Wild Apple Design Group

What Wild Apple Design Group does

Wild Apple Design Group (legally W. A. Design, LLC) is a private creative studio founded in 2000 in Springfield, Massachusetts, employing 1-10 people and operating as a Women Business Enterprise and Disadvantaged Business Enterprise. The firm delivers custom web design and development, branding, print, and digital marketing services to non-profit organizations, small-to-medium businesses, educational institutions, and hospitality clients, with particular depth in the Western Massachusetts and broader New England market.

The company's core product is Breeze, a white-label website building and hosting platform licensed from Duda and resold under Wild Apple's brand. Breeze is differentiated for the non-profit vertical through native Airtable integration for dynamic database-driven content, AudioEye-powered accessibility tooling for WCAG/ADA compliance, AWS CloudFront hosting with ISO 27001-referenced data protection, and a closed ecosystem that prevents customer migration. Surrounding services include Bloom SEO and Answer Engine Optimization (AEO), automated llms.txt generation for AI-search engines, and a Local Listings Service that syncs business data across directories including Google, Bing, Apple Maps, and AI platforms.

Revenue is generated through two primary mechanics: project-based professional services engagements (web design, branding, digital marketing campaigns) priced on a quote basis, and recurring subscription revenue from Breeze hosting, Local Listings, and Bloom add-ons. Distribution is sales-led via direct engagement through the company website, phone, and presumably business development, with the Breeze platform theoretically available as a white-label OEM channel to other agencies. No external funding has been disclosed, and Eric Belliveau (Director of Web Ops) is the only named senior figure.

Name

Wild Apple Design Group

Legal name

W. A. Design, LLC

Website

https://wildappledesigngroup.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Wild Apple Design Group is a Springfield, MA-based creative studio with over 25 years of experience delivering custom web design, branding, and digital marketing services to non-profits, SMBs, and educational institutions in Western Massachusetts and New England.

Ownership category

akta.pro rank

Product category

Web Design and Digital Marketing Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143), Other Specialized Design Services (54149)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Web design services
• Digital marketing agency
• Non-profit websites
• Branding and identity
• Managed website hosting

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Design & Development Services: Custom website design and development services for clients, including web design, development, and ongoing maintenance. Project-based professional services.
2. Breeze Hosting Platform: Managed website hosting services built on AWS infrastructure through their Breeze platform. Subscription-based recurring revenue from hosting and platform fees.
3. Digital Marketing Services: SEO, social media, email marketing, and paid advertising services. Ongoing retainer or project-based arrangements.
4. Branding Services: Brand identity development including logos, color palettes, typography guidelines, and brand strategy. Project-based professional services.
5. Local SEO / Listing Service: Business listing management and sync services across directories and AI platforms. Subscription or per-listing fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Wild Apple Design Group is an award-winning creative studio that delivers custom website design and development, branding, print, and digital marketing services. The firm operates its own white-label website platform called Breeze, powered by Duda and hosted on AWS, with built-in Airtable integration, accessibility tools, and AI-readability features tailored for non-profit organizations. The studio combines strategic marketing with design execution to serve clients across Western Massachusetts and beyond.

Product overview

Wild Apple Design Group is a web design and digital marketing agency based in Springfield, MA with over 25 years of experience. The company's core product is Breeze, a white-label website building and hosting platform powered by Duda, specifically designed for non-profit organizations. Breeze provides drag-and-drop editing, Airtable integration for dynamic database-driven content, microsites, and enterprise-grade AWS hosting with CloudFront CDN. The product portfolio includes Bloom (SEO and Answer Engine Optimization service for AI-powered search), llms.txt (AI-readability file generation), Local Listings Service (directory management), and Breeze Accessibility Tools (WCAG/ADA compliance). Supporting services include custom web design, digital marketing (SEO, social media, email, paid ads), branding, and print materials.

Differentiator

Problem solved

Functional benefit

Brands

• Breeze: Proprietary white-label website platform built on Duda, designed specifically for non-profit organizations with tools for dynamic content management, Airtable integration, accessibility features, and SEO optimization.

Products and services

• Breeze Platform
• Breeze Hosting
• Bloom (SEO and AEO)
• Local Listings Service
• Web Design Services
• Digital Marketing Services
• Branding Services
• Print Services

Quantifiable outcome

• 80%+ Core Web Vitals pass rate for websites built on Breeze platform (vs competitors)
• +4 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• DudacoreTechnology or IntegrationDuda is the underlying platform powering Wild Apple's white-label Breeze website builder. This is a core technology partnership where Duda provides the website building infrastructure and Wild Apple layers on specialized non-profit features, Airtable integration, and custom solutions.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides the hosting infrastructure for the Breeze platform, offering enterprise-grade security, 99.5% uptime, automatic backups, DDoS protection, and global CDN via CloudFront. Breeze sites are hosted on AWS with ISO 27001 certification.
• AirtablecoreTechnology or IntegrationAirtable is a cloud-based relational database that integrates with Breeze, allowing organizations to manage content in a spreadsheet-like environment with automatic website synchronization. Key feature for dynamic pages, searchable databases, and microsites.
• AudioEyecoreTechnology or IntegrationAudioEye provides automated accessibility testing and remediation, helping Breeze-powered websites achieve WCAG and ADA compliance. Offers continuous monitoring, automatic fixes for up to 50% of accessibility barriers, and pre-publication scanning.
• Google Business ProfilecoreTechnology or IntegrationBreeze platform includes native sync with Google Business Profile, automatically updating business information every 12 hours. Critical for local SEO and local search visibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Studio Blank: Boutique creative studio offering web design, branding, and digital marketing for SMBs and non-profits. Comparable agency scale, service mix, and target customer profile.
• TBH Creative: Web design and HubSpot-focused agency serving B2B and mission-driven organizations. Comparable agency size and custom website plus digital marketing service model.
• New Breed Marketing: Full-service B2B and non-profit digital agency offering web design, marketing automation, and revenue operations. Comparable mid-sized agency model targeting similar buyer profiles.
• Blue Cyclone: Marketing agency that builds websites, brands, and digital campaigns for non-profits and small businesses. Comparable scope, customer mix, and project-based service delivery.
• Mighty Citizen: Digital agency focused on non-profits and associations offering web design, branding, and content strategy. Comparable customer base and integrated design + marketing service offering.
• FARM: Branding and digital agency specializing in non-profit, association, and healthcare clients with integrated web and marketing services. Overlaps on customer verticals and integrated design/marketing delivery.
• Social Driver: Digital agency serving non-profits, associations, and purpose-driven brands with web, branding, and social media services. Direct competitor for non-profit digital engagements.
• Kanopi: Digital agency that designs, builds, and supports custom websites for non-profits, mission-driven organizations, and associations. Direct overlap with Wild Apple's non-profit vertical and design-plus-platform service model.
• Elevation: Web design and digital agency purpose-built for non-profits, offering strategy, design, and ongoing support. Strongly comparable non-profit vertical focus and website-as-product positioning.

Broad incumbents

• Duda: White-label website builder platform that powers Wild Apple's Breeze. Broadly incumbent platform that serves agencies globally, with overlapping website-building and hosting capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WildAppleGroup
• Facebookfacebook.com/wildappledesigngroup
• LinkedInlinkedin.com/company/wild-apple-design-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Apple Design Group