Reclameland

What Reclameland does

Reclameland, legally operating as Simian B.V., is a Netherlands-based online custom printing company founded in 2007 and headquartered in Westerbroek, Groningen. The company operates a 25,000 m² in-house production facility housing 24 printing presses and printers (offset via Komori, digital via HP Indigo, and screen printing), 15 finishing machines, 280 storage locations, and 3 packaging lines, staffed by 300+ production specialists. This vertically integrated production model underpins its core value proposition of fast, flexible delivery and quality control.

The product portfolio spans eight use-case-based categories: presentation and outdoor advertising (rollup banners, spandoeken, stoepborden, mastvlaggen), promotional print and magazines (flyers, folders, posters), corporate identity and office (business cards, letterhead, envelopes, notepads), hospitality and event materials, stickers and labels, packaging and corporate gifts, clothing and textiles, and interior and photo gifts. The e-commerce platform features a free browser-based design tool enabling customers without graphic design expertise to self-serve the full ordering workflow, supported by payment integrations including iDEAL | Wero, PayPal, Visa/Mastercard, and post-payment options. File ingestion supports WeTransfer for large uploads and DHL handles distribution.

The business model is direct-to-consumer e-commerce with one-time transaction sales priced on a per-unit basis, with quantity tiers ranging from 1 to 100,000+ units depending on the product. Free shipping is bundled into standard pricing across the Netherlands, with paid express and same-day/overnight delivery available for urgent orders. The primary customer segment is Dutch small and medium-sized businesses (SMBs) ordering marketing and operational print materials, with a secondary consumer segment for personal items such as birth announcements and greeting cards. Distribution is currently regional, covering the Netherlands and Belgium. The company is FSC certified, GDPR compliant, and SSL secured.

Name

Reclameland

Legal name

Simian B.V.

Website

https://reclameland.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Reclameland (Simian B.V.) is a Dutch e-commerce custom printing company operating a 25,000 m² in-house production facility in Groningen since 2007, serving primarily Dutch SMBs and consumers across the Netherlands and Belgium.

Ownership category

akta.pro rank

Headquarters

HQ city

Roden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Printing Products: One-time transaction sales of customized printed products including business cards, flyers, posters, banners, clothing, promotional materials, and personal cards. Customers pay per order based on quantity, specifications, and finishing options. Prices include standard shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Reclameland is a Dutch online custom printing company that sells made-to-order printed products directly to customers through its e-commerce platform. The company operates a 25,000 m² in-house production facility in Westerbroek, Netherlands, using offset, digital, and screen printing to produce business cards, flyers, posters, banners, stickers, clothing, packaging, and personal/photo gift items. Customers self-serve by uploading designs or using the free online design tool, with standard delivery included and express/next-day options available.

Product overview

Reclameland is a Dutch online custom printing company offering a comprehensive web-based print platform with both digital and offset printing capabilities. The product portfolio consists of 8 main categories organized by use case: Presentation & outdoor advertising (rollup banners, spandoeken/banners, stoepborden/A-boards, mastvlaggen/mast flags), Promotional print & magazines (flyers, folders, posters), Corporate identity & office (briefpapier/letterhead, visitekaartjes/business cards, enveloppen/envelopes, notitieblokken/notepads), Hospitality & events, Stickers & labels (in various sizes from A8 to A0), Packaging & corporate gifts, Clothing & textiles (T-shirts, polo shirts, embroidered workwear), and Interior & photo gifts. The platform supports both small digital runs and large offset volumes, with production facilities in Groningen operating 24 printing presses and 15 finishing machines. Key differentiating features include free online design tools for customers, free shipping, FSC-certified materials, and same-day/next-day delivery options.

Differentiator

Problem solved

Functional benefit

Products and services

• Presentatie & buitenreclame (Presentation & outdoor advertising)

Quantifiable outcome

• Many products delivered within 1-2 business days
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Print.com: European online printing platform serving SMBs with business cards, flyers, and large-format products across multiple countries. Comparable on target customer, product set, and D2C e-commerce motion.
• Helloprint: European online printing marketplace headquartered in Rotterdam that aggregates production across multiple European printers for SMB marketing materials. Closely comparable on product range, customer, and online-only model.
• Flyeralarm: Large German online printing company with a broad product portfolio (flyers, business cards, large-format, promo) serving SMBs across Europe. Comparable product categories and D2C ordering model, though regional focus is Germany-led.
• Pixartprinting: European online printing company (Cimpress-owned) offering large-format, packaging, and commercial print to SMBs and agencies. Comparable on product breadth, online ordering, and cross-European reach.
• Drukwerkdeal: Largest Dutch online printing platform offering flyers, business cards, and promotional print to SMBs with owned production. Direct competitor to Reclameland in the Netherlands on overlapping product categories and D2C model.
• Saxoprint: German online printing platform offering offset and digital print products to SMBs across Europe. Comparable on production technology mix, product range, and online self-serve ordering.
• Gruvis: Dutch online printing platform (part of the same Dutch market) offering flyers, business cards, and promotional print to SMBs. Comparable on geography, product categories, and D2C e-commerce motion.

Broad incumbents

• Canva: Global design platform with expanding print-on-demand services (Canva Print) that competes with Reclameland's free online design tool + print offering. Comparable on the design-to-print workflow, though Canva is design-first rather than production-first.
• Vistaprint (Cimpress): Global online printing incumbent operating in the Netherlands with a much broader SKU portfolio, central production, and brand recognition. Comparable business model and SMB target customer, but with global scale advantage.

Regional players

• 123print: Dutch/European online printing retailer offering business cards, flyers, and marketing materials to SMBs. Comparable on product set and target customer, though primarily a reseller without owned production at Reclameland's scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reclameland

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reclameland