Streetspotr
Streetspotr operates a mobile crowdsourcing platform connecting businesses with a smartphone-equipped workforce for verified in-store data collection, retail audits, and mystery shopping across DACH, UK, and the USA.
- Company typePrivate
- Founded2011
- HeadquartersNuremberg, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Streetspotr does
Streetspotr GmbH is a Nürnberg-based private limited company founded in 2011 that operates a mobile crowdsourcing platform connecting businesses needing verified in-store field data with a distributed workforce of smartphone-equipped "Spots." The company maintains a dual-brand structure: the Streetspotr App (available on iOS and Android, currently version 25.0.3) is the consumer-facing product where individual workers discover and complete location-based micro-tasks such as store checks, mystery shopping, price audits, product availability verification, and image recognition tasks, while POSpulse is the B2B brand through which retail chains, CPG companies, and market research firms commission campaigns. A third offering, WeSpotr, is a whitelabel platform solution launched in 2018 that enables enterprises to build their own mobile workforce communities on Streetspotr's infrastructure.
The underlying technology stack is mobile-first and built around GPS-based location verification (workers must check in within 400 meters of a spot) combined with photo-based quality assurance. The proprietary StreetScore algorithm ranks worker reliability across four dimensions (Experience, Quality, Commitment, Activity) and gates access to higher-paying tasks; gamification is layered on via StreetPoints (10 points per euro earned) and 50+ achievement badges. The platform is hosted on AWS, integrates with PayPal's Mass-Payment API for disbursements, and uses third-party analytics and marketing tools including Google Analytics, Google AdWords, Facebook Pixel, LinkedIn Insight Tag, MailChimp, and HockeyApp. Image recognition systems support automated QA on submitted results, and the app is GDPR-compliant with DataCo GmbH serving as data protection officer.
Revenue is generated on a pay-as-you-go, transaction-fee basis: B2B clients pay fees tied to the value of micro-jobs posted and completed, while workers earn €2–15 per spot with no minimum payout threshold and are paid via PayPal within 30 days of request. The company operates across DACH, the UK, and the USA, claims more than 1 million registered users, and processes over 4,000 spots and 7,000 photos daily. Streetspotr is led by Managing Directors Elena Bergmann-Eggeling and Thomas Skotner, with co-founder and CTO Holger Frank; the only disclosed funding event is a 2014 KfW round, and the firm remains privately held with no parent company.
Streetspotr firmographics
Firmographics- Name
- Streetspotr
- Legal name
- Streetspotr GmbH
- Website
- https://streetspotr.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Streetspotr operates a mobile crowdsourcing platform connecting businesses with a smartphone-equipped workforce for verified in-store data collection, retail audits, and mystery shopping across DACH, UK, and the USA.
- Ownership category
- akta.pro rank
Streetspotr industry classification
Industry- Product category
- Crowdsourced Field Intelligence Platform
- akta.pro primary industry
- Crowdsourced Retail Errand/Shopping & Delivery (TLAAAGAE)
Keywords
Where Streetspotr is headquartered
LocationHeadquarters
- HQ city
- Nuremberg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Streetspotr business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Fees from Clients: Businesses (clients) pay fees to Streetspotr for posting micro-jobs and receiving verified field data. After completing a micro-job, additional fees are incurred based on the order value, charged to the client. Clients pay via PayPal, credit card, or direct debit (Vorkasse/prepayment).
- Platform Commission on Worker Payments: Streetspotr acts as intermediary between clients posting micro-jobs and contractors completing them. Revenue comes from fees charged to business clients based on the value of micro-jobs completed through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | No cost for workers to join and participate |
| Transaction based/ take rate | Pay-as-you-go | Business client pricing (B2B) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Streetspotr product offering
Product offeringCore offering
Streetspotr operates a mobile gig-economy platform that connects businesses needing verified in-store field data with a crowdsourced community of smartphone-equipped workers. Users download the free Streetspotr app (iOS/Android), discover nearby location-based micro-tasks (Spots) such as store checks, mystery shopping, price monitoring, and product placement verification, and earn €2-15 per completed task. Business clients commission campaigns via the POSpulse B2B brand and receive geo-verified photo documentation of retail conditions, with quality assurance handled by the platform's StreetScore reputation system.
Product overview
Streetspotr operates a gig-economy platform connecting businesses requiring field data collection with a crowdsourced mobile workforce. The portfolio consists of the core Streetspotr App (available on iOS and Android) for contractors to discover and complete location-based micro-jobs (Spots), paired with the Streetspotr Web Platform for account management and community engagement. The business-facing brand POSpulse recruits clients needing market research, while WeSpotr offers a whitelabel solution for enterprises. Gamification elements include StreetPoints (experience currency), StreetScore (reputation metric), and Badges (achievement system). The platform facilitates store checks, mystery shopping, price audits, and image recognition tasks.
Differentiator
Problem solved
Functional benefit
Brands
- POSpulse: B2B brand for corporate clients who commission micro-jobs through the Streetspotr platform.
- WeSpotr
Products and services
- Streetspotr App Free mobile application (iOS and Android, Version 25.0.3) enabling consumers to discover nearby micro-jobs (Spots), complete location-based tasks such as store checks, mystery shopping, price checks, and product availability verification, and receive payment via PayPal within 30 days of request.
- POSpulse
Quantifiable outcome
- Over 1 million registered users globally
- +2 more outcomes
Companies that use Streetspotr
Customer profileSegments2 records
Ideal customer profiles2 records
Streetspotr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
Streetspotr partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- POSpulsecorePOSpulse is a related B2B brand that attracts micro-job campaigns from enterprise clients. The Streetspotr and POSpulse communities were merged into the Streetspotr app in 2018. POSpulse continues to serve as the customer-facing brand for B2B clients needing field intelligence services.
- WeSpotrminorWhite-label platform solution enabling third parties to create and manage their own mobile workforce communities using Streetspotr's technology infrastructure.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Streetspotr competitors and assessment
Company assessmentDirect peers
- BeMyEye: Italy/UK-based crowdsourced in-store data collection platform serving CPG and retail clients across Europe. Closely comparable to Streetspotr/POSpulse on both the worker-side app and the enterprise retail intelligence offering.
- Premise Data: US-based crowdsourced data platform that pays contributors to capture localized economic, retail, and infrastructure data globally. Comparable model of paying distributed mobile users for structured, geo-verified data submission.
- Field Agent: US-based crowdsourced platform connecting businesses with mobile users completing in-store audits, mystery shops, and product checks. Same dual-sided marketplace structure and same core use cases as Streetspotr.
- Gigwalk: US crowdsourced workforce platform focused on retail execution, shelf audits, and field data capture via a mobile app. Direct functional competitor to Streetspotr's POSpulse offering.
- Streetbees: UK-based 'beehive' platform using a consumer app to gather qualitative consumer insights and in-store observations via micro-tasks. Overlaps with Streetspotr on mobile-based, crowdsourced market research delivery.
- Roamler: Dutch-headquartered crowdsourced mobile workforce platform offering field marketing, retail audits, and mystery shopping across Europe. Direct competitor to Streetspotr with overlapping B2B use cases (CPG, retail intelligence) and a comparable gig-worker app model.
Emerging players
- Toloka: Crowdsourced data labeling and validation platform. Comparable in the underlying crowdsourcing infrastructure and quality-scoring mechanics (analogous to Streetspotr's StreetScore), though focused on AI data labeling rather than retail audits.
Broad incumbents
- Mystery Shopping Providers (e.g., Market Force, Ipsos Mystery Shopping): Traditional mystery shopping and retail compliance providers serving the same enterprise clients as POSpulse. Comparable on the B2B retail intelligence use case but operate via employed/contracted shoppers rather than a crowdsourced consumer app.
- Norstat: European data collection company operating panels and field operations across multiple countries. Overlaps with Streetspotr/POSpulse on the B2B field data collection side, but as a broader, traditional market research incumbent.
Regional players
- Appinio: Hamburg-headquartered mobile-first consumer insights platform. Comparable to Streetspotr on the B2B market research angle in Germany/DACH, though it targets survey-style insights rather than in-store field audits.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Streetspotr social profiles
Digital presenceStreetspotr compliance and trust
Trust signalCompliance2 records
Streetspotr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Streetspotr leadership team
Management profileNumber of profiles
Profiles3 records
Streetspotr funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Streetspotr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Streetspotr
What does Streetspotr do?
Streetspotr operates a mobile gig-economy platform that connects businesses needing verified in-store field data with a crowdsourced community of smartphone-equipped workers. Users download the free Streetspotr app (iOS/Android), discover nearby location-based micro-tasks (Spots) such as store checks, mystery shopping, price monitoring, and product placement verification, and earn €2-15 per completed task. Business clients commission campaigns via the POSpulse B2B brand and receive geo-verified photo documentation of retail conditions, with quality assurance handled by the platform's StreetScore reputation system.
Is Streetspotr a public or private company?
Streetspotr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Streetspotr founded?
Streetspotr was founded in 2011. It employs 11 to 50 people.
Where is Streetspotr based?
Streetspotr is headquartered in Nuremberg, Germany, in the Europe region.
How does Streetspotr make money?
Two revenue lines are on record. Transaction Fees from Clients are the primary driver. The others are platform Commission on Worker Payments.
Who are Streetspotr's main competitors?
Direct peers on record are BeMyEye, Premise Data, Field Agent, Gigwalk, Streetbees and Roamler. Toloka is listed as an emerging player. Broad incumbents are Mystery Shopping Providers (e.g., Market Force, Ipsos Mystery Shopping) and Norstat. Appinio is listed as a regional player.
Does Streetspotr have an API?
No public API is recorded for Streetspotr.
What industry is Streetspotr in?
Streetspotr's product category is Crowdsourced Field Intelligence Platform. Its primary akta.pro industry code is TLAAAGAE, Crowdsourced Retail Errand/Shopping & Delivery.