What SMD Entertainment does

SMD Entertainment UG (haftungsbeschränkt) is a private German event technology services provider headquartered in Castrop-Rauxel in the Ruhr area, led by Managing Director Pia-Christin Jarczynski and operating with 11-50 employees. The firm delivers end-to-end event production through seven integrated service lines: core event technology (Eventtechnik), media technology with LED walls and projectors (Medientechnik), professional lighting and audio (Licht & Ton), streaming services added during the COVID-19 pandemic, fixed venue installations (Fest-Installation), equipment-only rental (Dry Hire), and DJ/artist booking (DJ & Künstler Booking). SMD scales from events of 100 to 10,000 attendees using professional equipment (Moving Heads, Spots, Laser, LED Screens) and trained execution staff.

The company generates revenue through project-based professional services (event execution, fixed installations, DJ booking) and one-time equipment rental (dry hire). Pricing is quote-based and not publicly disclosed. Customer acquisition relies on direct outreach, the company website contact form, phone, email, and participation in regional events such as the Recklinghausen Leuchtet festival. Marketing presence is limited to the company website and organic social media (Facebook, X, Instagram).

The customer base is concentrated in the Ruhr area and includes municipal governments (Stadt Marl, Stadt Recklinghausen, Stadtmarketing Gelsenkirchen), the cultural festival Ruhrfestspiele Recklinghausen, labor unions (Ver.di, DGB), a network of hospitality and event venues (Subergs, Ratskeller, Three Sixty, Arena, 17achtzig, Tucholsky, Forsthaus, and others), and event agencies (RDN, Prinz). SMD Entertainment is privately held with no external investors, no funding rounds, no parent company, and no subsidiaries.

Name

SMD Entertainment

Legal name

SMD Entertainment UG (haftungsbeschränkt)

Website

https://smd-entertainment.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SMD Entertainment is a Castrop-Rauxel-based German event technology firm offering lighting, sound, media, streaming, fixed-installation, and equipment rental services for events of 100-10,000 attendees. It serves municipal clients, cultural festivals, hospitality venues, and event agencies in the Ruhr region.

Ownership category

akta.pro rank

Product category

Event Technology Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI)

akta.pro secondary industry

Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO)

Keywords

• Event technology services
• Professional lighting systems
• Audio system rental
• Media technology equipment
• Fixed installation services

Headquarters

HQ city

Castrop-rauxel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Event Technology Services: Provides event technology services including lighting, sound, and media equipment with trained staff for event execution. Services scale from events of 100 to 10,000 attendees.
2. Dry Hire Equipment Rental: Equipment rental services for professional partners who want to temporarily rent technology for their projects.
3. Fixed Installation Services: Consultation and professional installation of lighting and audio systems for venues including restaurants and event locations, considering various budgets and requirements.
4. DJ & Artist Booking: Booking and mediation of trending artists, suitable DJs, and unusual show acts for events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SMD Entertainment provides professional event technology services for events of 100 to 10,000 attendees, including lighting (Moving Heads, Spots, Laser, LED Screens), professional audio systems, media technology (LED walls, projectors, screens), streaming for virtual/hybrid events, fixed installations for venues, equipment dry-hire rental, and DJ/artist booking. Services are delivered with trained staff across the Ruhr area in Germany.

Product overview

SMD Entertainment is an event technology and events company offering a unified portfolio of 7 integrated services. The core offerings include Eventtechnik (event technology for events of 100-10,000 attendees), Medientechnik (LED walls, projectors, screens), Licht & Ton (professional audio and lighting), and Streaming services. These are complemented by Fest-Installation (permanent venue installations), Dry Hire (equipment rental for partners), and DJ & Künstler Booking (artist booking). The services work together to provide end-to-end event production, from planning through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Eventtechnik (Event Technology) Professional event technology services for events ranging from 100 to 10,000 attendees, providing top equipment and trained staff for stress-free and successful event execution. Serves corporate events, festivals, and large-scale productions.
• Medientechnik (Media Technology) LED walls, projectors, screens, and experienced media technicians for product presentations, corporate events, and conferences. Includes technical planning, equipment provision, and execution support.
• Licht & Ton (Light & Sound) Professional audio and lighting services including customized sound packages developed through location surveys and planning, large stage light shows with Moving Heads, Spots, Laser, LED Screens, and event-specific object lighting solutions.
• Dry Hire Equipment rental service for professional partners who want to temporarily rent event technology equipment for their own projects, providing equipment and service support on a project basis.
• Streaming Streaming and media production services launched in response to the COVID-19 pandemic, offering diverse possibilities in streaming and media production for virtual and hybrid events.
• Fest-Installation (Fixed Installation) Permanent light and sound installation services for venues, gastronomy businesses, and event locations, including consultation and professional installation tailored to various budgets and requirements.
• DJ & Künstler Booking Artist and DJ booking services, providing trending artists, suitable DJs, and unusual show acts for events, including mediation and booking coordination.

Quantifiable outcome

• Served Recklinghausen Leuchtet event, a well-known regional festival
• +1 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered minor, core and moderate.

• SubergsminorOthersRestaurant/hospitality venue partner that appears in the SMD Entertainment client logo section on their website.
• RatskellerminorOthersRestaurant/hospitality venue partner that appears in the SMD Entertainment client logo section.
• Stadt MarlcoreStrategic or Co-development PartnerMunicipal partner (City of Marl) that appears in the SMD Entertainment client logo section, indicating ongoing service relationship.
• Stadt RecklinghausencoreStrategic or Co-development PartnerMunicipal partner (City of Recklinghausen) with a significant relationship, including involvement in the Recklinghausen Leuchtet event.
• Stadtmarketing GelsenkirchencoreStrategic or Co-development PartnerCity marketing organization for Gelsenkirchen that appears in the SMD Entertainment client logo section.
• Ruhrfestspiele RecklinghausencoreStrategic or Co-development PartnerMajor cultural festival (Ruhr Festspiele) in Recklinghausen, indicating SMD Entertainment's involvement in regional cultural events.
• Ver.diminorOthersTrade union partner appearing in the SMD Entertainment client logo section.
• DGBminorOthersGerman Trade Union Confederation partner appearing in the SMD Entertainment client logo section.
• Three SixtyminorOthersEvent venue partner appearing in the SMD Entertainment client logo section.
• SonnendeckminorOthersHospitality venue partner appearing in the SMD Entertainment client logo section.
• Noahs PlaceminorOthersHospitality venue partner appearing in the SMD Entertainment client logo section.
• RDNmoderateChannel Partner/ Reseller/ DistributorEvent agency partner appearing in the SMD Entertainment client logo section.
• TucholskyminorOthersBochum-based hospitality venue partner appearing in the SMD Entertainment client logo section.
• ForsthausminorOthersBochum-based hospitality venue partner appearing in the SMD Entertainment client logo section.
• ArenaminorOthersEvent venue partner appearing in the SMD Entertainment client logo section.
• 17achtzigminorOthersEvent venue partner appearing in the SMD Entertainment client logo section.
• PrinzminorOthersAgency partner appearing in the SMD Entertainment client logo section.
• HalternminorOthersHaltern-based hospitality partner appearing in the SMD Entertainment client logo section.
• SeeblickminorOthersHaltern-based hospitality venue (Seeblick) partner appearing in the SMD Entertainment client logo section.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Gahrens + Battermann: German full-service event technology provider offering lighting, sound, video, and rigging for events and fixed installations; comparable to SMD in service mix, B2B event model, and German market focus.
• satis&fy: German event technology company providing lighting, audio, video, rigging, and streaming for corporate events, exhibitions, and live shows; directly comparable to SMD's integrated service portfolio and target customers.
• Neumann&Müller: Germany-based event technology and production services firm delivering sound, lighting, video, and event IT for corporate and cultural events; overlaps with SMD's core event technology and AV service lines.
• Media Invest GmbH (Ambion): German provider of event technology including lighting, sound, video, and stage construction for events and corporate clients; directly comparable to SMD's German event-tech offering.
• POOLgroup: German event technology and live communication company offering event design, staging, lighting, sound, and AV; similar service breadth to SMD with a comparable corporate/cultural event client base.

Broad incumbents

• PRG (Production Resource Group): One of the world's largest event technology providers, offering lighting, audio, video, and rigging globally; competes with SMD on the same event-tech services but at a much broader scale.

Regional players

• Habegger AG: Swiss-headquartered event technology firm providing staging, lighting, sound, and rigging for live events; comparable service model to SMD, operating primarily in DACH.
• Stage Entertainment: Major German theater and live entertainment producer operating venues in the Ruhr area; shares SMD's Ruhr geography and need for high-quality event technology, though Stage is a buyer/operator of shows rather than a tech supplier.

Others

• L-Acoustics: French professional audio system manufacturer whose loudspeakers are commonly deployed in event technology productions; relevant as an enabling technology supplier in SMD's audio service line rather than a direct competitor.
• Eventbrite: Global event ticketing and event-management platform; not a direct competitor but serves as an adjacent ecosystem participant where event organizers discover and book services like SMD's.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100057506017474
• LinkedInlinkedin.com/company/smd-entertainment-veranstaltungstechnik

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMD Entertainment