally extends the Smart Event experience, enabling attendees to network, generate leads, and share content on the go with full parity to web platform.
• 365 Marketplaces Marketplace module enabling buyers and sellers to connect year-round, featuring AI product recommendations, showcase hubs, and Product Finder RFI tendering tool.
• Online Registration Hassle-free and effective registration system for event attendees available as a module within the platform.
• Event Website Flexible drag-and-drop website builder for designing engaging, visually appealing event websites integrated with agenda, speakers, and sponsors.
• Sponsorship Options Comprehensive sponsorship monetization tools offering brand advertising, webinars, and sponsorship opportunities to give more value to sponsors.
• Meeting Formats Purpose-built range of meeting formats including Self-requested Meetings, Speed Networking, Exhibitor Events, Concierge Meetings, Board Meetings, Round Tables, and Hosted Buyer Programme.
• Sustainability Programme (Meetings Make Trees) Meetings Make Trees initiative that plants a tree for every meeting confirmed via the platform, with sustainability score tracking for organizers.
• Email Marketing Email marketing tool for crafting and delivering content to event audiences.
• Exhibition Solution Comprehensive trade show solution covering all exhibition management needs, bundling platform modules tailored for exhibition organizers.
• Conference Solution Seamless platform for conference management including speaker and session management, bundled for conference organizers.
• Virtual Event Solution All-in-one platform for virtual and hybrid event experiences, enabling hybrid formats across physical and digital audiences.
• NetWorks (AI-Powered Speed Networking) AI-powered speed networking solution for structured networking at events, featuring instant check-in and AI-powered matching on personal devices.

Quantifiable outcome

• 92,000 scheduled meetings at IMEX America 2025 (8% increase YoY)
• +7 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature7 records

Partnerships

13 partnerships are on record, tiered flagship, core and infrastructure.

• UFIflagshipStrategic or Co-development Partner · 1 November 2025AI-powered NetWorks speed networking at 92nd UFI Global Congress in Hong Kong. 600+ senior industry leaders participated with 4.5/5 meeting quality rating. NetWorks used as official matchmaking programme.
• IMEX GroupflagshipStrategic or Co-development Partner · 1 October 2025Three-year partnership (2023-2025) with option for three more years. ExpoPlatform powers IMEX America and IMEX Frankfurt with AI matchmaking, meeting scheduling, lead capture, and exhibitor tools. Partnership producing record-breaking results with 92,000+ meetings and 185,000+ badge scans.
• Informa MarketscoreStrategic or Co-development PartnerExpoPlatform recognized as key partner sharing vision of applying innovative technologies to continuously improve customer experiences.
• Clarion Events North AmericacoreStrategic or Co-development PartnerPartnership enabling Clarion to simplify tech stack, improve customer experience, and optimize data as an organizer to unlock audience and revenue opportunities.
• dmg eventscoreStrategic or Co-development PartnerFeedback from exhibitors and visitors described as 'absolutely amazing'. Platform provides unified information collection, lead scanner, and matchmaking tools for key buyer connections.
• Reed Exhibitions LimitedcoreStrategic or Co-development PartnerPlatform flexibility and tools help fulfill virtual customer experience. Mobile app packed with features to enhance live event experience.
• Vinexposium / ComexposiumcoreStrategic or Co-development PartnerExpoPlatform product created experiences that connect end users. Partnership continuing with growth focus for events worldwide.
• ADS Group / Dods EventscoreStrategic or Co-development PartnerPowered Security & Policing 2025 event with registration, exhibitor tools, mobile engagement, and data reporting. Delivered 47% increase in conversations.
• Messe Dortmund / Westfalenhallen UnternehmensgruppecoreStrategic or Co-development PartnerNetWorks speed networking German premiere at boe international 2026. AI-powered matching for structured networking with 25% increase in early engagement.
• The Union (International Union Against Tuberculosis and Lung Disease)coreStrategic or Co-development Partner51st Union World Conference on Lung Health - world's largest virtual healthcare conference conducted online for first time in 100-year history. AI-driven matchmaking and comprehensive virtual event platform.
• StripeinfrastructureTechnology or IntegrationPayment processing integration for platform transactions. Terms of Use states 'Payment of the purchase price will be by credit card, directly on the Application. The payment system is implemented by Stripe, who alone will retain the User's bank details for this purpose.'
• CrowdConnectedinfrastructureTechnology or IntegrationIndoor wayfinding integration for event venues.
• ExpoFP (Floor Plan Provider)infrastructureTechnology or IntegrationInteractive floorplan integration for event venues.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cvent: Market-leading event management suite owned by Blackstone covering registration, venue sourcing, attendee engagement, and onsite solutions. Overlaps broadly with ExpoPlatform's exhibition and conference toolset but operates at much larger scale across many verticals.
• Webex Events (formerly Socio): Cisco/Webex-branded event platform combining registration, live streaming, networking, and engagement for corporate and trade show events. Comparable as a broad-suite enterprise event platform with strong incumbent backing.
• Eventbrite: Public event ticketing and management platform serving organizers across consumer and B2B events. Overlaps with ExpoPlatform on event registration and ticketing but skews smaller-scale and consumer-oriented.

Direct peers

• RainFocus: Enterprise event marketing platform used by large organizers (including many Fortune 500 corporate events and major trade shows) for registration, content management, and attendee personalization. Highly comparable on enterprise-scale trade show and conference deployments.
• Aventri: Event management software for in-person, virtual, and hybrid events with registration, check-in, lead capture, and engagement modules. Direct competitor in the enterprise exhibition and conference organizer market.
• vFairs: Virtual and hybrid event platform providing online registration, virtual venues, lead capture, and exhibitor booths. Comparable as a competitor for trade show and exhibition organizer RFPs, particularly in virtual/hybrid deployments.
• Swapcard: AI-powered event platform specialized in B2B exhibitions, conferences, and trade shows with matchmaking, lead capture, and networking features. Most directly comparable peer given overlapping AI matchmaking positioning, similar customer base of exhibition organizers, and shared event-tech category.
• Hubilo: Event tech platform with AI-powered matchmaking, networking, and engagement features for virtual, hybrid, and in-person events. Direct overlap on AI matchmaking and lead capture for enterprise event organizers.
• EventMobi: Event apps and engagement platform with registration, live polling, lead retrieval, and networking features for conferences and trade shows. Comparable on mobile-first attendee engagement for exhibitions and conferences.
• Bizzabo: Event experience operating system for in-person, hybrid, and virtual events serving enterprise organizers and B2B brands. Closely comparable on platform scope (registration, networking, analytics, mobile) and target segment of mid-to-large enterprise event organizers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCM4yZgjbJ00HLMS28BdbMqA
• Facebookfacebook.com/ExpoPlatform
• LinkedInlinkedin.com/company/expoplatform/?trk=company_name
• Xx.com/ExpoPlatform_

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ExpoPlatform