Name

ASSADIA

Legal name

ASSADIA - SAS Assadia Developpement

Website

https://assadia.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Home Childcare Services

NAICS

Child Care Services (6244)

SIC

Services-Child Day Care Services (8351), Services-Help Supply Services (7363)

akta.pro primary industry

General Babysitter/Nanny Placement Agencies (HSAAALAA)

akta.pro secondary industries

Date Night & Evening Babysitting (HSAAAAAA), Infant & Toddler Occasional Babysitting (HSAAAAAK)

Keywords

• Home childcare services
• In-home babysitting
• Shared childcare
• Childcare agency network
• Child development education

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. In-home childcare services: ASSADIA charges families for childcare services provided at their homes by employed babysitters. The service covers school pickups, daycare pickups, before/after school care, Wednesdays, school holidays, and mornings/midday. The company acts as the employer of the babysitters and handles all administrative tasks.
2. Shared childcare (Garde partagée): Two families share the same babysitter, effectively splitting the hourly cost. This service alternates between families' homes and reduces the per-family cost by 50%.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ASSADIA provides customized in-home childcare services in France through a network of 52 partner agencies. The company employs babysitters on permanent contracts (CDI) who care for children at family homes, covering school and daycare pickups, before/after-school care, Wednesdays, holidays, mornings, and midday care. Its service is distinguished by the proprietary "Mallette Intelligente" educational toolkit containing games, books, and developmental activities, and by full administrative handling of payroll, contracts, and CAF declarations on behalf of families.

Product overview

ASSADIA operates as a childcare service network offering custom home-based child care solutions throughout France. The core offering is the "Garde d'enfants sur-mesure à domicile" (custom home childcare) combined with the proprietary "Mallette intelligente" (intelligent kit) containing games, books, and developmental activities. The company differentiates its service through "Garde d'enfants intelligente" (smart childcare) which integrates the intelligent kit into traditional care services. Additional offerings include "Garde partagée" (shared childcare) for cost-sharing between families, and an "Offre de ménage repassage intelligents" (smart cleaning and ironing) service. ASSADIA employs caregivers (intervenants) as CDI (permanent contracts) and manages all administrative tasks including CAF declarations. With 52 agencies across France, the company serves families with various childcare needs: school pickups, daycare pickups, mornings, lunches, Wednesdays, half-days, and holiday care.

Differentiator

Problem solved

Functional benefit

Brands

• Mallette Intelligente: Intelligent kit containing games, books and activities for children's development provided to babysitters
• Garde d'Enfants Intelligente

Products and services

• Garde d'enfants sur-mesure à domicile (Custom In-Home Childcare) Custom home-based childcare service where ASSADIA-employed caregivers (intervenants) look after children at the family's own home. Covers school pickups, daycare pickups, mornings, lunchtimes, Wednesdays, half-days, and holiday care. The Mallette Intelligente educational toolkit is included. Intended for working parents and families in France seeking flexible, personalized in-home care.
• Garde partagée (Shared Childcare) Shared childcare service in which two families share the same ASSADIA-employed caregiver, alternating between their homes. Priced at €12.25/hour per family (half the standard €24.50/hour rate), reducing per-family cost by 50%. Targets cost-sensitive families who want the benefits of in-home care at a lower price point.
• Offre de ménage repassage intelligents (Smart Cleaning and Ironing Service) Complementary household cleaning and ironing service performed with environmentally friendly products, offered as a value-added service alongside the core childcare offering to provide families with a clean and healthy home environment.

Quantifiable outcome

• 9672 children cared for through the service
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• O2 Care Services: Large French home-services franchise offering childcare alongside cleaning, senior care, and household services. Overlaps with ASSADIA on childcare delivery and franchise network structure, but operates across a much wider services portfolio.

Direct peers

• Yoopies: Leading French platform connecting families with nannies, babysitters, and childcare providers. Directly comparable to ASSADIA in target customer (French families) and core offering (home-based childcare matching), though primarily a marketplace model rather than an employer-of-record agency.
• Babychou Services: Established French home childcare agency with multiple branches. Comparable to ASSADIA in service model (in-home nanny placement, employer-of-record administration, CAF handling) and customer base (working French families).
• Educazen: French at-home childcare and tutoring services agency operating across France. Comparable to ASSADIA for its in-home childcare offering, qualified-caregiver pool, and integration with French family subsidies.
• Family Sphère: French nanny/childcare placement agency network operating across major French cities. Closely comparable to ASSADIA's agency-based matching of vetted caregivers to families, with similar reliance on CAF subsidies and shared-childcare offerings.
• Nounou-top: French online platform for finding nannies, babysitters, and childminders. Comparable to ASSADIA in serving French families seeking in-home childcare, though operates primarily as a search/matching platform rather than as employer.
• Kangourou Kids: French childcare network with a multi-agency franchise model across France. Highly comparable to ASSADIA in geographic distribution strategy, in-home service focus, and franchise-style partner agency structure.
• Babysits: European online childcare platform active in France. Directly comparable target customer and service category (in-home babysitting/nanny matching), with a broader geographic footprint across Europe than ASSADIA.

Regional players

• Domaliance (groupe APEF): French home-services network under the APEF group offering childcare among other personal services. Comparable franchise/agency distribution model and customer base, with stronger overlap in regional/secondary French cities where ASSADIA is also expanding.

Others

• CESU (Particulier employeur): French state-administered framework enabling households to directly employ home childcare workers with simplified payroll and tax benefits. Adjacent to ASSADIA's employer-of-record model and represents the principal alternative substitute for families.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/assadia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASSADIA