eTobb
eTobb is a Lebanon-based digital health network operating an anonymous physician Q&A platform with 1,000+ licensed doctors across 40+ specialties in the Middle East, Europe, and the United States, monetizing via $6-per-question premium submissions on top of a freemium tier.
- Company typePrivate
- Founded2012
- HeadquartersBeirut, Lebanon
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What eTobb does
eTobb is a Lebanon-based digital health platform, founded in 2012 and headquartered in Beirut, that operates an interactive health network connecting licensed physicians with patients across the Middle East, Europe, and the United States. The platform's core offering is an anonymous Q&A product ('Ask Doctors') under a freemium model, where basic questions are free and premium submissions cost $6 each and include up to 2,000 characters, file attachments, specialist selection, private (non-public) status, and priority doctor response. The company claims a network of 1,000+ licensed doctors spanning 40+ specialties, drawn mainly from top university hospitals across Lebanon, the UAE, Saudi Arabia, Egypt, Jordan, Syria, Turkey, Belgium, France, and the United States.
The product portfolio extends beyond Q&A into a multi-module platform: 'Health Feed' is a real-time public Q&A feed that doubles as a content-marketing channel; 'Visit Doctors' provides online appointment booking; 'Doctor Profiles' and 'Doctor Search' enable discovery by specialty, hospital, location, and gender; 'eTobb Topics' organizes curated health information by symptoms, conditions, procedures, treatments, and medications; and 'Health Engage' tracks preventive-health recommendations (annual checkups, dental cleanings, vision exams, skin screenings) via a personalized engagement meter. A mobile app ('eTobb on the Go') is available on iOS and Android, and a 'Call a Doctor' video-consultation feature is positioned as a coming-soon product.
eTobb monetizes exclusively through consumer pay-per-question transactions at $6 per premium submission, with no disclosed enterprise contracts, B2B payer relationships, or institutional revenue streams. The company is privately held, has raised approximately $326,500 across three small seed rounds from Seeqnce (2012), Oasis500 (2013), and 500 Global (2014), and operates with a core team of approximately 10 people led by co-founder and CEO Paul Saber and CTO Jad Joubran. Customer acquisition is driven by content marketing through the Health Feed, app store presence, PR coverage in MTV, Al Arabiya, Executive, TechCrunch, and 500 Startups-affiliated media, and doctor-network referral word-of-mouth.
eTobb firmographics
Firmographics- Name
- eTobb
- Legal name
- eTobb Inc.
- Website
- https://etobb.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eTobb is a Lebanon-based digital health network operating an anonymous physician Q&A platform with 1,000+ licensed doctors across 40+ specialties in the Middle East, Europe, and the United States, monetizing via $6-per-question premium submissions on top of a freemium tier.
- Ownership category
- akta.pro rank
eTobb industry classification
Industry- Product category
- Digital Health Platform
- NAICS
- Health Care and Social Assistance (62)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
Keywords
Where eTobb is headquartered
LocationHeadquarters
- HQ city
- Beirut
- HQ country
- Lebanon
- HQ region
- Middle East
Offices1 record
Markets served
eTobb business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Premium Q&A Service: Users pay $6 per question for premium medical advice including up to 2000 characters, expert answers, priority response, file attachments (blood tests, X-rays), specialist selection, and private non-public questions
- Basic Q&A Service: Free tier allowing users to ask basic health questions with up to 150 characters and receive educational information from doctors
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Basic (Free) - Ask doctors basic questions for free |
| Transaction based/ take rate | Pay-as-you-go | Premium ($6 per question) - Priority expert medical advice |
Distribution channels3 records
Marketing channels4 records
eTobb product offering
Product offeringCore offering
eTobb is an interactive health network connecting patients with 1,000+ licensed physicians across 40+ specialties via its web platform and mobile apps. Its core offering is anonymous online Q&A, available on a free basic tier and a paid premium tier at $6 per question with priority expert answers, file attachments, specialist selection, and private non-public questions. The platform also includes doctor search, appointment booking, a public Health Feed, preventive health tracking, and curated topic-indexed health content.
Product overview
eTobb is an interactive health network connecting doctors and patients through a platform-plus-modules architecture. The core offering centers on Ask Doctors (anonymous Q&A with certified physicians), complemented by Visit Doctors (appointment booking), Health Feed (community Q&A feed), Health Engage (preventive health tracking), Doctor Search/Profiles (doctor discovery), and eTobb Topics (health content hub). The mobile app 'eTobb on the Go' extends access to core features, while Call a Doctor (video consultation) represents an upcoming expansion into real-time telemedicine. The platform serves patients seeking health information and appointment booking, and doctors seeking online exposure and patient acquisition.
Differentiator
Problem solved
Functional benefit
Products and services
- Ask Doctors Interactive Q&A product allowing patients to ask health questions anonymously to licensed physicians, with a free Basic tier (up to 150 characters) and a paid Premium tier ($6 per question) offering up to 2,000 characters, expert answers, priority response, file attachments (e.g., blood tests, X-rays), specialist selection, and private non-public publication. Aimed at individual patients seeking trusted, often time-sensitive medical information.
- Health Feed Real-time, social-style public feed of recently asked and answered health questions designed to help users become more health conscious, share content with friends and family, and follow topics and doctors. Available to anonymous and registered users on the eTobb platform.
- Visit Doctors Online appointment booking product that lets patients select a verified doctor and a preferred date and time for an in-person visit, streamlining scheduling and centralizing doctor availability inside the eTobb platform.
- Health Engage Proactive health management module featuring a personalized Health Engage meter that tracks age- and gender-appropriate preventive recommendations such as annual checkups, vision exams, dental cleanings, and skin screenings to encourage users to be more proactive about their health.
- Doctor Profiles Public-facing doctor profile pages that surface each physician's specialty, work history, faculty appointments, and educational background so patients can choose the right doctor before booking or asking a question.
- eTobb Topics Curated, topic-indexed hub of trusted health information covering symptoms, conditions, procedures, treatments, and medications, paired with related community questions and answers to give users a structured reading path into any topic.
- Doctor Search Searchable doctor directory allowing users to filter the eTobb physician network — 1,000+ doctors across 40+ specialties — by specialty, hospital affiliation, location, and/or gender to identify the right doctor before booking or asking a question.
- eTobb on the Go (Mobile App) Native iOS and Android mobile application that lets users access Health Feed, Ask Doctors, and Doctor Profiles from mobile devices, supporting 24/7 connectivity with the doctor network on the go. Available on Google Play and the App Store.
Quantifiable outcome
- 1,000+ licensed doctors available on platform
- +1 more outcomes
Companies that use eTobb
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
eTobb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
eTobb partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
eTobb competitors and assessment
Company assessmentEmerging players
- Tata 1mg (Tata Health): Indian digital health consumer platform combining doctor booking, teleconsult, and health content. Comparable emerging-market Q&A + booking + content stack.
- MyTelemedicine: Virtual care platform offering 24/7 physician access via phone and video. Comparable to eTobb's upcoming 'Call a Doctor' video product and general telemedicine stack.
- Ada Health: AI-driven symptom assessment and health information platform serving patients globally. Comparable to eTobb Topics and the consumer health-information entry point.
Broad incumbents
- WebMD: Mass-market consumer health information site with doctor directories and Q&A features. Analogous incumbent to eTobb's content/Q&A layer, though English-only and not video-led.
Direct peers
- Altibbi: Leading Arabic-language digital health platform offering doctor Q&A and teleconsultations across MENA. Closest direct competitor to eTobb's anonymous doctor Q&A model, with overlapping Arabic market and physician network.
- Vezeeta: MENA-headquartered doctor booking and telehealth platform operating across Egypt, KSA, and UAE. Comparable to eTobb on the Visit Doctors booking flow and multi-country physician network.
- Practo: Doctor search, appointment booking, and teleconsultation platform serving patients across multiple geographies including MENA exposure. Directly comparable to eTobb on doctor search/booking and Q&A-style consultations.
- HealthTap: US-based consumer health platform that connects users with physicians for virtual consultations and Q&A. Closely mirrors eTobb's anonymous Q&A + paid premium consultation model.
- Zocdoc: Online doctor search and appointment booking marketplace. Comparable to eTobb's Visit Doctors booking flow and doctor profile/discovery layer.
- Doctor Anywhere: Regional telehealth and booking platform operating across Southeast Asia with the same doctor Q&A + booking + video stack that eTobb is building toward. Strong comparable on platform breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
eTobb social profiles
Digital presenceeTobb financial estimates
Financial estimateRevenue estimate
Valuation estimate
eTobb leadership team
Management profileNumber of profiles
Profiles10 records
eTobb funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eTobb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eTobb
What does eTobb do?
eTobb is an interactive health network connecting patients with 1,000+ licensed physicians across 40+ specialties via its web platform and mobile apps. Its core offering is anonymous online Q&A, available on a free basic tier and a paid premium tier at $6 per question with priority expert answers, file attachments, specialist selection, and private non-public questions. The platform also includes doctor search, appointment booking, a public Health Feed, preventive health tracking, and curated topic-indexed health content.
Is eTobb a public or private company?
eTobb is a private company. It is classified as venture growth investor backed and is currently operating.
When was eTobb founded?
eTobb was founded in 2012. It employs 11 to 50 people.
Where is eTobb based?
eTobb is headquartered in Beirut, Lebanon, in the Middle East region.
How does eTobb make money?
Two revenue lines are on record. Premium Q&A Service is the primary driver. The others are basic Q&A Service.
Who are eTobb's main competitors?
Emerging players on record are Tata 1mg (Tata Health), MyTelemedicine and Ada Health. WebMD is listed as a broad incumbent. Direct peers are Altibbi, Vezeeta, Practo, HealthTap, Zocdoc and Doctor Anywhere.
Does eTobb have an API?
No public API is recorded for eTobb.
What industry is eTobb in?
eTobb's product category is Digital Health Platform. Its primary akta.pro industry code is HLALABAJ, Patient Engagement, Education & Messaging Platforms (portal/CRM integrated). Its NAICS code is 62 and its SIC code is 8090.