AGE D'OR Services

What AGE D'OR Services does

AGE D'OR Services is a French franchise network providing personal assistance, home care, and daily living services primarily to elderly and dependent individuals, as well as to family caregivers. Founded circa 1989-1991 by L'ÂGE D'OR EXPANSION (an S.A.S. registered in Versailles with €466,484 share capital) and headquartered in Le Mesnil-le-Roi, the company operates a nationwide network of independently owned franchise agencies across metropolitan France and overseas departments including Guyane. Service delivery is performed by agency-employed salaried professionals (Prestataire mode), with an alternative Mandate mode in which agencies handle payroll, URSSAF declarations, and social contributions on behalf of individual employers.

The product portfolio covers twelve core services — personal assistance, home cleaning, meal delivery, escorted transport, gardening, handyman work, teleassistance installation, IT support, administrative help, daily appointment management, and preventive home assessment — combined into bundled packages (Bouquet: Bien installé, Bien sécurisé, Bien accompagné; Sérénité: post-hospitalization, care-facility entry, vacation, bereavement; Age d'Or Family: respite and remote coordination for caregivers). Technology is operational rather than transformational: teleassistance hardware, a GDPR-compliant client data system, a payroll/administrative platform, an agency extranet, a mobile app, and Google Maps location services. No AI/ML capabilities are disclosed.

Revenue is generated through quote-based professional service fees (free personalized quotes for services ≥€100 TTC), reduced VAT rates, and monthly mandate fees for employer services, with demand stimulated by the French 50% personal-services tax credit (Article 199 sexdecies) and CESU préfinancé payment channels. The company is a wholly-owned subsidiary of LA POSTE SILVER Réseaux within Groupe La Poste, the French state-owned postal group, providing institutional backing and brand trust. Customer-reported metrics include 88% satisfaction and 95% willingness to recommend.

Name

AGE D'OR Services

Legal name

L'ÂGE D'OR EXPANSION

Website

https://agedorservices.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AGE D'OR Services is a French franchise network, owned by Groupe La Poste, delivering in-home personal assistance, cleaning, meal delivery, gardening, handyman, teleassistance, and caregiver support services to elderly clients and their families across metropolitan France and overseas territories.

Ownership category

akta.pro rank

Product category

Senior Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

Keywords

• Senior home care
• Personal assistance services
• Meal delivery services
• Teleassistance services
• Household staffing

Headquarters

HQ city

Le Mesnil-le-roi

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Home Care Services: Direct service provision of home care, assistance, meal delivery, gardening, handyman, and other personal services to elderly clients. Services are provided by salaried employees of franchisee agencies.
2. Employer Mandate Services: Administrative services for individuals employing household staff, including payroll management, URSSAF declarations, and social contribution handling for a mandate fee.
3. Tax Credit Benefit: Services qualify for 50% tax credit (crédit d'impôt) under French law Article 199 sexdecies, which reduces effective cost for clients and drives demand.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

AGE D'OR Services is a French franchise network, developed by L'ÂGE D'OR EXPANSION, that provides in-home personal assistance and daily living services for elderly and dependent individuals. Its core offering includes personal care (assistance à la personne), home cleaning, meal delivery, gardening, handyman work, transport accompaniment, home delivery, teleassistance installation, administrative and IT assistance, and bundled service packages (Offre Bouquet, Offre Sérénité, Age d'Or Family) addressing everyday living, specific life transitions, and family caregiver support.

Product overview

AGE D'OR Services is a franchise network of home care service providers for elderly and dependent persons in France, operating since approximately 1990. The company offers a comprehensive portfolio of individual core services (assistance à la personne, home cleaning, meal delivery, transport accompaniment, gardening, handyman work, teleassistance installation, IT assistance, administrative assistance, daily assistant, and preventive home assessment) which are also bundled into predefined packages. The three 'Offre Bouquet' packages (Bien installé, Bien sécurisé, Bien accompagné) group complementary services into customizable bundles. The four 'Offre Sérénité' packages address specific life transitions (post-hospitalization, entry into care facility, vacation accompaniment, and bereavement support). The 'Age d'Or Family' sub-brand specifically targets family caregivers with two offerings (Se préserver and S'organiser) to support caregivers whether they live nearby or at a distance. All services are delivered by trained, employed professionals through a nationwide network of independently operated franchise agencies.

Differentiator

Problem solved

Functional benefit

Brands

• Offres Bouquet: Customizable bundled service packages: Bien installé (home setup), Bien sécurisé (security), and Bien accompagné (assistance) for daily living support.
• Offres Sérénité
• Age d'Or Family
• Mode Prestataire

Products and services

• Assistance à la personne (Personal Assistance) Daily personal care services for elderly or dependent individuals at home, including help with personal care, mobility, and daily activities.
• Entretien du domicile (Home Cleaning) Home cleaning and maintenance services to maintain a clean, comfortable living environment for clients.
• Livraison de repas (Meal Delivery) Home meal delivery service ensuring nutritious meals are delivered to clients' homes with attention to dietary needs.
• Accompagnement véhiculé (Vehicle Accompaniment) Vehicle-based accompaniment service for clients who cannot go out alone, including transport to medical appointments and other destinations.
• Livraison à domicile (Home Delivery) Home delivery service for groceries and everyday goods, removing the burden of carrying heavy items.
• Jardinage (Gardening) Gardening services allowing clients to enjoy a well-maintained garden without the physical demands of upkeep.
• Bricolage (Handyman) Handyman services providing assistance with manual tasks and minor repairs in and around the home.
• Assistance administrative Administrative assistance helping clients with writing, organizing, and managing paperwork and official documents.
• Installation de téléassistance (Teleassistance Installation) Installation of a medical alert / teleassistance system providing safety and remote emergency response for clients moving around their home.
• Assistance informatique (IT Assistance) IT assistance helping clients, especially seniors, discover and use new technologies, including digital literacy training.
• Assistant du quotidien (Daily Assistant) Daily assistant service to organize and manage appointments for clients and their loved ones.
• Repérage préventif (Preventive Home Assessment) Preventive home assessment service ensuring a secure habitat and preserved autonomy for elderly clients.
• Employer Mandate Services (Mandat employeur) Administrative services for individuals employing their own household staff, including payroll management, URSSAF declarations, and social contribution handling for a monthly mandate fee.
• Offres Bouquet (Bien installé / Bien sécurisé / Bien accompagné) Customizable bundled service packages combining complementary in-home services: Bien installé (home setup), Bien sécurisé (security, administrative assistance), and Bien accompagné (IT assistance and daily support).
• Offres Sérénité (Sortie d'hospitalisation / Entrée en établissement / Accompagnement vacances / Accompagnement perte d'un proche) Specialized packages addressing specific life moments: post-hospitalization return home, entry into a care facility, vacation residence accompaniment, and bereavement support.
• Age d'Or Family (Se préserver / S'organiser) Services for family caregivers: Se préserver (respite care allowing caregivers to take breaks while professionals take over) and S'organiser (remote coordination, administrative tasks, and emergency alert handling for distant relatives).

Quantifiable outcome

• 88% satisfaction rate among assisted persons
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• La Poste Group / LA POSTE SILVER RéseauxcoreOthersAge d'Or Services is a subsidiary of La Poste Group through LA POSTE SILVER Réseaux. This parent company relationship provides institutional backing, brand credibility, and operational support for the franchise network. L'AGE D'OR EXPANSION is the franchise developer of the Age d'Or Services network.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• O2 (O2 Senior): Leading French personal services franchise network providing home care, childcare, and household support. Operates a similar franchise model serving seniors and families across France, with overlapping service categories in personal assistance and household help.
• Domidom: French home care services franchise network specializing in elder care and dependent persons. Directly comparable franchise model targeting the same senior customer base with personal assistance, housekeeping, and meal delivery services.
• Adhap: National French network of home care agencies providing personalized assistance to seniors, disabled persons, and families. Highly comparable in terms of franchise structure, customer segment, and personal care service offerings.
• Petits-fils: French franchise network specializing in senior home care services, including personal assistance, housekeeping, and post-hospitalization support. Targets identical customer segment with comparable service portfolio and franchise growth strategy.
• Bien à la Maison: French home care services network providing personal assistance and domestic help to seniors and dependent individuals. Direct competitor in elder home care with overlapping service categories and similar regulatory positioning.
• Azaé: French home services franchise network offering personal care, housekeeping, and elderly care services. Comparable franchise model, customer demographics, and bundled service offerings for seniors living at home.
• Vitalliance: French home care services provider specializing in assistance for seniors and people with disabilities. Operates in the same elder care category with personal assistance, daily living support, and family caregiver services.
• AXEO Services: French personal services franchise network offering home care, cleaning, gardening, and handyman services. Strong overlap in household and personal assistance services for seniors, with similar franchise-based geographic expansion model.
• Shiva: French home services franchise focused on household cleaning and personal assistance, including services for seniors. Comparable franchise model and service overlap, particularly in housekeeping and daily living support.
• Assadia: French home care services network providing personalized assistance, household help, and family support services for seniors and dependent persons. Directly comparable in service portfolio, customer segment, and franchise-based delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AGEDORSERVICESOFFICIEL
• LinkedInlinkedin.com/company/agedorservicesofficiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGE D'OR Services