Samsys
Samsys is a French agtech company that builds IoT-connected meters, NFC identification tags, and a cloud platform to automatically track agricultural machinery operations for farmers, CUMA cooperatives, viticulturists, and agricultural service companies across France.
- Company typePrivate
- Founded2016
- HeadquartersLille, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Samsys does
Samsys is a French agricultural-technology company founded in 2016 and headquartered in Lille, with a secondary R&D site at the Campus des Champs du Possible in Châteaudun. It designs and sells connected IoT hardware and a cloud platform that automatically capture operational data from agricultural machinery — geolocation, hectares worked, distance, operating time, fuel consumption, and equipment/driver identification — eliminating manual work logs for farmers, CUMA cooperatives (Coopératives d'utilisation de matériel agricole), agricultural service companies (ETA), and winegrowers. Its core product line comprises the SAMSYS-Activity magnetic connected meter (with optional RTK centimetric precision), the SAMSYS-OBD variant for light vehicle fleets, NFC-based Driver Tags and Machine Tags for automatic identification, and pneumatic pressure sensors; the ViewSpread spreading-regulation platform is co-developed with Agrotronix. Samsys operates a hardware-plus-subscription revenue model, distributing through 20+ regional French dealers and chambers of agriculture, and integrates with third-party farm management software including Ekyviti (Ekylibre) and the Centipede RTK network. The company has no disclosed external funding, was founded by three ISEN Lille engineering graduates, and operates as a private SAS with €30,000 of stated capital.
Samsys firmographics
Firmographics- Name
- Samsys
- Legal name
- SAMSYS
- Website
- https://samsys.fr
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Samsys is a French agtech company that builds IoT-connected meters, NFC identification tags, and a cloud platform to automatically track agricultural machinery operations for farmers, CUMA cooperatives, viticulturists, and agricultural service companies across France.
- Ownership category
- akta.pro rank
Samsys industry classification
Industry- Product category
- Agricultural Technology / Precision Agriculture IoT
- NAICS
- Farm Management Services (115116), Support Activities for Crop Production (11511)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)
- akta.pro secondary industries
- IoT/On-Farm Sensor Deployment & Monitoring Services (Weather Stations, Soil Moisture, Telemetry) (AFACACAJ), Interoperability & Data Connectivity Services (API/ETL, ISOXML/AgGateway, Equipment Data Sync) (AFACACAL), Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG)
Keywords
Where Samsys is headquartered
LocationHeadquarters
- HQ city
- Lille
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Samsys business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure
Revenue model
- Connected Hardware Sales: Samsys sells physical connected meters (SAMSYS-Activity, SAMSYS-OBD), NFC tags (machine tags, driver tags), and pneumatic pressure sensors. Hardware is sold alongside subscription services.
- Subscription Plans (Premium, RTK, OBD): Three subscription tiers: Premium (traceability and telemetry), RTK (centimetric accuracy), OBD (light vehicle fleet management). Subscriptions provide access to the online platform for data visualization, automatic cost allocation, and reporting.
- Ekyviti Integration Bundle: Partnership with Ekylibre offering a combined Ekyviti software and Samsys hardware bundle at 999€ HT for the first year (then 749€/year for both subscriptions), targeting viticulturists with automatic intervention recording without manual data entry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Ekyviti + Samsys Combined Offer (Viticulture) |
| Subscription | Annual | Premium - Traceability and Telemetry |
| Subscription | Annual | RTK - Centimetric Accuracy |
| Subscription | Annual | OBD - Light Vehicle Fleet Management |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Samsys product offering
Product offeringCore offering
Samsys designs, manufactures, and sells connected IoT hardware (magnetic autonomous meters, NFC identification tags, pneumatic pressure sensors) and a cloud-based SaaS platform that automatically captures, analyzes, and reports agricultural machinery operations data — hectares worked, distance, fuel, operating time, geolocation, and driver/implement identification — without manual data entry. The offering is sold to farmers, CUMA cooperatives, winegrowers, agricultural contractors, equipment dealers, and machinery manufacturers across France through subscription tiers (Premium, RTK, OBD) bundled with the hardware.
Product overview
Samsys offers a hardware-plus-software IoT platform for agricultural machinery management. The core product line consists of SAMSYS-Activity (the magnetic connected meter for all agricultural equipment) and SAMSYS-OBD (a vehicle-specific variant for light fleet management). These are complemented by NFC-based accessories — Driver Tags, Machine Tags, and Pneumatic Pressure Sensors — that enable automatic driver and implement identification without manual entry. The ViewSpread platform, developed in partnership with Agrotronix, extends the offering into spreader regulation and predictive maintenance for manufacturers. All devices feed data to a web-based SaaS platform that provides real-time traceability, cost allocation, predictive maintenance, and equipment booking. The SAMSYS-Activity/OBD devices are offered through three subscription tiers: Premium (traceability and telemetry), RTK (centimetric precision), and OBD (vehicle fleet management).
Differentiator
Problem solved
Functional benefit
Brands
- SAMSYS-Activity: Connected magnetic and autonomous meter for all agricultural equipment with geolocation, area worked, distance travelled, operating time tracking, and driver identification capabilities.
- SAMSYS-OBD
- Tag Machine
- Tag Chauffeur
- SAMSYS CONNECT
- ViewSpread
Products and services
- SAMSYS-Activity Magnetic, autonomous connected meter for all agricultural equipment. Captures geolocation, area worked (hectares), distance travelled, operating time, breaks, fuel consumption, and machine speed. Supports auxiliary inputs and ISOBUS for application rates. The RTK version provides centimetric accuracy. Sold to farmers, CUMA cooperatives, winegrowers and agricultural contractors.
- SAMSYS-OBD Connected OBD-based device for light vehicle fleet management. Provides vehicle geolocation, distance tracking, technician proximity, and automated maintenance management. Targeted at service vehicles (technicians, ETA fleets) and sold alongside the OBD subscription tier.
- Tag Machine (Equipment Tag) NFC tag affixed to implements (hitched equipment) for automatic identification of equipment as it is hitched or unhitched from the main agricultural machine. Dimensions 7.2 cm x 7.2 cm x 2.1 cm; industrial adhesive fixation; 7-year battery life.
- Tag Chauffeur (Driver Tag) NFC keyring tag that automatically identifies the driver operating the equipment without any manual input. Dimensions 3.5 cm x 0.5 cm height; 1-year battery life.
- Pneumatic Pressure Sensor Sensor that measures pneumatic (tire) pressure on agricultural equipment. Dimensions 2.2 cm x 1.8 cm height; screwed onto the valve; 2-year battery life.
- ViewSpread Connected spreading regulation platform co-developed with Agrotronix. Enables remote configuration of spreading machines and generates georeferenced amendment application maps with full historical data, allowing manufacturers and equipment makers to perform remote diagnostics, predict failures, and deliver predictive maintenance.
Quantifiable outcome
- Automatic, real-time tracking of work interventions without any manual data entry
- +3 more outcomes
Companies that use Samsys
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles6 records
Samsys technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature6 records
Samsys partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Ekylibre / EkyviticoreSamsys integrated with Ekyviti, the farm management software by Ekylibre, to provide automatic field intervention recording with centimetric RTK precision. The partnership offers a combined bundle (Ekyviti + Samsys) at a promotional price. Ekyviti also integrates with Weenat, Centipede, Baqio, Fruition Sciences, and other agricultural tools.
- AgrotronixcoreAgrotronix is a French specialist in software and embedded electronics for agricultural machines. Samsys partnered with Agrotronix to co-develop ViewSpread, a connected spreading regulation platform. Agrotronix also enabled Samsys to co-exhibit at the SIMA 2017 trade show and displayed Samsys products on the Dangreville stand.
- Avnet SilicaminorAvnet Silica organized the Connecting The World 2017 IoT startup competition. Samsys was selected as a winner. Avnet Silica is a semiconductor and electronic component distributor that supports IoT startups with visibility and ecosystem connections.
- Campus des Champs du PossiblecoreThe Campus des Champs du Possible in Châteaudun is an agricultural innovation campus combining an incubator, agricultural high school, demo farm, and prototyping workshops. Samsys established its R&D office at this campus to co-develop products with farmers and students, benefiting from proximity to the Beauce agricultural region.
- Chambre d'agriculture d'Eure-et-LoirminorThe Chamber of Agriculture of Eure-et-Loir runs an internal technical team developing IoT projects for farmers (weather stations, grain silo temperature sensors). Samsys worked with this team and participated in the Agreen Startup competition alongside chamber staff (Paul Brillault, Jérôme Damy).
- Village by CA (Le Village by CA)minorThe Village by CA is an agricultural business incubator affiliated with Crédit Agricole. Samsys interacted with Village by CA in Nantes (Village by CA Atlantique Vendée) and later at Châteaudun, participating in the Agri Startup Summit and ecosystem events.
- Business FranceminorBusiness France (via its AGROTECH department, led by Christophe Monnier) participated in organizing the Agri Startup Summit. Samsys was invited to the pre-event networking evening at Business France offices in Paris and received support for international visibility at the competition.
- DangrevilleminorDangreville, an agricultural equipment company, displayed Samsys products on their stand at the SIMA 2017 trade show, acting as an informal distribution/exhibition channel for Samsys at the event.
- FRCUMA (Fédération Régionale des CUMA)coreSamsys maintains a close relationship with the FRCUMA network. Olivier Guille's brother, Christophe Guille, worked as an animator for FRCUMA Hauts-de-France for nearly 10 years, providing Samsys with deep domain expertise and access to the CUMA cooperative network across France.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Samsys competitors and assessment
Company assessmentDirect peers
- Trimble Agriculture: Provides GPS guidance (including RTK), telematics, and farm management software for precision agriculture. Directly competes with Samsys' RTK precision tracking and farm data capture offerings, addressing the same customer base of arable farmers and contractors worldwide.
- Topcon Agriculture: Manufactures precision positioning systems, autosteer, RTK networks, and telemetry for agricultural machinery. Closely comparable to Samsys' SAMSYS-Activity + RTK offering, with similar integration into OEM equipment fleets.
- TeeJet Technologies: Specializes in precision spraying application equipment, flow controllers, GPS guidance, and ISOBUS-compatible systems. Comparable to Samsys' metering and connectivity for spraying operations, especially in the viticulture use case Samsys targets.
- Weenat: French AgTech startup providing on-farm sensor networks (soil moisture, weather) with connected data services for farmers. Closely comparable to Samsys in geography, customer base, and hardware+software approach; even integrated with Samsys' partner Ekyviti.
Broad incumbents
- John Deere (Operations Center / JDLink): Major OEM with bundled telematics (JDLink), GPS guidance, and a farm data platform. Addresses the same precision-ag and connected machinery market as Samsys but as part of a much broader equipment manufacturer portfolio.
- AGCO Fuse (PTxTrimble): Connected machinery platform delivering smart farming solutions across Fendt, Massey Ferguson, and Valtra brands. Overlaps with Samsys' product breadth but as one capability set within a global OEM.
- CNH Industrial (AFS Connect / Case IH / New Holland): Telematics and farm data management bundled with Case IH and New Holland equipment. Provides comparable connected machinery capability to Samsys but through embedded OEM channels.
- Climate FieldView (Bayer): Bayer Crop Science's farm data platform with field-level analytics and agronomic decision support. Overlaps with Samsys' data management and analytics layer at much broader scale and scope.
Emerging players
- Hexagon Agriculture: Provides precision agriculture solutions for spraying, fertilizing, and harvest with GNSS positioning and sensor integration. Overlapping precision-ag capability with Samsys, particularly for specialty crop applications.
Regional players
- Isagri: Leading French farm management software provider serving French farmers and viticulturists with accounting, traceability, and agronomy tools. Comparable as a French farm software platform but addresses a broader administrative scope than Samsys' machinery focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Samsys social profiles
Digital presenceSamsys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Samsys leadership team
Management profileNumber of profiles
Profiles3 records
Samsys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Samsys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Samsys
What does Samsys do?
Samsys designs, manufactures, and sells connected IoT hardware (magnetic autonomous meters, NFC identification tags, pneumatic pressure sensors) and a cloud-based SaaS platform that automatically captures, analyzes, and reports agricultural machinery operations data — hectares worked, distance, fuel, operating time, geolocation, and driver/implement identification — without manual data entry. The offering is sold to farmers, CUMA cooperatives, winegrowers, agricultural contractors, equipment dealers, and machinery manufacturers across France through subscription tiers (Premium, RTK, OBD) bundled with the hardware.
Is Samsys a public or private company?
Samsys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Samsys founded?
Samsys was founded in 2016. It employs 11 to 50 people.
Where is Samsys based?
Samsys is headquartered in Lille, France, in the Europe region.
How does Samsys make money?
Three revenue lines are on record. Connected Hardware Sales are the primary driver. The others are subscription Plans (Premium, RTK, OBD) and ekyviti Integration Bundle.
Who are Samsys's main competitors?
Direct peers on record are Trimble Agriculture, Topcon Agriculture, TeeJet Technologies and Weenat. Broad incumbents are John Deere (Operations Center / JDLink), AGCO Fuse (PTxTrimble), CNH Industrial (AFS Connect / Case IH / New Holland) and Climate FieldView (Bayer). Hexagon Agriculture is listed as an emerging player. Isagri is listed as a regional player.
Does Samsys have an API?
No public API is recorded for Samsys.
What industry is Samsys in?
Samsys's product category is Agricultural Technology / Precision Agriculture IoT. Its primary akta.pro industry code is AFACACAC, Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics), with a secondary code of AFACACAJ, IoT/On-Farm Sensor Deployment & Monitoring Services (Weather Stations, Soil Moisture, Telemetry). Its NAICS code is 115116 and its SIC code is 700.