JUSTFOG

What JUSTFOG does

JUSTFOG, the consumer brand of JFT Co., Ltd., is a Korean-headquartered electronic cigarette manufacturer founded in 2009 that designs, develops, and produces vaping hardware sold exclusively through B2B channels. The company is led by CEO Heeseung Lee and operates from Seoul, with two owned manufacturing facilities in Dongguan, China (Factory Unit 1, extended 2017, USD 80 million annual output; Factory Unit 2, established 2019, USD 120 million annual output) and a Chinese laboratory firm established in 2019 to support R&D and quality control.

The product portfolio spans three hardware categories and one consumables line: pod kits (GLENT PRO, ARO, GLENT, MYFIT), starter kits (Q16 Pro, Q16 PRO PLUS, FF 1.2 Coil), disposables (COMPACT and COMPACT PLUS), and e-liquids under the Polar Series sub-brand. Core technology centers on a proprietary cotton coil heating element, leak-proof tank design with anti-condensation and speak-back protection, and a smart battery system with five built-in protection functions and constant-voltage power delivery. Products are certified to CE, RoHS, EU TPD, FCC, and UL standards, with TPD product notifications filed across 14+ EU member states.

JUSTFOG generates revenue through wholesale hardware sales to a network of authorized distributors in 46+ countries across North America, Europe, the Middle East, Africa, Asia Pacific, and Oceania, supplemented by owned B2B online storefronts in France and Korea. The order process is formalized: customers submit data sheets to sales, receive price lists, place orders, and pay 50% advance via bank transfer or PayPal, with a 500-unit minimum order quantity for clearomizers and batteries. Pricing is not publicly disclosed. The company is privately held, bootstrapped with no external institutional investment, and operates with 11–50 employees.

Name

JUSTFOG

Legal name

JFT Co., Ltd.

Website

https://justfog.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

JUSTFOG (JFT Co., Ltd.) is a Korean-founded, Chinese-manufactured electronic cigarette producer that designs and sells pod kits, starter kits, disposables, and e-liquids B2B through authorized distributors in 46+ countries.

Ownership category

akta.pro rank

Product category

Vaping Devices

NAICS

Tobacco Manufacturing (31223), Beverage and Tobacco Product Manufacturing (312)

SIC

Tobacco Products (2100)

akta.pro industry

PRIMARYCRADAJAF

Electronic Nicotine Delivery Systems (ENDS/Vapes) Devices Manufacturing & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Tobacco & Nicotine Products Manufacturing & Brands

SECONDARYCRADAJAG

E-liquids & Nicotine Salts Manufacturing & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Tobacco & Nicotine Products Manufacturing & Brands

SECONDARYCRANAEAG

Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Vape & E-Cigarette Retail

Keywords

• Electronic cigarettes
• Vaping devices
• Pod kits
• Vape manufacturing
• Starter kits

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vaping Device Hardware Sales: JUSTFOG generates revenue primarily through the sale of electronic cigarette and vaping hardware products including starter kits, pod kits, disposable devices, coils, batteries, and accessories. The company sells exclusively B2B through authorized distributors globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

JUSTFOG develops and manufactures electronic cigarette and vaping hardware products including pod kits, starter kits, disposable devices, heating coils, batteries, and e-liquids. The company sells exclusively B2B through a global network of authorized distributors in over 46 countries, with a minimum order quantity of 500 units per SKU.

Product overview

JUSTFOG is a specialized global electronic cigarette manufacturer with long experiences in developing and manufacturing electronic cigarette products. The company offers a diversified product portfolio organized into three main categories: Pod Kits (GLENT PRO, ARO, GLENT, MYFIT), Starter Kits (Q16 PRO PLUS, Q16 Pro Starter Kit, FF 1.2 Coil), and Disposable products (COMPACT & COMPACT PLUS). Additionally, the company manufactures E-Liquids under the Polar Series brand. The products are characterized by superior performance heating coils, leak-free liquid tank technology, and high-quality battery cells with 5 smart protection functions. JUSTFOG's R&D focuses on delivering maximum vape with minimum battery requirements while solving common industry issues like leakage problems.

Differentiator

Problem solved

Functional benefit

Brands

• Polar Series: E-Liquid product line under JUSTFOG brand.

Products and services

• GLENT PRO Pod kit product category featuring simple, portable, and convenient design with excellent performance characteristics for adult smokers seeking a vaping alternative.
• ARO Pod kit product designed for simple, portable, and convenient vaping with excellent performance characteristics.
• GLENT Pod kit product category featuring simple, portable, and convenient design with excellent performance characteristics.
• MYFIT Pod kit designed for ultimate convenience and satisfying usability that fits lifestyle, targeting adult smokers seeking an improved vaping experience.
• Q16 PRO PLUS Starter kit featuring best-in-class cotton coil technology valued as the most outstanding performing and safest in the market.
• Q16 Pro Starter Kit Starter kit featuring best-in-class cotton coil technology. The Q16 lineage launched in 2016 became a stay-selling product appreciated in the market for more than 3 years.
• FF 1.2 Coil Heating coil component for starter kits, valued as the most outstanding performing and safest in the market.
• COMPACT & COMPACT PLUS Disposable vaping product category for single-use convenience.
• Polar Series E-liquid product line offered under the JUSTFOG brand.

Quantifiable outcome

• Q16 product has been on market for more than 3 years since 2016 launch, demonstrating product durability and customer satisfaction

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor.

• All Day VapesminorChannel Partner/ Reseller/ DistributorAuthorized distributor of JUSTFOG products in the USA market
• Midwest DistributionminorChannel Partner/ Reseller/ DistributorAuthorized distributor of JUSTFOG products in the USA market
• Medusa DistributionminorChannel Partner/ Reseller/ DistributorAuthorized distributor of JUSTFOG products in the USA market
• VaporbeastminorChannel Partner/ Reseller/ DistributorAuthorized distributor of JUSTFOG products in the USA market
• Pacific Smoke InternationalminorChannel Partner/ Reseller/ DistributorAuthorized distributor of JUSTFOG products in Canada
• TWISPminorChannel Partner/ Reseller/ DistributorAuthorized distributor of JUSTFOG products in South Africa
• EcigwizardminorChannel Partner/ Reseller/ DistributorAuthorized distributor of JUSTFOG products in UK
• ZURSminorChannel Partner/ Reseller/ DistributorAuthorized distributor of JUSTFOG products in Netherlands
• Ex-TrademinorChannel Partner/ Reseller/ DistributorAuthorized distributor of JUSTFOG products in Germany
• LVP DISTRIBUTIONminorChannel Partner/ Reseller/ DistributorAuthorized distributor of JUSTFOG products in France

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Aspire: Direct competitor in the vape hardware category, offering comparable starter kits, tanks, coils, and pod systems with a similar global distributor go-to-market approach.
• Vaporesso: Direct peer manufacturing pod kits, starter kits, and mods targeting adult smokers globally. Highly comparable on product portfolio and international B2B distribution.
• Innokin: Established ENDS/vape hardware manufacturer competing head-to-head with JUSTFOG in starter kits, pod systems, and mods across the same global distributor channels. Most comparable on product format and B2B distribution model.
• Uwell: Direct competitor producing pod systems (Caliburn series), tanks, and starter kits. Competes in the same global distributor channels with comparable hardware focus.
• Geekvape: Global vape hardware brand offering pod systems, mods, and tanks; comparable B2B distributor model and overlapping product categories.
• SMOK: One of the largest global vape hardware manufacturers; directly comparable pod kit and mod product lines, though at significantly larger scale.
• Eleaf (iSmoke/Eleaf): Direct peer producing vaping starter kits, mods, and tanks, with comparable pricing, product format, and B2B distribution. Competes in the same mid-market hardware segment.

Broad incumbents

• RELX: Larger, well-funded pod system manufacturer with stronger brand equity and direct-retail presence; competes for the same adult smoker customer but operates at significantly greater scale and capital intensity.
• British American Tobacco (Vuse): Tobacco incumbent whose Vuse brand competes across pod and disposable formats globally. Overlaps with JUSTFOG's addressable category but at much larger scale and with deeper regulatory resources.

Emerging players

• HEXOHM / Mod manufacturers (e.g., Lost Vape): Adjacent vape hardware competitor focusing on premium pods and mods; overlaps in product format and global B2B distribution though typically positioned in a higher price tier than JUSTFOG.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/justfog
• Instagraminstagram.com/justfog_official
• Xx.com/JustFog1

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JUSTFOG