allinsure

What allinsure does

AllInsure is a commercial and business insurance advisory firm headquartered in Fyshwick, Canberra, with a second office in Narre Warren, Melbourne (opened 2024). Founded in 2007 and operating as a Corporate Authorised Representative of Insurance Advisernet Australia Pty Ltd (AFSL No. 240549, CAR No. 465998), the firm serves small and medium-sized enterprises across 12+ industry verticals including construction and trades, strata, motor trade, hospitality, IT, civil contractors, manufacturing, transport and logistics, and property owners. Its portfolio spans 16 core products (business packages, contract works, professional indemnity, commercial motor, workers' compensation, management liability, cyber liability, public/product liability, strata, motor trades, trade credit and surety bonds, transport and logistics, builders/home owners warranty, business travel, farm, and events) plus a Tailored Prestige Motor Insurance add-on for luxury and specialty vehicles.

The firm's technology layer is provided primarily through its parent network: the IA Client Portal for policy management and document access, and the Insurance Advisernet Mobile App on iOS and Android. There is no public API and no documented AI/ML capability; the technology serves as a standard advisory-enablement layer rather than a differentiated platform. Distribution is sales-led and community-led, combining face-to-face advisory at its offices, phone and email advisory, an online quote-request form, the IA self-serve portal, and grassroots sponsorships of Canberra Demons, Queanbeyan Tigers, CBR Brave, and the Festival of Speed.

AllInsure earns revenue through brokerage commissions on insurance products placed with major Australian insurers (Allianz, QBE, Zurich, Chubb, Vero, Sterling), sharing in commissions via its Insurance Advisernet Authorised Representative relationship. It also generates referral fees from premium funding partnerships (e.g., Hunter Premium Funding). The firm is led by Founder and Managing Director Peter Chamberlain and Partner Tate Harris, and operates within the publicly listed AUB Group ecosystem (50% shareholder of Insurance Advisernet), which provides national buying power and financial backing.

Name

allinsure

Legal name

AllInsure

Website

https://allinsure.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

AllInsure is a Canberra-based commercial and business insurance advisory firm operating as an Authorised Representative of Insurance Advisernet Australia. Founded in 2007, it serves SME clients across 12+ industry verticals with brokerage commissions as its primary revenue model, now expanded into Melbourne.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Commercial insurance brokerage
• Business insurance advisory
• Risk management services
• Claims advocacy
• Professional indemnity coverage

Headquarters

HQ city

Fyshwick

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Insurance Brokerage Commissions: AllInsure earns commissions from insurance products placed with insurers. As an Authorised Representative of Insurance Advisernet Australia, they receive a share of brokerage commissions from insurers for placing business. The firm also offers premium funding services through partner providers, generating referral fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

AllInsure is a commercial and business insurance advisory firm that brokers and tailors insurance solutions for Australian SMEs across 17 industry verticals. As a Corporate Authorised Representative of Insurance Advisernet Australia, it places business with major insurers and earns brokerage commissions, while providing risk assessment, claims advocacy, and premium funding referrals to clients in the ACT, Victoria, and broader Australia.

Product overview

allinsure is a commercial and business insurance advisory firm operating as an Authorised Representative of Insurance Advisernet Australia. The company offers a comprehensive portfolio of insurance products organized as a unified advisory service with a modular product approach. Core products include Business Insurance (package covering multiple business risks), Contract Works, Professional Indemnity, Commercial Motor, Workers' Compensation, Management Liability, Cyber Liability, Public and Product Liability, Strata Insurance, Motor Trades Insurance, Trade Credit/Surety Bonds, Transport & Logistics Insurance, Builders/Home Owners Warranty, Business Travel, Farm Insurance, and Events Insurance. The company also provides a specialized add-on offering: Tailored Prestige Motor Insurance for luxury and high-performance vehicles. allinsure serves clients through an IA Client Portal and mobile applications (iOS and Android), providing claims advocacy, risk assessment, and insurance advisory services across 17 industry verticals including construction, hospitality, IT, and manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Comprehensive business insurance pack for SMEs covering business interruption, public and products liability, property damage, theft, electronic equipment breakdown, machinery breakdown, tax audits, transit, and employee deceit.
• Contract Works Insurance Insurance for commercial, industrial and domestic builders, sub-contractors, and owner-builders covering buildings under construction against damage, defects, vandalism, natural disasters, theft, and third-party liabilities.
• Professional Indemnity Insurance Coverage for businesses and individuals providing professional advice or services, protecting against legal costs and claims for damages arising from alleged mistakes, inadequate advice, or breaches of duty.
• Commercial Motor Insurance Fleet insurance protecting business vehicles against theft and accidents, covering replacement costs, repairs, third-party property damage, and new replacement for written-off vehicles.
• Workers' Compensation Insurance Compulsory employer insurance providing financial assistance for employees injured or made sick by their work, including wages during incapacity, rehabilitation, and medical expenses.
• Management Liability Insurance Protection for directors, officers, and businesses against financial exposures from mismanagement, including Directors and Officers Liability, statutory fines, employment practices liability, tax audit, fidelity/crime, and kidnap/ransom coverage.
• Cyber Liability Insurance Coverage for financial losses from cybersecurity breaches including business interruption, data recovery, third-party liability, legal claims, crisis management, and privacy remediation.
• Public and Product Liability Insurance Protection against legal liability to third parties for injuries or property damage, covering investigation, defence costs, compensation payments, and settlement costs arising from accidents or negligence.
• Strata Insurance Specialist insurance for Executive Committees and Body Corporates covering buildings, common areas, lot owners' fixtures, liability, machinery breakdown, and compliance with legislative requirements.
• Motor Trades Insurance Specialised coverage for motor vehicle repair businesses including mechanics, panel beaters, and service providers, covering business assets, customer vehicles, and liabilities for faulty workmanship.
• Trade Credit and Surety Bonds Protection against bad debt and non-payment for businesses selling on credit terms, plus surety bonds as an alternative to bank guarantees that ensure contractual performance.
• Transport and Logistics Insurance Coverage for transport and logistics operators including truck/trailer insurance, fleet insurance, marine transit, cargo cover, warehouse insurance, and public liability.
• Builders and Home Owners Warranty Insurance Statutory-required insurance for licensed builders protecting customers against builder death, disappearance, or bankruptcy during construction and the 7-year warranty period.
• Business Travel Insurance Annual corporate travel insurance covering life, disablement, overseas medical, evacuation, personal liability, cancellations, luggage, rental car excess, and director/officer travel.
• Farm Insurance Protection for farms and agribusiness operations covering land, buildings, livestock, vehicles, equipment, domestic property, and third-party claims with options for crop insurance.
• Events Insurance Coverage for event organisers protecting against cancellations, venue damage, third-party claims, and special covers such as Prize Indemnity/Hole in One for concerts, exhibitions, festivals, and corporate functions.
• Tailored Prestige Motor Insurance Bespoke insurance for luxury, prestige, sports, classic, imported, exotic, and special-interest vehicles including modified vehicles and collections, offering agreed value, track cover, and choice of repairer options.

Quantifiable outcome

• 95%+ customer satisfaction ratings maintained consistently by Insurance Advisernet network
• +1 more outcomes

Named customers6 records

Segments12 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Insurance Advisernet AustraliacoreStrategic or Co-development Partner · 1 January 1996AllInsure is an Authorised Representative of Insurance Advisernet Australia, providing the firm with national strength while maintaining local presence. Insurance Advisernet was founded in 1996 and is one of the largest and most respected insurance advisory groups in Australia and New Zealand, specializing in SME businesses.
• National Insurance Brokers Association (NIBA)majorStrategic or Co-development PartnerAllInsure, through Insurance Advisernet, is a principal member of the National Insurance Brokers Association, providing industry representation and professional development support.
• Australian & New Zealand Institute of Insurance & Finance (ANZIIF)majorStrategic or Co-development PartnerAllInsure maintains affiliations with ANZIIF for professional development and industry accreditation of their advisers.
• Allianz AustraliamajorChannel Partner/ Reseller/ DistributorMajor insurer partner providing coverage options for AllInsure's client base. Partnership spans over 10 years of collaboration.
• QBE InsurancemajorChannel Partner/ Reseller/ DistributorMajor insurer partner offering comprehensive coverage options through the Insurance Advisernet network.
• Zurich AustraliamajorChannel Partner/ Reseller/ DistributorMajor insurer partner providing coverage options for commercial and business insurance clients.
• Chubb InsurancemajorChannel Partner/ Reseller/ DistributorGlobal insurer partner offering specialty coverage options through the network.
• Hunter Premium FundingminorChannel Partner/ Reseller/ DistributorPremium funding partner helping clients spread insurance premium payments over time to preserve cash flow.
• Sterling InsuranceminorChannel Partner/ Reseller/ DistributorPartner insurer offering specialty coverage options.
• Canberra DemonsminorGTM or Marketing PartnerCommunity sponsorship partner - local AFL club receiving principal partnership support from AllInsure.
• Queanbeyan Tigers Australia Football ClubminorGTM or Marketing PartnerCommunity sponsorship partner - grass roots football club supported by AllInsure for 5 years as principal partner.
• CBR BraveminorGTM or Marketing PartnerCommunity sponsorship partner - ice hockey team established with support from Peter Chamberlain and AllInsure team.
• Vero InsurancemajorChannel Partner/ Reseller/ DistributorMajor insurer partner providing commercial and business insurance solutions.
• IA FoundationminorGTM or Marketing PartnerInsurance Advisernet Foundation supporting community initiatives and charitable causes.
• Chamberlain FoundationminorGTM or Marketing PartnerCommunity foundation established by the Chamberlain family supporting local community initiatives.
• Festival of SpeedminorGTM or Marketing PartnerOfficial insurance partner of the Festival of Speed event held at Thoroughbred Park, Canberra - premier automotive event attracting exotic vehicles.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Insurance Advisernet Australia: The parent Authorized Representative network that AllInsure operates under. Insurance Advisernet aggregates 1,200+ advisers and $1.5B+ in premiums under management, making it the closest structural peer as the operating model, panel access, and back-office infrastructure that AllInsure relies on are all inherited from this network.
• AUB Group: ASX-listed parent of Insurance Advisernet and the largest equity-based risk management and advice business in Australia. AUB Group is comparable to AllInsure as the ultimate network/parent tier that defines AllInsure's commercial context and provides capital, scale, and insurer relationships that AllInsure benefits from.
• Arthur J. Gallagher (Australia): Global insurance broker with substantial Australian operations serving SMEs through regional offices. Comparable as a competing commercial broker in the same product categories and customer segments, though at much larger scale.
• Marsh (Australia): Global insurance broker and risk advisor with a significant Australian presence serving mid-market and corporate clients. Comparable as a competing insurance broker operating in the same product and customer space, although skewed toward larger accounts.
• Aon (Australia): Global insurance and reinsurance broker with Australian offices competing for SME and mid-market commercial accounts. Directly comparable as a competing brokerage, though Aon operates at much larger scale with a broader product portfolio.

Direct peers

• Steadfast Group: Largest ASX-listed general insurance broker network in Australia and New Zealand, distributing through Steadfast-branded brokerages that follow a similar model to AllInsure (local adviser, network panel leverage, SME focus). Highly comparable business model, target customer, and product mix.
• PSC Insurance Group: ASX-listed Australian specialty insurance broker with a network of regional and specialty brokerages serving SMEs and mid-market clients. Comparable to AllInsure in SME focus, commission-driven model, and acquisition-led growth in Australian commercial lines.
• Honan Insurance Group: Australian mid-market commercial insurance broker with offices across multiple states and a focus on SMEs and mid-market accounts. Comparable to AllInsure in product breadth (P&C, professional indemnity, cyber) and target customer segments.
• Coverforce: Australian insurance broker network focused on SMEs and mid-market clients across multiple states. Comparable to AllInsure in target market, product mix (P&C, commercial motor, trade), and network-based distribution model.

Emerging players

• BizCover: Australian online commercial insurance platform targeting SMEs with quick, comparison-style quoting. Comparable to AllInsure in the SME target customer segment, though BizCover competes on price and speed rather than advisory depth and claims advocacy, making it a digital-disruption peer rather than a direct channel competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/allinsure
• Xx.com/allinsureaus
• LinkedInlinkedin.com/company/allinsure

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about allinsure